{"id":44016,"date":"2025-10-17T09:17:12","date_gmt":"2025-10-17T06:17:12","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=44016"},"modified":"2025-10-17T09:30:43","modified_gmt":"2025-10-17T06:30:43","slug":"snapchat-lens-fest-2025-ile-ar-ve-yapay-zekanin-yeni-cagi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/snapchat-lens-fest-2025-ile-ar-ve-yapay-zekanin-yeni-cagi\/","title":{"rendered":"Snapchat Lens Fest 2025 ile AR ve Yapay Zekan\u0131n Yeni \u00c7a\u011f\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/snapchat-lens-fest-2025-ile-ar-ve-yapay-zekanin-yeni-cagi\/#Lens_Studio_AI_ile_Uretimde_Otomasyon_Donemi\" >Lens Studio AI ile \u00dcretimde Otomasyon D\u00f6nemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/snapchat-lens-fest-2025-ile-ar-ve-yapay-zekanin-yeni-cagi\/#Gercekci_Efektler_ve_Gorsel_Kalite_Artisi\" >Ger\u00e7ek\u00e7i Efektler ve G\u00f6rsel Kalite Art\u0131\u015f\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/snapchat-lens-fest-2025-ile-ar-ve-yapay-zekanin-yeni-cagi\/#Oyunlastirilmis_AR_Deneyimleri\" >Oyunla\u015ft\u0131r\u0131lm\u0131\u015f AR Deneyimleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/snapchat-lens-fest-2025-ile-ar-ve-yapay-zekanin-yeni-cagi\/#Yaratici_Ekonomi_ve_Gelir_Modelleri\" >Yarat\u0131c\u0131 Ekonomi ve Gelir Modelleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/snapchat-lens-fest-2025-ile-ar-ve-yapay-zekanin-yeni-cagi\/#Spectacles_ve_Snap_OS_20_ile_Donanimda_Yeni_Donem\" >Spectacles ve Snap OS 2.0 ile Donan\u0131mda Yeni D\u00f6nem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/snapchat-lens-fest-2025-ile-ar-ve-yapay-zekanin-yeni-cagi\/#Topluluk_ve_Yaratici_Isbirlikleri\" >Topluluk ve Yarat\u0131c\u0131 \u0130\u015fbirlikleri<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Snap taraf\u0131ndan her y\u0131l d\u00fczenlenen Lens Fest, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik alan\u0131nda gelece\u011fi \u015fekillendiren en \u00f6nemli etkinliklerden biri haline geldi. Bu y\u0131l\u0131n temas\u0131, yapay zek\u00e2 destekli \u00fcretim ara\u00e7lar\u0131, sosyal oyun deneyimleri, yarat\u0131c\u0131 ekonomide yeni gelir modelleri ve Spectacles ekosistemi \u00fczerine odakland\u0131. Marker Groupe olarak etkinli\u011fi, markalar ve geli\u015ftiriciler i\u00e7in AR pazarlamas\u0131n\u0131n gelece\u011fini anlamak a\u00e7\u0131s\u0131ndan inceledik.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lens-studio-ai-ile-uretimde-otomasyon-donemi\"><span class=\"ez-toc-section\" id=\"Lens_Studio_AI_ile_Uretimde_Otomasyon_Donemi\"><\/span><strong>Lens Studio AI ile \u00dcretimde Otomasyon D\u00f6nemi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Snap, bu y\u0131l Lens Studio\u2019yu tamamen yeniden tasarlayarak yapay zek\u00e2 entegrasyonunu merkezine ald\u0131. Yeni <strong>Lens Studio AI<\/strong> \u00f6zelli\u011fi sayesinde geli\u015ftiriciler yaln\u0131zca metin komutlar\u0131yla AR efektleri, 3D sahneler ve kod bloklar\u0131 olu\u015fturabiliyor. Ayr\u0131ca <strong>Blocks Framework<\/strong> sistemi ile geli\u015ftiriciler yeniden kullan\u0131labilir efekt, animasyon ve script bloklar\u0131 olu\u015fturabiliyor. Bu yakla\u015f\u0131m, daha h\u0131zl\u0131 \u00fcretim s\u00fcre\u00e7leri ve mod\u00fcler i\u00e7erik geli\u015ftirme yap\u0131s\u0131 ile markalar\u0131n yarat\u0131c\u0131 s\u00fcre\u00e7lerinde b\u00fcy\u00fck esneklik sa\u011fl\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gercekci-efektler-ve-gorsel-kalite-artisi\"><span class=\"ez-toc-section\" id=\"Gercekci_Efektler_ve_Gorsel_Kalite_Artisi\"><\/span><strong>Ger\u00e7ek\u00e7i Efektler ve G\u00f6rsel Kalite Art\u0131\u015f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Etkinlikte tan\u0131t\u0131lan <strong>AI Clips<\/strong> \u00f6zelli\u011fi, tek bir g\u00f6r\u00fcnt\u00fcden otomatik olarak k\u0131sa video Lens\u2019ler olu\u015fturma imk\u00e2n\u0131 sunuyor. Yeni <strong>Face Effects Editor<\/strong> ve geli\u015ftirilmi\u015f <strong>FaceGen teknolojisi<\/strong>, y\u00fcz ifadelerinde daha do\u011fal ayd\u0131nlatma ve g\u00f6lgelendirme sa\u011flayarak AR deneyimini ileri bir seviyeye ta\u015f\u0131yor. Bu geli\u015fmeler, \u00f6zellikle moda, g\u00fczellik ve e\u011flence sekt\u00f6rlerindeki markalar i\u00e7in daha ger\u00e7ek\u00e7i ve etkile\u015fim odakl\u0131 kampanyalar olu\u015fturmay\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-0170418\" id=\"gspb_image-id-gsbp-0170418\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/10\/Lens_Fest_2025.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1080\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"oyunlastirilmis-ar-deneyimleri\"><span class=\"ez-toc-section\" id=\"Oyunlastirilmis_AR_Deneyimleri\"><\/span><strong>Oyunla\u015ft\u0131r\u0131lm\u0131\u015f AR Deneyimleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lens Fest 2025, oyunla\u015ft\u0131rman\u0131n Snapchat ekosisteminde b\u00fcy\u00fcyen rol\u00fcn\u00fc vurgulad\u0131. Yeni ara\u00e7lar sayesinde geli\u015ftiriciler art\u0131k Lens\u2019ler i\u00e7ine karakter kontrol\u00fc, kamera senaryolar\u0131 ve \u00e7ok oyunculu etkile\u015fimler ekleyebiliyor. <strong>Games Chat Drawer<\/strong> entegrasyonu ile kullan\u0131c\u0131lar, arkada\u015flar\u0131yla birlikte sohbet i\u00e7inde AR oyunlar\u0131 oynayabiliyor. Bu yap\u0131, markalar i\u00e7in kullan\u0131c\u0131 etkile\u015fimini art\u0131ran ve sadakati g\u00fc\u00e7lendiren oyun tabanl\u0131 kampanyalar olu\u015fturma f\u0131rsat\u0131 sunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yaratici-ekonomi-ve-gelir-modelleri\"><span class=\"ez-toc-section\" id=\"Yaratici_Ekonomi_ve_Gelir_Modelleri\"><\/span><strong>Yarat\u0131c\u0131 Ekonomi ve Gelir Modelleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Snap, i\u00e7erik \u00fcreticilerini desteklemek amac\u0131yla <strong>Lens Creator Rewards<\/strong> program\u0131n\u0131 geni\u015fletti. Yarat\u0131c\u0131lar art\u0131k Lens+ ve Snapchat Platinum kullan\u0131c\u0131lar\u0131ndan gelen etkile\u015fimlerle gelir elde edebiliyor. Ayr\u0131ca <strong>Camera Kit SDK\u2019s\u0131<\/strong> t\u00fcm geli\u015ftiricilere \u00fccretsiz sunularak markalar\u0131n AR teknolojisine daha kolay eri\u015febilmesi sa\u011fland\u0131. Bu yenilikler, hem bireysel yarat\u0131c\u0131lar hem de markalar i\u00e7in s\u00fcrd\u00fcr\u00fclebilir bir dijital ekonomi modeli olu\u015fturuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"spectacles-ve-snap-os-2-0-ile-donanimda-yeni-donem\"><span class=\"ez-toc-section\" id=\"Spectacles_ve_Snap_OS_20_ile_Donanimda_Yeni_Donem\"><\/span><strong>Spectacles ve Snap OS 2.0 ile Donan\u0131mda Yeni D\u00f6nem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Snap, 2026 y\u0131l\u0131nda piyasaya \u00e7\u0131kacak yeni <strong>Spectacles<\/strong> g\u00f6zl\u00fckleri i\u00e7in kapsaml\u0131 bir haz\u0131rl\u0131k s\u00fcrecine girdi. Yeni <strong>Snap OS 2.0<\/strong>, WebXR deste\u011fi, yerle\u015fik taray\u0131c\u0131, Travel Mode ve EyeConnect gibi \u00f6zelliklerle donat\u0131ld\u0131. Bu sistem, kullan\u0131c\u0131lar\u0131n hareket halindeyken bile kesintisiz AR deneyimi ya\u015famalar\u0131n\u0131 sa\u011fl\u0131yor. Snap\u2019in vizyonu, t\u00fcm mevcut Lens\u2019lerin gelecekteki donan\u0131mlar \u00fczerinde de sorunsuz \u00e7al\u0131\u015fmas\u0131n\u0131 hedefliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topluluk-ve-yaratici-isbirlikleri\"><span class=\"ez-toc-section\" id=\"Topluluk_ve_Yaratici_Isbirlikleri\"><\/span><strong>Topluluk ve Yarat\u0131c\u0131 \u0130\u015fbirlikleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Etkinlikte \u00f6ne \u00e7\u0131kan yarat\u0131c\u0131 projeler, k\u00fclt\u00fcrel kurumlarla yap\u0131lan i\u015fbirlikleri ve Snap\u2019in 3,5 milyon dolarl\u0131k yarat\u0131c\u0131 destek fonu tan\u0131t\u0131ld\u0131. Verizon ve LACMA gibi i\u015f ortakl\u0131klar\u0131yla geli\u015ftirilen AR projeleri, teknolojinin k\u00fclt\u00fcrel ve sanatsal alandaki potansiyelini de ortaya koydu. Bu giri\u015fimler, Snap\u2019in yaln\u0131zca bir teknoloji platformu de\u011fil, ayn\u0131 zamanda k\u00fcresel bir AR toplulu\u011fu in\u015fa etme hedefini g\u00fc\u00e7lendiriyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap taraf\u0131ndan her y\u0131l d\u00fczenlenen Lens Fest, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik alan\u0131nda gelece\u011fi \u015fekillendiren en \u00f6nemli etkinliklerden biri haline geldi. Bu y\u0131l\u0131n temas\u0131, yapay zek\u00e2 destekli \u00fcretim ara\u00e7lar\u0131, sosyal oyun deneyimleri, yarat\u0131c\u0131 ekonomide yeni gelir modelleri ve Spectacles ekosistemi \u00fczerine odakland\u0131. Marker Groupe olarak etkinli\u011fi, markalar ve geli\u015ftiriciler i\u00e7in AR pazarlamas\u0131n\u0131n gelece\u011fini anlamak a\u00e7\u0131s\u0131ndan inceledik. Lens Studio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-0170418 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2156],"tags":[2230],"class_list":["post-44016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yapay-zeka","tag-yapay-zeka"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=44016"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/44016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/44018"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=44016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=44016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=44016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}