{"id":43925,"date":"2025-10-13T14:32:29","date_gmt":"2025-10-13T11:32:29","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43925"},"modified":"2025-12-02T15:04:15","modified_gmt":"2025-12-02T12:04:15","slug":"black-friday-2024-verileriyle-2025te-eticarette-kazandiran-stratejiler","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/black-friday-2024-verileriyle-2025te-eticarette-kazandiran-stratejiler\/","title":{"rendered":"Black Friday 2024 Verileriyle 2025&#8217;te E-Ticarette Kazand\u0131ran Stratejiler"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2024-verileriyle-2025te-eticarette-kazandiran-stratejiler\/#Pazar_Gorunumu\" >Pazar G\u00f6r\u00fcn\u00fcm\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2024-verileriyle-2025te-eticarette-kazandiran-stratejiler\/#Kategori_Dinamikleri\" >Kategori Dinamikleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2024-verileriyle-2025te-eticarette-kazandiran-stratejiler\/#Kanal_Davranisi\" >Kanal Davran\u0131\u015f\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-friday-2024-verileriyle-2025te-eticarette-kazandiran-stratejiler\/#8_Stratejiyle_Black_Friday_2025e_Hazirlik\" >8 Stratejiyle Black Friday 2025\u2019e Haz\u0131rl\u0131k<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Black Friday, e-ticaret d\u00fcnyas\u0131n\u0131n her y\u0131l sab\u0131rs\u0131zl\u0131kla beklenen zirve g\u00fcnlerinden biri. 2024 verileri, markalar\u0131n yaln\u0131zca b\u00fcy\u00fck indirimlerle de\u011fil, g\u00fc\u00e7l\u00fc veri y\u00f6netimi, kategori planlamas\u0131 ve kullan\u0131c\u0131 deneyimiyle ba\u015far\u0131ya ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Marker Groupe olarak, 2024 performans verilerini analiz ettik ve 2025 d\u00f6nemine \u0131\u015f\u0131k tutacak stratejik \u00e7\u0131kar\u0131mlar\u0131 bu yaz\u0131da bir araya getirdik.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pazar-gorunumu\"><span class=\"ez-toc-section\" id=\"Pazar_Gorunumu\"><\/span><strong>Pazar G\u00f6r\u00fcn\u00fcm\u00fc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2024\u2019te ABD\u2019de Black Friday g\u00fcn\u00fc online sat\u0131\u015flar 10,8 milyar dolar\u0131 a\u015farak rekor k\u0131rd\u0131. Perakende genelinde b\u00fcy\u00fcme %3,4 olurken, fiziksel ma\u011fazalardaki art\u0131\u015f s\u0131n\u0131rl\u0131 kald\u0131. Avrupa pazar\u0131nda ise sipari\u015f trafi\u011fi dakikada on binlerce i\u015flemi ge\u00e7ti; baz\u0131 perakendeciler saniyede 11 sipari\u015f band\u0131n\u0131 g\u00f6rd\u00fc.<br>Bu sonu\u00e7lar, Black Friday\u2019in h\u00e2l\u00e2 tek ba\u015f\u0131na en b\u00fcy\u00fck sat\u0131\u015f g\u00fcn\u00fc oldu\u011funu kan\u0131tlad\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kategori-dinamikleri\"><span class=\"ez-toc-section\" id=\"Kategori_Dinamikleri\"><\/span><strong>Kategori Dinamikleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Elektronik ve oyuncak kategorilerinde ortalama %27\u201328 band\u0131nda uygulanan indirimler sat\u0131\u015f hacmini zirveye ta\u015f\u0131d\u0131. Giyim taraf\u0131nda %22 seviyesindeki indirimlerle y\u00fcksek hacim yakalan\u0131rken iade riski artt\u0131. TV ve beyaz e\u015fya gibi y\u00fcksek sepetli \u00fcr\u00fcnlerde %24 civar\u0131ndaki indirimler, stok ve teslimat \u015feffafl\u0131\u011f\u0131yla desteklendi\u011finde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ciddi \u00f6l\u00e7\u00fcde art\u0131rd\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kanal-davranisi\"><span class=\"ez-toc-section\" id=\"Kanal_Davranisi\"><\/span><strong>Kanal Davran\u0131\u015f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00fcketicilerin tercihinde \u00e7evrim i\u00e7i kanal a\u00e7\u0131k ara \u00f6ne \u00e7\u0131kt\u0131. Ma\u011faza sat\u0131\u015flar\u0131 stabil seyrederken online al\u0131\u015fveri\u015f, mobil cihazlardan yap\u0131lan i\u015flemlerle h\u0131z kazand\u0131. Mobil optimizasyon, tek sayfa \u00f6deme ve misafir al\u0131\u015fveri\u015f \u00f6zellikleri, markalara d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda g\u00f6zle g\u00f6r\u00fcl\u00fcr avantaj sa\u011flad\u0131.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-c05d3ae\" id=\"gspb_image-id-gsbp-c05d3ae\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/10\/Black-Friday-2024-Verileriyle-E-Ticarette-Kazanan-Stratejiler.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1024\" height=\"743\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-stratejiyle-black-friday-2025-e-hazirlik\"><span class=\"ez-toc-section\" id=\"8_Stratejiyle_Black_Friday_2025e_Hazirlik\"><\/span><strong>8 Stratejiyle Black Friday 2025\u2019e Haz\u0131rl\u0131k<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. Kategoriye G\u00f6re \u0130ndirim Planlamas\u0131<\/strong><\/p>\n\n\n\n<p>Elektronik, oyuncak ve teknoloji \u00fcr\u00fcnlerinde %25\u201330; giyim taraf\u0131nda %20\u201325 band\u0131, kullan\u0131c\u0131y\u0131 harekete ge\u00e7iren ideal aral\u0131klard\u0131r. Kategorilere g\u00f6re indirim derinli\u011fini test ederek optimize edin.<\/p>\n\n\n\n<p><strong>2. Yo\u011fun Saatlere Odaklan\u0131n<\/strong><\/p>\n\n\n\n<p>Sat\u0131\u015f hacminin en y\u00fcksek oldu\u011fu ak\u015fam saatlerinde (\u00f6zellikle 20.00\u201322.00) \u201cmini kampanya dalgalar\u0131\u201d olu\u015fturun. Push bildirimi, e-posta ve k\u0131sa s\u00fcreli ekstra indirimlerle anl\u0131k s\u0131\u00e7ramalar yaratabilirsiniz.<\/p>\n\n\n\n<p><strong>3. Mobil Deneyimi G\u00fc\u00e7lendirin<\/strong><\/p>\n\n\n\n<p>Trafi\u011fin yar\u0131dan fazlas\u0131 mobil cihazlardan geliyor. H\u0131zl\u0131 y\u00fcklenen sayfalar, tek ad\u0131m \u00f6deme s\u00fcre\u00e7leri ve g\u00fcvenli kart saklama altyap\u0131s\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n<p><strong>4. Stok ve Teslimat \u015eeffafl\u0131\u011f\u0131<\/strong><\/p>\n\n\n\n<p>Kullan\u0131c\u0131ya \u00fcr\u00fcn\u00fcn stok durumu, tahmini teslim tarihi ve kargo \u00fccretini a\u00e7\u0131k\u00e7a g\u00f6sterin. \u00d6zellikle y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnlerde bu \u015feffafl\u0131k sat\u0131n alma karar\u0131n\u0131 h\u0131zland\u0131r\u0131r.<\/p>\n\n\n\n<p><strong>5.&nbsp; Altyap\u0131 Dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 G\u00fc\u00e7lendirin<\/strong><\/p>\n\n\n\n<p>Yo\u011fun trafik, web sitelerinin s\u0131n\u0131rlar\u0131n\u0131 zorlar. Sunucu kapasitesi, veri taban\u0131 ve \u00f6deme altyap\u0131s\u0131 \u00f6nceden test edilmeli; kampanya ba\u015flamadan performans senaryolar\u0131 denenmelidir. <strong>Kesintisiz eri\u015fim<\/strong> ve <strong>h\u0131zl\u0131 yan\u0131t s\u00fcresi<\/strong>, sat\u0131\u015f kayb\u0131n\u0131 \u00f6nlemenin anahtar\u0131d\u0131r.<\/p>\n\n\n\n<p><strong>6. \u0130ade Y\u00f6netimi ile K\u00e2rl\u0131l\u0131\u011f\u0131 Koru<\/strong><\/p>\n\n\n\n<p>Giyim ve aksesuar kategorilerinde iade oran\u0131 y\u00fcksektir. Beden rehberi, sanal deneme (AR\/VR) ve kolay iade politikalar\u0131yla m\u00fc\u015fteri memnuniyetini korurken k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 dengede tutabilirsiniz.<\/p>\n\n\n\n<p><strong>7. Ger\u00e7ek Zamanl\u0131 Optimizasyon<\/strong><\/p>\n\n\n\n<p>Kampanya g\u00fcn\u00fc boyunca verileri 15\u201330 dakikal\u0131k aral\u0131klarla takip edin. D\u00f6n\u00fc\u015f\u00fcm oran\u0131, reklam harcamas\u0131 ve stok de\u011fi\u015fimlerini izleyerek anl\u0131k teklif ve kreatif optimizasyonu yap\u0131n.<\/p>\n\n\n\n<p><strong>8. Yerelle\u015ftirilmi\u015f Deneyim Sunun<\/strong><\/p>\n\n\n\n<p>T\u00fcrkiye ve b\u00f6lgesel pazarlarda fiyat hassasiyeti y\u00fcksektir. Kargo \u00fccretsiz e\u015fi\u011fi, taksit\/BNPL (\u015fimdi al sonra \u00f6de) se\u00e7enekleri ve yerel \u00f6deme y\u00f6ntemleriyle kullan\u0131c\u0131 g\u00fcvenini art\u0131r\u0131n.<\/p>\n\n\n\n<p>2024 Black Friday sonu\u00e7lar\u0131, kazanan markalar\u0131n yaln\u0131zca b\u00fcy\u00fck indirim yapanlar de\u011fil, kullan\u0131c\u0131 deneyimi, veri ve operasyonel h\u0131z aras\u0131nda denge kurabilenler oldu\u011funu g\u00f6sterdi.<br>2025 d\u00f6nemine haz\u0131rlan\u0131rken; veri temelli planlama, g\u00fc\u00e7l\u00fc altyap\u0131 ve yerelle\u015ftirilmi\u015f ileti\u015fim markalar\u0131n en b\u00fcy\u00fck avantaj\u0131 olacak. Marker Groupe olarak bu stratejileri markalar\u0131n\u0131za \u00f6zel hale getiriyor; e-ticaret performans\u0131n\u0131z\u0131 s\u00fcrd\u00fcr\u00fclebilir \u015fekilde b\u00fcy\u00fctmenize destek oluyoruz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday, e-ticaret d\u00fcnyas\u0131n\u0131n her y\u0131l sab\u0131rs\u0131zl\u0131kla beklenen zirve g\u00fcnlerinden biri. 2024 verileri, markalar\u0131n yaln\u0131zca b\u00fcy\u00fck indirimlerle de\u011fil, g\u00fc\u00e7l\u00fc veri y\u00f6netimi, kategori planlamas\u0131 ve kullan\u0131c\u0131 deneyimiyle ba\u015far\u0131ya ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Marker Groupe olarak, 2024 performans verilerini analiz ettik ve 2025 d\u00f6nemine \u0131\u015f\u0131k tutacak stratejik \u00e7\u0131kar\u0131mlar\u0131 bu yaz\u0131da bir araya getirdik. Pazar G\u00f6r\u00fcn\u00fcm\u00fc 2024\u2019te ABD\u2019de Black Friday [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-c05d3ae img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2146],"tags":[2545,1495,2179],"class_list":["post-43925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sektor-analizleri","tag-black-friday","tag-dijital-pazarlama","tag-sektor-analizleri"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43925"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43925\/revisions"}],"predecessor-version":[{"id":44357,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43925\/revisions\/44357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43935"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}