{"id":44664,"date":"2025-12-20T15:06:45","date_gmt":"2025-12-20T12:06:45","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44664"},"modified":"2026-01-05T17:31:37","modified_gmt":"2026-01-05T14:31:37","slug":"addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/","title":{"rendered":"Addressable TV ile Do\u011fru Hedef Kitle Nas\u0131l Belirlenir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Addressable_TV_Hedefleme_Nedir\" >Addressable TV Hedefleme Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Addressable_TVde_Kullanilan_Hedefleme_Veri_Turleri\" >Addressable TV\u2019de Kullan\u0131lan Hedefleme Veri T\u00fcrleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Demografik_Veriler\" >Demografik Veriler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Ilgi_Alanlari_ve_Davranissal_Veriler\" >\u0130lgi Alanlar\u0131 ve Davran\u0131\u015fsal Veriler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Lokasyon_ve_Hane_Bazli_Veriler\" >Lokasyon ve Hane Bazl\u0131 Veriler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#First-Party_Third-Party_Data_Kullanimi\" >First-Party &amp; Third-Party Data Kullan\u0131m\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Dogru_Hedef_Kitle_Belirleme_Sureci_Adim_Adim\" >Do\u011fru Hedef Kitle Belirleme S\u00fcreci (Ad\u0131m Ad\u0131m)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Kampanya_Hedefinin_Tanimlanmasi\" >Kampanya Hedefinin Tan\u0131mlanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Hedef_Kitle_Segmentasyonu\" >Hedef Kitle Segmentasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Mesaj_%E2%80%93_Kitle_Uyumu\" >Mesaj \u2013 Kitle Uyumu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Addressable_TV_ile_Hedef_Kitle_Dogrulugunu_Artiran_Stratejiler\" >Addressable TV ile Hedef Kitle Do\u011frulu\u011funu Art\u0131ran Stratejiler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Yanlis_Hedefleme_Riskleri_ve_Kacinilmasi_Gereken_Hatalar\" >Yanl\u0131\u015f Hedefleme Riskleri ve Ka\u00e7\u0131n\u0131lmas\u0131 Gereken Hatalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-ile-dogru-hedef-kitle-nasil-belirlenir\/#Addressable_TVde_Stratejik_Yaklasim\" >Addressable TV\u2019de Stratejik Yakla\u015f\u0131m<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Addressable TV hedef kitle belirleme s\u00fcreci, televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131 veri odakl\u0131 ve \u00f6l\u00e7\u00fclebilir hale getiren en kritik ad\u0131md\u0131r. Addressable TV hedefleme; reklam mesajlar\u0131n\u0131n hane bazl\u0131 veya kullan\u0131c\u0131 bazl\u0131 verilerle do\u011fru izleyiciye ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayan ki\u015fiselle\u015ftirilmi\u015f TV reklamc\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131d\u0131r. Bu sayede markalar, TV ekran\u0131nda daha az israfla daha y\u00fcksek etki elde eder.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-hedefleme-nedir\"><span class=\"ez-toc-section\" id=\"Addressable_TV_Hedefleme_Nedir\"><\/span><strong>Addressable TV Hedefleme Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Addressable TV hedefleme, izleyiciye ait demografik, davran\u0131\u015fsal ve lokasyon bazl\u0131 verilerin analiz edilerek reklamlar\u0131n belirli kitle segmentlerine \u00f6zel olarak g\u00f6sterilmesidir. Ama\u00e7, do\u011fru mesaj\u0131 do\u011fru haneye ula\u015ft\u0131rmakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-de-kullanilan-hedefleme-veri-turleri\"><span class=\"ez-toc-section\" id=\"Addressable_TVde_Kullanilan_Hedefleme_Veri_Turleri\"><\/span><strong>Addressable TV\u2019de Kullan\u0131lan Hedefleme Veri T\u00fcrleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"demografik-veriler\"><span class=\"ez-toc-section\" id=\"Demografik_Veriler\"><\/span><strong>Demografik Veriler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ya\u015f, cinsiyet<\/li>\n\n\n\n<li>Hane yap\u0131s\u0131<\/li>\n\n\n\n<li>Sosyo-ekonomik segmentler<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ilgi-alanlari-ve-davranissal-veriler\"><span class=\"ez-toc-section\" id=\"Ilgi_Alanlari_ve_Davranissal_Veriler\"><\/span><strong>\u0130lgi Alanlar\u0131 ve Davran\u0131\u015fsal Veriler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130zleme al\u0131\u015fkanl\u0131klar\u0131<\/li>\n\n\n\n<li>\u0130lgi duyulan i\u00e7erik t\u00fcrleri<\/li>\n\n\n\n<li>Sat\u0131n alma e\u011filimleri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lokasyon-ve-hane-bazli-veriler\"><span class=\"ez-toc-section\" id=\"Lokasyon_ve_Hane_Bazli_Veriler\"><\/span><strong>Lokasyon ve Hane Bazl\u0131 Veriler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u015eehir, b\u00f6lge veya mikro lokasyon<\/li>\n\n\n\n<li>Hane tipi ve ya\u015fam tarz\u0131 g\u00f6stergeleri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"first-party-third-party-data-kullanimi\"><span class=\"ez-toc-section\" id=\"First-Party_Third-Party_Data_Kullanimi\"><\/span><strong>First-Party &amp; Third-Party Data Kullan\u0131m\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First-party data:<\/strong> Markan\u0131n kendi CRM ve m\u00fc\u015fteri verileri<\/li>\n\n\n\n<li><strong>Third-party data:<\/strong> Veri sa\u011flay\u0131c\u0131lar \u00fczerinden elde edilen anonimle\u015ftirilmi\u015f kitle verileri<\/li>\n<\/ul>\n\n\n\n<p>Bu yap\u0131, <strong>programmatic TV hedefleme<\/strong> s\u00fcre\u00e7lerinin temelini olu\u015fturur.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-3d9286d\" id=\"gspb_image-id-gsbp-3d9286d\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/01\/Addressable-TV-1.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1923\" height=\"889\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dogru-hedef-kitle-belirleme-sureci-adim-adim\"><span class=\"ez-toc-section\" id=\"Dogru_Hedef_Kitle_Belirleme_Sureci_Adim_Adim\"><\/span><strong>Do\u011fru Hedef Kitle Belirleme S\u00fcreci (Ad\u0131m Ad\u0131m)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kampanya-hedefinin-tanimlanmasi\"><span class=\"ez-toc-section\" id=\"Kampanya_Hedefinin_Tanimlanmasi\"><\/span><strong>Kampanya Hedefinin Tan\u0131mlanmas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka bilinirli\u011fi mi?<\/li>\n\n\n\n<li>Performans ve d\u00f6n\u00fc\u015f\u00fcm m\u00fc?<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Hedef net de\u011filse hedefleme verimsiz olur.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hedef-kitle-segmentasyonu\"><span class=\"ez-toc-section\" id=\"Hedef_Kitle_Segmentasyonu\"><\/span><strong>Hedef Kitle Segmentasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ana hedef kitle<\/li>\n\n\n\n<li>\u0130kincil ve potansiyel kitleler<\/li>\n<\/ul>\n\n\n\n<p>Segmentler ne kadar netse mesaj o kadar etkili olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mesaj-kitle-uyumu\"><span class=\"ez-toc-section\" id=\"Mesaj_%E2%80%93_Kitle_Uyumu\"><\/span><strong>Mesaj \u2013 Kitle Uyumu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Her hedef kitleye ayn\u0131 reklam mesaj\u0131 g\u00f6sterilmez. Addressable TV, mesaj\u0131n i\u00e7eri\u011fini kitleye g\u00f6re uyarlamay\u0131 m\u00fcmk\u00fcn k\u0131lar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-ile-hedef-kitle-dogrulugunu-artiran-stratejiler\"><span class=\"ez-toc-section\" id=\"Addressable_TV_ile_Hedef_Kitle_Dogrulugunu_Artiran_Stratejiler\"><\/span><strong>Addressable TV ile Hedef Kitle Do\u011frulu\u011funu Art\u0131ran Stratejiler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frekans kontrol\u00fc:<\/strong> Ayn\u0131 haneye a\u015f\u0131r\u0131 g\u00f6sterimin \u00f6n\u00fcne ge\u00e7mek<\/li>\n\n\n\n<li><strong>Zamanlama (dayparting):<\/strong> Reklam\u0131 do\u011fru saat aral\u0131\u011f\u0131nda yay\u0131nlamak<\/li>\n\n\n\n<li><strong>Cross-device veri kullan\u0131m\u0131:<\/strong> TV, mobil ve desktop verilerini birlikte de\u011ferlendirmek<\/li>\n<\/ul>\n\n\n\n<p>Bu stratejiler, <strong>hedeflenebilir TV reklamlar\u0131<\/strong>n\u0131n etkinli\u011fini art\u0131r\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yanlis-hedefleme-riskleri-ve-kacinilmasi-gereken-hatalar\"><span class=\"ez-toc-section\" id=\"Yanlis_Hedefleme_Riskleri_ve_Kacinilmasi_Gereken_Hatalar\"><\/span><strong>Yanl\u0131\u015f Hedefleme Riskleri ve Ka\u00e7\u0131n\u0131lmas\u0131 Gereken Hatalar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c7ok geni\u015f hedef kitle tan\u0131mlamak<\/li>\n\n\n\n<li>Veri g\u00fcncelli\u011fini g\u00f6z ard\u0131 etmek<\/li>\n\n\n\n<li>Mesaj\u0131 hedef kitleye uyarlamamak<\/li>\n\n\n\n<li>Frekans ve zamanlama kontrol\u00fc yapmamak<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marker-groupe-perspektifi\"><span class=\"ez-toc-section\" id=\"Addressable_TVde_Stratejik_Yaklasim\"><\/span>Addressable TV\u2019de Stratejik Yakla\u015f\u0131m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Addressable TV, do\u011fru veri ve hedefleme kurgusu ile planland\u0131\u011f\u0131nda televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fclebilir ve verimli bir ileti\u015fim kanal\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Kampanya hedefinin net tan\u0131mlanmas\u0131, do\u011fru kitle segmentasyonu ve mesaj\u2013kitle uyumu bu s\u00fcrecin temelini olu\u015fturur.<\/p>\n\n\n\n<p>Veri odakl\u0131 bir yakla\u015f\u0131mla kurgulanan Addressable TV stratejileri sayesinde markalar, TV ekran\u0131nda daha anlaml\u0131 temaslar kurabilir ve medya yat\u0131r\u0131mlar\u0131ndan daha y\u00fcksek verim elde edebilir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Addressable TV hedef kitle belirleme s\u00fcreci, televizyon reklamc\u0131l\u0131\u011f\u0131n\u0131 veri odakl\u0131 ve \u00f6l\u00e7\u00fclebilir hale getiren en kritik ad\u0131md\u0131r. Addressable TV hedefleme; reklam mesajlar\u0131n\u0131n hane bazl\u0131 veya kullan\u0131c\u0131 bazl\u0131 verilerle do\u011fru izleyiciye ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayan ki\u015fiselle\u015ftirilmi\u015f TV reklamc\u0131l\u0131\u011f\u0131 yakla\u015f\u0131m\u0131d\u0131r. Bu sayede markalar, TV ekran\u0131nda daha az israfla daha y\u00fcksek etki elde eder. Addressable TV Hedefleme Nedir? Addressable TV [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-3d9286d img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[2520,2070],"class_list":["post-44664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","tag-addressable-tv","tag-dijital-medya"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44664"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44664\/revisions"}],"predecessor-version":[{"id":44680,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44664\/revisions\/44680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44665"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}