{"id":44081,"date":"2025-10-31T16:33:45","date_gmt":"2025-10-31T13:33:45","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44081"},"modified":"2025-10-31T16:33:49","modified_gmt":"2025-10-31T13:33:49","slug":"shopify-bot-filtreleme-ile-gercek-trafigi-dogru-analiz-etmenin-onemi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/shopify-bot-filtreleme-ile-gercek-trafigi-dogru-analiz-etmenin-onemi\/","title":{"rendered":"Shopify Bot Filtreleme ile Ger\u00e7ek Trafi\u011fi Do\u011fru Analiz Etmenin \u00d6nemi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-bot-filtreleme-ile-gercek-trafigi-dogru-analiz-etmenin-onemi\/#Shopify_Analizlerinizde_Bot_Filtrelemesini_Anlama\" >Shopify Analizlerinizde Bot Filtrelemesini Anlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-bot-filtreleme-ile-gercek-trafigi-dogru-analiz-etmenin-onemi\/#Shopify_Bot_Filtering_Nedir\" >Shopify Bot Filtering Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-bot-filtreleme-ile-gercek-trafigi-dogru-analiz-etmenin-onemi\/#Shopify_Insan_veya_Bot_Oturumlarini_Nasil_Siniflandirir\" >Shopify \u0130nsan veya Bot Oturumlar\u0131n\u0131 Nas\u0131l S\u0131n\u0131fland\u0131r\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-bot-filtreleme-ile-gercek-trafigi-dogru-analiz-etmenin-onemi\/#Bot_Filtreleme_Ne_Zaman_Kullanilir\" >Bot Filtreleme Ne Zaman Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-bot-filtreleme-ile-gercek-trafigi-dogru-analiz-etmenin-onemi\/#Bot_Filtreleme_Neden_Onemlidir\" >Bot Filtreleme Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-bot-filtreleme-ile-gercek-trafigi-dogru-analiz-etmenin-onemi\/#Shopify_Analizlerinde_Dikkat_Edilmesi_Gerekenler\" >Shopify Analizlerinde Dikkat Edilmesi Gerekenler<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital d\u00fcnyada veri, do\u011fru kararlar\u0131n temelidir. Ancak bu verilerin i\u00e7inde yer alan bot trafi\u011fi, e-ticaret performans\u0131n\u0131 yanl\u0131\u015f yorumlamaya neden olabilir. G\u00fcn\u00fcm\u00fczde bir\u00e7ok online ma\u011faza, kampanya verilerini incelerken asl\u0131nda insan olmayan kaynaklardan gelen etkile\u015fimlerle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yor. \u0130\u015fte tam da bu noktada Shopify\u2019\u0131n Bot Filtering (bot filtreleme) \u00f6zelli\u011fi devreye giriyor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopify-analizlerinizde-bot-filtrelemesini-anlama\"><span class=\"ez-toc-section\" id=\"Shopify_Analizlerinizde_Bot_Filtrelemesini_Anlama\"><\/span>Shopify Analizlerinizde Bot Filtrelemesini Anlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify, ma\u011faza sahiplerinin raporlar\u0131nda yaln\u0131zca ger\u00e7ek kullan\u0131c\u0131 verilerini g\u00f6rebilmesi i\u00e7in bot filtreleme \u00f6zelli\u011fini geli\u015ftirdi. Bu sistem, verilerinizi analiz ederken bot aktivitelerini tan\u0131r ve bunlar\u0131 ayr\u0131 bir kategori olarak s\u0131n\u0131fland\u0131r\u0131r. B\u00f6ylece pazarlama, d\u00f6n\u00fc\u015f\u00fcm ve kullan\u0131c\u0131 davran\u0131\u015f\u0131 metrikleri yaln\u0131zca ger\u00e7ek ziyaret\u00e7ilere dayan\u0131r.<\/p>\n\n\n\n<p>Bu \u00f6zellikle birlikte art\u0131k trafi\u011finizi de\u011ferlendirirken, insan etkile\u015fimleri ile otomatik sistemlerin olu\u015fturdu\u011fu sahte trafi\u011fi birbirinden kolayca ay\u0131rabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopify-bot-filtering-nedir\"><span class=\"ez-toc-section\" id=\"Shopify_Bot_Filtering_Nedir\"><\/span>Shopify Bot Filtering Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify Bot Filtering, sitenizdeki oturumlar\u0131n \u201cinsan\u201d m\u0131 yoksa \u201cbot\u201d mu oldu\u011funu tan\u0131mlamak i\u00e7in kullan\u0131lan bir analiz \u00f6zelli\u011fidir. Shopify Analytics ve Reports b\u00f6l\u00fcmlerinde yer alan <strong>\u201cHuman or Bot Session\u201d<\/strong> boyutu sayesinde, t\u00fcm trafi\u011fi t\u00fcr\u00fcne g\u00f6re ay\u0131rarak yaln\u0131zca ger\u00e7ek kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 incelemenizi sa\u011flar.<\/p>\n\n\n\n<p>Bu sayede d\u00f6n\u00fc\u015f\u00fcm oran\u0131, oturum s\u00fcresi ve sayfa g\u00f6r\u00fcnt\u00fcleme gibi metriklerde \u00e7ok daha do\u011fru analizler elde edilir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-eb0a1a1\" id=\"gspb_image-id-gsbp-eb0a1a1\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/10\/markergroupe-shopify-bot.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"788\" height=\"441\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopify-insan-veya-bot-oturumlarini-nasil-siniflandirir\"><span class=\"ez-toc-section\" id=\"Shopify_Insan_veya_Bot_Oturumlarini_Nasil_Siniflandirir\"><\/span>Shopify \u0130nsan veya Bot Oturumlar\u0131n\u0131 Nas\u0131l S\u0131n\u0131fland\u0131r\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify, gelen trafi\u011fi s\u0131n\u0131fland\u0131rmak i\u00e7in \u00e7e\u015fitli sinyallerden yararlan\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taray\u0131c\u0131 davran\u0131\u015flar\u0131 ve istek kal\u0131plar\u0131:<\/strong> \u0130nsan ziyaret\u00e7iler ile otomatik botlar\u0131n etkile\u015fim h\u0131zlar\u0131 farkl\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>IP adresi ve kullan\u0131c\u0131 ajan\u0131 (user agent) tespiti:<\/strong> Bilinen bot kaynaklar\u0131 tespit edilip otomatik olarak i\u015faretlenir.<\/li>\n\n\n\n<li><strong>Etkile\u015fim derinli\u011fi:<\/strong> Botlar genellikle sayfa etkile\u015fimleri, t\u0131klama veya kayd\u0131rma gibi aksiyonlar\u0131 ger\u00e7ekle\u015ftirmez.<br><\/li>\n<\/ul>\n\n\n\n<p>Bu sinyaller bir araya getirilerek her oturumun \u201cinsan\u201d ya da \u201cbot\u201d oldu\u011fu sistem taraf\u0131ndan belirlenir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bot-filtreleme-ne-zaman-kullanilir\"><span class=\"ez-toc-section\" id=\"Bot_Filtreleme_Ne_Zaman_Kullanilir\"><\/span>Bot Filtreleme Ne Zaman Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bot filtreleme \u00f6zellikle \u015fu durumlarda kritik \u00f6nem ta\u015f\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trafi\u011finizde <strong>ani art\u0131\u015flar<\/strong> veya ola\u011fand\u0131\u015f\u0131 oturum say\u0131lar\u0131 fark etti\u011finizde.<\/li>\n\n\n\n<li>Kampanya performans\u0131nda <strong>y\u00fcksek t\u0131klama fakat d\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong> g\u00f6rd\u00fc\u011f\u00fcn\u00fczde.<\/li>\n\n\n\n<li>Raporlar\u0131n\u0131zda belirli kaynaklardan gelen trafi\u011fin <strong>s\u0131f\u0131r etkile\u015fimli<\/strong> oldu\u011funu fark etti\u011finizde.<\/li>\n<\/ul>\n\n\n\n<p>Bu durumlarda bot filtreleme \u00f6zelli\u011fini aktif hale getirerek verilerinizi temizlemeniz, pazarlama stratejilerinizi daha do\u011fru temeller \u00fczerine in\u015fa etmenizi sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bot-filtreleme-neden-onemlidir\"><span class=\"ez-toc-section\" id=\"Bot_Filtreleme_Neden_Onemlidir\"><\/span>Bot Filtreleme Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bot trafi\u011fi, \u00f6zellikle reklam kampanyalar\u0131nda \u00f6l\u00e7\u00fcm do\u011frulu\u011funu bozabilir. Ger\u00e7ek kullan\u0131c\u0131 verileriyle bot aktiviteleri kar\u0131\u015ft\u0131\u011f\u0131nda, CTR, CVR ve ROAS gibi performans metrikleri yan\u0131lt\u0131c\u0131 hale gelir.<\/p>\n\n\n\n<p>Shopify\u2019\u0131n bot filtreleme \u00f6zelli\u011fi, bu hatal\u0131 verilerin etkisini azaltarak markalar\u0131n <strong>daha do\u011fru raporlar<\/strong> olu\u015fturmas\u0131na ve pazarlama b\u00fct\u00e7elerini verimli y\u00f6netmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopify-analizlerinde-dikkat-edilmesi-gerekenler\"><span class=\"ez-toc-section\" id=\"Shopify_Analizlerinde_Dikkat_Edilmesi_Gerekenler\"><\/span>Shopify Analizlerinde Dikkat Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify\u2019\u0131n bot filtreleme \u00f6zelli\u011fi yaln\u0131zca klasik ma\u011faza yap\u0131lar\u0131nda desteklenir. <strong>Headless<\/strong> veya <strong>Hydrogen<\/strong> altyap\u0131l\u0131 ma\u011fazalarda bu analiz \u00e7al\u0131\u015fmaz.<br>Bu \u00f6zelli\u011fi kullanmak, yaln\u0131zca veriyi temizlemekle kalmaz; pazarlama yat\u0131r\u0131mlar\u0131n\u0131z\u0131n ger\u00e7ek geri d\u00f6n\u00fc\u015f\u00fcn\u00fc \u00f6l\u00e7menizi de kolayla\u015ft\u0131r\u0131r. Ger\u00e7ek kullan\u0131c\u0131 verisine dayal\u0131 analizler, stratejik kararlar i\u00e7in en g\u00fcvenilir temeldir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada veri, do\u011fru kararlar\u0131n temelidir. Ancak bu verilerin i\u00e7inde yer alan bot trafi\u011fi, e-ticaret performans\u0131n\u0131 yanl\u0131\u015f yorumlamaya neden olabilir. G\u00fcn\u00fcm\u00fczde bir\u00e7ok online ma\u011faza, kampanya verilerini incelerken asl\u0131nda insan olmayan kaynaklardan gelen etkile\u015fimlerle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yor. \u0130\u015fte tam da bu noktada Shopify\u2019\u0131n Bot Filtering (bot filtreleme) \u00f6zelli\u011fi devreye giriyor. Shopify Analizlerinizde Bot Filtrelemesini Anlama Shopify, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-eb0a1a1 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1501],"tags":[1519,1521],"class_list":["post-44081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","tag-e-ticaret","tag-shopify"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44081"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44082"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}