{"id":43303,"date":"2025-08-01T15:39:22","date_gmt":"2025-08-01T12:39:22","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43303"},"modified":"2025-08-01T15:40:42","modified_gmt":"2025-08-01T12:40:42","slug":"landing-page-nedir-ve-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/landing-page-nedir-ve-nasil-olusturulur\/","title":{"rendered":"Landing Page Nedir ve Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/landing-page-nedir-ve-nasil-olusturulur\/#Landing_Page_Nedir\" >Landing Page Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/landing-page-nedir-ve-nasil-olusturulur\/#Landing_Page_Nasil_Olusturulur\" >Landing Page Nas\u0131l Olu\u015fturulur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/landing-page-nedir-ve-nasil-olusturulur\/#Landing_Page_Neden_Onemlidir\" >Landing Page Neden \u00d6nemlidir?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital pazarlama kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131nda \u00f6nemli bir role sahip olan landing page (a\u00e7\u0131l\u0131\u015f sayfas\u0131), kullan\u0131c\u0131y\u0131 belirli bir aksiyona y\u00f6nlendiren, odakl\u0131 ve stratejik olarak tasarlanm\u0131\u015f web sayfalar\u0131d\u0131r. Peki, landing page nedir, nas\u0131l olu\u015fturulur ve neden bu kadar \u00f6nemlidir?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"landing-page-nedir\"><span class=\"ez-toc-section\" id=\"Landing_Page_Nedir\"><\/span>Landing Page Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Landing page<\/strong>, bir kullan\u0131c\u0131n\u0131n reklam, e-posta veya sosyal medya gibi bir dijital kanaldan t\u0131klad\u0131\u011f\u0131 ba\u011flant\u0131 sonucunda ula\u015ft\u0131\u011f\u0131, tek bir amaca odaklanm\u0131\u015f \u00f6zel bir web sayfas\u0131d\u0131r. Amac\u0131, ziyaret\u00e7iyi belirli bir eylemi ger\u00e7ekle\u015ftirmeye te\u015fvik etmektir. Bu eylemler bir \u00fcr\u00fcn sat\u0131n alma, bir form doldurma, b\u00fcltene abone olma veya bir e-kitap indirme olabilir.<\/p>\n\n\n\n<p>Normal bir web sitesinin aksine, landing page&#8217;lerde genellikle men\u00fc \u00e7ubu\u011fu veya dikkat da\u011f\u0131tacak di\u011fer ba\u011flant\u0131lar bulunmaz. Bu minimalist tasar\u0131m, ziyaret\u00e7inin sadece hedeflenen eyleme odaklanmas\u0131n\u0131 sa\u011flar ve <strong>d\u00f6n\u00fc\u015f\u00fcm optimizasyonu<\/strong> (conversion rate optimization &#8211; CRO) a\u00e7\u0131s\u0131ndan kritik bir rol oynar.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-6f79e9d\" id=\"gspb_image-id-gsbp-6f79e9d\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/08\/Landing-Page-Nedir-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"landing-page-nasil-olusturulur\"><span class=\"ez-toc-section\" id=\"Landing_Page_Nasil_Olusturulur\"><\/span>Landing Page Nas\u0131l Olu\u015fturulur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir landing page&#8217;in ba\u015far\u0131l\u0131 olabilmesi i\u00e7in baz\u0131 temel unsurlar\u0131 bar\u0131nd\u0131rmas\u0131 gerekir. \u0130\u015fte dikkat etmeniz gerekenler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7ekici ve Net Ba\u015fl\u0131k:<\/strong> Ba\u015fl\u0131k, ziyaret\u00e7inin sayfada kal\u0131p kalmayaca\u011f\u0131na karar vermesini sa\u011flayan ilk \u015feydir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn veya hizmetinizin en \u00f6nemli faydas\u0131n\u0131 vurgulay\u0131n.<\/li>\n\n\n\n<li><strong>G\u00fc\u00e7l\u00fc Bir Harekete Ge\u00e7irici Mesaj (CTA):<\/strong> <strong>CTA<\/strong> (Call-to-Action) butonu, ziyaret\u00e7inin ger\u00e7ekle\u015ftirmesini istedi\u011finiz eylemi temsil eder. &#8220;\u015eimdi \u0130ndirin,&#8221; &#8220;\u00dccretsiz Teklif Al\u0131n&#8221; gibi net ve harekete ge\u00e7irici ifadeler kullan\u0131n.<\/li>\n\n\n\n<li><strong>G\u00f6rsel ve Video Kullan\u0131m\u0131:<\/strong> \u00dcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi en iyi \u015fekilde anlatan y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc g\u00f6rseller veya k\u0131sa videolar kullan\u0131n. G\u00f6rseller, karma\u015f\u0131k bilgileri h\u0131zl\u0131ca aktarman\u0131za yard\u0131mc\u0131 olur.<\/li>\n\n\n\n<li><strong>G\u00fcven \u00d6\u011feleri:<\/strong> M\u00fc\u015fteri yorumlar\u0131, referanslar, logolar veya g\u00fcvenlik sertifikalar\u0131 gibi g\u00fcvenilirli\u011fi art\u0131ran unsurlar ekleyin. Bu, potansiyel m\u00fc\u015fterilerinize g\u00fcven a\u015f\u0131lar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"landing-page-neden-onemlidir\"><span class=\"ez-toc-section\" id=\"Landing_Page_Neden_Onemlidir\"><\/span>Landing Page Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Landing page\u2019ler, \u00f6zellikle <strong>performans reklamc\u0131l\u0131\u011f\u0131<\/strong> ve <strong>d\u00f6n\u00fc\u015f\u00fcm optimizasyonu<\/strong> a\u00e7\u0131s\u0131ndan dijital stratejilerin kalbidir. Do\u011fru kurgulanm\u0131\u015f bir a\u00e7\u0131l\u0131\u015f sayfas\u0131, reklam b\u00fct\u00e7enizin ger\u00e7ek bir yat\u0131r\u0131ma d\u00f6n\u00fc\u015fmesini sa\u011flar. Do\u011fru stratejiyle olu\u015fturulmu\u015f bir landing page, ziyaret\u00e7iyi m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmenin en etkili yollar\u0131ndan biridir. Marker Groupe olarak d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131yla i\u015fletmenizin dijital ba\u015far\u0131s\u0131n\u0131 b\u00fcy\u00fct\u00fcyoruz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131nda \u00f6nemli bir role sahip olan landing page (a\u00e7\u0131l\u0131\u015f sayfas\u0131), kullan\u0131c\u0131y\u0131 belirli bir aksiyona y\u00f6nlendiren, odakl\u0131 ve stratejik olarak tasarlanm\u0131\u015f web sayfalar\u0131d\u0131r. Peki, landing page nedir, nas\u0131l olu\u015fturulur ve neden bu kadar \u00f6nemlidir? Landing Page Nedir? Landing page, bir kullan\u0131c\u0131n\u0131n reklam, e-posta veya sosyal medya gibi bir dijital kanaldan t\u0131klad\u0131\u011f\u0131 ba\u011flant\u0131 sonucunda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-6f79e9d img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[1495,2494],"class_list":["post-43303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-pazarlama","tag-landing-page"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43303"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43316"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}