{"id":44440,"date":"2025-12-11T15:51:30","date_gmt":"2025-12-11T12:51:30","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44440"},"modified":"2025-12-12T09:46:18","modified_gmt":"2025-12-12T06:46:18","slug":"google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/","title":{"rendered":"Google Hotel Ads Nedir? Yeni \u00d6zellikler ve G\u00fcncellemeler"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/#Hotel_Ads_Nedir\" >Hotel Ads Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/#Google_Hotel_Adse_Gelen_Yeni_Ozellikler\" >Google Hotel Ads\u2019e Gelen Yeni \u00d6zellikler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/#Free_Booking_Links_%E2%80%93_Ucretsiz_Rezervasyon_Baglantilari_Artik_Daha_Genis_Kullanimda\" >Free Booking Links \u2013 \u00dccretsiz Rezervasyon Ba\u011flant\u0131lar\u0131 Art\u0131k Daha Geni\u015f Kullan\u0131mda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/#Hotel_Ads_Google_Ads_Icine_Entegre_Oluyor\" >Hotel Ads, Google Ads \u0130\u00e7ine Entegre Oluyor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/#Performance_Max_for_Travel_Goals_Yayinda\" >Performance Max for Travel Goals Yay\u0131nda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/#Travel_Feeds_Search_Ads_Entegrasyonu\" >Travel Feeds + Search Ads Entegrasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/#Google_Travelda_Yapay_Zeka_Destekli_Arama_Deneyimi\" >Google Travel\u2019da Yapay Zek\u00e2 Destekli Arama Deneyimi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-hotel-ads-nedir-yeni-ozellikler-ve-guncellemeler\/#Neden_Onemli\" >Neden \u00d6nemli?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital d\u00fcnyada seyahat planlar\u0131 art\u0131k b\u00fcy\u00fck oranda Google \u00fczerinden \u015fekilleniyor. Kullan\u0131c\u0131lar otel aramalar\u0131n\u0131n \u00e7o\u011funu Google\u2019da yap\u0131yor, fiyat kar\u015f\u0131la\u015ft\u0131rma ekranlar\u0131nda alternatifleri inceliyor ve rezervasyon karar\u0131n\u0131 yine Google ekosisteminin i\u00e7inden veriyor. Bu nedenle Google Hotel Ads, otel ve konaklama markalar\u0131 i\u00e7in en g\u00fc\u00e7l\u00fc g\u00f6r\u00fcn\u00fcrl\u00fck ve rezervasyon kanallar\u0131ndan biri h\u00e2line geldi.<\/strong><\/p>\n\n\n\n<p><strong>Google\u2019\u0131n yak\u0131n d\u00f6nemde Hotels &amp; Travel taraf\u0131nda duyurdu\u011fu yeni \u00f6zellikler ise, hem otellerin hem de acentelerin reklam performans\u0131n\u0131 do\u011frudan g\u00fc\u00e7lendiriyor. Marker Groupe olarak bu yenilikleri sizin i\u00e7in derledik.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hotel-ads-nedir\"><span class=\"ez-toc-section\" id=\"Hotel_Ads_Nedir\"><\/span><strong>Hotel Ads Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Hotel Ads, otellerin fiyat ve m\u00fcsaitlik bilgilerini do\u011frudan Google arama sonu\u00e7lar\u0131nda, Haritalar\u2019da ve Google Travel sayfas\u0131nda g\u00f6stermesini sa\u011flayan geli\u015fmi\u015f bir reklam \u00fcr\u00fcn\u00fcd\u00fcr.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 bir oteli arad\u0131\u011f\u0131nda veya genel otel aramas\u0131 yapt\u0131\u011f\u0131nda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00fcncel fiyatlar\u0131,<\/li>\n\n\n\n<li>Odalar\u0131n m\u00fcsaitlik durumunu,<\/li>\n\n\n\n<li>Foto\u011fraflar\u0131,<\/li>\n\n\n\n<li>Konum bilgisini,<\/li>\n\n\n\n<li>Rezervasyon ba\u011flant\u0131lar\u0131n\u0131<\/li>\n<\/ul>\n\n\n\n<p>tek ekranda g\u00f6rebilir.<br>Otel i\u015fletmeleri i\u00e7in bu, <strong>do\u011frudan rezervasyon oran\u0131n\u0131 art\u0131ran<\/strong>, \u00fccretli ve \u00fccretsiz g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc bir reklam alan\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-hotel-ads-e-gelen-yeni-ozellikler\"><span class=\"ez-toc-section\" id=\"Google_Hotel_Adse_Gelen_Yeni_Ozellikler\"><\/span><strong>Google Hotel Ads\u2019e Gelen Yeni \u00d6zellikler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\u2019\u0131n Travel &amp; Partners ekosistemine ekledi\u011fi yeni ara\u00e7lar ve geli\u015ftirmeler, otellerin reklam y\u00f6netimini \u00e7ok daha kolay ve verimli h\u00e2le getiriyor. \u0130\u015fte \u00f6ne \u00e7\u0131kan yenlikler:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"free-booking-links-ucretsiz-rezervasyon-baglantilari-artik-daha-genis-kullanimda\"><span class=\"ez-toc-section\" id=\"Free_Booking_Links_%E2%80%93_Ucretsiz_Rezervasyon_Baglantilari_Artik_Daha_Genis_Kullanimda\"><\/span><strong>Free Booking Links \u2013 \u00dccretsiz Rezervasyon Ba\u011flant\u0131lar\u0131 Art\u0131k Daha Geni\u015f Kullan\u0131mda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google art\u0131k otellerin <strong>\u00fccretsiz rezervasyon ba\u011flant\u0131lar\u0131yla<\/strong> Google Travel\u2019da g\u00f6r\u00fcnmesini kolayla\u015ft\u0131rd\u0131.<br>Bu \u00f6zellik sayesinde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dccret \u00f6demeden listelenme,<\/li>\n\n\n\n<li>Do\u011frudan web sitenize y\u00f6nlenen rezervasyon trafi\u011fi,<\/li>\n\n\n\n<li>Organik olarak g\u00f6r\u00fcn\u00fcrl\u00fck art\u0131\u015f\u0131<\/li>\n<\/ul>\n\n\n\n<p>elde edilebiliyor.<br>Hotel Ads kullan\u0131yorsan\u0131z bu \u00f6zellik otomatik olarak aktif h\u00e2le gelebiliyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-fa45b04\" id=\"gspb_image-id-gsbp-fa45b04\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/12\/Hotel-Ads.jpg\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1024\" height=\"548\" title=\"\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hotel-ads-google-ads-icine-entegre-oluyor\"><span class=\"ez-toc-section\" id=\"Hotel_Ads_Google_Ads_Icine_Entegre_Oluyor\"><\/span><strong>Hotel Ads, Google Ads \u0130\u00e7ine Entegre Oluyor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google, Hotel Ads kampanyalar\u0131n\u0131 art\u0131k <strong>Google Ads platformunda daha derin<\/strong> \u015fekilde y\u00f6netilebilir h\u00e2le getiriyor.<\/p>\n\n\n\n<p>Bu yenilik ile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampanya y\u00f6netimi daha kolay,<\/li>\n\n\n\n<li>Tek platform \u00fczerinden t\u00fcm otel kampanyalar\u0131,<\/li>\n\n\n\n<li>Daha geli\u015fmi\u015f raporlama,<\/li>\n\n\n\n<li>Daha ak\u0131ll\u0131 teklif stratejileri<\/li>\n<\/ul>\n\n\n\n<p>m\u00fcmk\u00fcn h\u00e2le geldi.<\/p>\n\n\n\n<p>K\u0131sacas\u0131: <em>Hotel Center + Google Ads art\u0131k daha uyumlu \u00e7al\u0131\u015f\u0131yor.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performance-max-for-travel-goals-yayinda\"><span class=\"ez-toc-section\" id=\"Performance_Max_for_Travel_Goals_Yayinda\"><\/span><strong>Performance Max for Travel Goals Yay\u0131nda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otel reklamlar\u0131 art\u0131k sadece Hotel Ads ile s\u0131n\u0131rl\u0131 de\u011fil.<br>Google\u2019\u0131n yeni \u00fcr\u00fcn\u00fc <strong>Performance Max for Travel Goals<\/strong>, otellere \u015fu avantajlar\u0131 sunuyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search, YouTube, Maps ve Discovery\u2019de tek bir kampanya ile g\u00f6r\u00fcn\u00fcr olma<\/li>\n\n\n\n<li>Google AI ile dinamik g\u00f6rsel ve metin \u00fcretimi<\/li>\n\n\n\n<li>Daha y\u00fcksek rezervasyon d\u00f6n\u00fc\u015f\u00fcmleri<\/li>\n\n\n\n<li>Daha kolay kurulum<\/li>\n<\/ul>\n\n\n\n<p>\u00d6zellikle \u00e7ok konumlu otel zincirleri i\u00e7in b\u00fcy\u00fck kolayl\u0131k sa\u011fl\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"travel-feeds-search-ads-entegrasyonu\"><span class=\"ez-toc-section\" id=\"Travel_Feeds_Search_Ads_Entegrasyonu\"><\/span><strong>Travel Feeds + Search Ads Entegrasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google&#8217;\u0131n yeni entegrasyonu sayesinde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otel fiyatlar\u0131 ve m\u00fcsaitlik bilgisi <strong>Search Ads i\u00e7inde otomatik<\/strong> g\u00f6sterilebiliyor.<\/li>\n\n\n\n<li>Manuel fiyat g\u00fcncelleme ihtiyac\u0131 ortadan kalk\u0131yor.<\/li>\n\n\n\n<li>Reklamlar daha g\u00fcncel, daha alakal\u0131 ve daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc h\u00e2le geliyor.<\/li>\n<\/ul>\n\n\n\n<p>Bu, \u00f6zellikle oda fiyatlar\u0131 s\u0131k de\u011fi\u015fen oteller i\u00e7in \u00f6nemli bir g\u00fcncelleme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-travel-da-yapay-zeka-destekli-arama-deneyimi\"><span class=\"ez-toc-section\" id=\"Google_Travelda_Yapay_Zeka_Destekli_Arama_Deneyimi\"><\/span><strong>Google Travel\u2019da Yapay Zek\u00e2 Destekli Arama Deneyimi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google, kullan\u0131c\u0131 taraf\u0131nda da yenilikler ekleyerek otel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yapay zek\u00e2 ile seyahat planlama<\/li>\n\n\n\n<li>Otellerin otomatik \u00f6neriler i\u00e7inde daha s\u0131k g\u00f6sterilmesi<\/li>\n\n\n\n<li>Google Travel \u00fczerinde daha g\u00fc\u00e7l\u00fc ki\u015fiselle\u015ftirme<\/li>\n<\/ul>\n\n\n\n<p>Bu g\u00fcncellemeler, do\u011fru yap\u0131land\u0131r\u0131lm\u0131\u015f Hotel Ads hesaplar\u0131n\u0131n \u00e7ok daha fazla g\u00f6r\u00fcnt\u00fcleme almas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neden-onemli\"><span class=\"ez-toc-section\" id=\"Neden_Onemli\"><\/span><strong>Neden \u00d6nemli?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni \u00f6zellikler, oteller i\u00e7in 3 kritik avantaj sunuyor:<\/p>\n\n\n\n<p><strong>1. Daha Fazla G\u00f6r\u00fcn\u00fcrl\u00fck<\/strong>: \u00dccretli + \u00fccretsiz t\u00fcm alanlarda marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131yor.<\/p>\n\n\n\n<p><strong>2. Daha Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcm<\/strong>: Dinamik fiyat ve m\u00fcsaitlik entegrasyonu, rezervasyon ihtimali y\u00fcksek kullan\u0131c\u0131larla bulu\u015fmay\u0131 kolayla\u015ft\u0131r\u0131yor.<\/p>\n\n\n\n<p><strong>3. Kolay Y\u00f6netim ve Daha Do\u011fru \u00d6l\u00e7\u00fcmleme<\/strong>: Google Ads entegrasyonu ve yapay zek\u00e2 optimizasyonlar\u0131 sayesinde operasyonel y\u00fck azal\u0131yor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada seyahat planlar\u0131 art\u0131k b\u00fcy\u00fck oranda Google \u00fczerinden \u015fekilleniyor. Kullan\u0131c\u0131lar otel aramalar\u0131n\u0131n \u00e7o\u011funu Google\u2019da yap\u0131yor, fiyat kar\u015f\u0131la\u015ft\u0131rma ekranlar\u0131nda alternatifleri inceliyor ve rezervasyon karar\u0131n\u0131 yine Google ekosisteminin i\u00e7inden veriyor. Bu nedenle Google Hotel Ads, otel ve konaklama markalar\u0131 i\u00e7in en g\u00fc\u00e7l\u00fc g\u00f6r\u00fcn\u00fcrl\u00fck ve rezervasyon kanallar\u0131ndan biri h\u00e2line geldi. Google\u2019\u0131n yak\u0131n d\u00f6nemde Hotels &amp; Travel taraf\u0131nda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-fa45b04 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,1759,2584],"class_list":["post-44440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-google-ads","tag-hotel-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44440"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44440\/revisions"}],"predecessor-version":[{"id":44444,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44440\/revisions\/44444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44441"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}