{"id":43433,"date":"2025-08-04T18:11:48","date_gmt":"2025-08-04T15:11:48","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43433"},"modified":"2025-08-05T08:34:08","modified_gmt":"2025-08-05T05:34:08","slug":"back-to-school-doneminde-dijital-satislari-arttiracak-5-pazarlama-hamlesi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/back-to-school-doneminde-dijital-satislari-arttiracak-5-pazarlama-hamlesi\/","title":{"rendered":"Back to School D\u00f6neminde Dijital Sat\u0131\u015flar\u0131 Artt\u0131racak 5 Pazarlama Hamlesi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/back-to-school-doneminde-dijital-satislari-arttiracak-5-pazarlama-hamlesi\/#1_Sezonluk_Kampanyalarla_Fark_Yaratin\" >1. Sezonluk Kampanyalarla Fark Yarat\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/back-to-school-doneminde-dijital-satislari-arttiracak-5-pazarlama-hamlesi\/#2_Hedeflenmis_Reklam_Kampanyalari_Olusturun_Meta_Ads_Google_Ads\" >2. Hedeflenmi\u015f Reklam Kampanyalar\u0131 Olu\u015fturun (Meta Ads &amp; Google Ads)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/back-to-school-doneminde-dijital-satislari-arttiracak-5-pazarlama-hamlesi\/#3_E-posta_ve_SMS_ile_Etkilesimi_Guclendirin\" >3. E-posta ve SMS ile Etkile\u015fimi G\u00fc\u00e7lendirin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/back-to-school-doneminde-dijital-satislari-arttiracak-5-pazarlama-hamlesi\/#4_Influencer_Is_Birlikleri_ile_Guven_Saglayin\" >4. Influencer \u0130\u015f Birlikleri ile G\u00fcven Sa\u011flay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/back-to-school-doneminde-dijital-satislari-arttiracak-5-pazarlama-hamlesi\/#5_Alisveris_Deneyimini_Kolaylastirin\" >5. Al\u0131\u015fveri\u015f Deneyimini Kolayla\u015ft\u0131r\u0131n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Yaz mevsiminin sona ermesiyle birlikte ba\u015flayan Back to School d\u00f6nemi, bir\u00e7ok sekt\u00f6r i\u00e7in yeni sezonun en \u00f6nemli sat\u0131\u015f f\u0131rsatlar\u0131ndan biridir. T\u00fcketici davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fti\u011fi bu d\u00f6nem, e-ticaret yapan markalar i\u00e7in do\u011fru dijital stratejilerle ciddi b\u00fcy\u00fcme sa\u011flayabilecek bir zaman dilimidir. Peki, bu yo\u011fun rekabet d\u00f6neminde markan\u0131z nas\u0131l \u00f6ne \u00e7\u0131kabilir?<\/strong><\/p>\n\n\n\n<p><strong>\u0130\u015fte Back to School d\u00f6neminde dijital sat\u0131\u015f art\u0131rma y\u00f6ntemleri aras\u0131nda \u00f6ne \u00e7\u0131kan 5 etkili pazarlama hamlesi:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-sezonluk-kampanyalarla-fark-yaratin\"><span class=\"ez-toc-section\" id=\"1_Sezonluk_Kampanyalarla_Fark_Yaratin\"><\/span><strong>1. Sezonluk Kampanyalarla Fark Yarat\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bu d\u00f6nemde kullan\u0131c\u0131lar, ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya y\u00f6nelik daha bilin\u00e7li al\u0131\u015fveri\u015f davran\u0131\u015f\u0131 sergiler. D\u00f6neme \u00f6zel <strong>sezonluk kampanya stratejisi<\/strong> olu\u015fturarak hem hedef kitlenizin dikkatini \u00e7ekebilir hem de sat\u0131\u015flar\u0131n\u0131z\u0131 h\u0131zland\u0131rabilirsiniz. Kampanyalar\u0131n\u0131zda s\u00fcre s\u0131n\u0131rlamalar\u0131, \u00f6zel avantajlar ya da \u00fcyelik te\u015fvikleri gibi unsurlar kullanmak etkiyi art\u0131racakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-hedeflenmis-reklam-kampanyalari-olusturun-meta-ads-google-ads\"><span class=\"ez-toc-section\" id=\"2_Hedeflenmis_Reklam_Kampanyalari_Olusturun_Meta_Ads_Google_Ads\"><\/span><strong>2. Hedeflenmi\u015f Reklam Kampanyalar\u0131 Olu\u015fturun (Meta Ads &amp; Google Ads)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Do\u011fru ki\u015fiye do\u011fru zamanda ula\u015fmak, dijital pazarlaman\u0131n alt\u0131n kural\u0131d\u0131r. <strong>Meta Ads<\/strong> ile kullan\u0131c\u0131lar\u0131 demografik bilgiler, ilgi alanlar\u0131 ve davran\u0131\u015flara g\u00f6re detayl\u0131 \u015fekilde hedefleyebilirsiniz. <strong>Google Ads<\/strong> ile ise d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 aramalarda g\u00f6r\u00fcn\u00fcr olarak sat\u0131n alma niyeti y\u00fcksek kullan\u0131c\u0131lar\u0131 kazanabilirsiniz. Reklam i\u00e7eriklerinizi sezonun dinamiklerine uygun \u015fekilde haz\u0131rlamak \u00f6nemlidir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4478127\" id=\"gspb_image-id-gsbp-4478127\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/08\/Back-to-School-Doneminde-Dijital-Satislari-Arttiracak-5-Pazarlama-Hamlesi-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-e-posta-ve-sms-ile-etkilesimi-guclendirin\"><span class=\"ez-toc-section\" id=\"3_E-posta_ve_SMS_ile_Etkilesimi_Guclendirin\"><\/span><strong>3. E-posta ve SMS ile Etkile\u015fimi G\u00fc\u00e7lendirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sitenizi ziyaret eden ancak sat\u0131n alma yapmayan kullan\u0131c\u0131lar i\u00e7in <strong>remarketing<\/strong> \u00e7al\u0131\u015fmalar\u0131 \u015fart. E-posta ve SMS gibi do\u011frudan ileti\u015fim kanallar\u0131yla onlar\u0131 yeniden kazanabilirsiniz. D\u00f6neme \u00f6zel i\u00e7erikler, ki\u015fiselle\u015ftirilmi\u015f mesajlar ve dikkat \u00e7ekici \u00e7a\u011fr\u0131lar, kullan\u0131c\u0131y\u0131 harekete ge\u00e7irmede g\u00fc\u00e7l\u00fc bir rol oynar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-influencer-is-birlikleri-ile-guven-saglayin\"><span class=\"ez-toc-section\" id=\"4_Influencer_Is_Birlikleri_ile_Guven_Saglayin\"><\/span><strong>4. Influencer \u0130\u015f Birlikleri ile G\u00fcven Sa\u011flay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Markan\u0131z\u0131n hedef kitlesiyle daha samimi bir ba\u011f kurmas\u0131n\u0131 istiyorsan\u0131z, bu d\u00f6nemde stratejik influencer i\u015f birliklerine y\u00f6nelebilirsiniz. Do\u011fru se\u00e7ilen i\u00e7erik \u00fcreticileri sayesinde marka bilinirli\u011fini art\u0131rabilir, g\u00fcven duygusunu g\u00fc\u00e7lendirebilir ve sat\u0131\u015flara olumlu katk\u0131 sa\u011flayabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-alisveris-deneyimini-kolaylastirin\"><span class=\"ez-toc-section\" id=\"5_Alisveris_Deneyimini_Kolaylastirin\"><\/span><strong>5. Al\u0131\u015fveri\u015f Deneyimini Kolayla\u015ft\u0131r\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ziyaret\u00e7ilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu mobil cihazlar \u00fczerinden al\u0131\u015fveri\u015f yap\u0131yor. Bu nedenle web sitenizin <strong>mobil uyumlulu\u011fu<\/strong>, kullan\u0131c\u0131 dostu aray\u00fcz\u00fc ve h\u0131zl\u0131 i\u015flem s\u00fcre\u00e7leri sat\u0131\u015f performans\u0131n\u0131z\u0131 do\u011frudan etkiler. Net kategori yap\u0131s\u0131, basit \u00f6deme ad\u0131mlar\u0131 ve h\u0131zl\u0131 y\u00fckleme s\u00fcreleri ile d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<p><strong>Back to School <\/strong>d\u00f6nemi, dijitalde do\u011fru ad\u0131mlar\u0131 atan markalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 ve sad\u0131k m\u00fc\u015fteri kazan\u0131m\u0131 sa\u011flayabildi\u011fi bir f\u0131rsat d\u00f6nemidir. Marker Groupe olarak, bu s\u00fcre\u00e7te sezonluk kampanya planlamas\u0131ndan reklam y\u00f6netimine, i\u00e7erik \u00fcretiminden kullan\u0131c\u0131 deneyimi optimizasyonuna kadar markan\u0131za \u00f6zel stratejiler geli\u015ftiriyor; dijital sat\u0131\u015f hedeflerinizi ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yaz mevsiminin sona ermesiyle birlikte ba\u015flayan Back to School d\u00f6nemi, bir\u00e7ok sekt\u00f6r i\u00e7in yeni sezonun en \u00f6nemli sat\u0131\u015f f\u0131rsatlar\u0131ndan biridir. T\u00fcketici davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fti\u011fi bu d\u00f6nem, e-ticaret yapan markalar i\u00e7in do\u011fru dijital stratejilerle ciddi b\u00fcy\u00fcme sa\u011flayabilecek bir zaman dilimidir. Peki, bu yo\u011fun rekabet d\u00f6neminde markan\u0131z nas\u0131l \u00f6ne \u00e7\u0131kabilir? \u0130\u015fte Back to School d\u00f6neminde dijital sat\u0131\u015f art\u0131rma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-4478127 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1501,1489],"tags":[2528,1495,1519],"class_list":["post-43433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-dijital-pazarlama","tag-back-to-school","tag-dijital-pazarlama","tag-e-ticaret"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43433"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43437"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}