{"id":43774,"date":"2025-09-23T09:48:42","date_gmt":"2025-09-23T06:48:42","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43774"},"modified":"2025-12-23T15:51:49","modified_gmt":"2025-12-23T12:51:49","slug":"netflix-ve-amazon-ads-ortakligi-ile-dijital-reklamcilikta-yeni-bir-donem","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/netflix-ve-amazon-ads-ortakligi-ile-dijital-reklamcilikta-yeni-bir-donem\/","title":{"rendered":"Netflix ve Amazon Ads Ortakl\u0131\u011f\u0131 \u0130le Dijital Reklamc\u0131l\u0131kta Yeni Bir D\u00f6nem"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ve-amazon-ads-ortakligi-ile-dijital-reklamcilikta-yeni-bir-donem\/#Amazon_Ads_ile_Netflix_Envanterine_Acilan_Kapi\" >Amazon Ads ile Netflix Envanterine A\u00e7\u0131lan Kap\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ve-amazon-ads-ortakligi-ile-dijital-reklamcilikta-yeni-bir-donem\/#Netflix_Ads_ile_Markalarin_Gucu_Artiyor\" >Netflix Ads ile Markalar\u0131n G\u00fcc\u00fc Art\u0131yor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ve-amazon-ads-ortakligi-ile-dijital-reklamcilikta-yeni-bir-donem\/#Bu_Ortakligin_Reklamverenlere_Katkisi\" >Bu Ortakl\u0131\u011f\u0131n Reklamverenlere Katk\u0131s\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ve-amazon-ads-ortakligi-ile-dijital-reklamcilikta-yeni-bir-donem\/#Markalar_Icin_Global_Etkilesim_Firsati\" >Markalar \u0130\u00e7in Global Etkile\u015fim F\u0131rsat\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital reklamc\u0131l\u0131k son y\u0131llarda h\u0131zl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor. \u0130zleyici davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fmesi, i\u00e7erik t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n evrilmesi ve markalar\u0131n daha \u00f6l\u00e7\u00fclebilir sonu\u00e7lara odaklanmas\u0131, reklamverenleri yeni kanallar aray\u0131\u015f\u0131na y\u00f6neltiyor. Bu noktada Netflix\u2019in 2025\u2019te att\u0131\u011f\u0131 stratejik ad\u0131m, sekt\u00f6rde dikkat \u00e7ekici bir geli\u015fme olarak \u00f6ne \u00e7\u0131k\u0131yor. Platform, Amazon Ads ile i\u015f birli\u011fini duyurarak reklamverenlerin Netflix envanterine eri\u015fimini \u00e7ok daha esnek ve g\u00fc\u00e7l\u00fc hale getirdi.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-ads-ile-netflix-envanterine-acilan-kapi\"><span class=\"ez-toc-section\" id=\"Amazon_Ads_ile_Netflix_Envanterine_Acilan_Kapi\"><\/span>Amazon Ads ile Netflix Envanterine A\u00e7\u0131lan Kap\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix, 2025\u2019in 4. \u00e7eyre\u011finde Amazon Ads\u2019i yeni bir <strong>DSP (Demand Side Platform)<\/strong> orta\u011f\u0131 olarak sisteme dahil etti. Amazon Ads\u2019in sundu\u011fu <strong>Amazon DSP<\/strong>, reklamverenlere yaln\u0131zca daha fazla eri\u015fim de\u011fil, ayn\u0131 zamanda reklam b\u00fct\u00e7elerini daha verimli kullanma imkan\u0131 da sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>Bu i\u015f birli\u011fi ile markalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Netflix i\u00e7erikleri i\u00e7inde premium reklam alanlar\u0131na kolayca eri\u015febilecek,<\/li>\n\n\n\n<li>Programatik reklamlarla kampanyalar\u0131n\u0131 daha detayl\u0131 y\u00f6netebilecek,<\/li>\n\n\n\n<li>\u0130leri seviye hedefleme ve \u00f6l\u00e7\u00fcmleme \u00f6zelliklerinden faydalanabilecek.<\/li>\n<\/ul>\n\n\n\n<p>K\u0131sacas\u0131, Amazon DSP sayesinde Netflix reklam envanteri, markalar\u0131n daha stratejik ve sonu\u00e7 odakl\u0131 kampanyalar y\u00fcr\u00fctmesi i\u00e7in \u00f6nemli bir f\u0131rsata d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"netflix-ads-ile-markalarin-gucu-artiyor\"><span class=\"ez-toc-section\" id=\"Netflix_Ads_ile_Markalarin_Gucu_Artiyor\"><\/span>Netflix Ads ile Markalar\u0131n G\u00fcc\u00fc Art\u0131yor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix reklamlar\u0131, markalar\u0131 yaln\u0131zca ekranda g\u00f6r\u00fcn\u00fcr k\u0131lmakla kalm\u0131yor. <strong>Birinci s\u0131n\u0131f diziler, filmler ve canl\u0131 etkinlikler<\/strong> ile harmanlanan reklam formatlar\u0131, markalar\u0131 i\u00e7erik deneyiminin do\u011fal bir par\u00e7as\u0131 haline getiriyor.<\/p>\n\n\n\n<p>Netflix\u2019in geli\u015ftirdi\u011fi <strong>Ad Suite<\/strong> teknolojisi, reklamverenlerin kampanyalar\u0131n\u0131 i\u015f hedeflerine uygun bi\u00e7imlerde \u00f6zelle\u015ftirmesine imkan tan\u0131yor. Farkl\u0131 formatlarda sunulan \u00e7\u00f6z\u00fcmler, markalar\u0131n fark\u0131ndal\u0131k art\u0131rma, etkile\u015fim sa\u011flama veya sat\u0131\u015fa y\u00f6nelik d\u00f6n\u00fc\u015f\u00fcm hedeflerini destekliyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e6ee847\" id=\"gspb_image-id-gsbp-e6ee847\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/09\/markergroupe-netflix-amazon.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"700\" height=\"400\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bu-ortakligin-reklamverenlere-katkisi\"><span class=\"ez-toc-section\" id=\"Bu_Ortakligin_Reklamverenlere_Katkisi\"><\/span>Bu Ortakl\u0131\u011f\u0131n Reklamverenlere Katk\u0131s\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geni\u015f eri\u015fim:<\/strong> Amazon Ads\u2019in g\u00fc\u00e7l\u00fc DSP altyap\u0131s\u0131 sayesinde markalar, Netflix\u2019in k\u00fcresel kitlesine daha kolay ula\u015facak.<\/li>\n\n\n\n<li><strong>Programatik esneklik:<\/strong> Reklamlar otomatik, \u00f6l\u00e7\u00fclebilir ve optimize edilebilir hale geliyor.<\/li>\n\n\n\n<li><strong>G\u00fcvenli ortam:<\/strong> Netflix\u2019in premium i\u00e7erik ekosistemi, markalara g\u00fcvenli ve kaliteli bir reklam alan\u0131 sunuyor.<\/li>\n\n\n\n<li><strong>Daha g\u00fc\u00e7l\u00fc ba\u011f:<\/strong> Markalar, yaln\u0131zca g\u00f6r\u00fcn\u00fcr olmakla kalm\u0131yor; izleyicilerin deneyiminin bir par\u00e7as\u0131 oluyor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markalar-icin-global-etkilesim-firsati\"><span class=\"ez-toc-section\" id=\"Markalar_Icin_Global_Etkilesim_Firsati\"><\/span>Markalar \u0130\u00e7in Global Etkile\u015fim F\u0131rsat\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu i\u015f birli\u011fi, yaln\u0131zca teknik bir entegrasyon de\u011fil; ayn\u0131 zamanda reklamc\u0131l\u0131k d\u00fcnyas\u0131nda y\u00f6n de\u011fi\u015fiminin i\u015fareti. T\u00fcketiciler art\u0131k geleneksel reklamlardan \u00e7ok, <strong>i\u00e7erik odakl\u0131, ilgi \u00e7ekici ve ki\u015fiselle\u015ftirilmi\u015f deneyimlere<\/strong> de\u011fer veriyor. Amazon Ads ve Netflix Ads\u2019in birle\u015fimi, bu beklentilere do\u011frudan yan\u0131t veriyor.<\/p>\n\n\n\n<p>Ayr\u0131ca, markalar i\u00e7in <strong>k\u00fcresel \u00f6l\u00e7ekte etkile\u015fim kurma imkan\u0131<\/strong> sunuyor. Netflix\u2019in d\u00fcnya genelinde milyonlarca izleyiciye ula\u015fan g\u00fcc\u00fc, Amazon\u2019un reklam teknolojileri ile birle\u015fti\u011finde markalar, hedef kitlelerini daha do\u011fru ve etkili \u015fekilde yakalayabiliyor.<\/p>\n\n\n\n<p><strong>Amazon Ads ve Netflix Ads ortakl\u0131\u011f\u0131<\/strong>, reklam d\u00fcnyas\u0131nda yeni bir \u00e7a\u011f\u0131n ba\u015flang\u0131c\u0131n\u0131 temsil ediyor. Markalar art\u0131k yaln\u0131zca g\u00f6r\u00fcn\u00fcr olmay\u0131 de\u011fil, ayn\u0131 zamanda i\u00e7erik deneyiminin do\u011fal bir par\u00e7as\u0131 haline gelmeyi hedefleyebilecek. Programatik esneklik, k\u00fcresel eri\u015fim ve premium i\u00e7erik entegrasyonu sayesinde, bu i\u015f birli\u011fi reklamverenlere benzersiz avantajlar sunuyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131k son y\u0131llarda h\u0131zl\u0131 bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor. \u0130zleyici davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fmesi, i\u00e7erik t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n evrilmesi ve markalar\u0131n daha \u00f6l\u00e7\u00fclebilir sonu\u00e7lara odaklanmas\u0131, reklamverenleri yeni kanallar aray\u0131\u015f\u0131na y\u00f6neltiyor. Bu noktada Netflix\u2019in 2025\u2019te att\u0131\u011f\u0131 stratejik ad\u0131m, sekt\u00f6rde dikkat \u00e7ekici bir geli\u015fme olarak \u00f6ne \u00e7\u0131k\u0131yor. Platform, Amazon Ads ile i\u015f birli\u011fini duyurarak reklamverenlerin Netflix envanterine eri\u015fimini \u00e7ok daha esnek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-e6ee847 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[2479,1495,2591,2548],"class_list":["post-43774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-amazon-ads","tag-dijital-pazarlama","tag-netflix","tag-netflix-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43774"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43774\/revisions"}],"predecessor-version":[{"id":44568,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43774\/revisions\/44568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43775"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}