{"id":43671,"date":"2025-09-17T11:59:58","date_gmt":"2025-09-17T08:59:58","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43671"},"modified":"2025-12-02T15:12:17","modified_gmt":"2025-12-02T12:12:17","slug":"black-fridayde-satislari-artiracak-5-strateji","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-satislari-artiracak-5-strateji\/","title":{"rendered":"Black Friday\u2019de Sat\u0131\u015flar\u0131 Art\u0131racak 5 Strateji"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-satislari-artiracak-5-strateji\/#Erken_Hazirlik_ve_Tanitim\" >Erken Haz\u0131rl\u0131k ve Tan\u0131t\u0131m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-satislari-artiracak-5-strateji\/#Ozel_Kampanya_ve_Paketler\" >\u00d6zel Kampanya ve Paketler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-satislari-artiracak-5-strateji\/#Mobil_Deneyimi_Gelistirin\" >Mobil Deneyimi Geli\u015ftirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-satislari-artiracak-5-strateji\/#Sepeti_Terk_Eden_Musterilere_Ulasin\" >Sepeti Terk Eden M\u00fc\u015fterilere Ula\u015f\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/black-fridayde-satislari-artiracak-5-strateji\/#Satis_Sonrasini_Planlayin\" >Sat\u0131\u015f Sonras\u0131n\u0131 Planlay\u0131n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Black Friday, y\u0131l\u0131n en yo\u011fun al\u0131\u015fveri\u015f d\u00f6nemlerinden biri olarak markalara b\u00fcy\u00fck f\u0131rsatlar sunuyor. T\u00fcketicilerin b\u00fcy\u00fck indirimler i\u00e7in sab\u0131rs\u0131zland\u0131\u011f\u0131 bu d\u00f6nemde, do\u011fru stratejilerle sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilir ve uzun vadeli m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 sa\u011flayabilirsiniz. Haz\u0131rl\u0131\u011f\u0131n\u0131z\u0131 yaln\u0131zca bir g\u00fcne de\u011fil, t\u00fcm al\u0131\u015fveri\u015f sezonuna yayarak \u00e7ok daha y\u00fcksek bir verim elde etmeniz m\u00fcmk\u00fcn.<\/strong><\/p>\n\n\n\n<p>\u0130\u015fte Black Friday d\u00f6neminde \u00f6ne \u00e7\u0131kman\u0131za yard\u0131mc\u0131 olacak 5 etkili strateji:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"erken-hazirlik-ve-tanitim\"><span class=\"ez-toc-section\" id=\"Erken_Hazirlik_ve_Tanitim\"><\/span>Erken Haz\u0131rl\u0131k ve Tan\u0131t\u0131m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kampanyan\u0131z\u0131 sadece Black Friday g\u00fcn\u00fcyle s\u0131n\u0131rlamay\u0131n. G\u00fcnler \u00f6ncesinden m\u00fc\u015fterilerinize \u00f6zel duyurular yaparak beklenti olu\u015fturun.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6n tan\u0131t\u0131mlar i\u00e7in e-posta listelerinizi kullan\u0131n.<\/li>\n\n\n\n<li>Sosyal medyada geri say\u0131m kampanyalar\u0131 d\u00fczenleyin.<\/li>\n\n\n\n<li>\u201cS\u00fcrpriz indirimler yak\u0131nda ba\u015fl\u0131yor\u201d mesajlar\u0131yla ilgi uyand\u0131r\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>Bu sayede m\u00fc\u015fteriler kampanya g\u00fcn\u00fc geldi\u011finde markan\u0131z\u0131 tercih etmeye daha yatk\u0131n olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ozel-kampanya-ve-paketler\"><span class=\"ez-toc-section\" id=\"Ozel_Kampanya_ve_Paketler\"><\/span>\u00d6zel Kampanya ve Paketler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sadece fiyat d\u00fc\u015f\u00fcrmek yerine farkl\u0131 kampanya kurgular\u0131 olu\u015fturun.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Belirli \u00fcr\u00fcnlerde ikinci \u00fcr\u00fcnde indirim<\/li>\n\n\n\n<li>Paket al\u0131mlarda avantajl\u0131 fiyat<\/li>\n\n\n\n<li>Saatlik \u201cflash sale\u201d f\u0131rsatlar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Bu y\u00f6ntemler, kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015f sepetine daha fazla \u00fcr\u00fcn eklemesini sa\u011flar ve ortalama sipari\u015f tutar\u0131n\u0131 y\u00fckseltir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mobil-deneyimi-gelistirin\"><span class=\"ez-toc-section\" id=\"Mobil_Deneyimi_Gelistirin\"><\/span>Mobil Deneyimi Geli\u015ftirin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Al\u0131\u015fveri\u015flerin \u00f6nemli bir k\u0131sm\u0131 mobil cihazlardan ger\u00e7ekle\u015fiyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil uyumlu tasar\u0131m<\/li>\n\n\n\n<li>Tek t\u0131kla \u00f6deme se\u00e7enekleri<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 dostu aray\u00fcz<\/li>\n<\/ul>\n\n\n\n<p>M\u00fc\u015fterilerin siteyi rahat kullanabilmesi, al\u0131\u015fveri\u015fi yar\u0131da b\u0131rakma oranlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr. Mobil deneyimi g\u00fc\u00e7l\u00fc olan markalar, Black Friday d\u00f6neminde rakiplerine g\u00f6re bir ad\u0131m \u00f6nde olur.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-5658346\" id=\"gspb_image-id-gsbp-5658346\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/09\/blackfriday.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1024\" height=\"713\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sepeti-terk-eden-musterilere-ulasin\"><span class=\"ez-toc-section\" id=\"Sepeti_Terk_Eden_Musterilere_Ulasin\"><\/span>Sepeti Terk Eden M\u00fc\u015fterilere Ula\u015f\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Black Friday\u2019de sepet terk etme oran\u0131 y\u00fcksektir. Kullan\u0131c\u0131lar\u0131n ilgisini kaybetmemesi i\u00e7in h\u0131zl\u0131 aksiyon almak gerekir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otomatik e-posta hat\u0131rlatmalar\u0131<\/li>\n\n\n\n<li>SMS kampanyalar\u0131<\/li>\n\n\n\n<li>Push bildirimleri<\/li>\n<\/ul>\n\n\n\n<p>Bunlara k\u00fc\u00e7\u00fck bir te\u015fvik ekleyerek (\u00f6rne\u011fin \u00fccretsiz kargo veya %5 ek indirim) m\u00fc\u015fteriyi sat\u0131n almaya y\u00f6nlendirebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"satis-sonrasini-planlayin\"><span class=\"ez-toc-section\" id=\"Satis_Sonrasini_Planlayin\"><\/span>Sat\u0131\u015f Sonras\u0131n\u0131 Planlay\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Black Friday sadece bir g\u00fcnl\u00fck sat\u0131\u015f patlamas\u0131 de\u011fildir. As\u0131l \u00f6nemli olan, yeni gelen m\u00fc\u015fterileri uzun vadeli sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmektir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Te\u015fekk\u00fcr e-postalar\u0131 g\u00f6nderin.<\/li>\n\n\n\n<li>Sadakat programlar\u0131na davet edin.<\/li>\n\n\n\n<li>Yakla\u015fan y\u0131lba\u015f\u0131 kampanyalar\u0131 i\u00e7in \u00f6zel indirimler sunun.<\/li>\n<\/ul>\n\n\n\n<p>Bu \u015fekilde, Black Friday d\u00f6neminde kazand\u0131\u011f\u0131n\u0131z ivmeyi s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye \u00e7evirebilirsiniz.<\/p>\n\n\n\n<p>Black Friday\u2019de sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in erken planlama, yarat\u0131c\u0131 kampanya kurgular\u0131 ve m\u00fc\u015fteri deneyimine odaklanmak en \u00f6nemli unsurlard\u0131r. H\u0131zl\u0131 ve mobil uyumlu bir ma\u011faza, g\u00fc\u00e7l\u00fc ileti\u015fim stratejileri ve sat\u0131\u015f sonras\u0131 planlamayla bu d\u00f6nemi sadece y\u00fcksek ciro elde etti\u011finiz bir g\u00fcn de\u011fil, ayn\u0131 zamanda yeni m\u00fc\u015fteriler kazand\u0131\u011f\u0131n\u0131z bir f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday, y\u0131l\u0131n en yo\u011fun al\u0131\u015fveri\u015f d\u00f6nemlerinden biri olarak markalara b\u00fcy\u00fck f\u0131rsatlar sunuyor. T\u00fcketicilerin b\u00fcy\u00fck indirimler i\u00e7in sab\u0131rs\u0131zland\u0131\u011f\u0131 bu d\u00f6nemde, do\u011fru stratejilerle sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilir ve uzun vadeli m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 sa\u011flayabilirsiniz. Haz\u0131rl\u0131\u011f\u0131n\u0131z\u0131 yaln\u0131zca bir g\u00fcne de\u011fil, t\u00fcm al\u0131\u015fveri\u015f sezonuna yayarak \u00e7ok daha y\u00fcksek bir verim elde etmeniz m\u00fcmk\u00fcn. \u0130\u015fte Black Friday d\u00f6neminde \u00f6ne \u00e7\u0131kman\u0131za yard\u0131mc\u0131 olacak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-5658346 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,1501],"tags":[2545,1495],"class_list":["post-43671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","tag-black-friday","tag-dijital-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43671"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43671\/revisions"}],"predecessor-version":[{"id":44361,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43671\/revisions\/44361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43682"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}