{"id":44693,"date":"2026-01-09T17:54:58","date_gmt":"2026-01-09T14:54:58","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44693"},"modified":"2026-01-09T17:55:04","modified_gmt":"2026-01-09T14:55:04","slug":"amazonda-satis-yapan-markalar-icin-ticaret-bakanligi-desteklerinin-cercevesi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/amazonda-satis-yapan-markalar-icin-ticaret-bakanligi-desteklerinin-cercevesi\/","title":{"rendered":"Amazon\u2019da Sat\u0131\u015f Yapan Markalar \u0130\u00e7in Ticaret Bakanl\u0131\u011f\u0131 Desteklerinin \u00c7er\u00e7evesi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-satis-yapan-markalar-icin-ticaret-bakanligi-desteklerinin-cercevesi\/#Destek_Mekanizmasinin_Temel_Mantigi\" >Destek Mekanizmas\u0131n\u0131n Temel Mant\u0131\u011f\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-satis-yapan-markalar-icin-ticaret-bakanligi-desteklerinin-cercevesi\/#Hangi_Kalemler_Destek_Kapsamina_Girebilir\" >Hangi Kalemler Destek Kapsam\u0131na Girebilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-satis-yapan-markalar-icin-ticaret-bakanligi-desteklerinin-cercevesi\/#Ne_Destek_Kapsaminda_Degil\" >Ne Destek Kapsam\u0131nda De\u011fil?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-satis-yapan-markalar-icin-ticaret-bakanligi-desteklerinin-cercevesi\/#Amazon_ve_Devlet_Destekleri_Neden_Birlikte_Aniliyor\" >Amazon ve Devlet Destekleri Neden Birlikte An\u0131l\u0131yor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazonda-satis-yapan-markalar-icin-ticaret-bakanligi-desteklerinin-cercevesi\/#Markalar_Icin_Dogru_Yaklasim_Ne_Olmali\" >Markalar \u0130\u00e7in Do\u011fru Yakla\u015f\u0131m Ne Olmal\u0131?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Amazon \u00fczerinden sat\u0131\u015f yapmak, T\u00fcrkiye\u2019de e-ihracat d\u00fc\u015f\u00fcnen markalar i\u00e7in \u00f6nemli bir \u00f6l\u00e7ek ve eri\u015fim avantaj\u0131 sunuyor. Ancak burada kritik bir ayr\u0131m\u0131 netle\u015ftirmek gerekiyor:<br><strong>Ticaret Bakanl\u0131\u011f\u0131, do\u011frudan \u201cAmazon ma\u011faza a\u00e7ma\u201d deste\u011fi vermez.<\/strong><br>Desteklenen alan, Amazon gibi uluslararas\u0131 pazaryerleri \u00fczerinden yap\u0131lan <strong>e-ihracat faaliyetleridir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"destek-mekanizmasinin-temel-mantigi\"><span class=\"ez-toc-section\" id=\"Destek_Mekanizmasinin_Temel_Mantigi\"><\/span>Destek Mekanizmas\u0131n\u0131n Temel Mant\u0131\u011f\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n yakla\u015f\u0131m\u0131 platform bazl\u0131 de\u011fil, <strong>faaliyet bazl\u0131d\u0131r<\/strong>. Yani Amazon \u00f6zelinde bir te\u015fvik paketi yoktur; ancak Amazon \u00fczerinden y\u00fcr\u00fct\u00fclen e-ihracat s\u00fcre\u00e7leri, mevcut destek programlar\u0131 kapsam\u0131nda de\u011ferlendirilebilir.<\/p>\n\n\n\n<p>Bu kapsamda Amazon;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bir <strong>pazaryeri (marketplace)<\/strong>,<\/li>\n\n\n\n<li>Bir <strong>sat\u0131\u015f ve da\u011f\u0131t\u0131m kanal\u0131<\/strong><br>olarak ele al\u0131n\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hangi-kalemler-destek-kapsamina-girebilir\"><span class=\"ez-toc-section\" id=\"Hangi_Kalemler_Destek_Kapsamina_Girebilir\"><\/span>Hangi Kalemler Destek Kapsam\u0131na Girebilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon\u2019da sat\u0131\u015f yapan firmalar, uygun ko\u015fullar\u0131 sa\u011flamalar\u0131 h\u00e2linde a\u015fa\u011f\u0131daki ba\u015fl\u0131klarda desteklerden faydalanabilir:<\/p>\n\n\n\n<p><strong>1. Pazaryeri Reklam ve Tan\u0131t\u0131m Giderleri<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon Ads (sponsorlu \u00fcr\u00fcn, sponsorlu marka vb.)<\/li>\n\n\n\n<li>Yurt d\u0131\u015f\u0131 hedefli dijital reklam \u00e7al\u0131\u015fmalar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Bu giderler, <strong>e-ihracat tan\u0131t\u0131m deste\u011fi<\/strong> kapsam\u0131nda belirli oranlarda desteklenebilir. Destek oranlar\u0131 ve \u00fcst limitler, ilgili y\u0131l\u0131n tebli\u011fine g\u00f6re de\u011fi\u015fir.<\/p>\n\n\n\n<p><strong>2. Pazaryeri Komisyon Giderleri<\/strong><\/p>\n\n\n\n<p>Amazon\u2019un sat\u0131\u015f ba\u015f\u0131na ald\u0131\u011f\u0131 komisyonlar, e-ihracat yapan firmalar i\u00e7in \u00f6nemli bir maliyet kalemidir.<br>Ticaret Bakanl\u0131\u011f\u0131, baz\u0131 programlarda bu komisyon giderlerini <strong>belirli oranlarda destek kapsam\u0131na alabilmektedir.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-ee21086\" id=\"gspb_image-id-gsbp-ee21086\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/01\/Amazonda-Satis-Yapan-Markalar-Icin-Ticaret-Bakanligi-Desteklerinin-Cercevesi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"854\" title=\"\"><\/div>\n\n\n\n<p><strong>3. Yaz\u0131l\u0131m ve Entegrasyon Giderleri<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pazaryeri entegrasyon yaz\u0131l\u0131mlar\u0131<\/li>\n\n\n\n<li>Stok, sipari\u015f ve muhasebe entegrasyonlar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Amazon operasyonunu y\u00f6neten teknik altyap\u0131lar da, e-ihracat destekleri kapsam\u0131nda de\u011ferlendirilebilen kalemler aras\u0131ndad\u0131r.<\/p>\n\n\n\n<p><strong>4. E\u011fitim ve Kapasite Geli\u015ftirme Programlar\u0131<\/strong><\/p>\n\n\n\n<p>Ticaret Bakanl\u0131\u011f\u0131; Amazon T\u00fcrkiye, TOBB ve \u00e7e\u015fitli kurumlarla birlikte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-ihracat e\u011fitimleri<\/li>\n\n\n\n<li>Pazaryeri sat\u0131\u015f\u0131na y\u00f6nelik bilgilendirme programlar\u0131<br>d\u00fczenlemektedir.<\/li>\n<\/ul>\n\n\n\n<p>Bu programlar <strong>nakit destek de\u011fil<\/strong>, bilgi ve yetkinlik kazand\u0131rmaya y\u00f6neliktir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ne-destek-kapsaminda-degil\"><span class=\"ez-toc-section\" id=\"Ne_Destek_Kapsaminda_Degil\"><\/span>Ne Destek Kapsam\u0131nda De\u011fil?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yanl\u0131\u015f beklenti olu\u015fturmamak ad\u0131na baz\u0131 noktalar\u0131 netle\u015ftirmek gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c Amazon ma\u011fazas\u0131 a\u00e7ma bedeli do\u011frudan kar\u015f\u0131lanmaz<\/li>\n\n\n\n<li>\u274c Amazon\u2019un kendi lojistik servisleri (FBA) otomatik olarak desteklenmez<\/li>\n\n\n\n<li>\u274c Platforma \u00f6zel ayr\u0131cal\u0131kl\u0131 bir devlet te\u015fviki yoktur<\/li>\n<\/ul>\n\n\n\n<p>Destek; <strong>belgelenebilir, ihracat odakl\u0131 ve mevzuata uygun harcamalar<\/strong> i\u00e7in ge\u00e7erlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-ve-devlet-destekleri-neden-birlikte-aniliyor\"><span class=\"ez-toc-section\" id=\"Amazon_ve_Devlet_Destekleri_Neden_Birlikte_Aniliyor\"><\/span>Amazon ve Devlet Destekleri Neden Birlikte An\u0131l\u0131yor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bunun temel nedeni, Amazon\u2019un T\u00fcrkiye\u2019den yurt d\u0131\u015f\u0131na sat\u0131\u015f yapan firmalar i\u00e7in <strong>en \u00e7ok kullan\u0131lan e-ihracat kanallar\u0131ndan biri<\/strong> h\u00e2line gelmi\u015f olmas\u0131d\u0131r. Ticaret Bakanl\u0131\u011f\u0131 da e-ihracat\u0131 stratejik bir b\u00fcy\u00fcme alan\u0131 olarak g\u00f6rd\u00fc\u011f\u00fc i\u00e7in, Amazon gibi platformlar dolayl\u0131 olarak bu ekosistemin i\u00e7inde yer al\u0131r.<\/p>\n\n\n\n<p>Ancak tekrar alt\u0131n\u0131 \u00e7izmek gerekir:<br><strong>Destek platforma de\u011fil, yap\u0131lan faaliyete verilir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markalar-icin-dogru-yaklasim-ne-olmali\"><span class=\"ez-toc-section\" id=\"Markalar_Icin_Dogru_Yaklasim_Ne_Olmali\"><\/span>Markalar \u0130\u00e7in Do\u011fru Yakla\u015f\u0131m Ne Olmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon\u2019u devlet destekleriyle b\u00fcy\u00fctmek isteyen markalar i\u00e7in en sa\u011fl\u0131kl\u0131 yol:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Amazon\u2019u bir sat\u0131\u015f kanal\u0131 olarak konumlamak<\/li>\n\n\n\n<li>E-ihracat stratejisini netle\u015ftirmek<\/li>\n\n\n\n<li>Harcamalar\u0131 do\u011fru kategorilerde ve belgeli \u015fekilde planlamak<\/li>\n\n\n\n<li>Destek ba\u015fvurular\u0131n\u0131 profesyonel \u015fekilde y\u00f6netmek<\/li>\n<\/ol>\n\n\n\n<p>Bu yakla\u015f\u0131m, hem desteklerden yararlanma \u015fans\u0131n\u0131 art\u0131r\u0131r hem de Amazon operasyonunun s\u00fcrd\u00fcr\u00fclebilirli\u011fini g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon \u00fczerinden sat\u0131\u015f yapmak, T\u00fcrkiye\u2019de e-ihracat d\u00fc\u015f\u00fcnen markalar i\u00e7in \u00f6nemli bir \u00f6l\u00e7ek ve eri\u015fim avantaj\u0131 sunuyor. Ancak burada kritik bir ayr\u0131m\u0131 netle\u015ftirmek gerekiyor:Ticaret Bakanl\u0131\u011f\u0131, do\u011frudan \u201cAmazon ma\u011faza a\u00e7ma\u201d deste\u011fi vermez.Desteklenen alan, Amazon gibi uluslararas\u0131 pazaryerleri \u00fczerinden yap\u0131lan e-ihracat faaliyetleridir. Destek Mekanizmas\u0131n\u0131n Temel Mant\u0131\u011f\u0131 Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n yakla\u015f\u0131m\u0131 platform bazl\u0131 de\u011fil, faaliyet bazl\u0131d\u0131r. Yani Amazon \u00f6zelinde bir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-ee21086 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1487],"tags":[2095],"class_list":["post-44693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","tag-amazon"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44693"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44693\/revisions"}],"predecessor-version":[{"id":44698,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44693\/revisions\/44698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44694"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}