{"id":44668,"date":"2026-01-05T15:29:54","date_gmt":"2026-01-05T12:29:54","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44668"},"modified":"2026-01-05T15:34:32","modified_gmt":"2026-01-05T12:34:32","slug":"connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/","title":{"rendered":"Connected TV ve Addressable TV Aras\u0131ndaki Farklar Nelerdir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Connected_TV_Nedir\" >Connected TV Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Addressable_TV_Nedir\" >Addressable TV Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Connected_TV_ve_Addressable_TV_Arasindaki_Temel_Farklar\" >Connected TV ve Addressable TV Aras\u0131ndaki Temel Farklar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Hedefleme_Yontemi\" >Hedefleme Y\u00f6ntemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Kullanilan_Veri_Turleri\" >Kullan\u0131lan Veri T\u00fcrleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Olcumleme_ve_Raporlama\" >\u00d6l\u00e7\u00fcmleme ve Raporlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Reklam_Gosterim_Yapisi\" >Reklam G\u00f6sterim Yap\u0131s\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Hangi_Markalar_Icin_Hangi_Model_Daha_Uygun\" >Hangi Markalar \u0130\u00e7in Hangi Model Daha Uygun?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Performans_Odakli_Markalar\" >Performans Odakl\u0131 Markalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Marka_Bilinirligi_Odakli_Kampanyalar\" >Marka Bilinirli\u011fi Odakl\u0131 Kampanyalar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Turkiye_ve_Global_Pazarda_Kullanim_Trendleri\" >T\u00fcrkiye ve Global Pazarda Kullan\u0131m Trendleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-ve-addressable-tv-arasindaki-farklar-nelerdir\/#Stratejik_ve_Olculebilir_TV_Reklamciligi\" >Stratejik ve \u00d6l\u00e7\u00fclebilir TV Reklamc\u0131l\u0131\u011f\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Connected TV ve Addressable TV farklar\u0131, g\u00fcn\u00fcm\u00fczde programmatic TV yat\u0131r\u0131m\u0131 yapmak isteyen markalar\u0131n en s\u0131k merak etti\u011fi konular\u0131n ba\u015f\u0131nda gelir. K\u0131saca \u00f6zetlemek gerekirse; Connected TV dijital yay\u0131n ortam\u0131n\u0131 tan\u0131mlarken, Addressable TV bu ortamda ki\u015fiselle\u015ftirilmi\u015f reklam g\u00f6sterimini ifade eder. Aralar\u0131ndaki temel fark; hedefleme derinli\u011fi, kullan\u0131lan veri yap\u0131s\u0131 ve reklam\u0131n kime g\u00f6sterildi\u011fidir.<\/strong><\/p>\n\n\n\n<p><strong>Connected TV ve Addressable TV aras\u0131ndaki fark nedir?<br>Connected TV, internete ba\u011fl\u0131 televizyonlarda yay\u0131nlanan dijital reklamlar\u0131 kapsar. Addressable TV ise ayn\u0131 yay\u0131n i\u00e7inde farkl\u0131 hanelere farkl\u0131 reklamlar g\u00f6sterilmesini m\u00fcmk\u00fcn k\u0131lan ileri seviye bir hedefleme modelidir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"connected-tv-nedir\"><span class=\"ez-toc-section\" id=\"Connected_TV_Nedir\"><\/span><strong>Connected TV Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Connected TV (CTV), internete ba\u011fl\u0131 ak\u0131ll\u0131 TV\u2019ler, oyun konsollar\u0131 ve streaming cihazlar\u0131 \u00fczerinden izlenen dijital i\u00e7eriklerde yay\u0131nlanan reklamlard\u0131r. YouTube, Netflix, BluTV, Exxen gibi platformlar bu ekosistemin par\u00e7as\u0131d\u0131r. CTV reklamc\u0131l\u0131\u011f\u0131, <strong>programmatic TV<\/strong> altyap\u0131s\u0131yla sat\u0131n al\u0131nabilir ve \u00f6l\u00e7\u00fcmlenebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-nedir\"><span class=\"ez-toc-section\" id=\"Addressable_TV_Nedir\"><\/span><strong>Addressable TV Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Addressable TV, izleyici verilerine dayal\u0131 olarak reklamlar\u0131n hane bazl\u0131 veya kullan\u0131c\u0131 bazl\u0131 ki\u015fiselle\u015ftirildi\u011fi TV reklam modelidir. Ayn\u0131 program\u0131 izleyen iki farkl\u0131 haneye farkl\u0131 reklamlar g\u00f6sterilebilir. Bu yap\u0131, <strong>Addressable TV reklamc\u0131l\u0131\u011f\u0131<\/strong>n\u0131n en ay\u0131rt edici \u00f6zelli\u011fidir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c4d8fe4\" id=\"gspb_image-id-gsbp-c4d8fe4\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/01\/Connected-TV-ve-Addressable-TV-Arasindaki-Farklar-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"connected-tv-ve-addressable-tv-arasindaki-temel-farklar\"><span class=\"ez-toc-section\" id=\"Connected_TV_ve_Addressable_TV_Arasindaki_Temel_Farklar\"><\/span><strong>Connected TV ve Addressable TV Aras\u0131ndaki Temel Farklar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hedefleme-yontemi\"><span class=\"ez-toc-section\" id=\"Hedefleme_Yontemi\"><\/span><strong>Hedefleme Y\u00f6ntemi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connected TV:<\/strong> Cihaz, platform ve i\u00e7erik bazl\u0131 hedefleme<\/li>\n\n\n\n<li><strong>Addressable TV:<\/strong> Hane ve kullan\u0131c\u0131 bazl\u0131, veriyle zenginle\u015ftirilmi\u015f hedefleme<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kullanilan-veri-turleri\"><span class=\"ez-toc-section\" id=\"Kullanilan_Veri_Turleri\"><\/span><strong>Kullan\u0131lan Veri T\u00fcrleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTV reklamc\u0131l\u0131\u011f\u0131:<\/strong> \u0130zleme davran\u0131\u015flar\u0131, i\u00e7erik t\u00fcr\u00fc, cihaz verileri<\/li>\n\n\n\n<li><strong>Addressable TV reklamc\u0131l\u0131\u011f\u0131:<\/strong> Demografi, lokasyon, ilgi alanlar\u0131, sat\u0131n alma e\u011filimleri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"olcumleme-ve-raporlama\"><span class=\"ez-toc-section\" id=\"Olcumleme_ve_Raporlama\"><\/span><strong>\u00d6l\u00e7\u00fcmleme ve Raporlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTV:<\/strong> G\u00f6sterim, eri\u015fim, frekans, video completion rate<\/li>\n\n\n\n<li><strong>Addressable TV:<\/strong> Daha detayl\u0131 performans analizi ve hedef kitle k\u0131r\u0131l\u0131mlar\u0131<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reklam-gosterim-yapisi\"><span class=\"ez-toc-section\" id=\"Reklam_Gosterim_Yapisi\"><\/span><strong>Reklam G\u00f6sterim Yap\u0131s\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connected TV:<\/strong> Ayn\u0131 reklam, geni\u015f hedef kitle<\/li>\n\n\n\n<li><strong>Addressable TV:<\/strong> Ayn\u0131 yay\u0131n i\u00e7inde ki\u015fiye \u00f6zel reklam g\u00f6sterimi<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hangi-markalar-icin-hangi-model-daha-uygun\"><span class=\"ez-toc-section\" id=\"Hangi_Markalar_Icin_Hangi_Model_Daha_Uygun\"><\/span><strong>Hangi Markalar \u0130\u00e7in Hangi Model Daha Uygun?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performans-odakli-markalar\"><span class=\"ez-toc-section\" id=\"Performans_Odakli_Markalar\"><\/span><strong>Performans Odakl\u0131 Markalar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Addressable TV<\/li>\n\n\n\n<li>Daha d\u00fc\u015f\u00fck medya israf\u0131<\/li>\n\n\n\n<li>Daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm potansiyeli<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marka-bilinirligi-odakli-kampanyalar\"><span class=\"ez-toc-section\" id=\"Marka_Bilinirligi_Odakli_Kampanyalar\"><\/span><strong>Marka Bilinirli\u011fi Odakl\u0131 Kampanyalar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connected TV<\/li>\n\n\n\n<li>B\u00fcy\u00fck ekran etkisi<\/li>\n\n\n\n<li>Y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck ve prestij<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"turkiye-ve-global-pazarda-kullanim-trendleri\"><span class=\"ez-toc-section\" id=\"Turkiye_ve_Global_Pazarda_Kullanim_Trendleri\"><\/span><strong>T\u00fcrkiye ve Global Pazarda Kullan\u0131m Trendleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00fcrkiye\u2019de ak\u0131ll\u0131 TV penetrasyonunun artmas\u0131yla CTV yat\u0131r\u0131mlar\u0131 h\u0131zla b\u00fcy\u00fcrken, Addressable TV hen\u00fcz daha s\u0131n\u0131rl\u0131 ancak stratejik bir alanda konumlan\u0131yor. Global pazarda ise Addressable TV, geleneksel TV b\u00fct\u00e7elerinin en h\u0131zl\u0131 dijitalle\u015fen alanlar\u0131ndan biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stratejik-ve-olculebilir-tv-reklamciligi\"><span class=\"ez-toc-section\" id=\"Stratejik_ve_Olculebilir_TV_Reklamciligi\"><\/span><strong>Stratejik ve \u00d6l\u00e7\u00fclebilir TV Reklamc\u0131l\u0131\u011f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Connected TV ve Addressable TV, do\u011fru hedefleme ve veri kullan\u0131m\u0131yla planland\u0131\u011f\u0131nda televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fclebilir ve stratejik bir kanala d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Kampanya hedeflerine g\u00f6re do\u011fru modeli se\u00e7mek; eri\u015fim, etki ve performans dengesini kurman\u0131n anahtar\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde TV ekran\u0131, art\u0131k yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck de\u011fil, veriyle y\u00f6netilen sonu\u00e7lar \u00fcretir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connected TV ve Addressable TV farklar\u0131, g\u00fcn\u00fcm\u00fczde programmatic TV yat\u0131r\u0131m\u0131 yapmak isteyen markalar\u0131n en s\u0131k merak etti\u011fi konular\u0131n ba\u015f\u0131nda gelir. K\u0131saca \u00f6zetlemek gerekirse; Connected TV dijital yay\u0131n ortam\u0131n\u0131 tan\u0131mlarken, Addressable TV bu ortamda ki\u015fiselle\u015ftirilmi\u015f reklam g\u00f6sterimini ifade eder. Aralar\u0131ndaki temel fark; hedefleme derinli\u011fi, kullan\u0131lan veri yap\u0131s\u0131 ve reklam\u0131n kime g\u00f6sterildi\u011fidir. Connected TV ve Addressable TV [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-c4d8fe4 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[2520,2571,2070],"class_list":["post-44668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","tag-addressable-tv","tag-connected-tv-ctv","tag-dijital-medya"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44668"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44668\/revisions"}],"predecessor-version":[{"id":44671,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44668\/revisions\/44671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44669"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}