{"id":44507,"date":"2025-12-22T09:24:35","date_gmt":"2025-12-22T06:24:35","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44507"},"modified":"2025-12-22T09:24:38","modified_gmt":"2025-12-22T06:24:38","slug":"2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/","title":{"rendered":"2026 FIFA D\u00fcnya Kupas\u0131\u2019nda Markalar \u0130\u00e7in Yeni Nesil \u0130leti\u015fim ve Reklam Stratejileri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/#Ekranlardan_Sokaga_Dunya_Kupasinda_Acik_Havanin_Rolu\" >Ekranlardan Soka\u011fa: D\u00fcnya Kupas\u0131\u2019nda A\u00e7\u0131k Havan\u0131n Rol\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/#Sponsor_Olanlar_Degil_Dogru_Oynayanlar_Kazaniyor\" >Sponsor Olanlar De\u011fil, Do\u011fru Oynayanlar Kazan\u0131yor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/#Dunya_Kupasi_Izleyicisi_Tek_Bir_Kitle_Degil\" >D\u00fcnya Kupas\u0131 \u0130zleyicisi Tek Bir Kitle De\u011fil<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/#One_Cikan_Segmentler\" >\u00d6ne \u00c7\u0131kan Segmentler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/#CTV_Dunya_Kupasinin_Gercek_Prime_Timei\" >CTV: D\u00fcnya Kupas\u0131\u2019n\u0131n Ger\u00e7ek Prime Time\u2019\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/#Performans_Pazarlama_Heyecan_Satin_Almaya_Nasil_Donusur\" >Performans Pazarlama: Heyecan Sat\u0131n Almaya Nas\u0131l D\u00f6n\u00fc\u015f\u00fcr?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/#Entegre_Bakis_Tek_Kanal_Kullananlar_Kaybedecek\" >Entegre Bak\u0131\u015f: Tek Kanal Kullananlar Kaybedecek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/2026-fifa-dunya-kupasinda-markalar-icin-yeni-nesil-iletisim-ve-reklam-stratejileri\/#Dunya_Kupasi_Biter_Etki_Kalir\" >D\u00fcnya Kupas\u0131 Biter, Etki Kal\u0131r<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>2026 FIFA D\u00fcnya Kupas\u0131, yaln\u0131zca bir spor organizasyonu de\u011fil; k\u00fcresel \u00f6l\u00e7ekte dikkat ekonomisinin zirve yapt\u0131\u011f\u0131 nadir anlardan biri olacak. ABD, Kanada ve Meksika\u2019n\u0131n ev sahipli\u011finde ger\u00e7ekle\u015fecek bu dev organizasyon; 48 tak\u0131m, y\u00fczlerce ma\u00e7 ve milyarlarca izleyiciyle markalar i\u00e7in e\u015fsiz bir ileti\u015fim f\u0131rsat\u0131 sunuyor.<\/p>\n\n\n\n<p>Ancak bu \u00f6l\u00e7ekte bir etkinlikte g\u00f6r\u00fcn\u00fcr olmak art\u0131k sadece sponsor olmakla m\u00fcmk\u00fcn de\u011fil. As\u0131l fark\u0131 yaratan unsur; do\u011fru mecra, do\u011fru teknoloji ve do\u011fru zamanlama ile kurgulanm\u0131\u015f entegre reklam stratejileri.<\/p>\n\n\n\n<p>Marker Groupe olarak 2026 FIFA D\u00fcnya Kupas\u0131 \u00f6zelinde markalara; CTV (Connected TV), performans pazarlama ve dijital a\u00e7\u0131khava (DOOH) odakl\u0131, \u00f6l\u00e7\u00fclebilir ve y\u00fcksek etkile\u015fimli ileti\u015fim modelleri sunuyoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ekranlardan-sokaga-dunya-kupasi-nda-acik-havanin-rolu\"><span class=\"ez-toc-section\" id=\"Ekranlardan_Sokaga_Dunya_Kupasinda_Acik_Havanin_Rolu\"><\/span>Ekranlardan Soka\u011fa: D\u00fcnya Kupas\u0131\u2019nda A\u00e7\u0131k Havan\u0131n Rol\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Son y\u0131llardaki b\u00fcy\u00fck turnuvalar net bir ger\u00e7e\u011fi ortaya koydu: A\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131 art\u0131k destekleyici bir kanal de\u011fil, k\u00fclt\u00fcrel anlar\u0131n ta\u015f\u0131y\u0131c\u0131s\u0131.<\/p>\n\n\n\n<p>\u015eehir merkezleri, dijital ekranlar ve taraftar alanlar\u0131 markalar i\u00e7in ge\u00e7ici ama son derece etkili sahnelere d\u00f6n\u00fc\u015ft\u00fc. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn merkezinde statik mesajlar de\u011fil; ger\u00e7ek zamanl\u0131, ba\u011flama duyarl\u0131 i\u00e7erikler vard\u0131.<\/p>\n\n\n\n<p>2026 D\u00fcnya Kupas\u0131\u2019nda bu yap\u0131 daha da ileri ta\u015f\u0131nacak.<\/p>\n\n\n\n<p>Programatik DOOH sayesinde markalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u00e7 skoruna,<\/li>\n\n\n\n<li>G\u00fcn\u00fcn saatine,<\/li>\n\n\n\n<li>Bulunulan \u015fehre,<\/li>\n\n\n\n<li>Hatta hava ko\u015fullar\u0131na<\/li>\n<\/ul>\n\n\n\n<p>g\u00f6re mesajlar\u0131n\u0131 anl\u0131k olarak de\u011fi\u015ftirebilecek.<\/p>\n\n\n\n<p>Bu, a\u00e7\u0131k havay\u0131 sadece g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131 olmaktan \u00e7\u0131kar\u0131yor.<br>\u015eehri, turnuvan\u0131n bir uzant\u0131s\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n\n\n\n<p>Marker Groupe DOOH yakla\u015f\u0131m\u0131 tam da bu noktada konumlan\u0131yor:<br>Sporun ritmine ayak uyduran, \u015fehirle senkronize kampanyalar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sponsor-olanlar-degil-dogru-oynayanlar-kazaniyor\"><span class=\"ez-toc-section\" id=\"Sponsor_Olanlar_Degil_Dogru_Oynayanlar_Kazaniyor\"><\/span>Sponsor Olanlar De\u011fil, Do\u011fru Oynayanlar Kazan\u0131yor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>FIFA\u2019n\u0131n resmi sponsorlar\u0131 elbette \u00f6nemli avantajlara sahip. Ancak 2026\u2019n\u0131n pazarlama ger\u00e7ekli\u011fi \u015fu:<br>Turnuva ekonomisi, yaln\u0131zca sponsorlar\u0131n oynad\u0131\u011f\u0131 bir oyun de\u011fil.<\/p>\n\n\n\n<p>Son bir y\u0131l i\u00e7inde Home Depot, Bank of America, Coca-Cola gibi markalar\u0131n, D\u00fcnya Kupas\u0131 ileti\u015fimini resmi takvimden \u00e7ok \u00f6nce ba\u015flatmas\u0131 tesad\u00fcf de\u011fil. Buradaki kritik i\u00e7g\u00f6r\u00fc \u015fu: Erken ba\u015flayan markalar, sahiplenme alg\u0131s\u0131n\u0131 sat\u0131n alm\u0131yor; in\u015fa ediyor.<\/p>\n\n\n\n<p>Sponsor olmayan markalar i\u00e7in alan h\u00e2l\u00e2 geni\u015f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ger\u00e7ek zamanl\u0131 i\u00e7erik \u00fcretimi<\/li>\n\n\n\n<li>K\u00fclt\u00fcrel i\u015f birlikleri<\/li>\n\n\n\n<li>Mek\u00e2n bazl\u0131 deneyimler<\/li>\n\n\n\n<li>A\u00e7\u0131k hava + dijital senkronizasyonu<\/li>\n<\/ul>\n\n\n\n<p>Do\u011fru kurguland\u0131\u011f\u0131nda, resmi logo olmadan da g\u00fc\u00e7l\u00fc bir \u00e7a\u011fr\u0131\u015f\u0131m yaratmak m\u00fcmk\u00fcn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dunya-kupasi-izleyicisi-tek-bir-kitle-degil\"><span class=\"ez-toc-section\" id=\"Dunya_Kupasi_Izleyicisi_Tek_Bir_Kitle_Degil\"><\/span>D\u00fcnya Kupas\u0131 \u0130zleyicisi Tek Bir Kitle De\u011fil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026 D\u00fcnya Kupas\u0131\u2019n\u0131n izleyicisi homojen de\u011fil.<br>Ayn\u0131 ma\u00e7, ayn\u0131 anda bamba\u015fka motivasyonlarla izleniyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"one-cikan-segmentler\"><span class=\"ez-toc-section\" id=\"One_Cikan_Segmentler\"><\/span>\u00d6ne \u00c7\u0131kan Segmentler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Fanatik futbol izleyicileri<\/strong><br>Y\u0131l boyunca ligleri takip eden, taktik bilen, sadakati y\u00fcksek bir kitle. Premium i\u00e7erik, seyahat, bahis ve spor \u00fcr\u00fcnleri i\u00e7in y\u00fcksek de\u011fer ta\u015f\u0131yor.<\/p>\n\n\n\n<p><strong>Sosyal izleyiciler<\/strong><br>Ma\u00e7\u0131 de\u011fil, an\u0131 izliyorlar. Arkada\u015f ortam\u0131, barlar, sosyal medya etkile\u015fimi bu grup i\u00e7in belirleyici. H\u0131zl\u0131 t\u00fcketim markalar\u0131 ve e\u011flence kategorileri i\u00e7in ana hedef.<\/p>\n\n\n\n<p><strong>Z Ku\u015fa\u011f\u0131 ve gen\u00e7 milenyumlar<br><\/strong>Platformlar aras\u0131 gezinen, k\u0131sa formatla etkile\u015fime giren, markaya de\u011fil k\u00fclt\u00fcre ba\u011flanan bir izleyici profili. Burada kurumsal dil \u00e7al\u0131\u015fmaz. Yarat\u0131c\u0131l\u0131k \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<p><strong>Hispanik ve Latin Amerikal\u0131 izleyiciler<br><\/strong>ABD pazar\u0131nda D\u00fcnya Kupas\u0131\u2019n\u0131n omurgas\u0131.<br>\u0130ki dilli haneler, y\u00fcksek seyahat e\u011filimi, g\u00fc\u00e7l\u00fc duygusal ba\u011f.<br>DOOH, CTV, sesli reklamlar ve k\u00fclt\u00fcrel uyum bu kitle i\u00e7in belirleyici.<\/p>\n\n\n\n<p>Ba\u015far\u0131l\u0131 kampanyalar bu segmentleri ay\u0131r\u0131r.<br>Ba\u015far\u0131s\u0131z olanlar hepsine ayn\u0131 anda konu\u015fur.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-57a2845\" id=\"gspb_image-id-gsbp-57a2845\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/12\/dunya-kupasi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1900\" height=\"1333\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ctv-dunya-kupasi-nin-gercek-prime-time-i\"><span class=\"ez-toc-section\" id=\"CTV_Dunya_Kupasinin_Gercek_Prime_Timei\"><\/span>CTV: D\u00fcnya Kupas\u0131\u2019n\u0131n Ger\u00e7ek Prime Time\u2019\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026\u2019da ma\u00e7lar\u0131n \u201cnerede\u201d izlendi\u011fi, \u201cka\u00e7 ki\u015finin\u201d izledi\u011finden daha kritik.<\/p>\n\n\n\n<p>Connected TV, \u00f6zellikle gen\u00e7 ve mobil a\u011f\u0131rl\u0131kl\u0131 kitlelerde ana ekran haline gelmi\u015f durumda. Kablo TV\u2019den kopu\u015f h\u0131zlan\u0131rken, CTV markalara \u015fu avantajlar\u0131 sunuyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hane ve cihaz bazl\u0131 hedefleme<\/li>\n\n\n\n<li>\u0130lgi alan\u0131 ve tak\u0131m odakl\u0131 segmentasyon<\/li>\n\n\n\n<li>Frekans kontrol\u00fc<\/li>\n\n\n\n<li>\u00d6l\u00e7\u00fclebilir etki<\/li>\n<\/ul>\n\n\n\n<p>Marker Groupe olarak CTV\u2019yi yaln\u0131zca video envanteri olarak de\u011fil, veriyle beslenen bir marka alan\u0131 olarak ele al\u0131yoruz. TV\u2019nin etkisi, dijitalin kontrol\u00fcyle birle\u015fti\u011finde ortaya hat\u0131rlanan kampanyalar \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performans-pazarlama-heyecan-satin-almaya-nasil-donusur\"><span class=\"ez-toc-section\" id=\"Performans_Pazarlama_Heyecan_Satin_Almaya_Nasil_Donusur\"><\/span>Performans Pazarlama: Heyecan Sat\u0131n Almaya Nas\u0131l D\u00f6n\u00fc\u015f\u00fcr?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00fcy\u00fck turnuvalarda en s\u0131k yap\u0131lan hata, performans taraf\u0131n\u0131n ikinci plana at\u0131lmas\u0131.<br>Oysa D\u00fcnya Kupas\u0131, sat\u0131n alma niyetinin en h\u0131zl\u0131 olu\u015ftu\u011fu d\u00f6nemlerden biri.<\/p>\n\n\n\n<p>Marker Groupe performans yakla\u015f\u0131m\u0131 bu d\u00f6nemde \u00fc\u00e7 temel \u00fczerine kurulu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event-based kampanyalar: Ma\u00e7 g\u00fcnleri, skor anlar\u0131, g\u00fcndem tetikleyicileri<\/li>\n\n\n\n<li>Anl\u0131k optimize edilen kreatif setler: Duygu de\u011fi\u015ftik\u00e7e mesaj\u0131n da de\u011fi\u015fmesi<\/li>\n\n\n\n<li>Yeniden pazarlama senaryolar\u0131: \u0130zleyen, etkile\u015fen, sepete ekleyen ama sat\u0131n almayan kullan\u0131c\u0131lar i\u00e7in \u00f6zel ak\u0131\u015flar<\/li>\n<\/ul>\n\n\n\n<p>Ama\u00e7 net:<br>-Duyguyu yakala.<br>-Veriye ba\u011fla.<br>-Sonuca d\u00f6n\u00fc\u015ft\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"entegre-bakis-tek-kanal-kullananlar-kaybedecek\"><span class=\"ez-toc-section\" id=\"Entegre_Bakis_Tek_Kanal_Kullananlar_Kaybedecek\"><\/span>Entegre Bak\u0131\u015f: Tek Kanal Kullananlar Kaybedecek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026 FIFA D\u00fcnya Kupas\u0131\u2019nda kazanan markalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTV ile evin i\u00e7ine giren<\/li>\n\n\n\n<li>DOOH ile sokakta kar\u015f\u0131layan<\/li>\n\n\n\n<li>Performans pazarlama ile aksiyona \u00e7a\u011f\u0131ran<\/li>\n<\/ul>\n\n\n\n<p>markalar olacak.<\/p>\n\n\n\n<p>Marker Groupe olarak bu alanlar\u0131 ayr\u0131 ayr\u0131 de\u011fil, tek bir stratejik sistemin par\u00e7alar\u0131 olarak kurguluyoruz. Ger\u00e7ek zamanl\u0131 veri tetikleyicileri, ki\u015fiselle\u015ftirilmi\u015f kreatifler ve u\u00e7tan uca \u00f6l\u00e7\u00fcmleme ile markalara yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck de\u011fil, kontrol edilebilir etki sunuyoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dunya-kupasi-biter-etki-kalir\"><span class=\"ez-toc-section\" id=\"Dunya_Kupasi_Biter_Etki_Kalir\"><\/span>D\u00fcnya Kupas\u0131 Biter, Etki Kal\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Turnuva birka\u00e7 hafta s\u00fcrer.<br>Do\u011fru kurgulanm\u0131\u015f bir pazarlama stratejisi ise y\u0131llarca \u00e7al\u0131\u015f\u0131r.Marker Groupe olarak markalar\u0131 bu b\u00fcy\u00fck oyuna sadece haz\u0131rlam\u0131yoruz.<br>Oyunun i\u00e7inde, do\u011fru hamlelerle konumland\u0131r\u0131yoruz.<\/p>\n\n\n\n<p><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 FIFA D\u00fcnya Kupas\u0131, yaln\u0131zca bir spor organizasyonu de\u011fil; k\u00fcresel \u00f6l\u00e7ekte dikkat ekonomisinin zirve yapt\u0131\u011f\u0131 nadir anlardan biri olacak. ABD, Kanada ve Meksika\u2019n\u0131n ev sahipli\u011finde ger\u00e7ekle\u015fecek bu dev organizasyon; 48 tak\u0131m, y\u00fczlerce ma\u00e7 ve milyarlarca izleyiciyle markalar i\u00e7in e\u015fsiz bir ileti\u015fim f\u0131rsat\u0131 sunuyor. Ancak bu \u00f6l\u00e7ekte bir etkinlikte g\u00f6r\u00fcn\u00fcr olmak art\u0131k sadece sponsor olmakla m\u00fcmk\u00fcn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-57a2845 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[],"class_list":["post-44507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44507"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44507\/revisions"}],"predecessor-version":[{"id":44511,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44507\/revisions\/44511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44509"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}