{"id":43242,"date":"2025-07-24T17:15:57","date_gmt":"2025-07-24T14:15:57","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43242"},"modified":"2025-07-24T17:58:36","modified_gmt":"2025-07-24T14:58:36","slug":"amazon-prime-video-reklamciligi-nedir-nasil-calisir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/amazon-prime-video-reklamciligi-nedir-nasil-calisir\/","title":{"rendered":"Amazon Prime Video Reklamc\u0131l\u0131\u011f\u0131 Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-prime-video-reklamciligi-nedir-nasil-calisir\/#Amazon_Prime_Video_Nedir\" >Amazon Prime Video Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-prime-video-reklamciligi-nedir-nasil-calisir\/#Amazon_Prime_Videoda_Hangi_Reklam_Modelleri_Kullaniliyor\" >Amazon Prime Video\u2019da Hangi Reklam Modelleri Kullan\u0131l\u0131yor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-prime-video-reklamciligi-nedir-nasil-calisir\/#Amazon_Prime_Video_Reklamciligi_Nasil_Calisir\" >Amazon Prime Video Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital i\u00e7erik platformlar\u0131 aras\u0131nda \u00f6nemli bir yer edinen Amazon Prime Video, 2024 itibar\u0131yla reklam destekli abonelik modeline ge\u00e7i\u015f yaparak markalara yeni bir reklam alan\u0131 sundu. Giderek daha fazla izleyiciye ula\u015fan bu platform, dijital pazarlama d\u00fcnyas\u0131nda dikkat \u00e7eken bir mecra h\u00e2line geliyor. Peki Amazon Prime Video reklamc\u0131l\u0131\u011f\u0131 nedir ve nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-prime-video-nedir\"><span class=\"ez-toc-section\" id=\"Amazon_Prime_Video_Nedir\"><\/span><strong>Amazon Prime Video Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon\u2019un \u00e7evrim i\u00e7i i\u00e7erik servisi olan Prime Video, film, dizi ve \u00f6zg\u00fcn yap\u0131mlar\u0131 kullan\u0131c\u0131larla bulu\u015fturur. Geni\u015f i\u00e7erik yelpazesi ve global eri\u015fimiyle \u00f6ne \u00e7\u0131kan platform, milyonlarca aktif kullan\u0131c\u0131ya sahiptir. Son geli\u015fmelerle birlikte Prime Video, reklam destekli i\u00e7erik sunarak hem daha eri\u015filebilir h\u00e2le geldi hem de markalar i\u00e7in yeni reklam f\u0131rsatlar\u0131 yaratt\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"amazon-prime-video-da-hangi-reklam-modelleri-kullaniliyor\"><span class=\"ez-toc-section\" id=\"Amazon_Prime_Videoda_Hangi_Reklam_Modelleri_Kullaniliyor\"><\/span><strong>Amazon Prime Video\u2019da Hangi Reklam Modelleri Kullan\u0131l\u0131yor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon, Prime Video\u2019da sundu\u011fu reklam modellerini kullan\u0131c\u0131 deneyimini bozmadan entegre edecek \u015fekilde tasarlad\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre-roll reklamlar:<\/strong> \u0130\u00e7erik ba\u015flamadan \u00f6nce yay\u0131nlanan k\u0131sa video reklamlar.<\/li>\n\n\n\n<li><strong>Mid-roll reklamlar:<\/strong> Uzun i\u00e7erikler s\u0131ras\u0131nda do\u011fal aral\u0131klarla g\u00f6sterilen reklamlar.<\/li>\n\n\n\n<li><strong>Display banner\u2019lar:<\/strong> \u0130\u00e7erik izlenirken platform aray\u00fcz\u00fcnde g\u00f6r\u00fcnen statik g\u00f6rseller.<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca markalar, Amazon\u2019un e-ticaret altyap\u0131s\u0131yla entegre reklam \u00e7\u00f6z\u00fcmlerinden de faydalanabiliyor. Reklama t\u0131klayan kullan\u0131c\u0131lar, do\u011frudan Amazon \u00fczerinden \u00fcr\u00fcn detay\u0131na ula\u015fabiliyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-b096016\" id=\"gspb_image-id-gsbp-b096016\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/Amazon-Prime-Video-Reklamciligi-Nedir-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"amazon-prime-video-reklamciligi-nasil-calisir\"><span class=\"ez-toc-section\" id=\"Amazon_Prime_Video_Reklamciligi_Nasil_Calisir\"><\/span>Amazon Prime Video Reklamc\u0131l\u0131\u011f\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon\u2019un sahip oldu\u011fu kullan\u0131c\u0131 verileri sayesinde, markalar geli\u015fmi\u015f hedefleme olanaklar\u0131na eri\u015febiliyor. Demografik bilgiler, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, ilgi alanlar\u0131 ve izleme ge\u00e7mi\u015fi gibi verilerle kampanyalar ki\u015fiselle\u015ftirilebiliyor. Bu da reklamlar\u0131n do\u011fru zamanda, do\u011fru kitleye ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p><strong>Amazon Prime Video<\/strong> reklamc\u0131l\u0131\u011f\u0131, i\u00e7erik t\u00fcketimi y\u00fcksek ve sat\u0131n alma e\u011filimi g\u00fc\u00e7l\u00fc izleyicilere ula\u015fmak isteyen markalar i\u00e7in stratejik bir mecra niteli\u011fi ta\u015f\u0131r. \u00d6zellikle Amazon\u2019un al\u0131\u015fveri\u015f verileriyle entegre \u00e7al\u0131\u015fan reklam altyap\u0131s\u0131 sayesinde, e-ticaret odakl\u0131 kampanyalarda y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm potansiyeli ve \u00f6l\u00e7\u00fcmlenebilir sonu\u00e7lar elde etmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital i\u00e7erik platformlar\u0131 aras\u0131nda \u00f6nemli bir yer edinen Amazon Prime Video, 2024 itibar\u0131yla reklam destekli abonelik modeline ge\u00e7i\u015f yaparak markalara yeni bir reklam alan\u0131 sundu. Giderek daha fazla izleyiciye ula\u015fan bu platform, dijital pazarlama d\u00fcnyas\u0131nda dikkat \u00e7eken bir mecra h\u00e2line geliyor. Peki Amazon Prime Video reklamc\u0131l\u0131\u011f\u0131 nedir ve nas\u0131l \u00e7al\u0131\u015f\u0131r? Amazon Prime Video Nedir? Amazon\u2019un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-b096016 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,1481],"tags":[2516,1495,1485],"class_list":["post-43242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-programatik-reklamcilik","tag-amazon-prime","tag-dijital-pazarlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43242"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43243"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}