{"id":44659,"date":"2026-01-05T14:39:30","date_gmt":"2026-01-05T11:39:30","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44659"},"modified":"2026-01-05T15:34:54","modified_gmt":"2026-01-05T12:34:54","slug":"addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi\/","title":{"rendered":"Addressable TV Nedir? Ki\u015fiselle\u015ftirilmi\u015f TV Reklamc\u0131l\u0131\u011f\u0131 Rehberi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi\/#Addressable_TV_Nedir\" >Addressable TV Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi\/#Kisisellestirilmis_TV_Reklamciligi_Nasil_Calisir\" >Ki\u015fiselle\u015ftirilmi\u015f TV Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi\/#Veri_Kullanimi\" >Veri Kullan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi\/#Hane_Bazli_ve_Kullanici_Bazli_Hedefleme\" >Hane Bazl\u0131 ve Kullan\u0131c\u0131 Bazl\u0131 Hedefleme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi\/#Addressable_TV_ile_Geleneksel_TV_Reklamciligi_Arasindaki_Farklar\" >Addressable TV ile Geleneksel TV Reklamc\u0131l\u0131\u011f\u0131 Aras\u0131ndaki Farklar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi\/#Addressable_TV_Reklamciliginin_Markalara_Sagladigi_Avantajlar\" >Addressable TV Reklamc\u0131l\u0131\u011f\u0131n\u0131n Markalara Sa\u011flad\u0131\u011f\u0131 Avantajlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/addressable-tv-nedir-kisisellestirilmis-tv-reklamciligi-rehberi\/#Turkiye_ve_Global_Pazarda_Addressable_TVnin_Gelecegi\" >T\u00fcrkiye ve Global Pazarda Addressable TV\u2019nin Gelece\u011fi<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Addressable TV, televizyon reklamlar\u0131n\u0131n hane bazl\u0131 veya kullan\u0131c\u0131 bazl\u0131 verilerle ki\u015fiselle\u015ftirilebildi\u011fi, hedeflenebilir TV reklamc\u0131l\u0131\u011f\u0131 modelidir. Ayn\u0131 yay\u0131n ak\u0131\u015f\u0131 i\u00e7inde farkl\u0131 izleyicilere farkl\u0131 reklamlar\u0131n g\u00f6sterilebilmesini sa\u011flayan bu yap\u0131, televizyonu dijital pazarlaman\u0131n veri odakl\u0131 d\u00fcnyas\u0131yla bulu\u015fturur.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-nedir\"><span class=\"ez-toc-section\" id=\"Addressable_TV_Nedir\"><\/span><strong>Addressable TV Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Addressable TV, izleyiciye ait demografik, davran\u0131\u015fsal ve lokasyon verileri kullan\u0131larak reklamlar\u0131n belirli hanelere veya kullan\u0131c\u0131 segmentlerine \u00f6zel olarak sunuldu\u011fu <strong>ki\u015fiselle\u015ftirilmi\u015f TV reklamc\u0131l\u0131\u011f\u0131<\/strong> yakla\u015f\u0131m\u0131d\u0131r. B\u00f6ylece marka mesaj\u0131, en do\u011fru kitleyle en do\u011fru anda bulu\u015fur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kisisellestirilmis-tv-reklamciligi-nasil-calisir\"><span class=\"ez-toc-section\" id=\"Kisisellestirilmis_TV_Reklamciligi_Nasil_Calisir\"><\/span><strong>Ki\u015fiselle\u015ftirilmi\u015f TV Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"veri-kullanimi\"><span class=\"ez-toc-section\" id=\"Veri_Kullanimi\"><\/span><strong>Veri Kullan\u0131m\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Addressable TV reklamc\u0131l\u0131\u011f\u0131nda kullan\u0131lan veri setleri \u015funlar\u0131 kapsar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demografik bilgiler<\/li>\n\n\n\n<li>Co\u011frafi konum<\/li>\n\n\n\n<li>\u0130lgi alanlar\u0131 ve izleme al\u0131\u015fkanl\u0131klar\u0131<\/li>\n\n\n\n<li>Sat\u0131n alma e\u011filimleri<\/li>\n<\/ul>\n\n\n\n<p>Bu veriler, <strong>programmatic TV<\/strong> altyap\u0131lar\u0131 \u00fczerinden i\u015flenerek reklam kararlar\u0131 otomatikle\u015ftirilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hane-bazli-ve-kullanici-bazli-hedefleme\"><span class=\"ez-toc-section\" id=\"Hane_Bazli_ve_Kullanici_Bazli_Hedefleme\"><\/span><strong>Hane Bazl\u0131 ve Kullan\u0131c\u0131 Bazl\u0131 Hedefleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Addressable TV\u2019nin temel fark\u0131, reklam g\u00f6steriminin yay\u0131n bazl\u0131 de\u011fil <strong>izleyici bazl\u0131<\/strong> olmas\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayn\u0131 diziyi izleyen iki farkl\u0131 haneye farkl\u0131 reklamlar g\u00f6sterilebilir<\/li>\n\n\n\n<li>Kullan\u0131c\u0131n\u0131n profiline uygun \u00fcr\u00fcn ve hizmetler \u00f6ne \u00e7\u0131kar\u0131l\u0131r<\/li>\n<\/ul>\n\n\n\n<p>Bu yap\u0131, <strong>ak\u0131ll\u0131 TV reklamlar\u0131<\/strong> i\u00e7in y\u00fcksek verimlilik sa\u011flar.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7c9dd8f\" id=\"gspb_image-id-gsbp-7c9dd8f\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2026\/01\/Addressable-TV-Nedir-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1612\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-ile-geleneksel-tv-reklamciligi-arasindaki-farklar\"><span class=\"ez-toc-section\" id=\"Addressable_TV_ile_Geleneksel_TV_Reklamciligi_Arasindaki_Farklar\"><\/span><strong>Addressable TV ile Geleneksel TV Reklamc\u0131l\u0131\u011f\u0131 Aras\u0131ndaki Farklar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geleneksel TV:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Geni\u015f kitleye tek mesaj<\/li>\n\n\n\n<li>S\u0131n\u0131rl\u0131 hedefleme<\/li>\n\n\n\n<li>Tahmine dayal\u0131 \u00f6l\u00e7\u00fcmleme<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Addressable TV:<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Hedeflenebilir TV reklamlar\u0131<\/li>\n\n\n\n<li>Veriyle ki\u015fiselle\u015ftirilmi\u015f mesajlar<\/li>\n\n\n\n<li>Detayl\u0131 ve \u00f6l\u00e7\u00fclebilir performans analizi<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Bu farklar, Addressable TV\u2019yi televizyon reklamc\u0131l\u0131\u011f\u0131nda daha stratejik bir noktaya ta\u015f\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"addressable-tv-reklamciliginin-markalara-sagladigi-avantajlar\"><span class=\"ez-toc-section\" id=\"Addressable_TV_Reklamciliginin_Markalara_Sagladigi_Avantajlar\"><\/span><strong>Addressable TV Reklamc\u0131l\u0131\u011f\u0131n\u0131n Markalara Sa\u011flad\u0131\u011f\u0131 Avantajlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medya israf\u0131n\u0131n azalmas\u0131:<\/strong> \u0130lgisiz kitlelere g\u00f6sterim minimize edilir<\/li>\n\n\n\n<li><strong>Y\u00fcksek hedefleme do\u011frulu\u011fu:<\/strong> Reklam mesaj\u0131 do\u011fru izleyiciyle e\u015fle\u015fir<\/li>\n\n\n\n<li><strong>\u00d6l\u00e7\u00fclebilirlik:<\/strong> G\u00f6sterim, eri\u015fim ve frekans net \u015fekilde raporlan\u0131r<\/li>\n\n\n\n<li><strong>G\u00fc\u00e7l\u00fc marka etkisi:<\/strong> Ki\u015fiselle\u015ftirilmi\u015f ileti\u015fim daha y\u00fcksek etkile\u015fim sa\u011flar<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"turkiye-ve-global-pazarda-addressable-tv-nin-gelecegi\"><span class=\"ez-toc-section\" id=\"Turkiye_ve_Global_Pazarda_Addressable_TVnin_Gelecegi\"><\/span><strong>T\u00fcrkiye ve Global Pazarda Addressable TV\u2019nin Gelece\u011fi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00fcrkiye\u2019de ak\u0131ll\u0131 TV kullan\u0131m\u0131n\u0131n artmas\u0131yla Addressable TV hen\u00fcz geli\u015fim a\u015famas\u0131nda olsa da, global pazarda bu model h\u0131zla yayg\u0131nla\u015f\u0131yor. \u00d6zellikle geleneksel TV b\u00fct\u00e7elerinin daha verimli kullan\u0131lmak istenmesi, Addressable TV yat\u0131r\u0131mlar\u0131n\u0131 stratejik hale getiriyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Addressable TV, televizyon reklamlar\u0131n\u0131n hane bazl\u0131 veya kullan\u0131c\u0131 bazl\u0131 verilerle ki\u015fiselle\u015ftirilebildi\u011fi, hedeflenebilir TV reklamc\u0131l\u0131\u011f\u0131 modelidir. Ayn\u0131 yay\u0131n ak\u0131\u015f\u0131 i\u00e7inde farkl\u0131 izleyicilere farkl\u0131 reklamlar\u0131n g\u00f6sterilebilmesini sa\u011flayan bu yap\u0131, televizyonu dijital pazarlaman\u0131n veri odakl\u0131 d\u00fcnyas\u0131yla bulu\u015fturur. Addressable TV Nedir? Addressable TV, izleyiciye ait demografik, davran\u0131\u015fsal ve lokasyon verileri kullan\u0131larak reklamlar\u0131n belirli hanelere veya kullan\u0131c\u0131 segmentlerine \u00f6zel olarak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-7c9dd8f img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[2520,2070],"class_list":["post-44659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","tag-addressable-tv","tag-dijital-medya"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44659"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44659\/revisions"}],"predecessor-version":[{"id":44663,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44659\/revisions\/44663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44661"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}