{"id":43186,"date":"2025-07-21T11:53:07","date_gmt":"2025-07-21T08:53:07","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43186"},"modified":"2025-07-21T11:53:07","modified_gmt":"2025-07-21T08:53:07","slug":"adjust-nedir-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/","title":{"rendered":"Adjust Nedir, Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#Adjust_Nedir\" >Adjust Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#Adjust_Ne_Ise_Yarar\" >Adjust Ne \u0130\u015fe Yarar?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#%F0%9F%93%8D_1_Kullanici_Edinim_Kaynagini_Belirler_Attribution\" >\ud83d\udccd 1. Kullan\u0131c\u0131 Edinim Kayna\u011f\u0131n\u0131 Belirler (Attribution)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#%F0%9F%8E%AF_2_Kampanya_Performansini_Olcer\" >\ud83c\udfaf 2. Kampanya Performans\u0131n\u0131 \u00d6l\u00e7er<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#%F0%9F%94%90_3_Reklam_Dolandiriciligina_Ad_Fraud_Karsi_Koruma_Saglar\" >\ud83d\udd10 3. Reklam Doland\u0131r\u0131c\u0131l\u0131\u011f\u0131na (Ad Fraud) Kar\u015f\u0131 Koruma Sa\u011flar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#%F0%9F%93%8A_4_Kohort_ve_Segment_Analizi_Sunar\" >\ud83d\udcca 4. Kohort ve Segment Analizi Sunar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#%F0%9F%94%97_5_Derin_Baglanti_Deep_Linking_Destegi\" >\ud83d\udd17 5. Derin Ba\u011flant\u0131 (Deep Linking) Deste\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#%F0%9F%A7%A9_6_Bircok_Platformla_Entegrasyon\" >\ud83e\udde9 6. Bir\u00e7ok Platformla Entegrasyon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#Kimler_Icin_Uygundur\" >Kimler \u0130\u00e7in Uygundur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.markergroupe.com\/tr\/adjust-nedir-ne-ise-yarar\/#Adjust_ile_Neler_Kazanirsiniz\" >Adjust ile Neler Kazan\u0131rs\u0131n\u0131z?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Mobil uygulama pazar\u0131nda rekabetin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131 bir ortamda, kullan\u0131c\u0131 edinimi, kampanya performans\u0131 ve yat\u0131r\u0131m getirisini (ROAS) do\u011fru analiz edebilmek, ba\u015far\u0131l\u0131 bir b\u00fcy\u00fcme stratejisinin temel ta\u015flar\u0131n\u0131 olu\u015fturur. Tam da bu noktada devreye giren \u00e7\u00f6z\u00fcmlerden biri: Adjust.<\/strong><\/p>\n\n\n\n<p><strong>Peki, Adjust nedir, ne i\u015fe yarar ve neden mobil uygulama pazarlamac\u0131lar\u0131 aras\u0131nda bu kadar pop\u00fclerdir?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adjust-nedir\"><span class=\"ez-toc-section\" id=\"Adjust_Nedir\"><\/span>Adjust Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adjust, mobil uygulamalar i\u00e7in geli\u015ftirilmi\u015f, kapsaml\u0131 bir <strong>mobil \u00f6l\u00e7\u00fcmleme ve at\u0131f (attribution) platformudur<\/strong>. Uygulaman\u0131za gelen kullan\u0131c\u0131lar\u0131n nereden geldi\u011fini, hangi kampanyalar\u0131n daha verimli oldu\u011funu ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 detayl\u0131 bir \u015fekilde analiz etmenize olanak tan\u0131r.<\/p>\n\n\n\n<p>Berlin merkezli olarak geli\u015ftirilen Adjust, \u00f6zellikle <strong>performans pazarlamas\u0131<\/strong>, <strong>kullan\u0131c\u0131 edinimi (UA)<\/strong> ve <strong>mobil reklam yat\u0131r\u0131mlar\u0131n\u0131 optimize etme<\/strong> konular\u0131nda \u00f6ne \u00e7\u0131kar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adjust-ne-ise-yarar\"><span class=\"ez-toc-section\" id=\"Adjust_Ne_Ise_Yarar\"><\/span>Adjust Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-kullanici-edinim-kaynagini-belirler-attribution\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8D_1_Kullanici_Edinim_Kaynagini_Belirler_Attribution\"><\/span>\ud83d\udccd 1. <strong>Kullan\u0131c\u0131 Edinim Kayna\u011f\u0131n\u0131 Belirler (Attribution)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Adjust, kullan\u0131c\u0131lar\u0131n uygulamay\u0131 nereden indirdi\u011fini ve hangi reklam kampanyas\u0131n\u0131n etkili oldu\u011funu belirler. Bu, reklam b\u00fct\u00e7esinin daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-kampanya-performansini-olcer\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AF_2_Kampanya_Performansini_Olcer\"><\/span>\ud83c\udfaf 2. <strong>Kampanya Performans\u0131n\u0131 \u00d6l\u00e7er<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>T\u0131klama, g\u00f6sterim, y\u00fckleme, kay\u0131t ve sat\u0131n alma gibi bir\u00e7ok metri\u011fi izleyerek, hangi kanal\u0131n daha iyi performans g\u00f6sterdi\u011fini kar\u015f\u0131la\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-reklam-dolandiriciligina-ad-fraud-karsi-koruma-saglar\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%90_3_Reklam_Dolandiriciligina_Ad_Fraud_Karsi_Koruma_Saglar\"><\/span>\ud83d\udd10 3. <strong>Reklam Doland\u0131r\u0131c\u0131l\u0131\u011f\u0131na (Ad Fraud) Kar\u015f\u0131 Koruma Sa\u011flar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Mobil reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde ciddi bir sorun. Adjust, sahte y\u00fcklemeleri ve t\u0131klamalar\u0131 tespit ederek b\u00fct\u00e7enizi koruma alt\u0131na al\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-771184b\" id=\"gspb_image-id-gsbp-771184b\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/markergroupe-adjust.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2500\" height=\"1406\" title=\"\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-kohort-ve-segment-analizi-sunar\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_4_Kohort_ve_Segment_Analizi_Sunar\"><\/span>\ud83d\udcca 4. <strong>Kohort ve Segment Analizi Sunar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131 davran\u0131\u015flar\u0131na g\u00f6re segmente eder; b\u00f6ylece kullan\u0131c\u0131lar\u0131n ya\u015fam boyu de\u011feri (LTV) ve elde tutma oran\u0131 (retention) gibi metrikler \u00fczerinden detayl\u0131 analiz yap\u0131labilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-derin-baglanti-deep-linking-destegi\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%97_5_Derin_Baglanti_Deep_Linking_Destegi\"><\/span>\ud83d\udd17 5. <strong>Derin Ba\u011flant\u0131 (Deep Linking) Deste\u011fi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131 uygulama i\u00e7i belirli sayfalara y\u00f6nlendirmek i\u00e7in derin ba\u011flant\u0131 teknolojilerini destekler. \u00d6zellikle yeniden pazarlama kampanyalar\u0131nda etkilidir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-bircok-platformla-entegrasyon\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A9_6_Bircok_Platformla_Entegrasyon\"><\/span>\ud83e\udde9 6. <strong>Bir\u00e7ok Platformla Entegrasyon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Adjust; Google Ads, Facebook Ads, TikTok, Unity, AppLovin gibi b\u00fcy\u00fck reklam a\u011flar\u0131yla entegre \u00e7al\u0131\u015farak veri toplama ve analiz s\u00fcre\u00e7lerini kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kimler-icin-uygundur\"><span class=\"ez-toc-section\" id=\"Kimler_Icin_Uygundur\"><\/span>Kimler \u0130\u00e7in Uygundur?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Adjust, \u00f6zellikle a\u015fa\u011f\u0131daki ekipler i\u00e7in vazge\u00e7ilmez bir ara\u00e7t\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil pazarlama ekipleri<\/li>\n\n\n\n<li>Performans ajanslar\u0131<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 edinimine yat\u0131r\u0131m yapan uygulama geli\u015ftiricileri<\/li>\n\n\n\n<li>Y\u00fcksek b\u00fct\u00e7eli kampanyalar\u0131 y\u00f6neten b\u00fcy\u00fcme ekipleri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adjust-ile-neler-kazanirsiniz\"><span class=\"ez-toc-section\" id=\"Adjust_ile_Neler_Kazanirsiniz\"><\/span>Adjust ile Neler Kazan\u0131rs\u0131n\u0131z?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u2705 Do\u011fru kampanya \u00f6l\u00e7\u00fcmlemesi<br>\u2705 Doland\u0131r\u0131c\u0131l\u0131\u011fa kar\u015f\u0131 reklam b\u00fct\u00e7esi korumas\u0131<br>\u2705 Segment bazl\u0131 kullan\u0131c\u0131 analizleri<br>\u2705 Daha etkili yeniden hedefleme (retargeting)<br>\u2705 Ger\u00e7ek zamanl\u0131 raporlarla h\u0131zl\u0131 karar alma<\/p>\n\n\n\n<p>Mobil uygulama d\u00fcnyas\u0131nda veri odakl\u0131 karar almak art\u0131k bir tercih de\u011fil, zorunluluk. Adjust, sundu\u011fu g\u00fcvenilir analiz altyap\u0131s\u0131 ve geli\u015fmi\u015f \u00f6l\u00e7\u00fcmleme \u00e7\u00f6z\u00fcmleriyle uygulama geli\u015ftiricilerin ve pazarlamac\u0131lar\u0131n elini g\u00fc\u00e7lendiriyor.<\/p>\n\n\n\n<p>E\u011fer uygulaman\u0131z\u0131n performans\u0131n\u0131 detayl\u0131ca \u00f6l\u00e7mek, b\u00fct\u00e7enizi do\u011fru kullanmak ve kullan\u0131c\u0131 edinimini optimize etmek istiyorsan\u0131z, Adjust mutlaka de\u011ferlendirilmesi gereken bir ara\u00e7.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;<a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulama pazar\u0131nda rekabetin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131 bir ortamda, kullan\u0131c\u0131 edinimi, kampanya performans\u0131 ve yat\u0131r\u0131m getirisini (ROAS) do\u011fru analiz edebilmek, ba\u015far\u0131l\u0131 bir b\u00fcy\u00fcme stratejisinin temel ta\u015flar\u0131n\u0131 olu\u015fturur. Tam da bu noktada devreye giren \u00e7\u00f6z\u00fcmlerden biri: Adjust. Peki, Adjust nedir, ne i\u015fe yarar ve neden mobil uygulama pazarlamac\u0131lar\u0131 aras\u0131nda bu kadar pop\u00fclerdir? Adjust Nedir? Adjust, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-771184b img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,2148],"tags":[2507,1495,1503],"class_list":["post-43186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-donusum","tag-adjust","tag-dijital-pazarlama","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43186"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43187"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}