{"id":43137,"date":"2025-07-18T11:58:16","date_gmt":"2025-07-18T08:58:16","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43137"},"modified":"2025-10-13T16:58:13","modified_gmt":"2025-10-13T13:58:13","slug":"shopify-alt-metin-ceviri-ozelligi-yayinda","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/","title":{"rendered":"Shopify\u2019dan Yeni \u00d6zellik: G\u00f6rsel ALT Metinler \u00c7evrilebiliyor"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/#ALT_Metin_Alternative_Text_Nedir_ve_Neden_Onemlidir\" >ALT Metin (Alternative Text) Nedir ve Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/#Shopifyin_Yeni_Ozelligi_Ne_Getiriyor\" >Shopify&#8217;\u0131n Yeni \u00d6zelli\u011fi Ne Getiriyor?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/#%E2%9C%85_ALT_Metinler_Cok_Dilli_Hale_Getirilebiliyor\" >\u2705 ALT Metinler \u00c7ok Dilli Hale Getirilebiliyor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/#%E2%9C%85_SEO_Performansi_Kuresel_Duzeyde_Yukseliyor\" >\u2705 SEO Performans\u0131 K\u00fcresel D\u00fczeyde Y\u00fckseliyor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/#%E2%9C%85_CSV_Destegi_ile_Toplu_Icerik_Aktarimi\" >\u2705 CSV Deste\u011fi ile Toplu \u0130\u00e7erik Aktar\u0131m\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/#Kimler_Icin_Bu_Guncelleme_Cok_Degerli\" >Kimler \u0130\u00e7in Bu G\u00fcncelleme \u00c7ok De\u011ferli?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/#Erisilebilirlik_ve_SEO_Icin_Stratejik_Bir_Adim\" >Eri\u015filebilirlik ve SEO \u0130\u00e7in Stratejik Bir Ad\u0131m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-alt-metin-ceviri-ozelligi-yayinda\/#Shopify_Kullanicilari_Icin_Buyuk_Firsat\" >Shopify Kullan\u0131c\u0131lar\u0131 \u0130\u00e7in B\u00fcy\u00fck F\u0131rsat<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital ticaretin h\u0131zla k\u00fcreselle\u015fti\u011fi g\u00fcn\u00fcm\u00fczde, \u00e7ok dilli i\u00e7erik y\u00f6netimi yaln\u0131zca bir tercih de\u011fil, \u00e7o\u011fu marka i\u00e7in art\u0131k bir zorunluluk. Shopify, bu konuda uluslararas\u0131 sat\u0131c\u0131lar\u0131 sevindirecek \u00f6nemli bir geli\u015ftirme yay\u0131nlad\u0131: Art\u0131k g\u00f6rsel ALT metinleri farkl\u0131 dillere \u00e7evrilebiliyor!<\/strong><\/p>\n\n\n\n<p><strong>Bu geli\u015fme, \u00f6zellikle farkl\u0131 \u00fclkelerde sat\u0131\u015f yapan e-ticaret ma\u011fazalar\u0131 i\u00e7in eri\u015filebilirlik, SEO ve kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan olduk\u00e7a kritik. Shopify&#8217;\u0131n bu ad\u0131m\u0131yla birlikte i\u00e7erikler art\u0131k hem daha eri\u015filebilir hale geliyor hem de arama motorlar\u0131 taraf\u0131ndan daha iyi indeksleniyor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"alt-metin-alternative-text-nedir-ve-neden-onemlidir\"><span class=\"ez-toc-section\" id=\"ALT_Metin_Alternative_Text_Nedir_ve_Neden_Onemlidir\"><\/span>ALT Metin (Alternative Text) Nedir ve Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u00f6rsel ALT metinleri, bir g\u00f6rselin neyi temsil etti\u011fini a\u00e7\u0131klayan k\u0131sa a\u00e7\u0131klamalard\u0131r. Bu metinler \u015fu ama\u00e7lara hizmet eder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eri\u015filebilirlik:<\/strong> G\u00f6rme engelli kullan\u0131c\u0131lar\u0131n ekran okuyucular arac\u0131l\u0131\u011f\u0131yla i\u00e7eri\u011fe eri\u015fmesini sa\u011flar.<\/li>\n\n\n\n<li><strong>SEO:<\/strong> Arama motorlar\u0131 g\u00f6rselleri do\u011frudan \u201cg\u00f6remez\u201d; ALT metin sayesinde ne g\u00f6sterildi\u011fini anlar.<\/li>\n\n\n\n<li><strong>Yedek i\u00e7erik:<\/strong> G\u00f6rsel y\u00fcklenemedi\u011finde kullan\u0131c\u0131ya alternatif bilgi sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<p>Bug\u00fcne kadar Shopify kullan\u0131c\u0131lar\u0131 ALT metinleri yaln\u0131zca tek dilde tan\u0131mlayabiliyordu. Ancak art\u0131k bu metinler, farkl\u0131 dillere \u00e7evrilerek global pazarlarda daha g\u00fc\u00e7l\u00fc bir varl\u0131k sa\u011flanabiliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopify-in-yeni-ozelligi-ne-getiriyor\"><span class=\"ez-toc-section\" id=\"Shopifyin_Yeni_Ozelligi_Ne_Getiriyor\"><\/span>Shopify&#8217;\u0131n Yeni \u00d6zelli\u011fi Ne Getiriyor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify taraf\u0131ndan duyurulan bu g\u00fcncelleme sayesinde:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"alt-metinler-cok-dilli-hale-getirilebiliyor\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_ALT_Metinler_Cok_Dilli_Hale_Getirilebiliyor\"><\/span>\u2705 ALT Metinler \u00c7ok Dilli Hale Getirilebiliyor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Art\u0131k g\u00f6rsel ALT metinlerinizi her hedef pazar\u0131n kendi diline \u00e7evirebilir ve sitenizin eri\u015filebilirli\u011fini art\u0131rabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-performansi-kuresel-duzeyde-yukseliyor\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_SEO_Performansi_Kuresel_Duzeyde_Yukseliyor\"><\/span>\u2705 SEO Performans\u0131 K\u00fcresel D\u00fczeyde Y\u00fckseliyor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google ve di\u011fer arama motorlar\u0131, farkl\u0131 dillerde optimize edilmi\u015f i\u00e7erikleri daha iyi analiz eder. B\u00f6ylece sadece yerel de\u011fil, global s\u0131ralamalarda da avantaj kazan\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"csv-destegi-ile-toplu-icerik-aktarimi\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_CSV_Destegi_ile_Toplu_Icerik_Aktarimi\"><\/span>\u2705 CSV Deste\u011fi ile Toplu \u0130\u00e7erik Aktar\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopify, \u00e7evrilmi\u015f ALT metinlerin <strong>CSV dosyalar\u0131 arac\u0131l\u0131\u011f\u0131yla toplu olarak i\u00e7e aktar\u0131lmas\u0131n\u0131<\/strong> da m\u00fcmk\u00fcn hale getirdi. Bu, \u00f6zellikle y\u00fczlerce \u00fcr\u00fcn\u00fc olan ma\u011fazalar i\u00e7in b\u00fcy\u00fck zaman tasarrufu anlam\u0131na geliyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-2dc3f9a\" id=\"gspb_image-id-gsbp-2dc3f9a\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-18-Tem-2025-11_56_54.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1536\" height=\"1024\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kimler-icin-bu-guncelleme-cok-degerli\"><span class=\"ez-toc-section\" id=\"Kimler_Icin_Bu_Guncelleme_Cok_Degerli\"><\/span>Kimler \u0130\u00e7in Bu G\u00fcncelleme \u00c7ok De\u011ferli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu \u00f6zellik, \u00f6zellikle \u015fu gruplar i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udf0d <strong>Uluslararas\u0131 e-ticaret yapan markalar<\/strong><\/li>\n\n\n\n<li>\ud83c\udfea <strong>\u00c7ok dilli ma\u011faza altyap\u0131s\u0131 kullanan sat\u0131c\u0131lar<\/strong><\/li>\n\n\n\n<li>\ud83d\udce6 <strong>Y\u00fcksek hacimli \u00fcr\u00fcn portf\u00f6y\u00fcne sahip olan i\u015fletmeler<\/strong><\/li>\n\n\n\n<li>\ud83c\udf10 <strong>K\u00fcresel SEO stratejileri olu\u015fturan pazarlama ekipleri<\/strong><\/li>\n<\/ul>\n\n\n\n<p>E\u011fer siz de birden fazla \u00fclkeye sat\u0131\u015f yap\u0131yorsan\u0131z ya da gelecekte global pazarlara a\u00e7\u0131lmay\u0131 planl\u0131yorsan\u0131z, bu g\u00fcncelleme i\u015f s\u00fcre\u00e7lerinizi \u00e7ok daha verimli hale getirebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"erisilebilirlik-ve-seo-icin-stratejik-bir-adim\"><span class=\"ez-toc-section\" id=\"Erisilebilirlik_ve_SEO_Icin_Stratejik_Bir_Adim\"><\/span>Eri\u015filebilirlik ve SEO \u0130\u00e7in Stratejik Bir Ad\u0131m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ALT metinlerin \u00e7ok dilli hale gelmesi sadece teknik bir \u00f6zellik de\u011fil, ayn\u0131 zamanda marka ileti\u015fiminin kalitesini y\u00fckselten stratejik bir ad\u0131md\u0131r. Kullan\u0131c\u0131lar, kendi dillerinde sunulan i\u00e7eriklere daha h\u0131zl\u0131 ba\u011f kurar. Ayn\u0131 zamanda eri\u015filebilirlik standartlar\u0131na uygun davranmak, marka itibar\u0131n\u0131z\u0131 da g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<p>Unutulmamal\u0131 ki Google ve di\u011fer arama motorlar\u0131, eri\u015filebilirli\u011fi \u00f6nceliklendiren sitelere pozitif sinyal verir. Yani bu sadece \u201cg\u00f6r\u00fcn\u00fcr olmak\u201d de\u011fil, ayn\u0131 zamanda <strong>daha fazla g\u00f6r\u00fcn\u00fcr ve ula\u015f\u0131labilir olmak<\/strong> anlam\u0131na geliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopify-kullanicilari-icin-buyuk-firsat\"><span class=\"ez-toc-section\" id=\"Shopify_Kullanicilari_Icin_Buyuk_Firsat\"><\/span>Shopify Kullan\u0131c\u0131lar\u0131 \u0130\u00e7in B\u00fcy\u00fck F\u0131rsat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify\u2019\u0131n g\u00f6rsel ALT metin \u00e7eviri deste\u011fi, dijital ma\u011faza y\u00f6netiminde global uyumlulu\u011fu bir ad\u0131m \u00f6teye ta\u015f\u0131yor. SEO, kullan\u0131c\u0131 deneyimi ve eri\u015filebilirlik gibi hayati alanlarda fayda sa\u011flayan bu \u00f6zellik sayesinde art\u0131k her dilde optimize edilmi\u015f i\u00e7erik sunmak \u00e7ok daha kolay.<\/p>\n\n\n\n<p><strong>\u00c7ok dilli sat\u0131\u015f yap\u0131yor, global pazarlara a\u00e7\u0131lmak istiyorsan\u0131z bu g\u00fcncellemeyi mutlaka stratejinizin bir par\u00e7as\u0131 haline getirin.<\/strong><\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital ticaretin h\u0131zla k\u00fcreselle\u015fti\u011fi g\u00fcn\u00fcm\u00fczde, \u00e7ok dilli i\u00e7erik y\u00f6netimi yaln\u0131zca bir tercih de\u011fil, \u00e7o\u011fu marka i\u00e7in art\u0131k bir zorunluluk. Shopify, bu konuda uluslararas\u0131 sat\u0131c\u0131lar\u0131 sevindirecek \u00f6nemli bir geli\u015ftirme yay\u0131nlad\u0131: Art\u0131k g\u00f6rsel ALT metinleri farkl\u0131 dillere \u00e7evrilebiliyor! Bu geli\u015fme, \u00f6zellikle farkl\u0131 \u00fclkelerde sat\u0131\u015f yapan e-ticaret ma\u011fazalar\u0131 i\u00e7in eri\u015filebilirlik, SEO ve kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan olduk\u00e7a kritik. Shopify&#8217;\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-2dc3f9a img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1501],"tags":[1519,1503,1521],"class_list":["post-43137","post","type-post","status-publish","format-standard","hentry","category-e-ticaret","tag-e-ticaret","tag-marker-groupe","tag-shopify"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43137"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43137\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}