{"id":43121,"date":"2025-07-17T16:47:10","date_gmt":"2025-07-17T13:47:10","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43121"},"modified":"2026-01-26T07:59:35","modified_gmt":"2026-01-26T04:59:35","slug":"google-analytics-2025-guncellemeleri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-analytics-2025-guncellemeleri\/","title":{"rendered":"Google Analytics 2025 G\u00fcncellemeleri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-2025-guncellemeleri\/#1_Tum_Kanallar_Icin_Birlesik_Performans_Gorunumu\" >1. T\u00fcm Kanallar \u0130\u00e7in Birle\u015fik Performans G\u00f6r\u00fcn\u00fcm\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-2025-guncellemeleri\/#2_Daha_Akilli_Butceleme_icin_Projeksiyon_ve_Senaryo_Planlayici\" >2. Daha Ak\u0131ll\u0131 B\u00fct\u00e7eleme i\u00e7in Projeksiyon ve Senaryo Planlay\u0131c\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-2025-guncellemeleri\/#3_Tiklamanin_Otesine_Gecen_Performans_Olcumu\" >3. T\u0131klaman\u0131n \u00d6tesine Ge\u00e7en Performans \u00d6l\u00e7\u00fcm\u00fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-2025-guncellemeleri\/#4_Yapay_Zeka_Destekli_Google_Analytics_Sohbeti\" >4. Yapay Zek\u00e2 Destekli Google Analytics Sohbeti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-2025-guncellemeleri\/#Veriye_Dayali_Stratejilerle_Daha_Fazla_Getiri\" >Veriye Dayal\u0131 Stratejilerle Daha Fazla Getiri<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital pazarlama d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olman\u0131n anahtar\u0131, veriye dayal\u0131 kararlar almak ve b\u00fct\u00e7eyi en verimli \u015fekilde y\u00f6netmektir. Google Analytics, 2025 y\u0131l\u0131 itibar\u0131yla pazarlamac\u0131lar\u0131n bu hedeflere ula\u015fmas\u0131na yard\u0131mc\u0131 olacak g\u00fc\u00e7l\u00fc yeni \u00f6zelliklerle g\u00fcncellendi. Marker Groupe olarak, bu yeni ara\u00e7lar\u0131n i\u015fletmelerin dijital stratejilerini nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrece\u011fini sizler i\u00e7in derledik.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-tum-kanallar-icin-birlesik-performans-gorunumu\"><span class=\"ez-toc-section\" id=\"1_Tum_Kanallar_Icin_Birlesik_Performans_Gorunumu\"><\/span>1. T\u00fcm Kanallar \u0130\u00e7in Birle\u015fik Performans G\u00f6r\u00fcn\u00fcm\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde t\u00fcketici yolculuklar\u0131 \u00e7ok kanall\u0131 ve karma\u015f\u0131k bir yap\u0131 sergiliyor. Bu nedenle, d\u00f6n\u00fc\u015f\u00fcmlerin hangi temas noktalar\u0131 sayesinde ger\u00e7ekle\u015fti\u011fini anlamak kritik \u00f6neme sahip. Yeni <strong>Destekli D\u00f6n\u00fc\u015f\u00fcm Raporlar\u0131<\/strong> sayesinde <strong>Google Analytics <\/strong>art\u0131k, her kanal\u0131n d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecindeki katk\u0131s\u0131n\u0131 daha net bir \u015fekilde g\u00f6steriyor.<\/p>\n\n\n\n<p>Yak\u0131nda t\u00fcm kullan\u0131c\u0131lar i\u00e7in sunulacak olan <strong>\u0130li\u015fkilendirme Yolu G\u00fcncellemeleri<\/strong>, reklam ve pazarlama kampanyalar\u0131n\u0131z\u0131n erken etkile\u015fimleri nas\u0131l tetikledi\u011fini g\u00f6sterecek. Bu da potansiyel m\u00fc\u015fteri kazan\u0131m\u0131nda hangi kanallar\u0131n daha etkili oldu\u011funu belirlemenize yard\u0131mc\u0131 olacak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-daha-akilli-butceleme-icin-projeksiyon-ve-senaryo-planlayici\"><span class=\"ez-toc-section\" id=\"2_Daha_Akilli_Butceleme_icin_Projeksiyon_ve_Senaryo_Planlayici\"><\/span>2. Daha Ak\u0131ll\u0131 B\u00fct\u00e7eleme i\u00e7in Projeksiyon ve Senaryo Planlay\u0131c\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Verimli b\u00fct\u00e7e y\u00f6netimi, kampanya ba\u015far\u0131s\u0131 i\u00e7in kritik rol oynar. 2025 g\u00fcncellemeleri kapsam\u0131nda sunulan iki yeni ara\u00e7 bu s\u00fcreci b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131r\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Projeksiyon Raporu<\/strong>: Harcamalar\u0131n\u0131z\u0131n KPI&#8217;lara g\u00f6re nas\u0131l bir performans sergileyece\u011fini tahmin eder. B\u00f6ylece b\u00fct\u00e7enizi esnek ve verilere dayal\u0131 bir \u015fekilde yeniden dengeleyebilirsiniz.<\/li>\n\n\n\n<li><strong>Senaryo Planlay\u0131c\u0131<\/strong>: \u00dc\u00e7 ayl\u0131k veya y\u0131ll\u0131k medya planlar\u0131 olu\u015fturman\u0131z\u0131 sa\u011flar. Farkl\u0131 b\u00fct\u00e7e seviyelerinde en y\u00fcksek yat\u0131r\u0131m getirisini sa\u011flayacak senaryolar\u0131 modelleyerek, gelece\u011fe d\u00f6n\u00fck stratejiler geli\u015ftirmenize yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n\n\n\n<p>Bu ara\u00e7lar sayesinde \u015fu sorulara art\u0131k net cevaplar alabileceksiniz:<br><em>\u201cPlanlad\u0131\u011f\u0131m harcama ger\u00e7ekten etkili mi?\u201d, \u201cDaha az b\u00fct\u00e7eyle daha \u00e7ok d\u00f6n\u00fc\u015f\u00fcm elde edebilir miyim?\u201d<\/em><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-41ef7b4\" id=\"gspb_image-id-gsbp-41ef7b4\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/Google-Analytics-2025-Guncellemeleri-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-tiklamanin-otesine-gecen-performans-olcumu\"><span class=\"ez-toc-section\" id=\"3_Tiklamanin_Otesine_Gecen_Performans_Olcumu\"><\/span>3. T\u0131klaman\u0131n \u00d6tesine Ge\u00e7en Performans \u00d6l\u00e7\u00fcm\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google, reklam kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 sadece t\u0131klama say\u0131lar\u0131yla de\u011fil, <strong>etkile\u015fimli g\u00f6r\u00fcnt\u00fcleme d\u00f6n\u00fc\u015f\u00fcmleri<\/strong> ile de \u00f6l\u00e7meyi hedefliyor. 2025 sonuna do\u011fru yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 beklenen bu \u00f6zellik sayesinde, yaln\u0131zca Google de\u011fil; TikTok, Pinterest, Snap gibi platformlardaki reklam yat\u0131r\u0131mlar\u0131n\u0131z\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc de detayl\u0131 bir \u015fekilde analiz edebileceksiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-yapay-zeka-destekli-google-analytics-sohbeti\"><span class=\"ez-toc-section\" id=\"4_Yapay_Zeka_Destekli_Google_Analytics_Sohbeti\"><\/span>4. Yapay Zek\u00e2 Destekli Google Analytics Sohbeti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Analytics\u2019e <\/strong>entegre edilen yeni <strong>yapay zek\u00e2 destekli sohbet arac\u0131<\/strong>, veri sorular\u0131n\u0131z\u0131 do\u011frudan g\u00f6rsel ve say\u0131sal yan\u0131tlarla cevapl\u0131yor. Ayr\u0131ca sizi en do\u011fru rapora y\u00f6nlendiren ak\u0131ll\u0131 \u00f6nerilerle zaman kazand\u0131r\u0131yor. Google\u2019\u0131n kendi dok\u00fcmantasyonlar\u0131yla e\u011fitilen bu ara\u00e7, kullan\u0131c\u0131 deneyimini \u00fcst seviyeye ta\u015f\u0131yor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"veriye-dayali-stratejilerle-daha-fazla-getiri\"><span class=\"ez-toc-section\" id=\"Veriye_Dayali_Stratejilerle_Daha_Fazla_Getiri\"><\/span>Veriye Dayal\u0131 Stratejilerle Daha Fazla Getiri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2025 y\u0131l\u0131, <strong>Google Analytics <\/strong>kullan\u0131c\u0131lar\u0131 i\u00e7in bir d\u00f6n\u00fcm noktas\u0131 olacak gibi g\u00f6r\u00fcn\u00fcyor. Destekli d\u00f6n\u00fc\u015f\u00fcm analizlerinden yapay zek\u00e2 sohbetine kadar bir\u00e7ok yenilik, pazarlama kampanyalar\u0131n\u0131z\u0131 daha verimli ve etkili hale getirmek i\u00e7in tasarland\u0131. <strong>Marker Groupe <\/strong>olarak, bu geli\u015fmeleri markan\u0131z\u0131n dijital b\u00fcy\u00fcmesine katk\u0131 sa\u011flamak i\u00e7in yak\u0131ndan takip ediyoruz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya\u00a0<a>hello@markergroupe.com<\/a>\u00a0 e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 olman\u0131n anahtar\u0131, veriye dayal\u0131 kararlar almak ve b\u00fct\u00e7eyi en verimli \u015fekilde y\u00f6netmektir. Google Analytics, 2025 y\u0131l\u0131 itibar\u0131yla pazarlamac\u0131lar\u0131n bu hedeflere ula\u015fmas\u0131na yard\u0131mc\u0131 olacak g\u00fc\u00e7l\u00fc yeni \u00f6zelliklerle g\u00fcncellendi. Marker Groupe olarak, bu yeni ara\u00e7lar\u0131n i\u015fletmelerin dijital stratejilerini nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrece\u011fini sizler i\u00e7in derledik. 1. T\u00fcm Kanallar \u0130\u00e7in Birle\u015fik Performans G\u00f6r\u00fcn\u00fcm\u00fc G\u00fcn\u00fcm\u00fczde t\u00fcketici yolculuklar\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-41ef7b4 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1487,1489],"tags":[2353,1161],"class_list":["post-43121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-dijital-pazarlama","tag-ga4","tag-google-analytics"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43121"}],"version-history":[{"count":2,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43121\/revisions"}],"predecessor-version":[{"id":44766,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43121\/revisions\/44766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43123"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}