{"id":43224,"date":"2025-07-23T15:11:50","date_gmt":"2025-07-23T12:11:50","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43224"},"modified":"2025-07-24T08:47:55","modified_gmt":"2025-07-24T05:47:55","slug":"a-b-testi-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/a-b-testi-nedir-ve-nasil-yapilir\/","title":{"rendered":"A\/B Testi Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/a-b-testi-nedir-ve-nasil-yapilir\/#AB_Testi_Nedir\" >A\/B Testi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/a-b-testi-nedir-ve-nasil-yapilir\/#AB_Testi_Neden_Yapilir\" >A\/B Testi Neden Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/a-b-testi-nedir-ve-nasil-yapilir\/#AB_Testi_Nasil_Yapilir\" >A\/B Testi Nas\u0131l Yap\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/a-b-testi-nedir-ve-nasil-yapilir\/#Dikkat_Edilmesi_Gerekenler\" >Dikkat Edilmesi Gerekenler<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>A\/B testing (A\/B testi), dijital pazarlama stratejilerinde en do\u011fru karar\u0131 verebilmek i\u00e7in kullan\u0131lan bir deney y\u00f6ntemidir. Ayn\u0131 i\u00e7eri\u011fin iki farkl\u0131 versiyonunu kar\u015f\u0131la\u015ft\u0131rarak, hangisinin daha iyi performans g\u00f6sterdi\u011fini \u00f6l\u00e7menizi sa\u011flar.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-b-testi-nedir\"><span class=\"ez-toc-section\" id=\"AB_Testi_Nedir\"><\/span>A\/B Testi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>A\/B testi,<\/strong> bir web sayfas\u0131, reklam, e-posta ya da ba\u015fka bir dijital i\u00e7eri\u011fin iki farkl\u0131 versiyonunun (A ve B) kar\u015f\u0131la\u015ft\u0131r\u0131larak hangi se\u00e7ene\u011fin daha iyi performans g\u00f6sterdi\u011fini \u00f6l\u00e7meye yarayan bir test y\u00f6ntemidir.<\/p>\n\n\n\n<p>Ama\u00e7, <strong>hangi tasar\u0131m\u0131n, metnin veya \u00e7a\u011fr\u0131 ifadesinin (CTA)<\/strong> kullan\u0131c\u0131 davran\u0131\u015flar\u0131 \u00fczerinde daha olumlu etki yaratt\u0131\u011f\u0131n\u0131 veriyle g\u00f6rmek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-b-testi-neden-yapilir\"><span class=\"ez-toc-section\" id=\"AB_Testi_Neden_Yapilir\"><\/span>A\/B Testi Neden Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>A\/B testleri <\/strong>sayesinde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web sitenizde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rabilirsiniz<\/li>\n\n\n\n<li>E-posta kampanyalar\u0131nda en etkili ba\u015fl\u0131\u011f\u0131 bulabilirsiniz<\/li>\n\n\n\n<li>Reklamlarda hangi g\u00f6rsel ya da metnin daha etkili oldu\u011funu \u00f6l\u00e7ebilirsiniz<\/li>\n<\/ul>\n\n\n\n<p>\u00d6rne\u011fin, bir butonun rengini de\u011fi\u015ftirerek daha fazla t\u0131klama al\u0131p almayaca\u011f\u0131n\u0131z\u0131 test edebilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-f4c6856\" id=\"gspb_image-id-gsbp-f4c6856\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/markergroupe-ab-testi.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1200\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-b-testi-nasil-yapilir\"><span class=\"ez-toc-section\" id=\"AB_Testi_Nasil_Yapilir\"><\/span>A\/B Testi Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. Hedef Belirleyin:<\/strong> Ne \u00f6l\u00e7mek istiyorsunuz? (T\u0131klama, sat\u0131\u015f, form doldurma vs.)<\/p>\n\n\n\n<p><strong>2. Hipotez Kurun:<\/strong> De\u011fi\u015fikli\u011fin nas\u0131l bir etki yarataca\u011f\u0131n\u0131 tahmin edin.<\/p>\n\n\n\n<p><strong>3. A ve B Versiyonlar\u0131n\u0131 Olu\u015fturun:<\/strong> A versiyonu mevcut hali, B versiyonu ise \u00f6nerilen de\u011fi\u015fikli\u011fi i\u00e7erir.<\/p>\n\n\n\n<p><strong>4. Trafi\u011fi Payla\u015ft\u0131r\u0131n:<\/strong> Ziyaret\u00e7ileri e\u015fit \u015fekilde iki versiyona y\u00f6nlendirin.<\/p>\n\n\n\n<p><strong>5. Sonu\u00e7lar\u0131 Analiz Edin:<\/strong> Hangi versiyon daha iyi performans g\u00f6steriyorsa onu kullan\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dikkat-edilmesi-gerekenler\"><span class=\"ez-toc-section\" id=\"Dikkat_Edilmesi_Gerekenler\"><\/span>Dikkat Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tek de\u011fi\u015fken test edin<\/li>\n\n\n\n<li>Test s\u00fcresini k\u0131sa tutmay\u0131n<\/li>\n\n\n\n<li>Yeterli trafik olmadan karar vermeyin<\/li>\n<\/ul>\n\n\n\n<p><strong>A\/B testi,<\/strong> sezgiye de\u011fil veriye dayal\u0131 karar alman\u0131z\u0131 sa\u011flar. K\u00fc\u00e7\u00fck de\u011fi\u015fiklikler bile d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 ciddi \u015fekilde etkileyebilir. Bu nedenle test ederek ilerlemek, dijital ba\u015far\u0131 i\u00e7in kritik bir ad\u0131md\u0131r.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B testing (A\/B testi), dijital pazarlama stratejilerinde en do\u011fru karar\u0131 verebilmek i\u00e7in kullan\u0131lan bir deney y\u00f6ntemidir. Ayn\u0131 i\u00e7eri\u011fin iki farkl\u0131 versiyonunu kar\u015f\u0131la\u015ft\u0131rarak, hangisinin daha iyi performans g\u00f6sterdi\u011fini \u00f6l\u00e7menizi sa\u011flar. A\/B Testi Nedir? A\/B testi, bir web sayfas\u0131, reklam, e-posta ya da ba\u015fka bir dijital i\u00e7eri\u011fin iki farkl\u0131 versiyonunun (A ve B) kar\u015f\u0131la\u015ft\u0131r\u0131larak hangi se\u00e7ene\u011fin daha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-f4c6856 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489],"tags":[2379,1495,1503],"class_list":["post-43224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-a-b-testi","tag-dijital-pazarlama","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43224"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43225"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}