{"id":43931,"date":"2025-10-13T14:53:58","date_gmt":"2025-10-13T11:53:58","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43931"},"modified":"2025-10-13T14:54:01","modified_gmt":"2025-10-13T11:54:01","slug":"tiktok-ile-pazarlama-hunisi-yeniden-sekilleniyor","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/tiktok-ile-pazarlama-hunisi-yeniden-sekilleniyor\/","title":{"rendered":"TikTok ile Pazarlama Hunisi Yeniden \u015eekilleniyor"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiktok-ile-pazarlama-hunisi-yeniden-sekilleniyor\/#Yeni_Donem_Consideration_Katmani\" >Yeni D\u00f6nem Consideration Katman\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiktok-ile-pazarlama-hunisi-yeniden-sekilleniyor\/#%E2%80%9CAwareness_Kampanyalari_Ise_Yaramiyor%E2%80%9D_Artik_Gecerli_Degil\" >\u201cAwareness Kampanyalar\u0131 \u0130\u015fe Yaram\u0131yor\u201d Art\u0131k Ge\u00e7erli De\u011fil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiktok-ile-pazarlama-hunisi-yeniden-sekilleniyor\/#Markalar_Icin_Anlami\" >Markalar \u0130\u00e7in Anlam\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Uzun y\u0131llar boyunca pazarlama d\u00fcnyas\u0131nda \u201cfunnel\u201d kavram\u0131 kat\u0131 s\u0131n\u0131rlarla ayr\u0131lm\u0131\u015f bir yap\u0131yd\u0131.<br>\u00dcst katmanda fark\u0131ndal\u0131k (awareness), ortada de\u011ferlendirme (consideration), en altta ise d\u00f6n\u00fc\u015f\u00fcm (conversion) yer al\u0131rd\u0131. Bu modelde katmanlar neredeyse birbirinden izoleydi biri bitti\u011finde di\u011feri ba\u015flard\u0131.<\/strong><\/p>\n\n\n\n<p>Ancak bug\u00fcn, \u00f6zellikle TikTok gibi platformlar\u0131n geli\u015ftirdi\u011fi yeni reklam modelleriyle bu s\u0131n\u0131rlar tamamen bulan\u0131kla\u015ft\u0131. Art\u0131k \u201cFull-Funnel\u201d strateji sadece bir kavram de\u011fil; dijital pazarlaman\u0131n <strong>olmazsa olmaz<\/strong> ger\u00e7eklerinden biri haline geldi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yeni-donem-consideration-katmani\"><span class=\"ez-toc-section\" id=\"Yeni_Donem_Consideration_Katmani\"><\/span>Yeni D\u00f6nem Consideration Katman\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>TikTok\u2019un yeni modelinde \u00f6ne \u00e7\u0131kan en \u00f6nemli fark, <strong>consideration katman\u0131n\u0131n art\u0131k t\u00fcm s\u00fcrecin merkezi<\/strong> haline gelmesi. Yani, kullan\u0131c\u0131lar bir markayla ilk kez kar\u015f\u0131la\u015ft\u0131klar\u0131 anda bile, sat\u0131n alma karar\u0131na do\u011fru h\u0131zla ilerleyebiliyor.<\/p>\n\n\n\n<p>Awareness, art\u0131k tek ba\u015f\u0131na bir \u201ctan\u0131t\u0131m s\u00fcreci\u201d de\u011fil;<br>do\u011frudan etkile\u015fime, hatta d\u00f6n\u00fc\u015f\u00fcme kap\u0131 aralayan bir a\u015fama. K\u0131sacas\u0131, fark\u0131ndal\u0131k olu\u015fturmakla sat\u0131\u015fa y\u00f6nlendirmek aras\u0131ndaki \u00e7izgi neredeyse kayboldu.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-d75a8f1\" id=\"gspb_image-id-gsbp-d75a8f1\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/10\/markergroupe-tiktok.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1125\" height=\"600\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"awareness-kampanyalari-ise-yaramiyor-artik-gecerli-degil\"><span class=\"ez-toc-section\" id=\"%E2%80%9CAwareness_Kampanyalari_Ise_Yaramiyor%E2%80%9D_Artik_Gecerli_Degil\"><\/span>\u201cAwareness Kampanyalar\u0131 \u0130\u015fe Yaram\u0131yor\u201d Art\u0131k Ge\u00e7erli De\u011fil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ge\u00e7mi\u015fte s\u0131k\u00e7a duydu\u011fumuz bir yorumdu:<br>\u201cAwareness kampanyalar\u0131 d\u00f6n\u00fc\u015f\u00fcm getirmiyor.\u201d<\/p>\n\n\n\n<p>Bug\u00fcn bu c\u00fcmle, art\u0131k sadece <strong>\u00f6l\u00e7\u00fcm eksikli\u011fini<\/strong> ifade ediyor. \u00c7\u00fcnk\u00fc modern platformlar, \u00f6zellikle TikTok\u2019un geli\u015fmi\u015f izleme modelleri sayesinde, her bir etkile\u015fimin d\u00f6n\u00fc\u015f\u00fcm \u00fczerindeki etkisini <strong>\u00f6l\u00e7\u00fclebilir<\/strong> hale getirdi.<\/p>\n\n\n\n<p>Bir kullan\u0131c\u0131 bir videoyu izledi\u011finde, i\u00e7erikle etkile\u015fime girdi\u011finde veya bir sayfay\u0131 ziyaret etti\u011finde, bu davran\u0131\u015flar\u0131n t\u00fcm\u00fc d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funun par\u00e7as\u0131 olarak kaydediliyor. Yani awareness art\u0131k bir \u201cba\u015flang\u0131\u00e7 noktas\u0131\u201d de\u011fil, d\u00f6n\u00fc\u015f\u00fcm\u00fcn ta kendisi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markalar-icin-anlami\"><span class=\"ez-toc-section\" id=\"Markalar_Icin_Anlami\"><\/span>Markalar \u0130\u00e7in Anlam\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bug\u00fcn\u00fcn markalar\u0131 i\u00e7in \u201cFull-Funnel\u201d strateji, sadece t\u00fcm kanallarda var olmak anlam\u0131na gelmiyor.<br>As\u0131l mesele, <strong>t\u00fcm pazarlama katmanlar\u0131n\u0131n birbirine entegre \u015fekilde \u00e7al\u0131\u015fmas\u0131<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness kampanyas\u0131 d\u00f6n\u00fc\u015f\u00fcm potansiyelini ta\u015f\u0131mal\u0131,<\/li>\n\n\n\n<li>Conversion kampanyalar\u0131 ise markan\u0131n hikayesini desteklemeli.<\/li>\n<\/ul>\n\n\n\n<p>Bu b\u00fct\u00fcnl\u00fc\u011f\u00fc kuramayan markalar, kampanyalar\u0131n\u0131 h\u00e2l\u00e2 eski d\u00fcnyan\u0131n kurallar\u0131yla y\u00f6netiyor demektir.<br>Oysa kullan\u0131c\u0131 davran\u0131\u015flar\u0131 de\u011fi\u015fti; insanlar art\u0131k tek bir i\u00e7erikten hem bilgi al\u0131yor, hem e\u011fleniyor, hem de sat\u0131n alma karar\u0131n\u0131 veriyor.<\/p>\n\n\n\n<p>Full-Funnel strateji art\u0131k sadece bir pazarlama \u015femas\u0131 de\u011fil, markalar\u0131n b\u00fcy\u00fcme modelinin merkezinde yer alan <strong>ya\u015fayan bir sistem<\/strong>.<\/p>\n\n\n\n<p>TikTok\u2019un yeni modeli bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn sadece ba\u015flang\u0131c\u0131. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde, marka hikayesi anlat\u0131m\u0131 ile performans pazarlamas\u0131 aras\u0131ndaki fark tamamen ortadan kalkacak. Ve o noktada, \u201cFull-Funnel\u201d olmay\u0131 ba\u015faran markalar, oyunun kazanan\u0131 olacak.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uzun y\u0131llar boyunca pazarlama d\u00fcnyas\u0131nda \u201cfunnel\u201d kavram\u0131 kat\u0131 s\u0131n\u0131rlarla ayr\u0131lm\u0131\u015f bir yap\u0131yd\u0131.\u00dcst katmanda fark\u0131ndal\u0131k (awareness), ortada de\u011ferlendirme (consideration), en altta ise d\u00f6n\u00fc\u015f\u00fcm (conversion) yer al\u0131rd\u0131. Bu modelde katmanlar neredeyse birbirinden izoleydi biri bitti\u011finde di\u011feri ba\u015flard\u0131. Ancak bug\u00fcn, \u00f6zellikle TikTok gibi platformlar\u0131n geli\u015ftirdi\u011fi yeni reklam modelleriyle bu s\u0131n\u0131rlar tamamen bulan\u0131kla\u015ft\u0131. Art\u0131k \u201cFull-Funnel\u201d strateji sadece bir kavram [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-d75a8f1 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,1981],"class_list":["post-43931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-tiktok"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43931"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43932"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}