{"id":43852,"date":"2025-08-22T15:56:29","date_gmt":"2025-08-22T12:56:29","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43852"},"modified":"2025-10-09T17:53:37","modified_gmt":"2025-10-09T14:53:37","slug":"marka-gorunurlugunu-artirmanin-yeni-yolu-online-pr-stratejileri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/marka-gorunurlugunu-artirmanin-yeni-yolu-online-pr-stratejileri\/","title":{"rendered":"Marka G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc Art\u0131rman\u0131n Yeni Yolu Online PR Stratejileri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/marka-gorunurlugunu-artirmanin-yeni-yolu-online-pr-stratejileri\/#Online_PR_Nedir_ve_Neden_Onemlidir\" >Online PR Nedir ve Neden \u00d6nemlidir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/marka-gorunurlugunu-artirmanin-yeni-yolu-online-pr-stratejileri\/#Basin_Bulteni_Yayinlariyla_Dijital_Guven_Insasi\" >Bas\u0131n B\u00fclteni Yay\u0131nlar\u0131yla Dijital G\u00fcven \u0130n\u015fas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/marka-gorunurlugunu-artirmanin-yeni-yolu-online-pr-stratejileri\/#SEO_ve_PR_Gucunu_Birlestirmek\" >SEO ve PR G\u00fcc\u00fcn\u00fc Birle\u015ftirmek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/marka-gorunurlugunu-artirmanin-yeni-yolu-online-pr-stratejileri\/#Online_PR_ile_Global_Gorunurluk_Mumkun\" >Online PR ile Global G\u00f6r\u00fcn\u00fcrl\u00fck M\u00fcmk\u00fcn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/marka-gorunurlugunu-artirmanin-yeni-yolu-online-pr-stratejileri\/#Dijital_Basarinin_Anahtari_Etkili_PR_Stratejileridir\" >Dijital Ba\u015far\u0131n\u0131n Anahtar\u0131 Etkili PR Stratejileridir<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital d\u00fcnyada rekabet her ge\u00e7en g\u00fcn artarken, markalar yaln\u0131zca \u00fcr\u00fcn veya hizmet kaliteleriyle de\u011fil, g\u00f6r\u00fcn\u00fcrl\u00fckleriyle de fark yaratmak zorunda. Art\u0131k markalar\u0131n hik\u00e2yelerini duyurmak i\u00e7in geleneksel y\u00f6ntemler yeterli olmuyor. Bas\u0131n b\u00fcltenleri, haber siteleri ve dijital medya i\u015f birlikleriyle y\u00fcr\u00fct\u00fclen online PR stratejileri, markalar\u0131n dijital arenada g\u00fc\u00e7l\u00fc bir ses olu\u015fturmas\u0131n\u0131 sa\u011fl\u0131yor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-pr-nedir-ve-neden-onemlidir\"><span class=\"ez-toc-section\" id=\"Online_PR_Nedir_ve_Neden_Onemlidir\"><\/span><strong>Online PR Nedir ve Neden \u00d6nemlidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Online PR, geleneksel halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131n\u0131n dijital ortama ta\u015f\u0131nm\u0131\u015f halidir. Bas\u0131n b\u00fclteni yay\u0131nlama, dijital medya ile ili\u015fkiler kurma, i\u00e7erik odakl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck \u00e7al\u0131\u015fmalar\u0131 ve sosyal medya etkile\u015fimi gibi unsurlar\u0131 kapsar.<br>Bu stratejiler sayesinde markalar yaln\u0131zca haberlerde yer almakla kalmaz, ayn\u0131 zamanda arama motorlar\u0131nda da daha g\u00fc\u00e7l\u00fc bir konuma ula\u015f\u0131r. Google, g\u00fcvenilir haber kaynaklar\u0131nda \u00e7\u0131kan markalar\u0131 <strong>\u201cotorite sinyali\u201d<\/strong> olarak alg\u0131lar \u2014 bu da SEO performans\u0131n\u0131 do\u011frudan etkiler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"basin-bulteni-yayinlariyla-dijital-guven-insasi\"><span class=\"ez-toc-section\" id=\"Basin_Bulteni_Yayinlariyla_Dijital_Guven_Insasi\"><\/span><strong>Bas\u0131n B\u00fclteni Yay\u0131nlar\u0131yla Dijital G\u00fcven \u0130n\u015fas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bir markan\u0131n hikayesini geni\u015f kitlelere duyurman\u0131n en etkili yollar\u0131ndan biri, profesyonelce haz\u0131rlanm\u0131\u015f bir <strong>bas\u0131n b\u00fclteni<\/strong> yay\u0131nlamakt\u0131r.<br>Online PR servisleri, bu b\u00fcltenleri global haber a\u011flar\u0131na, end\u00fcstri portallar\u0131na ve medya kurulu\u015flar\u0131na ula\u015ft\u0131rarak markan\u0131n dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131r.<br>\u00dcstelik bu yay\u0131nlar, hem markan\u0131n g\u00fcvenilirli\u011fini peki\u015ftirir hem de hedef kitleye organik olarak ula\u015fmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"43860\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/10\/markergroupe-prr.webp\" alt=\"\" class=\"wp-image-43860\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/10\/markergroupe-prr.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/10\/markergroupe-prr-300x157.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/10\/markergroupe-prr-768x402.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-ve-pr-gucunu-birlestirmek\"><span class=\"ez-toc-section\" id=\"SEO_ve_PR_Gucunu_Birlestirmek\"><\/span><strong>SEO ve PR G\u00fcc\u00fcn\u00fc Birle\u015ftirmek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PR \u00e7al\u0131\u015fmalar\u0131n\u0131n bir di\u011fer \u00f6nemli katk\u0131s\u0131, <strong>SEO performans\u0131n\u0131 desteklemesidir<\/strong>. G\u00fc\u00e7l\u00fc domainlere sahip haber sitelerinden al\u0131nan backlink\u2019ler, markan\u0131n web sitesine de\u011ferli otorite kazand\u0131r\u0131r.<br>Dijital pazarlama stratejisinde PR ve SEO\u2019nun birlikte y\u00fcr\u00fct\u00fclmesi, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc katlayan bir etki yarat\u0131r. <a href=\"https:\/\/prnewsmarket.com\/\" data-type=\"link\" data-id=\"https:\/\/prnewsmarket.com\/\" target=\"_blank\" rel=\"noopener\">PR News Market<\/a> gibi ajanslar\u0131n yakla\u015f\u0131m\u0131 da tam olarak budur: Stratejik PR \u00e7al\u0131\u015fmalar\u0131yla dijital b\u00fcy\u00fcmeyi desteklemek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"online-pr-ile-global-gorunurluk-mumkun\"><span class=\"ez-toc-section\" id=\"Online_PR_ile_Global_Gorunurluk_Mumkun\"><\/span><strong>Online PR ile Global G\u00f6r\u00fcn\u00fcrl\u00fck M\u00fcmk\u00fcn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Art\u0131k markalar sadece yerel de\u011fil, global \u00f6l\u00e7ekte de sesini duyurabiliyor. Uluslararas\u0131 haber platformlar\u0131na da\u011f\u0131t\u0131lan bas\u0131n b\u00fcltenleri, markalar\u0131n hedef pazarlar\u0131nda g\u00fcvenilir bir imaj olu\u015fturmas\u0131na yard\u0131mc\u0131 oluyor.<br>Do\u011fru planlanm\u0131\u015f bir online PR kampanyas\u0131, markay\u0131 yaln\u0131zca g\u00f6r\u00fcn\u00fcr k\u0131lmakla kalmaz; ayn\u0131 zamanda potansiyel i\u015f birliklerinin, yat\u0131r\u0131mc\u0131lar\u0131n ve m\u00fc\u015fterilerin dikkatini \u00e7eker.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dijital-basarinin-anahtari-etkili-pr-stratejileridir\"><span class=\"ez-toc-section\" id=\"Dijital_Basarinin_Anahtari_Etkili_PR_Stratejileridir\"><\/span><strong>Dijital Ba\u015far\u0131n\u0131n Anahtar\u0131 Etkili PR Stratejileridir<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Online PR stratejileri, markalar\u0131n dijital d\u00fcnyada s\u00fcrd\u00fcr\u00fclebilir bir g\u00f6r\u00fcn\u00fcrl\u00fck elde etmesini sa\u011flar.<br>Bas\u0131n b\u00fcltenleri, medya ili\u015fkileri ve SEO destekli yay\u0131nlarla markan\u0131z\u0131n hikayesini do\u011fru hedef kitleye ula\u015ft\u0131rabilirsiniz.<br>Dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rmak ve markan\u0131z\u0131 haber g\u00fcndemine ta\u015f\u0131mak i\u00e7in do\u011fru adrestesiniz.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Online PR \u00e7\u00f6z\u00fcmleriyle markan\u0131z\u0131 \u00f6ne \u00e7\u0131kar\u0131n: <a href=\"https:\/\/prnewsmarket.com\/\" target=\"_blank\" rel=\"noopener\">PR News Market<\/a><\/strong><\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada rekabet her ge\u00e7en g\u00fcn artarken, markalar yaln\u0131zca \u00fcr\u00fcn veya hizmet kaliteleriyle de\u011fil, g\u00f6r\u00fcn\u00fcrl\u00fckleriyle de fark yaratmak zorunda. Art\u0131k markalar\u0131n hik\u00e2yelerini duyurmak i\u00e7in geleneksel y\u00f6ntemler yeterli olmuyor. Bas\u0131n b\u00fcltenleri, haber siteleri ve dijital medya i\u015f birlikleriyle y\u00fcr\u00fct\u00fclen online PR stratejileri, markalar\u0131n dijital arenada g\u00fc\u00e7l\u00fc bir ses olu\u015fturmas\u0131n\u0131 sa\u011fl\u0131yor. Online PR Nedir ve Neden \u00d6nemlidir? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2154,1489],"tags":[1507,2557],"class_list":["post-43852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icerik-pazarlama","category-dijital-pazarlama","tag-content-marketing","tag-pr-news-market"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43852"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43860"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}