{"id":43513,"date":"2025-08-15T12:23:55","date_gmt":"2025-08-15T09:23:55","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43513"},"modified":"2025-08-15T12:24:02","modified_gmt":"2025-08-15T09:24:02","slug":"data-targeting-ile-sepet-terk-etmeyi-onleyen-programatik-stratejiler","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/data-targeting-ile-sepet-terk-etmeyi-onleyen-programatik-stratejiler\/","title":{"rendered":"Data Targeting ile Sepet Terk Etmeyi \u00d6nleyen Programatik Stratejiler"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/data-targeting-ile-sepet-terk-etmeyi-onleyen-programatik-stratejiler\/#Sepet_Terk_Etmenin_Dinamikleri\" >Sepet Terk Etmenin Dinamikleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/data-targeting-ile-sepet-terk-etmeyi-onleyen-programatik-stratejiler\/#Data_Targeting_ile_Kayip_Musteriyi_Geri_Kazanmak\" >Data Targeting ile Kay\u0131p M\u00fc\u015fteriyi Geri Kazanmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/data-targeting-ile-sepet-terk-etmeyi-onleyen-programatik-stratejiler\/#Programatik_Reklamin_Gucu\" >Programatik Reklam\u0131n G\u00fcc\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/data-targeting-ile-sepet-terk-etmeyi-onleyen-programatik-stratejiler\/#Etkin_Stratejiler\" >Etkin Stratejiler<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>E-ticaret d\u00fcnyas\u0131nda sepet terk etme, markalar\u0131n en b\u00fcy\u00fck sat\u0131\u015f engellerinden biri olmaya devam ediyor. Kullan\u0131c\u0131lar \u00fcr\u00fcnleri sepete ekliyor, hatta \u00f6deme a\u015famas\u0131na kadar geliyor, ancak bir anda sayfay\u0131 terk edebiliyor. Peki, bu kay\u0131plar\u0131 en aza indirmek i\u00e7in ne yapmal\u0131? Cevap, do\u011fru zamanda do\u011fru kullan\u0131c\u0131ya ula\u015fmay\u0131 m\u00fcmk\u00fcn k\u0131lan data targeting ve programatik reklam stratejilerinde gizli.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sepet-terk-etmenin-dinamikleri\"><span class=\"ez-toc-section\" id=\"Sepet_Terk_Etmenin_Dinamikleri\"><\/span><strong>Sepet Terk Etmenin Dinamikleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ara\u015ft\u0131rmalar, sepet terk etme oranlar\u0131n\u0131n sekt\u00f6r ve cihaz tipine g\u00f6re de\u011fi\u015fmekle birlikte ortalama %70 seviyelerinde oldu\u011funu g\u00f6steriyor. Kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015ften vazge\u00e7mesinin ba\u015fl\u0131ca nedenleri aras\u0131nda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ekstra kargo veya vergi \u00fccretleri<\/li>\n\n\n\n<li>Karma\u015f\u0131k \u00f6deme s\u00fcreci<\/li>\n\n\n\n<li>Hesap olu\u015fturma zorunlulu\u011fu<\/li>\n\n\n\n<li>Teslimat s\u00fcrelerinin uzunlu\u011fu<br>gibi fakt\u00f6rler bulunuyor. Ancak her bir terk edi\u015f, asl\u0131nda hedeflenmi\u015f bir f\u0131rsata d\u00f6n\u00fc\u015febilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"data-targeting-ile-kayip-musteriyi-geri-kazanmak\"><span class=\"ez-toc-section\" id=\"Data_Targeting_ile_Kayip_Musteriyi_Geri_Kazanmak\"><\/span><strong>Data Targeting ile Kay\u0131p M\u00fc\u015fteriyi Geri Kazanmak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Data targeting, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 anlamak ve bu davran\u0131\u015flara uygun ki\u015fiselle\u015ftirilmi\u015f reklamlar sunmak anlam\u0131na gelir. Sepet terk eden bir kullan\u0131c\u0131y\u0131 geri kazanmak i\u00e7in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First-party data<\/strong> (markan\u0131n kendi toplad\u0131\u011f\u0131 veriler)<\/li>\n\n\n\n<li><strong>Third-party data<\/strong> (harici kaynaklardan elde edilen segmentler)<\/li>\n\n\n\n<li><strong>Contextual targeting<\/strong> (kullan\u0131c\u0131n\u0131n bulundu\u011fu i\u00e7erik ba\u011flam\u0131)<br>bir arada kullan\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>B\u00f6ylece, sepetinde \u00fcr\u00fcn b\u0131rakan kullan\u0131c\u0131ya k\u0131sa s\u00fcre i\u00e7inde ki\u015fiselle\u015ftirilmi\u015f bir teklif veya hat\u0131rlatma ile ula\u015fmak m\u00fcmk\u00fcn olur.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-b829a8f\" id=\"gspb_image-id-gsbp-b829a8f\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/08\/programatik-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"programatik-reklamin-gucu\"><span class=\"ez-toc-section\" id=\"Programatik_Reklamin_Gucu\"><\/span><strong>Programatik Reklam\u0131n G\u00fcc\u00fc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Programatik sat\u0131n alma, reklam yerle\u015fimlerini ger\u00e7ek zamanl\u0131 olarak optimize eder. Bu teknoloji sayesinde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131lar\u0131n online davran\u0131\u015f verileri analiz edilir.<\/li>\n\n\n\n<li>Reklamlar, do\u011fru zamanda do\u011fru platformda g\u00f6sterilir.<\/li>\n\n\n\n<li>Harcanan b\u00fct\u00e7e en verimli \u015fekilde kullan\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>\u00d6rne\u011fin, bir kullan\u0131c\u0131 sepette b\u0131rakt\u0131\u011f\u0131 \u00fcr\u00fcne benzer \u00fcr\u00fcnleri inceliyorsa, algoritma bu sinyali yakalar ve ona \u00f6zel kampanya g\u00f6rselini ger\u00e7ek zamanl\u0131 olarak sunar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"etkin-stratejiler\"><span class=\"ez-toc-section\" id=\"Etkin_Stratejiler\"><\/span><strong>Etkin Stratejiler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Dinamik Retargeting<\/strong><br>\u00dcr\u00fcn g\u00f6rselleri, fiyat bilgisi ve indirim oranlar\u0131yla ki\u015fiye \u00f6zel reklamlar.<\/li>\n\n\n\n<li><strong>Zamanlama Optimizasyonu<\/strong><br>Sepet terk edildikten sonraki ilk 24 saat i\u00e7inde yap\u0131lan hat\u0131rlatma kampanyalar\u0131.<\/li>\n\n\n\n<li><strong>\u00d6zel Teklifler ve K\u0131s\u0131tl\u0131 S\u00fcre Kampanyalar\u0131<\/strong><br>\u201cSadece bug\u00fcn ge\u00e7erli\u201d indirimler ile sat\u0131n alma motivasyonunu art\u0131rmak.<\/li>\n\n\n\n<li><strong>Cross-device Takip<\/strong><br>Kullan\u0131c\u0131n\u0131n masa\u00fcst\u00fc, tablet ve mobil oturumlar\u0131n\u0131 birle\u015ftirerek kesintisiz deneyim sa\u011flamak.<\/li>\n<\/ol>\n\n\n\n<p>Sepet terk etmeyi \u00f6nlemek, sadece sat\u0131\u015flar\u0131 art\u0131rmakla kalmaz, ayn\u0131 zamanda m\u00fc\u015fteri memnuniyetini ve marka ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 da g\u00fc\u00e7lendirir. <strong>Data targeting<\/strong> ve <strong>programatik reklamc\u0131l\u0131k<\/strong>, bu s\u00fcreci otomatikle\u015ftirerek markalara h\u0131zl\u0131, etkili ve \u00f6l\u00e7eklenebilir \u00e7\u00f6z\u00fcmler sunar.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret d\u00fcnyas\u0131nda sepet terk etme, markalar\u0131n en b\u00fcy\u00fck sat\u0131\u015f engellerinden biri olmaya devam ediyor. Kullan\u0131c\u0131lar \u00fcr\u00fcnleri sepete ekliyor, hatta \u00f6deme a\u015famas\u0131na kadar geliyor, ancak bir anda sayfay\u0131 terk edebiliyor. Peki, bu kay\u0131plar\u0131 en aza indirmek i\u00e7in ne yapmal\u0131? Cevap, do\u011fru zamanda do\u011fru kullan\u0131c\u0131ya ula\u015fmay\u0131 m\u00fcmk\u00fcn k\u0131lan data targeting ve programatik reklam stratejilerinde gizli. Sepet Terk [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-b829a8f img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1481,1501],"tags":[2532,1519,1485],"class_list":["post-43513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatik-reklamcilik","category-e-ticaret","tag-data-targeting","tag-e-ticaret","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43513"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43523"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}