{"id":43196,"date":"2025-07-21T11:53:32","date_gmt":"2025-07-21T08:53:32","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43196"},"modified":"2025-07-21T11:53:32","modified_gmt":"2025-07-21T08:53:32","slug":"appsflyer-nedir-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/","title":{"rendered":"Appsflyer Nedir, Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#Appsflyer_Nedir\" >Appsflyer Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#Appsflyer_Ne_Ise_Yarar\" >Appsflyer Ne \u0130\u015fe Yarar?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#%F0%9F%93%8D_1_Atif_Takibi_Attribution\" >\ud83d\udccd 1. At\u0131f Takibi (Attribution)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#%F0%9F%93%8A_2_Detayli_Kampanya_Performans_Analizi\" >\ud83d\udcca 2. Detayl\u0131 Kampanya Performans Analizi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#%F0%9F%94%90_3_Gelismis_Ad_Fraud_Korumasi\" >\ud83d\udd10 3. Geli\u015fmi\u015f Ad Fraud Korumas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#%F0%9F%8E%AF_4_Kullanici_Segmentasyonu_ve_Kohort_Analizi\" >\ud83c\udfaf 4. Kullan\u0131c\u0131 Segmentasyonu ve Kohort Analizi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#%F0%9F%94%97_5_Derin_Baglanti_Deep_Linking_Ozellikleri\" >\ud83d\udd17 5. Derin Ba\u011flant\u0131 (Deep Linking) \u00d6zellikleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#%F0%9F%A7%A9_6_Zengin_Entegrasyon_Secenekleri\" >\ud83e\udde9 6. Zengin Entegrasyon Se\u00e7enekleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#Kimler_Icin_Uygun\" >Kimler \u0130\u00e7in Uygun?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.markergroupe.com\/tr\/appsflyer-nedir-ne-ise-yarar\/#Appsflyer_ile_Ne_Kazanirsiniz\" >Appsflyer ile Ne Kazan\u0131rs\u0131n\u0131z?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Mobil uygulama pazarlamas\u0131 s\u00f6z konusu oldu\u011funda, kampanyalar\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek ve kullan\u0131c\u0131 edinimini do\u011fru \u015fekilde analiz etmek, yaln\u0131zca b\u00fct\u00e7eyi do\u011fru kullanmak i\u00e7in de\u011fil, b\u00fcy\u00fcme stratejilerinin s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 a\u00e7\u0131s\u0131ndan da kritiktir. \u0130\u015fte bu noktada devreye giren platformlardan biri: Appsflyer.<\/strong><\/p>\n\n\n\n<p><strong>Peki Appsflyer nedir, ne i\u015fe yarar ve neden mobil pazarlamac\u0131lar aras\u0131nda bu kadar yayg\u0131nd\u0131r?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"appsflyer-nedir\"><span class=\"ez-toc-section\" id=\"Appsflyer_Nedir\"><\/span>Appsflyer Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Appsflyer<\/strong>, mobil uygulama pazarlama kampanyalar\u0131n\u0131n performans\u0131n\u0131 izlemek, analiz etmek ve optimize etmek i\u00e7in kullan\u0131lan kapsaml\u0131 bir <strong>mobil \u00f6l\u00e7\u00fcmleme ve at\u0131f (attribution) platformudur<\/strong>. 2011 y\u0131l\u0131nda kurulan Appsflyer, d\u00fcnya genelinde binlerce marka taraf\u0131ndan tercih edilen, g\u00fcvenilir bir veri analiz altyap\u0131s\u0131 sunar.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n uygulamaya hangi kanal \u00fczerinden geldi\u011fini, ne t\u00fcr davran\u0131\u015flar sergiledi\u011fini ve kampanyalar\u0131n yat\u0131r\u0131m getirisini (ROAS) \u00f6l\u00e7mek i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"appsflyer-ne-ise-yarar\"><span class=\"ez-toc-section\" id=\"Appsflyer_Ne_Ise_Yarar\"><\/span>Appsflyer Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-atif-takibi-attribution\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8D_1_Atif_Takibi_Attribution\"><\/span>\ud83d\udccd 1. <strong>At\u0131f Takibi (Attribution)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Appsflyer, bir kullan\u0131c\u0131n\u0131n uygulamay\u0131 hangi reklam kampanyas\u0131, a\u011f veya kanal arac\u0131l\u0131\u011f\u0131yla indirdi\u011fini belirleyerek kampanya verimlili\u011fini \u00f6l\u00e7menizi sa\u011flar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-detayli-kampanya-performans-analizi\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_2_Detayli_Kampanya_Performans_Analizi\"><\/span>\ud83d\udcca 2. <strong>Detayl\u0131 Kampanya Performans Analizi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Reklam harcamalar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in; t\u0131klama, y\u00fckleme, kay\u0131t, sat\u0131n alma ve daha fazlas\u0131n\u0131 takip edebilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-gelismis-ad-fraud-korumasi\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%90_3_Gelismis_Ad_Fraud_Korumasi\"><\/span>\ud83d\udd10 3. <strong>Geli\u015fmi\u015f Ad Fraud Korumas\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Appsflyer\u2019\u0131n \u201cProtect360\u201d teknolojisi, reklam sahtekarl\u0131\u011f\u0131n\u0131 (click injection, bot trafi\u011fi, sahte y\u00fcklemeler) tespit eder ve kampanyalar\u0131n\u0131z\u0131n g\u00fcvenli\u011fini art\u0131r\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4ce743b\" id=\"gspb_image-id-gsbp-4ce743b\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/markergroupe-appsflyer.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"669\" title=\"\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-kullanici-segmentasyonu-ve-kohort-analizi\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AF_4_Kullanici_Segmentasyonu_ve_Kohort_Analizi\"><\/span>\ud83c\udfaf 4. <strong>Kullan\u0131c\u0131 Segmentasyonu ve Kohort Analizi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131 belirli davran\u0131\u015flara g\u00f6re segmente edebilir, bu segmentlerdeki kullan\u0131c\u0131lar\u0131n LTV (ya\u015fam boyu de\u011feri), elde tutma oran\u0131 ve gelir gibi metriklerini analiz edebilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-derin-baglanti-deep-linking-ozellikleri\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%97_5_Derin_Baglanti_Deep_Linking_Ozellikleri\"><\/span>\ud83d\udd17 5. <strong>Derin Ba\u011flant\u0131 (Deep Linking) \u00d6zellikleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>OneLink \u00f6zelli\u011fi sayesinde, kullan\u0131c\u0131y\u0131 kampanya i\u00e7eri\u011fine do\u011frudan y\u00f6nlendiren ak\u0131ll\u0131 ba\u011flant\u0131lar olu\u015fturabilirsiniz. Bu \u00f6zellik, kullan\u0131c\u0131 deneyimini ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 iyile\u015ftirir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-zengin-entegrasyon-secenekleri\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A9_6_Zengin_Entegrasyon_Secenekleri\"><\/span>\ud83e\udde9 6. <strong>Zengin Entegrasyon Se\u00e7enekleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Facebook, Google Ads, TikTok, Twitter, Unity, Snap gibi y\u00fczlerce reklam a\u011f\u0131 ile entegre \u00e7al\u0131\u015f\u0131r. Ayr\u0131ca CRM ve veri analiz platformlar\u0131yla da kolayca entegre edilebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kimler-icin-uygun\"><span class=\"ez-toc-section\" id=\"Kimler_Icin_Uygun\"><\/span>Kimler \u0130\u00e7in Uygun?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Appsflyer, a\u015fa\u011f\u0131daki profiller i\u00e7in son derece uygundur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil uygulama pazarlama ekipleri<\/li>\n\n\n\n<li>Performans odakl\u0131 reklam ajanslar\u0131<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 edinimi \u00fczerine \u00e7al\u0131\u015fan growth ekipleri<\/li>\n\n\n\n<li>ROAS ve LTV takibi yapan veri analistleri<\/li>\n\n\n\n<li>Geni\u015f kitlelere hitap eden mobil uygulama geli\u015ftiricileri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"appsflyer-ile-ne-kazanirsiniz\"><span class=\"ez-toc-section\" id=\"Appsflyer_ile_Ne_Kazanirsiniz\"><\/span>Appsflyer ile Ne Kazan\u0131rs\u0131n\u0131z?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2705 Kampanya verimlili\u011fini net olarak \u00f6l\u00e7me<br>\u2705 Reklam b\u00fct\u00e7esinin do\u011fru kanallarda kullan\u0131m\u0131<br>\u2705 Hileli trafik ve sahte y\u00fcklemelerden korunma<br>\u2705 Kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re hedefleme<br>\u2705 Ger\u00e7ek zamanl\u0131, g\u00fcvenilir raporlama altyap\u0131s\u0131<\/p>\n\n\n\n<p>Appsflyer, kullan\u0131c\u0131 edinimini veriyle y\u00f6neten ve reklam yat\u0131r\u0131mlar\u0131n\u0131n etkisini do\u011fru \u00f6l\u00e7mek isteyen her ekip i\u00e7in g\u00fc\u00e7l\u00fc bir \u00e7\u00f6z\u00fcmd\u00fcr. Do\u011fru kampanyalar\u0131 destekleyip gereksiz harcamalardan ka\u00e7\u0131nmak isteyen markalar i\u00e7in Appsflyer, sadece bir analiz arac\u0131 de\u011fil, stratejik bir rehberdir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulama pazarlamas\u0131 s\u00f6z konusu oldu\u011funda, kampanyalar\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek ve kullan\u0131c\u0131 edinimini do\u011fru \u015fekilde analiz etmek, yaln\u0131zca b\u00fct\u00e7eyi do\u011fru kullanmak i\u00e7in de\u011fil, b\u00fcy\u00fcme stratejilerinin s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 a\u00e7\u0131s\u0131ndan da kritiktir. \u0130\u015fte bu noktada devreye giren platformlardan biri: Appsflyer. Peki Appsflyer nedir, ne i\u015fe yarar ve neden mobil pazarlamac\u0131lar aras\u0131nda bu kadar yayg\u0131nd\u0131r? Appsflyer Nedir? Appsflyer, mobil [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-4ce743b img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2148,1489],"tags":[2508,1495,1503],"class_list":["post-43196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-dijital-pazarlama","tag-appsflyer","tag-dijital-pazarlama","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43196"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43201"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}