{"id":44390,"date":"2025-12-09T13:27:28","date_gmt":"2025-12-09T10:27:28","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44390"},"modified":"2025-12-09T14:24:19","modified_gmt":"2025-12-09T11:24:19","slug":"meta-ab-kurallarina-uyum-icin-yeni-reklam-modelini-duyurdu","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/meta-ab-kurallarina-uyum-icin-yeni-reklam-modelini-duyurdu\/","title":{"rendered":"Meta, AB Kurallar\u0131na Uyum \u0130\u00e7in Yeni Reklam Modelini Duyurdu"},"content":{"rendered":"\n<p>Meta, Avrupa Birli\u011fi\u2019nin teknoloji ve veri gizlili\u011fi d\u00fczenlemelerine uyum sa\u011flamak amac\u0131yla Facebook ve Instagram\u2019da \u00f6nemli bir de\u011fi\u015fikli\u011fe gidiyor. \u015eirket, Ocak 2026 itibar\u0131yla Avrupa\u2019daki kullan\u0131c\u0131lara <strong>ki\u015fiselle\u015ftirilmi\u015f reklamlar\u0131 s\u0131n\u0131rlama se\u00e7ene\u011fi<\/strong> sunaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu, Meta\u2019n\u0131n sosyal a\u011flar\u0131nda ilk kez kullan\u0131c\u0131lara b\u00f6yle bir tercih hakk\u0131 vermesi a\u00e7\u0131s\u0131ndan dikkat \u00e7ekici bir ad\u0131m.<\/p>\n\n\n\n<p>Avrupa Komisyonu taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, yeni modelin kullan\u0131c\u0131lara iki farkl\u0131 yol sundu\u011fu belirtildi:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ki\u015fisel verilerin tamam\u0131n\u0131 payla\u015farak tamamen ki\u015fiselle\u015ftirilmi\u015f reklamlar g\u00f6rmek<\/strong>,<\/li>\n\n\n\n<li><strong>Daha az veri payla\u015farak daha s\u0131n\u0131rl\u0131 ki\u015fiselle\u015ftirilmi\u015f reklam deneyimini tercih etmek.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Bu de\u011fi\u015fiklik, AB ile Meta aras\u0131nda uzun s\u00fcredir devam eden yo\u011fun g\u00f6r\u00fc\u015fmelerin bir sonucu olarak ortaya \u00e7\u0131kt\u0131. Komisyon, modelin hayata ge\u00e7mesinin ard\u0131ndan reklam deneyiminin kullan\u0131c\u0131lar \u00fczerindeki etkisini ve uyum s\u00fcrecinin i\u015fleyi\u015fini yak\u0131ndan izlemeye devam edecek.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-8ea4c23\" id=\"gspb_image-id-gsbp-8ea4c23\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/12\/meta.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1238\" height=\"822\" title=\"\"><\/div>\n\n\n\n<p>Meta\u2019n\u0131n bu ad\u0131m\u0131 atmas\u0131nda en b\u00fcy\u00fck etken, Nisan ay\u0131nda Dijital Piyasalar Yasas\u0131\u2019n\u0131 (DMA) ihlal etti\u011fi gerek\u00e7esiyle ald\u0131\u011f\u0131 <strong>200 milyon avroluk para cezas\u0131<\/strong> oldu. Komisyon, Meta\u2019n\u0131n kullan\u0131c\u0131lar\u0131 \u201cya abonelik \u00f6de ya da t\u00fcm verilerini payla\u015f\u201d ikilemine zorlad\u0131\u011f\u0131n\u0131 belirterek \u015firketi d\u00fczenlemelere uymamakla su\u00e7lam\u0131\u015ft\u0131. Yeni reklam modeliyle ama\u00e7lanan, kullan\u0131c\u0131lar\u0131n reklam deneyimi \u00fczerinde daha fazla s\u00f6z hakk\u0131na sahip olmas\u0131 ve veri gizlili\u011finin g\u00fc\u00e7lendirilmesi.<\/p>\n\n\n\n<p>Bu geli\u015fme, dijital pazarlama d\u00fcnyas\u0131 i\u00e7in \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 niteli\u011fi ta\u015f\u0131yor. \u00d6zellikle reklam hedefleme ve veri kullan\u0131m stratejilerinin AB pazar\u0131nda yeniden \u015fekillenmesi bekleniyor. 2026 y\u0131l\u0131 itibar\u0131yla markalar\u0131n, kullan\u0131c\u0131 verisinin daha s\u0131n\u0131rl\u0131 oldu\u011fu bir reklam ekosistemine haz\u0131rl\u0131kl\u0131 olmas\u0131 gerekiyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta, Avrupa Birli\u011fi\u2019nin teknoloji ve veri gizlili\u011fi d\u00fczenlemelerine uyum sa\u011flamak amac\u0131yla Facebook ve Instagram\u2019da \u00f6nemli bir de\u011fi\u015fikli\u011fe gidiyor. \u015eirket, Ocak 2026 itibar\u0131yla Avrupa\u2019daki kullan\u0131c\u0131lara ki\u015fiselle\u015ftirilmi\u015f reklamlar\u0131 s\u0131n\u0131rlama se\u00e7ene\u011fi sunaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu, Meta\u2019n\u0131n sosyal a\u011flar\u0131nda ilk kez kullan\u0131c\u0131lara b\u00f6yle bir tercih hakk\u0131 vermesi a\u00e7\u0131s\u0131ndan dikkat \u00e7ekici bir ad\u0131m. Avrupa Komisyonu taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, yeni modelin kullan\u0131c\u0131lara [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-8ea4c23 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1487],"tags":[1495,2360],"class_list":["post-44390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","tag-dijital-pazarlama","tag-meta-2"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44390"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44390\/revisions"}],"predecessor-version":[{"id":44394,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44390\/revisions\/44394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44392"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}