{"id":43406,"date":"2025-07-20T18:13:20","date_gmt":"2025-07-20T15:13:20","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43406"},"modified":"2025-08-05T08:27:04","modified_gmt":"2025-08-05T05:27:04","slug":"google-meta-reklamlarinda-back-to-school-stratejileri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-meta-reklamlarinda-back-to-school-stratejileri\/","title":{"rendered":"Google &amp; Meta Reklamlar\u0131nda Back to School Stratejileri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-meta-reklamlarinda-back-to-school-stratejileri\/#1_Sezona_Ozel_Tuketici_Davranislarini_Anlamak\" >1. Sezona \u00d6zel T\u00fcketici Davran\u0131\u015flar\u0131n\u0131 Anlamak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-meta-reklamlarinda-back-to-school-stratejileri\/#2_Google_Reklamlari_Arama_Alisveris_Odakli_Kampanyalar\" >2. Google Reklamlar\u0131: Arama &amp; Al\u0131\u015fveri\u015f Odakl\u0131 Kampanyalar<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-meta-reklamlarinda-back-to-school-stratejileri\/#Onerilen_Uygulamalar\" >\u00d6nerilen Uygulamalar:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-meta-reklamlarinda-back-to-school-stratejileri\/#3_Meta_Reklamlari_Gorsel_Hikaye_Anlatimi_ile_Duygusal_Bag_Kurun\" >3. Meta Reklamlar\u0131: G\u00f6rsel Hikaye Anlat\u0131m\u0131 ile Duygusal Ba\u011f Kurun<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-meta-reklamlarinda-back-to-school-stratejileri\/#Stratejik_Oneriler\" >Stratejik \u00d6neriler:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-meta-reklamlarinda-back-to-school-stratejileri\/#4_Mobil_Optimizasyon_Zamanlama\" >4. Mobil Optimizasyon &amp; Zamanlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-meta-reklamlarinda-back-to-school-stratejileri\/#5_Veriye_Dayali_Karar_Alma_AB_Testi\" >5. Veriye Dayal\u0131 Karar Alma &amp; A\/B Testi<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Yaz tatili sona ererken okula d\u00f6n\u00fc\u015f sezonu hem markalar hem de t\u00fcketiciler i\u00e7in yeniden hareketlenen bir d\u00f6nem anlam\u0131na geliyor. \u00d6zellikle Google ve Meta (Facebook &amp; Instagram) reklam platformlar\u0131, bu yo\u011fun d\u00f6nemde do\u011fru stratejilerle hedef kitlenize ula\u015fmak i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lar sunuyor. Ancak ba\u015far\u0131, sadece b\u00fct\u00e7e ay\u0131rmakla de\u011fil, veriye dayal\u0131 do\u011fru bir yakla\u015f\u0131m geli\u015ftirmekle m\u00fcmk\u00fcn.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-sezona-ozel-tuketici-davranislarini-anlamak\"><span class=\"ez-toc-section\" id=\"1_Sezona_Ozel_Tuketici_Davranislarini_Anlamak\"><\/span>1. Sezona \u00d6zel T\u00fcketici Davran\u0131\u015flar\u0131n\u0131 Anlamak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Back to School d\u00f6nemi, sadece k\u0131rtasiye al\u0131\u015fveri\u015flerinden ibaret de\u011fil. Giyim, elektronik, teknoloji, e\u011fitim platformlar\u0131 ve hatta g\u0131da perakendecileri bile bu d\u00f6nemden ciddi oranda etkileniyor. Bu nedenle ilk ad\u0131m, hedef kitlenizin bu d\u00f6nemde ne arad\u0131\u011f\u0131n\u0131 ve nas\u0131l davrand\u0131\u011f\u0131n\u0131 do\u011fru analiz etmek.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Trends<\/strong> ile hangi aramalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirleyin.<\/li>\n\n\n\n<li><strong>Meta Audience Insights<\/strong> kullanarak hedef kitlenizin demografik ve davran\u0131\u015fsal analizini \u00e7\u0131kar\u0131n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-google-reklamlari-arama-alisveris-odakli-kampanyalar\"><span class=\"ez-toc-section\" id=\"2_Google_Reklamlari_Arama_Alisveris_Odakli_Kampanyalar\"><\/span>2. Google Reklamlar\u0131: Arama &amp; Al\u0131\u015fveri\u015f Odakl\u0131 Kampanyalar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google\u2019da Back to School kampanyalar\u0131 i\u00e7in en etkili y\u00f6ntemlerden biri, <strong>Search<\/strong> ve <strong>Shopping<\/strong> kampanyalar\u0131n\u0131 mevsimsel olarak optimize etmektir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"onerilen-uygulamalar\"><span class=\"ez-toc-section\" id=\"Onerilen_Uygulamalar\"><\/span>\u00d6nerilen Uygulamalar:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anahtar Kelime G\u00fcncellemeleri:<\/strong> &#8220;2025 okul \u00e7antas\u0131 modelleri&#8221;, &#8220;\u00f6\u011frenci laptop \u00f6nerisi&#8221; gibi y\u0131l ve trend i\u00e7eren uzun kuyruklu anahtar kelimeler kullan\u0131n.<\/li>\n\n\n\n<li><strong>Performance Max Kampanyalar\u0131:<\/strong> G\u00f6rsel, metin ve \u00fcr\u00fcn feed\u2019lerini entegre ederek \u00e7ok kanall\u0131 bir g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flay\u0131n.<\/li>\n\n\n\n<li><strong>Yeniden Pazarlama Listeleri:<\/strong> Ge\u00e7ti\u011fimiz y\u0131l bu d\u00f6nemde sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131 hedeflemeyi unutmay\u0131n.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-2b91879\" id=\"gspb_image-id-gsbp-2b91879\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/08\/markergroupe-school-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-meta-reklamlari-gorsel-hikaye-anlatimi-ile-duygusal-bag-kurun\"><span class=\"ez-toc-section\" id=\"3_Meta_Reklamlari_Gorsel_Hikaye_Anlatimi_ile_Duygusal_Bag_Kurun\"><\/span>3. Meta Reklamlar\u0131: G\u00f6rsel Hikaye Anlat\u0131m\u0131 ile Duygusal Ba\u011f Kurun<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram ve Facebook, \u00f6zellikle Back to School d\u00f6neminde duygusal ba\u011flant\u0131 kurmaya \u00e7ok uygun mecralard\u0131r. Okula d\u00f6n\u00fc\u015f sadece bir al\u0131\u015fveri\u015f d\u00f6nemi de\u011fil, ayn\u0131 zamanda <strong>rutinlere d\u00f6n\u00fc\u015f, umut ve ba\u015flang\u0131\u00e7lar<\/strong> d\u00f6nemidir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"stratejik-oneriler\"><span class=\"ez-toc-section\" id=\"Stratejik_Oneriler\"><\/span>Stratejik \u00d6neriler:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video &amp; Reels Kullan\u0131m\u0131:<\/strong> K\u0131sa, etkileyici ve mobil \u00f6ncelikli videolarla \u00fcr\u00fcnleri hikayele\u015ftirin.<\/li>\n\n\n\n<li><strong>Koleksiyon Reklamlar\u0131:<\/strong> \u00d6zellikle k\u0131rtasiye, giyim ya da elektronik gibi \u00e7ok \u00fcr\u00fcnl\u00fc kategoriler i\u00e7in koleksiyon reklamlar\u0131 ile d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131r\u0131n.<\/li>\n\n\n\n<li><strong>Lookalike (Benzer Hedef Kitle) Stratejisi:<\/strong> Ge\u00e7ti\u011fimiz y\u0131l al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n benzerlerini hedefleyerek verimlili\u011fi art\u0131rabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-mobil-optimizasyon-zamanlama\"><span class=\"ez-toc-section\" id=\"4_Mobil_Optimizasyon_Zamanlama\"><\/span>4. Mobil Optimizasyon &amp; Zamanlama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Back to School kampanyalar\u0131 genellikle <strong>Temmuz sonu \u2013 Eyl\u00fcl ba\u015f\u0131<\/strong> d\u00f6neminde en y\u00fcksek performansa ula\u015f\u0131r. Mobil kullan\u0131m oranlar\u0131 %80&#8217;in \u00fczerinde seyretti\u011fi i\u00e7in t\u00fcm kampanya i\u00e7eri\u011finizin mobil uyumlu olmas\u0131 hayati \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131n mobil h\u0131z\u0131n\u0131 kontrol edin (Google PageSpeed Insights \u00f6nerilir).<\/li>\n\n\n\n<li>Meta reklamlar\u0131nda kare format ve dikey video kullan\u0131m\u0131, mobil uyumlulu\u011fu art\u0131r\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-veriye-dayali-karar-alma-a-b-testi\"><span class=\"ez-toc-section\" id=\"5_Veriye_Dayali_Karar_Alma_AB_Testi\"><\/span>5. Veriye Dayal\u0131 Karar Alma &amp; A\/B Testi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kampanyalar\u0131n\u0131z boyunca test yapmaktan \u00e7ekinmeyin. Farkl\u0131 kreatif varyasyonlar\u0131, ba\u015fl\u0131klar\u0131 ve hedef kitleleri test ederek ger\u00e7ek zamanl\u0131 optimizasyon sa\u011flay\u0131n. Meta\u2019n\u0131n A\/B test arac\u0131 ve Google\u2019\u0131n Deneyler \u00f6zelli\u011fi burada i\u015finizi kolayla\u015ft\u0131racakt\u0131r.<\/p>\n\n\n\n<p>Back to School d\u00f6nemi, y\u0131l\u0131n en rekabet\u00e7i ancak ayn\u0131 zamanda en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilecek periyotlar\u0131ndan biri. Google ve Meta reklamlar\u0131n\u0131 entegre \u015fekilde kullanarak, hedef kitlenize hem duygusal hem de fonksiyonel olarak dokunabilir; g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131r\u0131rken d\u00f6n\u00fc\u015f\u00fcm maliyetlerinizi optimize edebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yaz tatili sona ererken okula d\u00f6n\u00fc\u015f sezonu hem markalar hem de t\u00fcketiciler i\u00e7in yeniden hareketlenen bir d\u00f6nem anlam\u0131na geliyor. \u00d6zellikle Google ve Meta (Facebook &amp; Instagram) reklam platformlar\u0131, bu yo\u011fun d\u00f6nemde do\u011fru stratejilerle hedef kitlenize ula\u015fmak i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lar sunuyor. Ancak ba\u015far\u0131, sadece b\u00fct\u00e7e ay\u0131rmakla de\u011fil, veriye dayal\u0131 do\u011fru bir yakla\u015f\u0131m geli\u015ftirmekle m\u00fcmk\u00fcn. 1. Sezona [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-2b91879 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[2528,1495,1759,2360],"class_list":["post-43406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-back-to-school","tag-dijital-pazarlama","tag-google-ads","tag-meta-2"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43406"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43410"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}