{"id":43431,"date":"2025-07-22T18:13:18","date_gmt":"2025-07-22T15:13:18","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43431"},"modified":"2025-08-05T09:26:07","modified_gmt":"2025-08-05T06:26:07","slug":"tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/","title":{"rendered":"T\u0131klamadan Sepete Back to School Kampanyalar\u0131nda D\u00f6n\u00fc\u015f\u00fcm Taktikleri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#1_Once_Niyet_Kullaniciyi_Tiklamadan_Taniyin\" >1. \u00d6nce Niyet: Kullan\u0131c\u0131y\u0131 T\u0131klamadan Tan\u0131y\u0131n<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#Meta_Icin\" >Meta \u0130\u00e7in:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#Google_Icin\" >Google \u0130\u00e7in:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#2_Acilis_Sayfasi_%E2%89%A0_Ana_Sayfa\" >2. A\u00e7\u0131l\u0131\u015f Sayfas\u0131 \u2260 Ana Sayfa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#3_Mikro-Donusumleri_Izleyin_ve_Optimize_Edin\" >3. Mikro-D\u00f6n\u00fc\u015f\u00fcmleri \u0130zleyin ve Optimize Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#4_Aciliyet_ve_Tukendi_Psikolojisi_Kullanin\" >4. Aciliyet ve T\u00fckendi Psikolojisi Kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#5_Tiklamadan_Sepete_Uzanan_Otomatik_Yol_Alisveris_Reklamlari\" >5. T\u0131klamadan Sepete Uzanan Otomatik Yol: Al\u0131\u015fveri\u015f Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#6_Hizli_Kazanc_Icin_Hizli_Sayfalar\" >6. H\u0131zl\u0131 Kazan\u00e7 \u0130\u00e7in H\u0131zl\u0131 Sayfalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/tiklamadan-sepete-back-to-school-kampanyalarinda-donusum-taktikleri\/#7_Satin_Alma_Sonrasi_Donusum_de_Donusumdur\" >7. Sat\u0131n Alma Sonras\u0131 D\u00f6n\u00fc\u015f\u00fcm de D\u00f6n\u00fc\u015f\u00fcmd\u00fcr<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Back to School d\u00f6nemi, yaln\u0131zca trafik de\u011fil d\u00f6n\u00fc\u015f\u00fcm arayan markalar i\u00e7in y\u0131l\u0131n en kritik pazarlama f\u0131rsatlar\u0131ndan biri. Evet, kullan\u0131c\u0131lar reklama t\u0131kl\u0131yor. Peki, sonra?<br>T\u0131klamadan sonra sepete, sepetten sat\u0131n almaya kadar ge\u00e7en yolculukta markalar\u0131n yapt\u0131\u011f\u0131 k\u00fc\u00e7\u00fck optimizasyonlar, b\u00fcy\u00fck farklar yarat\u0131yo<\/strong>r.<\/p>\n\n\n\n<p><strong>Bu yaz\u0131da, \u00f6zellikle Google ve Meta reklamlar\u0131nda \u201cd\u00f6n\u00fc\u015f\u00fcm odakl\u0131\u201d d\u00fc\u015f\u00fcnmek isteyen markalar i\u00e7in Back to School kampanyalar\u0131nda uygulanabilecek somut ve etkili taktikleri payla\u015f\u0131yoruz.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-once-niyet-kullaniciyi-tiklamadan-taniyin\"><span class=\"ez-toc-section\" id=\"1_Once_Niyet_Kullaniciyi_Tiklamadan_Taniyin\"><\/span>1. \u00d6nce Niyet: Kullan\u0131c\u0131y\u0131 T\u0131klamadan Tan\u0131y\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm, sadece bir \u00fcr\u00fcn\u00fcn fiyat\u0131 ya da g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcyle de\u011fil; <strong>kullan\u0131c\u0131n\u0131n niyeti<\/strong> ile ba\u015flar. Bu nedenle reklamlar\u0131n\u0131z\u0131 sadece g\u00f6r\u00fcn\u00fcr k\u0131lmak yerine <strong>ki\u015fiselle\u015ftirmek<\/strong> gerekir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"meta-icin\"><span class=\"ez-toc-section\" id=\"Meta_Icin\"><\/span>Meta \u0130\u00e7in:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamically Personalized Ads<\/strong> (Dinamik reklamlar), kullan\u0131c\u0131ya daha \u00f6nce ilgilendi\u011fi \u00fcr\u00fcnleri g\u00f6stererek niyetle e\u015fle\u015fen i\u00e7erik sunar.<\/li>\n\n\n\n<li><strong>Engagement Custom Audiences<\/strong> ile son 30 g\u00fcn i\u00e7inde i\u00e7eriklerle etkile\u015fime ge\u00e7en ki\u015filere yeniden hedefleme yap\u0131n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"google-icin\"><span class=\"ez-toc-section\" id=\"Google_Icin\"><\/span>Google \u0130\u00e7in:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arama Niyetine G\u00f6re Anahtar Kelime Katmanlamas\u0131:<\/strong> &#8220;En ucuz okul \u00e7antas\u0131&#8221; arayan ile &#8220;ilkokul \u00e7antas\u0131 markalar\u0131&#8221; yazan kullan\u0131c\u0131 ayn\u0131 hedefe sahip de\u011fildir. Farkl\u0131 niyetlere g\u00f6re kampanya segmentasyonu yap\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-acilis-sayfasi-ana-sayfa\"><span class=\"ez-toc-section\" id=\"2_Acilis_Sayfasi_%E2%89%A0_Ana_Sayfa\"><\/span>2. A\u00e7\u0131l\u0131\u015f Sayfas\u0131 \u2260 Ana Sayfa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam\u0131n\u0131z ne kadar g\u00fc\u00e7l\u00fc olursa olsun, kullan\u0131c\u0131 a\u00e7\u0131l\u0131\u015f sayfas\u0131nda arad\u0131\u011f\u0131n\u0131 bulamazsa d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015fmez. Bu nedenle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00dcr\u00fcn sayfas\u0131 yerine kategoriye \u00f6zel Back to School a\u00e7\u0131l\u0131\u015f sayfas\u0131<\/strong> olu\u015fturun.<\/li>\n\n\n\n<li>A\u00e7\u0131l\u0131\u015fta kampanya detaylar\u0131, s\u0131n\u0131rl\u0131 s\u00fcre avantajlar\u0131, \u00f6ne \u00e7\u0131kan \u00fcr\u00fcnler ve g\u00fcven verici unsurlar (iade garantisi, h\u0131zl\u0131 kargo vs.) mutlaka yer almal\u0131.<\/li>\n\n\n\n<li>Mobil uyumluluk ve sayfa h\u0131z\u0131 performans\u0131na \u00f6zellikle dikkat edin.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>Google\u2019\u0131n PageSpeed Insights ve Meta\u2019n\u0131n Conversion Lift raporlar\u0131 bu noktada rehber olabilir.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-mikro-donusumleri-izleyin-ve-optimize-edin\"><span class=\"ez-toc-section\" id=\"3_Mikro-Donusumleri_Izleyin_ve_Optimize_Edin\"><\/span>3. Mikro-D\u00f6n\u00fc\u015f\u00fcmleri \u0130zleyin ve Optimize Edin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sepete ekleme, listeye alma, yorum okuma gibi mikro-d\u00f6n\u00fc\u015f\u00fcmler asl\u0131nda sat\u0131n alma niyetinin ilk sinyalleridir. Bu ad\u0131mlar\u0131 izleyerek:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeniden hedeflemelerde <strong>\u00fcr\u00fcn hat\u0131rlat\u0131c\u0131lar\u0131<\/strong> ya da <strong>stok uyar\u0131s\u0131<\/strong> mesajlar\u0131 sunabilirsiniz.<\/li>\n\n\n\n<li>Mikro-d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmi\u015f kullan\u0131c\u0131lar\u0131 \u00f6zel tekliflerle segmentleyin:<br>&#8220;Sepete eklemi\u015f ama sat\u0131n almam\u0131\u015f \u2192 %10 indirim + hat\u0131rlatma reklam\u0131&#8221;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e3529b4\" id=\"gspb_image-id-gsbp-e3529b4\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/08\/back-to-school-2.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"698\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-aciliyet-ve-tukendi-psikolojisi-kullanin\"><span class=\"ez-toc-section\" id=\"4_Aciliyet_ve_Tukendi_Psikolojisi_Kullanin\"><\/span>4. Aciliyet ve T\u00fckendi Psikolojisi Kullan\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00fcketici psikolojisinde \u201cka\u00e7\u0131rma korkusu\u201d (FOMO), karar alma s\u00fcresini k\u0131salt\u0131r. Back to School d\u00f6neminde s\u0131n\u0131rl\u0131 s\u00fcreli teklifler bu anlamda olduk\u00e7a etkili:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta:<\/strong> Hikayelerde \u201c24 saat ge\u00e7erli\u201d f\u0131rsat g\u00f6rselleriyle sat\u0131\u015f bask\u0131s\u0131 yarat\u0131n.<\/li>\n\n\n\n<li><strong>Google:<\/strong> Sat\u0131\u015f uzant\u0131lar\u0131 ve geri say\u0131m eklentileriyle t\u0131klamay\u0131 h\u0131zland\u0131r\u0131n. \u00d6rnek: &#8220;Yaln\u0131zca bug\u00fcn: \u00d6\u011frenci laptoplar\u0131nda %15 indirim!&#8221;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-tiklamadan-sepete-uzanan-otomatik-yol-alisveris-reklamlari\"><span class=\"ez-toc-section\" id=\"5_Tiklamadan_Sepete_Uzanan_Otomatik_Yol_Alisveris_Reklamlari\"><\/span>5. T\u0131klamadan Sepete Uzanan Otomatik Yol: Al\u0131\u015fveri\u015f Reklamlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Back to School d\u00f6neminde \u00f6zellikle <strong>Google Shopping Ads<\/strong> ve <strong>Meta Advantage+ Catalog Ads<\/strong>, kullan\u0131c\u0131y\u0131 do\u011frudan \u00fcr\u00fcnle bulu\u015fturur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00dcr\u00fcn ba\u015fl\u0131klar\u0131n\u0131 ve g\u00f6rselleri SEO uyumlu ve mobil optimize edilmi\u015f hale getirin.<\/strong><\/li>\n\n\n\n<li><strong>\u00dcr\u00fcn a\u00e7\u0131klamalar\u0131nda \u201cokula d\u00f6n\u00fc\u015f\u201d temas\u0131na uygun ifadeler<\/strong> (\u00f6rne\u011fin \u201cilkokul i\u00e7in ideal\u201d, \u201chafif ve dayan\u0131kl\u0131\u201d) kullan\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-hizli-kazanc-icin-hizli-sayfalar\"><span class=\"ez-toc-section\" id=\"6_Hizli_Kazanc_Icin_Hizli_Sayfalar\"><\/span>6. H\u0131zl\u0131 Kazan\u00e7 \u0130\u00e7in H\u0131zl\u0131 Sayfalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcmde sayfa y\u00fcklenme h\u0131z\u0131 en az kreatif kadar belirleyicidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobilde sayfa y\u00fcklenme s\u00fcresi 3 saniyeyi ge\u00e7ti\u011finde terk oran\u0131 %50\u2019ye yakla\u015f\u0131r.<\/li>\n\n\n\n<li>AMP sayfa teknolojileri ya da PWA \u00e7\u00f6z\u00fcmleri ile mobil d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-satin-alma-sonrasi-donusum-de-donusumdur\"><span class=\"ez-toc-section\" id=\"7_Satin_Alma_Sonrasi_Donusum_de_Donusumdur\"><\/span>7. Sat\u0131n Alma Sonras\u0131 D\u00f6n\u00fc\u015f\u00fcm de D\u00f6n\u00fc\u015f\u00fcmd\u00fcr<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unutmay\u0131n, bir kullan\u0131c\u0131y\u0131 m\u00fc\u015fteri yapmak kadar onu <strong>sad\u0131k bir al\u0131c\u0131ya d\u00f6n\u00fc\u015ft\u00fcrmek<\/strong> de \u00f6nemlidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Teslimat sonras\u0131 \u201cBack to School\u2019a haz\u0131r m\u0131s\u0131n\u0131z?\u201d temal\u0131 te\u015fekk\u00fcr e-postalar\u0131 + \u00e7apraz sat\u0131\u015f \u00f6nerileriyle m\u00fc\u015fteriyle ba\u011f\u0131 koruyun.<\/li>\n\n\n\n<li>Meta ve Google\u2019da yeniden hedefleme i\u00e7in \u201csat\u0131n alma tamamland\u0131\u201d kitlelerini olu\u015fturun.<\/li>\n<\/ul>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm, sadece t\u0131klamayla de\u011fil, <strong>t\u0131klamadan \u00f6nceki veri<\/strong>, <strong>t\u0131klama sonras\u0131 deneyim<\/strong> ve <strong>sonras\u0131ndaki ili\u015fki<\/strong> ile ger\u00e7ekle\u015fir. Back to School d\u00f6neminde kitlenizin h\u0131zla karar verdi\u011fi ve rekabetin yo\u011fun oldu\u011fu bu ortamda; stratejik, psikolojik ve teknik t\u00fcm detaylar\u0131 bir araya getiren reklam kurgular\u0131 markan\u0131z\u0131 \u00f6ne \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<\/em><\/strong><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>MarkerGroupe.com<\/em><\/strong><\/a><strong><em>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to School d\u00f6nemi, yaln\u0131zca trafik de\u011fil d\u00f6n\u00fc\u015f\u00fcm arayan markalar i\u00e7in y\u0131l\u0131n en kritik pazarlama f\u0131rsatlar\u0131ndan biri. Evet, kullan\u0131c\u0131lar reklama t\u0131kl\u0131yor. Peki, sonra?T\u0131klamadan sonra sepete, sepetten sat\u0131n almaya kadar ge\u00e7en yolculukta markalar\u0131n yapt\u0131\u011f\u0131 k\u00fc\u00e7\u00fck optimizasyonlar, b\u00fcy\u00fck farklar yarat\u0131yor. Bu yaz\u0131da, \u00f6zellikle Google ve Meta reklamlar\u0131nda \u201cd\u00f6n\u00fc\u015f\u00fcm odakl\u0131\u201d d\u00fc\u015f\u00fcnmek isteyen markalar i\u00e7in Back to School kampanyalar\u0131nda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-e3529b4 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,1501],"tags":[2528,1495,1519],"class_list":["post-43431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","tag-back-to-school","tag-dijital-pazarlama","tag-e-ticaret"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43431"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43434"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}