{"id":43176,"date":"2025-07-21T11:49:53","date_gmt":"2025-07-21T08:49:53","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43176"},"modified":"2025-07-21T11:49:53","modified_gmt":"2025-07-21T08:49:53","slug":"firebase-analytics-nedir-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/","title":{"rendered":"Firebase Analytics Nedir, Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#Firebase_Analytics_Nedir\" >Firebase Analytics Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#Firebase_Analytics_Ne_Ise_Yarar\" >Firebase Analytics Ne \u0130\u015fe Yarar?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#%F0%9F%93%8A_1_Kullanici_Davranislarini_Izler\" >\ud83d\udcca 1. Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131n\u0131 \u0130zler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#%F0%9F%8E%AF_2_Ozel_Event_Olay_Tanimlamalari\" >\ud83c\udfaf 2. \u00d6zel Event (Olay) Tan\u0131mlamalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#%F0%9F%93%88_3_Gercek_Zamanli_Analiz\" >\ud83d\udcc8 3. Ger\u00e7ek Zamanl\u0131 Analiz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#%F0%9F%93%8C_4_Segmentasyon_ve_Hedef_Kitle_Olusturma\" >\ud83d\udccc 4. Segmentasyon ve Hedef Kitle Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#%F0%9F%A7%A9_5_Diger_Firebase_Urunleriyle_Entegre_Calisir\" >\ud83e\udde9 5. Di\u011fer Firebase \u00dcr\u00fcnleriyle Entegre \u00c7al\u0131\u015f\u0131r<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#%F0%9F%93%A2_6_Google_Ads_ve_BigQuery_ile_Entegrasyon\" >\ud83d\udce2 6. Google Ads ve BigQuery ile Entegrasyon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/firebase-analytics-nedir-ne-ise-yarar\/#Kimler_Kullanmali\" >Kimler Kullanmal\u0131?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Mobil uygulama geli\u015ftiricileri ve dijital pazarlama ekipleri i\u00e7in kullan\u0131c\u0131 verisini do\u011fru \u015fekilde toplamak, analiz etmek ve aksiyona d\u00f6n\u00fc\u015ft\u00fcrmek hayati \u00f6nem ta\u015f\u0131r. Google\u2019\u0131n sundu\u011fu Firebase Analytics (resmi ad\u0131yla <em>Google Analytics for Firebase<\/em>), tam da bu ihtiyaca cevap veren g\u00fc\u00e7l\u00fc bir analiz platformudur.<\/strong><\/p>\n\n\n\n<p><strong>Peki Firebase Analytics nedir, ne i\u015fe yarar ve neden bu kadar yayg\u0131n kullan\u0131l\u0131r? Gelin birlikte inceleyelim.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"firebase-analytics-nedir\"><span class=\"ez-toc-section\" id=\"Firebase_Analytics_Nedir\"><\/span>Firebase Analytics Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Firebase Analytics, Google taraf\u0131ndan geli\u015ftirilen, mobil uygulamalara \u00f6zel bir analiz ve kullan\u0131c\u0131 davran\u0131\u015f\u0131 izleme arac\u0131d\u0131r. Android ve iOS platformlar\u0131nda \u00e7al\u0131\u015fan uygulamalar i\u00e7in entegre edilebilir.<\/p>\n\n\n\n<p>Temel amac\u0131, uygulama i\u00e7inde ger\u00e7ekle\u015fen kullan\u0131c\u0131 etkile\u015fimlerini (event) detayl\u0131 \u015fekilde izlemek ve bu verilere dayal\u0131 olarak uygulaman\u0131n performans\u0131n\u0131 analiz etmektir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"firebase-analytics-ne-ise-yarar\"><span class=\"ez-toc-section\" id=\"Firebase_Analytics_Ne_Ise_Yarar\"><\/span>Firebase Analytics Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Firebase Analytics\u2019in sundu\u011fu ba\u015fl\u0131ca avantajlar \u015funlard\u0131r:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-kullanici-davranislarini-izler\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_1_Kullanici_Davranislarini_Izler\"><\/span>\ud83d\udcca 1. <strong>Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131n\u0131 \u0130zler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n uygulama i\u00e7inde hangi ekranlar\u0131 g\u00f6r\u00fcnt\u00fcledi\u011fini, hangi butonlara t\u0131klad\u0131\u011f\u0131n\u0131, ka\u00e7 dakika kald\u0131\u011f\u0131n\u0131 veya hangi ad\u0131mda \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6rmenizi sa\u011flar. B\u00f6ylece kullan\u0131c\u0131 yolculu\u011funu haritalayabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-ozel-event-olay-tanimlamalari\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AF_2_Ozel_Event_Olay_Tanimlamalari\"><\/span>\ud83c\udfaf 2. <strong>\u00d6zel Event (Olay) Tan\u0131mlamalar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Varsay\u0131lan olaylara ek olarak (\u00f6rne\u011fin: <code>first_open<\/code>, <code>in_app_purchase<\/code>), diledi\u011finiz kullan\u0131c\u0131 etkile\u015fimini \u00f6zel bir event olarak tan\u0131mlayabilir ve bu davran\u0131\u015flar\u0131 takip edebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-gercek-zamanli-analiz\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%88_3_Gercek_Zamanli_Analiz\"><\/span>\ud83d\udcc8 3. <strong>Ger\u00e7ek Zamanl\u0131 Analiz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Veriler neredeyse anl\u0131k olarak Firebase konsoluna yans\u0131r. B\u00f6ylece uygulaman\u0131zda bir kampanya, g\u00fcncelleme veya hata oldu\u011funda h\u0131zl\u0131ca aksiyon alabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-3c629da\" id=\"gspb_image-id-gsbp-3c629da\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/markergroupe-.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1024\" height=\"465\" title=\"\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-segmentasyon-ve-hedef-kitle-olusturma\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8C_4_Segmentasyon_ve_Hedef_Kitle_Olusturma\"><\/span>\ud83d\udccc 4. <strong>Segmentasyon ve Hedef Kitle Olu\u015fturma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131 demografi, cihaz t\u00fcr\u00fc, uygulama s\u00fcr\u00fcm\u00fc, davran\u0131\u015f gibi kriterlere g\u00f6re segmente edebilir ve bu segmentlere \u00f6zel analizler yapabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-diger-firebase-urunleriyle-entegre-calisir\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A9_5_Diger_Firebase_Urunleriyle_Entegre_Calisir\"><\/span>\ud83e\udde9 5. <strong>Di\u011fer Firebase \u00dcr\u00fcnleriyle Entegre \u00c7al\u0131\u015f\u0131r<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Firebase Remote Config, A\/B Testing, Crashlytics, Cloud Messaging gibi ara\u00e7larla do\u011fal entegrasyon sunar. Bu sayede analiz verilerini do\u011frudan \u00fcr\u00fcn kararlar\u0131na d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-google-ads-ve-bigquery-ile-entegrasyon\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%A2_6_Google_Ads_ve_BigQuery_ile_Entegrasyon\"><\/span>\ud83d\udce2 6. <strong>Google Ads ve BigQuery ile Entegrasyon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Firebase Analytics verilerini Google Ads ile senkronize ederek hedefli reklam kampanyalar\u0131 olu\u015fturabilir veya BigQuery ile detayl\u0131 veri analizi yapabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kimler-kullanmali\"><span class=\"ez-toc-section\" id=\"Kimler_Kullanmali\"><\/span>Kimler Kullanmal\u0131?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Firebase Analytics;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobil uygulama geli\u015ftiricileri<\/li>\n\n\n\n<li>\u00dcr\u00fcn y\u00f6neticileri<\/li>\n\n\n\n<li>Pazarlama ekipleri<\/li>\n\n\n\n<li>Start-up\u2019lar ve giri\u015fimciler<br>i\u00e7in hem ba\u015flang\u0131\u00e7 hem de ileri seviye \u00f6l\u00e7\u00fcmleme ihtiya\u00e7lar\u0131na uygun bir \u00e7\u00f6z\u00fcmd\u00fcr.<\/li>\n<\/ul>\n\n\n\n<p>Firebase Analytics, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 anlamak ve bu do\u011frultuda uygulamay\u0131 iyile\u015ftirmek isteyen herkes i\u00e7in g\u00fc\u00e7l\u00fc ve eri\u015filebilir bir analiz arac\u0131d\u0131r. \u00dcstelik \u00fccretsiz olarak sunulmas\u0131, \u00f6zellikle s\u0131n\u0131rl\u0131 b\u00fct\u00e7eli projeler i\u00e7in b\u00fcy\u00fck bir avantaj sa\u011flar.<\/p>\n\n\n\n<p>E\u011fer mobil uygulaman\u0131z varsa ve veriye dayal\u0131 kararlar almak istiyorsan\u0131z, Firebase Analytics&#8217;i mutlaka entegre etmelisiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulama geli\u015ftiricileri ve dijital pazarlama ekipleri i\u00e7in kullan\u0131c\u0131 verisini do\u011fru \u015fekilde toplamak, analiz etmek ve aksiyona d\u00f6n\u00fc\u015ft\u00fcrmek hayati \u00f6nem ta\u015f\u0131r. Google\u2019\u0131n sundu\u011fu Firebase Analytics (resmi ad\u0131yla Google Analytics for Firebase), tam da bu ihtiyaca cevap veren g\u00fc\u00e7l\u00fc bir analiz platformudur. Peki Firebase Analytics nedir, ne i\u015fe yarar ve neden bu kadar yayg\u0131n kullan\u0131l\u0131r? Gelin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-3c629da img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1489,2148],"tags":[1495,2506,2358,1503],"class_list":["post-43176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-donusum","tag-dijital-pazarlama","tag-firebase","tag-google-analytics-4","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43176"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43179"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}