{"id":44486,"date":"2025-12-19T10:52:01","date_gmt":"2025-12-19T07:52:01","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44486"},"modified":"2025-12-22T09:21:28","modified_gmt":"2025-12-22T06:21:28","slug":"connected-tv-reklamciligina-guncel-bakis","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/connected-tv-reklamciligina-guncel-bakis\/","title":{"rendered":"Connected TV Reklamc\u0131l\u0131\u011f\u0131na G\u00fcncel Bak\u0131\u015f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-reklamciligina-guncel-bakis\/#2026ya_Girerken_CTV_Neden_Yeniden_Gundemde\" >2026\u2019ya Girerken CTV Neden Yeniden G\u00fcndemde?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-reklamciligina-guncel-bakis\/#Turkiye_Ozelinde_CTV_Kullanimi_Nasil_Sekilleniyor\" >T\u00fcrkiye \u00d6zelinde CTV Kullan\u0131m\u0131 Nas\u0131l \u015eekilleniyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/connected-tv-reklamciligina-guncel-bakis\/#Yeni_Degil_Daha_Bilincli_Kullanilan_Bir_Kanal\" >Yeni De\u011fil, Daha Bilin\u00e7li Kullan\u0131lan Bir Kanal<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Connected TV (CTV) reklamc\u0131l\u0131\u011f\u0131 uzun s\u00fcredir dijital reklam ekosisteminin bir par\u00e7as\u0131. Ancak 2026\u2019ya yakla\u015f\u0131rken CTV\u2019nin yeniden daha fazla konu\u015fulmas\u0131n\u0131n temel nedeni, kanal\u0131n varl\u0131\u011f\u0131 de\u011fil; kullan\u0131m bi\u00e7iminin ve sundu\u011fu stratejik faydan\u0131n de\u011fi\u015fmesi.<\/strong><\/p>\n\n\n\n<p><strong>Bug\u00fcn CTV; yaln\u0131zca YouTube veya Netflix gibi platformlarla s\u0131n\u0131rl\u0131 olmayan, Apple TV, Android TV, Amazon Fire TV, Smart TV i\u015fletim sistemleri ve oyun konsollar\u0131n\u0131 kapsayan cihaz bazl\u0131 bir medya ekosistemi olarak konumlan\u0131yor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2026-ya-girerken-ctv-neden-yeniden-gundemde\"><span class=\"ez-toc-section\" id=\"2026ya_Girerken_CTV_Neden_Yeniden_Gundemde\"><\/span><strong>2026\u2019ya Girerken CTV Neden Yeniden G\u00fcndemde?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. Platformdan \u00c7ok Cihaz Odakl\u0131 Planlama<br><\/strong>Markalar art\u0131k \u201changi uygulamada g\u00f6r\u00fcn\u00fcr\u00fcm?\u201d sorusundan \u00e7ok, \u201changi ekran ve hangi cihaz \u00fczerinden izleyiciye ula\u015f\u0131r\u0131m?\u201d sorusuna odaklan\u0131yor. Bu yakla\u015f\u0131m, <strong>CTV\u2019yi <\/strong>YouTube ve klasik <strong>OTT <\/strong>video planlamalar\u0131ndan ay\u0131ran temel farklardan biri.<\/p>\n\n\n\n<p><strong>2. B\u00fcy\u00fck Ekranda \u00d6l\u00e7\u00fclebilirlik Beklentisi<br><\/strong>Geleneksel TV\u2019de s\u0131n\u0131rl\u0131 olan hedefleme ve \u00f6l\u00e7\u00fcmleme imkanlar\u0131, <strong>CTV <\/strong>taraf\u0131nda daha geli\u015fmi\u015f \u00e7\u00f6z\u00fcmlerle destekleniyor. 2026\u2019ya yakla\u015f\u0131rken <strong>CTV<\/strong>, yaln\u0131zca eri\u015fim de\u011fil; frekans kontrol\u00fc, kitle k\u0131r\u0131l\u0131m\u0131 ve kampanya optimizasyonu a\u00e7\u0131s\u0131ndan da de\u011ferlendiriliyor.<\/p>\n\n\n\n<p><strong>3. Premium \u0130\u00e7erik Ortamlar\u0131n\u0131n A\u011f\u0131rl\u0131k Kazanmas\u0131<\/strong><strong><br><\/strong>Ak\u0131\u015f cihazlar\u0131 \u00fczerinden t\u00fcketilen i\u00e7erikler, genellikle dikkat s\u00fcresi y\u00fcksek ve premium ortamlar sunuyor. Bu durum, CTV\u2019yi \u00f6zellikle marka alg\u0131s\u0131, lansman ve video storytelling kampanyalar\u0131 i\u00e7in daha stratejik bir konuma ta\u015f\u0131yor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7164ee3\" id=\"gspb_image-id-gsbp-7164ee3\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/12\/Connected-TV.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1080\" title=\"\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"turkiye-ozelinde-ctv-kullanimi-nasil-sekilleniyor\"><span class=\"ez-toc-section\" id=\"Turkiye_Ozelinde_CTV_Kullanimi_Nasil_Sekilleniyor\"><\/span><strong>T\u00fcrkiye \u00d6zelinde CTV Kullan\u0131m\u0131 Nas\u0131l \u015eekilleniyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u00fcrkiye\u2019de <strong>CTV <\/strong>ekosistemi hen\u00fcz tam doygunlu\u011fa ula\u015fm\u0131\u015f de\u011fil. Ancak ak\u0131ll\u0131 TV penetrasyonunun artmas\u0131 ve ak\u0131\u015f cihazlar\u0131n\u0131n daha yayg\u0131n kullan\u0131lmas\u0131, <strong>CTV\u2019yi <\/strong>test edilen de\u011fil <strong>planlara dahil edilen<\/strong> bir kanal h\u00e2line getiriyor.<\/p>\n\n\n\n<p>2026\u2019ya girerken T\u00fcrkiye\u2019de <strong>CTV<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tamamlay\u0131c\u0131 bir kanal,<\/li>\n\n\n\n<li>Dijital video yat\u0131r\u0131mlar\u0131n\u0131n geni\u015fletildi\u011fi bir alan,<\/li>\n\n\n\n<li>TV ve dijital aras\u0131nda k\u00f6pr\u00fc kuran bir mecra<\/li>\n<\/ul>\n\n\n\n<p>olarak konumland\u0131r\u0131l\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"yeni-degil-daha-bilincli-kullanilan-bir-kanal\"><span class=\"ez-toc-section\" id=\"Yeni_Degil_Daha_Bilincli_Kullanilan_Bir_Kanal\"><\/span><strong>Yeni De\u011fil, Daha Bilin\u00e7li Kullan\u0131lan Bir Kanal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>CTV <\/strong>reklamc\u0131l\u0131\u011f\u0131 2026\u2019ya girerken \u201cyeni\u201d oldu\u011fu i\u00e7in de\u011fil, <strong>daha bilin\u00e7li, daha hedefli ve daha senaryoya ba\u011fl\u0131<\/strong> kullan\u0131ld\u0131\u011f\u0131 i\u00e7in \u00f6nem kazan\u0131yor.<\/p>\n\n\n\n<p>Do\u011fru hedef kitle, do\u011fru cihaz seti ve do\u011fru kreatif yakla\u015f\u0131mla de\u011ferlendirildi\u011finde, <strong>CTV <\/strong>markalar i\u00e7in y\u00fcksek ekran etkisini dijital \u00f6l\u00e7\u00fcmleme ile birle\u015ftiren g\u00fc\u00e7l\u00fc bir medya alan\u0131 sunmaya devam ediyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connected TV (CTV) reklamc\u0131l\u0131\u011f\u0131 uzun s\u00fcredir dijital reklam ekosisteminin bir par\u00e7as\u0131. Ancak 2026\u2019ya yakla\u015f\u0131rken CTV\u2019nin yeniden daha fazla konu\u015fulmas\u0131n\u0131n temel nedeni, kanal\u0131n varl\u0131\u011f\u0131 de\u011fil; kullan\u0131m bi\u00e7iminin ve sundu\u011fu stratejik faydan\u0131n de\u011fi\u015fmesi. Bug\u00fcn CTV; yaln\u0131zca YouTube veya Netflix gibi platformlarla s\u0131n\u0131rl\u0131 olmayan, Apple TV, Android TV, Amazon Fire TV, Smart TV i\u015fletim sistemleri ve oyun konsollar\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-7164ee3 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1505],"tags":[2571,1495,1485],"class_list":["post-44486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-medya","tag-connected-tv-ctv","tag-dijital-pazarlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44486"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44486\/revisions"}],"predecessor-version":[{"id":44489,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44486\/revisions\/44489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44487"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}