{"id":43171,"date":"2025-07-21T10:23:23","date_gmt":"2025-07-21T07:23:23","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43171"},"modified":"2025-12-23T15:52:52","modified_gmt":"2025-12-23T12:52:52","slug":"netflix-ads-artik-dv360ta","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/netflix-ads-artik-dv360ta\/","title":{"rendered":"Netflix Ads Art\u0131k DV360\u2019ta"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ads-artik-dv360ta\/#Neden_Onemli\" >Neden \u00d6nemli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ads-artik-dv360ta\/#Envantere_Erisim_Cihaz_Destegi\" >Envantere Eri\u015fim &amp; Cihaz Deste\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ads-artik-dv360ta\/#Gelismis_Hedefleme_Secenekleri\" >Geli\u015fmi\u015f Hedefleme Se\u00e7enekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ads-artik-dv360ta\/#Kampanya_Formatlari\" >Kampanya Formatlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ads-artik-dv360ta\/#Olcumleme_Dogrulama\" >\u00d6l\u00e7\u00fcmleme &amp; Do\u011frulama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/netflix-ads-artik-dv360ta\/#Marker_Groupe_Olarak_Ne_Yapiyoruz\" >Marker Groupe Olarak Ne Yap\u0131yoruz?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131nda \u00f6nemli bir geli\u015fme ya\u015fand\u0131: Netflix\u2019in premium reklam envanteri art\u0131k Google DV360 \u00fczerinden programatik olarak eri\u015filebilir hale geldi. \u00d6zellikle \u0130ngiltere, Fransa, Almanya, \u0130talya ve \u0130spanya gibi Avrupa \u00fclkelerinde aktif olan bu entegrasyon, reklamverenlere kapsaml\u0131 hedefleme imkanlar\u0131, y\u00fcksek etkile\u015fimli formatlar ve geli\u015fmi\u015f \u00f6l\u00e7\u00fcm ara\u00e7lar\u0131 sunuyor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neden-onemli\"><span class=\"ez-toc-section\" id=\"Neden_Onemli\"><\/span>Neden \u00d6nemli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix bug\u00fcne kadar reklam g\u00f6sterimi konusunda olduk\u00e7a se\u00e7ici bir politika izledi. Ancak 2022\u2019de ba\u015flatt\u0131\u011f\u0131 reklam destekli abonelik modeliyle birlikte, reklamverenlere s\u0131n\u0131rl\u0131 ama etkili f\u0131rsatlar sunmaya ba\u015flad\u0131. \u015eimdi ise bu alan, <strong>Google\u2019\u0131n DV360 platformu<\/strong> \u00fczerinden daha geni\u015f bir reklamc\u0131 kitlesine a\u00e7\u0131ld\u0131. Bu da programatik d\u00fcnyada dev bir oyuncunun daha sahaya indi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"envantere-erisim-cihaz-destegi\"><span class=\"ez-toc-section\" id=\"Envantere_Erisim_Cihaz_Destegi\"><\/span>Envantere Eri\u015fim &amp; Cihaz Deste\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix reklam envanteri, DV360 \u00fczerinden <strong>Connected TV, mobil, tablet ve masa\u00fcst\u00fc<\/strong> gibi cihazlarda ula\u015f\u0131labilir durumda. Bu eri\u015fim t\u00fcr\u00fc, kullan\u0131c\u0131ya \u201cTop 10\u201d i\u00e7eriklerde reklam yerle\u015ftirme gibi g\u00fcnl\u00fck trendli ba\u015fl\u0131klarla entegre \u00e7al\u0131\u015fabiliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gelismis-hedefleme-secenekleri\"><span class=\"ez-toc-section\" id=\"Gelismis_Hedefleme_Secenekleri\"><\/span>Geli\u015fmi\u015f Hedefleme Se\u00e7enekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix + DV360 sayesinde art\u0131k \u015funlar m\u00fcmk\u00fcn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ya\u015f, cinsiyet, dil, ilgi alanlar\u0131 ve co\u011frafi segmentlere g\u00f6re hedefleme (\u00fclke, cihaz t\u00fcr\u00fc, posta kodu d\u00fczeyi).<\/li>\n\n\n\n<li>\u201cTop\u202f10\u201d i\u00e7erik bazl\u0131 hedefleme; yani her g\u00fcn en pop\u00fcler 10 program etraf\u0131nda reklam g\u00f6sterme.<\/li>\n\n\n\n<li>Reklamverenler CRM veya e-posta gibi kendi 1. parti verilerini kullanarak \u00f6zel hedefleme yapabiliyor.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-0e13745\" id=\"gspb_image-id-gsbp-0e13745\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/Netflix-Ads-Artik-DV360ta-Programatik-Reklamda-Yeni-Donem-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kampanya-formatlari\"><span class=\"ez-toc-section\" id=\"Kampanya_Formatlari\"><\/span>Kampanya Formatlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Netflix platformunda kullan\u0131lan ba\u015fl\u0131ca formatlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First Impression<\/strong>: Kullan\u0131c\u0131 platforma ilk girdi\u011finde g\u00f6sterilen reklamlar.<\/li>\n\n\n\n<li><strong>Title Selection \/ Top\u202f10<\/strong>: Kullan\u0131c\u0131n\u0131n i\u00e7erik se\u00e7imi ekran\u0131nda g\u00f6r\u00fclen reklam alanlar\u0131.<\/li>\n\n\n\n<li>15, 30 veya 60 saniyelik pre-roll reklamlar da destekleniyor.<\/li>\n<\/ul>\n\n\n\n<p>Bu formatlar, y\u00fcksek dikkat ve tamamlanma oran\u0131yla \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"olcumleme-dogrulama\"><span class=\"ez-toc-section\" id=\"Olcumleme_Dogrulama\"><\/span>\u00d6l\u00e7\u00fcmleme &amp; Do\u011frulama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DV360 entegrasyonu reklamverenlere ayr\u0131nt\u0131l\u0131 performans verisi sunuyor: g\u00f6sterimler, tamamlanma oran\u0131, t\u0131klama oran\u0131, cihaz\/segment bazl\u0131 analizler. Ayr\u0131ca DoubleVerify, Integral Ad Science, Campaign Manager 360, Innovid gibi \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7\u00f6z\u00fcmleriyle <strong>fraud &amp; viewability<\/strong> do\u011frulamalar\u0131 m\u00fcmk\u00fcn. Netflix ayr\u0131ca kendi ad tech platformunu da geli\u015ftiriyor ve bu y\u0131l i\u00e7inde hem ABD hem EMEA\u2019da ilk release\u2019leri yap\u0131lacak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marker-groupe-olarak-ne-yapiyoruz\"><span class=\"ez-toc-section\" id=\"Marker_Groupe_Olarak_Ne_Yapiyoruz\"><\/span>Marker Groupe Olarak Ne Yap\u0131yoruz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marker Groupe olarak, DV360 platformuna entegre kampanya y\u00f6netimi konusunda uzman ekibimizle markalar\u0131n hedeflerine ula\u015fmalar\u0131na destek oluyoruz. Netflix gibi premium platformlarda do\u011fru strateji ile konumlanmak, hem marka bilinirli\u011fini art\u0131rmak hem de daha kaliteli bir kitleye eri\u015fmek i\u00e7in b\u00fcy\u00fck bir avantaj sunar.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Netflix Ads\u2019in DV360\u2019a entegrasyonu, dijital reklamc\u0131l\u0131kta programatik CTV ve premium i\u00e7erik alan\u0131nda \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131. Bu birle\u015fim, hem eri\u015fim hem kalite hem de \u00f6l\u00e7\u00fclebilirlik anlam\u0131nda g\u00fc\u00e7l\u00fc bir reklam mecras\u0131 sunuyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131k d\u00fcnyas\u0131nda \u00f6nemli bir geli\u015fme ya\u015fand\u0131: Netflix\u2019in premium reklam envanteri art\u0131k Google DV360 \u00fczerinden programatik olarak eri\u015filebilir hale geldi. \u00d6zellikle \u0130ngiltere, Fransa, Almanya, \u0130talya ve \u0130spanya gibi Avrupa \u00fclkelerinde aktif olan bu entegrasyon, reklamverenlere kapsaml\u0131 hedefleme imkanlar\u0131, y\u00fcksek etkile\u015fimli formatlar ve geli\u015fmi\u015f \u00f6l\u00e7\u00fcm ara\u00e7lar\u0131 sunuyor. Neden \u00d6nemli? Netflix bug\u00fcne kadar reklam g\u00f6sterimi konusunda olduk\u00e7a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-0e13745 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1481,1487],"tags":[1495,2591,1485],"class_list":["post-43171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatik-reklamcilik","category-haberler","tag-dijital-pazarlama","tag-netflix","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43171"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43171\/revisions"}],"predecessor-version":[{"id":44571,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43171\/revisions\/44571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43177"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}