{"id":43656,"date":"2025-09-16T15:16:17","date_gmt":"2025-09-16T12:16:17","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43656"},"modified":"2025-09-16T15:34:30","modified_gmt":"2025-09-16T12:34:30","slug":"google-adste-web-ve-uygulama-reklamlarinizi-birlestirecek-yeni-ozellikler","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-adste-web-ve-uygulama-reklamlarinizi-birlestirecek-yeni-ozellikler\/","title":{"rendered":"Google Ads\u2019te Web ve Uygulama Reklamlar\u0131n\u0131z\u0131 Birle\u015ftirecek Yeni \u00d6zellikler"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-web-ve-uygulama-reklamlarinizi-birlestirecek-yeni-ozellikler\/#Web_to_App_Connect_Nedir\" >Web to App Connect Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-web-ve-uygulama-reklamlarinizi-birlestirecek-yeni-ozellikler\/#Web_to_App_Connect_ile_Yeni_Donem\" >Web to App Connect ile Yeni D\u00f6nem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-web-ve-uygulama-reklamlarinizi-birlestirecek-yeni-ozellikler\/#Birlesik_Is_Akislari_ve_Raporlama\" >Birle\u015fik \u0130\u015f Ak\u0131\u015flar\u0131 ve Raporlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-web-ve-uygulama-reklamlarinizi-birlestirecek-yeni-ozellikler\/#Web_Kampanyalarindan_Uygulama_Donusumleri_Olcmek\" >Web Kampanyalar\u0131ndan Uygulama D\u00f6n\u00fc\u015f\u00fcmleri \u00d6l\u00e7mek<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-web-ve-uygulama-reklamlarinizi-birlestirecek-yeni-ozellikler\/#Temel_Ozellikler\" >Temel \u00d6zellikler<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital pazarlama d\u00fcnyas\u0131 h\u0131zla geli\u015fiyor ve reklamverenlerin kullan\u0131c\u0131 yolculu\u011funu daha verimli y\u00f6netebilmesi i\u00e7in Google Ads s\u00fcrekli yeni \u00f6zellikler sunuyor. Son g\u00fcncellemelerle birlikte, art\u0131k web ve uygulama reklamlar\u0131n\u0131z\u0131 tek bir ekosistem i\u00e7inde birle\u015ftirerek m\u00fc\u015fterilerinize daha tutarl\u0131 ve sorunsuz bir deneyim sunman\u0131z m\u00fcmk\u00fcn hale geldi.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"web-to-app-connect-nedir\"><span class=\"ez-toc-section\" id=\"Web_to_App_Connect_Nedir\"><\/span>Web to App Connect Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Web to App Connect<\/strong>, Google Ads kampanyalar\u0131n\u0131zdan gelen kullan\u0131c\u0131lar\u0131 do\u011frudan mobil uygulaman\u0131zdaki ilgili sayfalara y\u00f6nlendirmenizi sa\u011flayan bir \u00f6zelliktir. Bu teknoloji sayesinde reklama t\u0131klayan kullan\u0131c\u0131, web siteniz yerine uygulaman\u0131zda do\u011fru sayfaya ula\u015f\u0131r. B\u00f6ylece kullan\u0131c\u0131 deneyimi h\u0131zlan\u0131r, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 artar ve reklam yat\u0131r\u0131mlar\u0131n\u0131z daha verimli hale gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"web-to-app-connect-ile-yeni-donem\"><span class=\"ez-toc-section\" id=\"Web_to_App_Connect_ile_Yeni_Donem\"><\/span><strong>Web to App Connect ile Yeni D\u00f6nem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads\u2019in \u00f6ne \u00e7\u0131kan yeniliklerinden biri, <strong>Web to App Connect<\/strong> \u00f6zelli\u011finin kapsam\u0131n\u0131n geni\u015fletilmesi oldu. Art\u0131k yaln\u0131zca Arama, Al\u0131\u015fveri\u015f ve Maksimum Performans kampanyalar\u0131nda de\u011fil; <strong>YouTube reklamlar\u0131, otel reklamlar\u0131 ve Talep Yaratma kampanyalar\u0131nda<\/strong> da do\u011frudan uygulaman\u0131za trafik y\u00f6nlendirebilirsiniz. Bu \u00f6zellik, iOS ve Android cihazlarda kullan\u0131c\u0131lar\u0131n tek bir t\u0131klamayla uygulaman\u0131z\u0131n ilgili sayfas\u0131na ge\u00e7mesini sa\u011flayarak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-5a2ea2f\" id=\"gspb_image-id-gsbp-5a2ea2f\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/09\/Web-to-App-Connect-Nedir-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1280\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"birlesik-is-akislari-ve-raporlama\"><span class=\"ez-toc-section\" id=\"Birlesik_Is_Akislari_ve_Raporlama\"><\/span><strong>Birle\u015fik \u0130\u015f Ak\u0131\u015flar\u0131 ve Raporlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam kampanyalar\u0131n\u0131 y\u00f6netmek genellikle karma\u015f\u0131k bir s\u00fcre\u00e7tir. Google Ads\u2019in sundu\u011fu yeni <strong>birle\u015ftirilmi\u015f raporlama ve i\u015f ak\u0131\u015flar\u0131<\/strong>, bu s\u00fcreci kolayla\u015ft\u0131r\u0131yor. Art\u0131k hem web hem de uygulama performans\u0131n\u0131z\u0131 tek bir panelde takip edebilir, d\u00f6n\u00fc\u015f\u00fcmleri yan yana g\u00f6rerek kampanyalar\u0131n\u0131z\u0131 daha bilin\u00e7li optimize edebilirsiniz. Ayr\u0131ca otomatik hat\u0131rlatmalar ve \u00f6neriler sayesinde, kampanya olu\u015ftururken do\u011fru hedeflemeler yapman\u0131z kolayla\u015f\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"web-kampanyalarindan-uygulama-donusumleri-olcmek\"><span class=\"ez-toc-section\" id=\"Web_Kampanyalarindan_Uygulama_Donusumleri_Olcmek\"><\/span><strong>Web Kampanyalar\u0131ndan Uygulama D\u00f6n\u00fc\u015f\u00fcmleri \u00d6l\u00e7mek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir di\u011fer \u00f6nemli yenilik ise <strong>web kampanyalar\u0131ndan uygulama y\u00fcklemelerini ve uygulama i\u00e7i ilk d\u00f6n\u00fc\u015f\u00fcmleri \u00f6l\u00e7me imkan\u0131<\/strong>. \u00d6rne\u011fin, bir arama veya al\u0131\u015fveri\u015f kampanyas\u0131 sayesinde uygulaman\u0131z\u0131 indiren ve sonras\u0131nda sat\u0131n alma yapan kullan\u0131c\u0131lar\u0131 g\u00f6rebilir, bu verileri kampanya optimizasyonunda kullanabilirsiniz. Bu sayede, yaln\u0131zca web trafi\u011fini de\u011fil, uygulama \u00fczerinden elde edilen ger\u00e7ek de\u011feri de analiz edebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"temel-ozellikler\"><span class=\"ez-toc-section\" id=\"Temel_Ozellikler\"><\/span><strong>Temel \u00d6zellikler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Derin ba\u011flant\u0131:<\/strong> Mobil cihaz kullan\u0131c\u0131lar\u0131n\u0131 web siteniz yerine do\u011frudan uygulaman\u0131zdaki alakal\u0131 sayfalara g\u00f6nderebilirsiniz. Reklamlar\u0131n\u0131z\u0131 t\u0131klayan kullan\u0131c\u0131lar, belirtti\u011finiz uygulama sayfalar\u0131na h\u0131zl\u0131ca ula\u015fabilir.<\/li>\n\n\n\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm izleme:<\/strong> Kullan\u0131c\u0131n\u0131n reklam\u0131 t\u0131klad\u0131ktan sonra uygulaman\u0131zda ger\u00e7ekle\u015ftirdi\u011fi i\u015flemleri (\u00f6rne\u011fin \u00fcr\u00fcn sat\u0131n alma, kay\u0131t olma, i\u015fletmenizi arama veya b\u00fclten aboneli\u011fi) \u00f6l\u00e7ebilirsiniz. B\u00f6ylece reklam\u0131n ger\u00e7ek etkisini g\u00f6rmeniz m\u00fcmk\u00fcn olur.<\/li>\n\n\n\n<li><strong>Teklif verme:<\/strong> Web kampanyalar\u0131n\u0131z i\u00e7in optimize etmek istedi\u011finiz uygulama i\u00e7i d\u00f6n\u00fc\u015f\u00fcmleri se\u00e7ebilirsiniz. \u0130\u015fletme hedeflerinize g\u00f6re Ak\u0131ll\u0131 Teklif \u00f6zelli\u011fini kullanarak reklam performans\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama d\u00fcnyas\u0131 h\u0131zla geli\u015fiyor ve reklamverenlerin kullan\u0131c\u0131 yolculu\u011funu daha verimli y\u00f6netebilmesi i\u00e7in Google Ads s\u00fcrekli yeni \u00f6zellikler sunuyor. Son g\u00fcncellemelerle birlikte, art\u0131k web ve uygulama reklamlar\u0131n\u0131z\u0131 tek bir ekosistem i\u00e7inde birle\u015ftirerek m\u00fc\u015fterilerinize daha tutarl\u0131 ve sorunsuz bir deneyim sunman\u0131z m\u00fcmk\u00fcn hale geldi. Web to App Connect Nedir? Web to App Connect, Google Ads kampanyalar\u0131n\u0131zdan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-5a2ea2f img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,2148],"tags":[1495,1759],"class_list":["post-43656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-donusum","tag-dijital-pazarlama","tag-google-ads"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43656"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43658"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}