{"id":43115,"date":"2025-07-17T14:56:35","date_gmt":"2025-07-17T11:56:35","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43115"},"modified":"2025-10-13T16:58:29","modified_gmt":"2025-10-13T13:58:29","slug":"google-analyticste-neler-degisti","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/","title":{"rendered":"Google Analytics\u2019te Neler De\u011fi\u015fti?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#Temmuz_2025_Guncellemeleri\" >Temmuz 2025 G\u00fcncellemeleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#1_Oge_Verisi_Ice_Aktarma_Iyilestirmeleri_14_Temmuz\" >1.\u00a0\u00d6\u011fe Verisi \u0130\u00e7e Aktarma \u0130yile\u015ftirmeleri (14 Temmuz)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#2_ROI_Odakli_Butce_Yonetimi_1_Temmuz\" >2.&nbsp;ROI Odakl\u0131 B\u00fct\u00e7e Y\u00f6netimi (1 Temmuz)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#3_Yuksek_Kaliteli_Veri_Standartlari_1_Temmuz\" >3.&nbsp;Y\u00fcksek Kaliteli Veri Standartlar\u0131 (1 Temmuz)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#Haziran_2025_Guncellemeleri\" >Haziran 2025 G\u00fcncellemeleri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#1_Yapay_Zeka_Modu_Search_Console_Verilerine_Entegre_16_Haziran\" >1.&nbsp;Yapay Zeka Modu, Search Console Verilerine Entegre (16 Haziran)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#2_Yapilandirilmis_Veri_Guncellemeleri_12_Haziran\" >2.&nbsp;Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri G\u00fcncellemeleri&nbsp; (12 Haziran)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#Isletmeniz_Icin_Eylem_Plani\" >\u0130\u015fletmeniz \u0130\u00e7in Eylem Plan\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analyticste-neler-degisti\/#Veri_Stratejinin_Yeni_Dilidir\" >Veri, Stratejinin Yeni Dilidir<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital analiz d\u00fcnyas\u0131, Google Analytics\u2019in bu yaz a\u00e7\u0131klad\u0131\u011f\u0131 g\u00fcncellemelerle \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcme sahne oldu. Haziran ve Temmuz aylar\u0131nda duyurulan yenilikler,&nbsp;yapay zeka destekli karar mekanizmalar\u0131ndan&nbsp;veri kalitesi standartlar\u0131na&nbsp;kadar uzanan stratejik ad\u0131mlar i\u00e7eriyor. \u0130\u015fte bu de\u011fi\u015fikliklerin i\u015finize nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 anlatan kapsaml\u0131 bir rehber:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"temmuz-2025-guncellemeleri\"><span class=\"ez-toc-section\" id=\"Temmuz_2025_Guncellemeleri\"><\/span>Temmuz 2025 G\u00fcncellemeleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-oge-verisi-ice-aktarma-iyilestirmeleri-14-temmuz\"><span class=\"ez-toc-section\" id=\"1_Oge_Verisi_Ice_Aktarma_Iyilestirmeleri_14_Temmuz\"><\/span>1.\u00a0<strong>\u00d6\u011fe Verisi \u0130\u00e7e Aktarma \u0130yile\u015ftirmeleri (14 Temmuz)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Art\u0131k&nbsp;<strong>\u00f6\u011fe kapsaml\u0131 \u00f6zel boyutlar\u0131<\/strong>&nbsp;(item-scoped custom dimensions) do\u011frudan Google Analytics\u2019e aktarabilirsiniz. Bu, e-ticaret sitenizdeki \u00fcr\u00fcnlere ait renk, beden, materyal gibi benzersiz nitelikleri analitik raporlar\u0131n\u0131za entegre etmenizi kolayla\u015ft\u0131r\u0131yor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Neden \u00d6nemli?<\/strong>&nbsp;\u00dcr\u00fcn performans\u0131n\u0131z\u0131 daha gran\u00fcler d\u00fczeyde analiz edebilir, en \u00e7ok hangi \u00f6zelliklerin sat\u0131\u015f\u0131 tetikledi\u011fini g\u00f6rebilirsiniz.<\/li>\n\n\n\n<li><strong>Eylem Ad\u0131m\u0131:<\/strong>&nbsp;<code>Admin &gt; Veri \u0130\u00e7e Aktar<\/code>&nbsp;b\u00f6l\u00fcm\u00fcnden yeni \u015fablonu kullanarak \u00f6zel boyutlar\u0131n\u0131z\u0131 tan\u0131mlay\u0131n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-roi-odakli-butce-yonetimi-1-temmuz\"><span class=\"ez-toc-section\" id=\"2_ROI_Odakli_Butce_Yonetimi_1_Temmuz\"><\/span>2.&nbsp;<strong>ROI Odakl\u0131 B\u00fct\u00e7e Y\u00f6netimi (1 Temmuz)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Marketing Live\u2019da duyurulan bu \u00f6zellik,&nbsp;<strong>kanallar aras\u0131 performans\u0131 tek bir dashboard\u2019da<\/strong>&nbsp;kar\u015f\u0131la\u015ft\u0131rman\u0131za olanak tan\u0131yor. Makine \u00f6\u011frenimi, hangi kanallar\u0131n d\u00f6n\u00fc\u015f\u00fcm maliyetini optimize etti\u011fini otomatik olarak \u00f6neriyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7\u0131\u011f\u0131r A\u00e7an Yetenek:<\/strong>&nbsp;Karma\u015f\u0131k m\u00fc\u015fteri yolculuklar\u0131nda (mobile \u2192 web \u2192 ma\u011faza) hangi temas noktalar\u0131n\u0131n ROI\u2019y\u0131 maksimize etti\u011fini tespit edin.<\/li>\n\n\n\n<li><strong>\u0130statistik:<\/strong>&nbsp;Beta kullan\u0131c\u0131lar\u0131, reklam harcamalar\u0131nda&nbsp;<strong>%22\u2019ye varan tasarruf<\/strong>&nbsp;sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-yuksek-kaliteli-veri-standartlari-1-temmuz\"><span class=\"ez-toc-section\" id=\"3_Yuksek_Kaliteli_Veri_Standartlari_1_Temmuz\"><\/span>3.&nbsp;<strong>Y\u00fcksek Kaliteli Veri Standartlar\u0131 (1 Temmuz)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cookie\u2019lerin k\u0131s\u0131tlanmas\u0131 ve gizlilik yasalar\u0131na uyum i\u00e7in&nbsp;<strong>veri b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc garanti eden<\/strong>&nbsp;yeni protokoller devreye al\u0131nd\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geli\u015ftirilen Alanlar:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Geli\u015fmi\u015f Veri Tamamlama:<\/strong>&nbsp;Eksik veri noktalar\u0131, AI ile anlaml\u0131 \u015fekilde dolduruluyor.<\/li>\n\n\n\n<li><strong>\u0130zin Ayarlar\u0131 Merkezi Geni\u015fletmesi:<\/strong>&nbsp;Veri toplama izinlerinin durumunu ger\u00e7ek zamanl\u0131 izleyebilir, uyumluluk raporlar\u0131 olu\u015fturabilirsiniz.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-2af98c6\" id=\"gspb_image-id-gsbp-2af98c6\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/Google-Analyticste-Neler-Degisti-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"haziran-2025-guncellemeleri\"><span class=\"ez-toc-section\" id=\"Haziran_2025_Guncellemeleri\"><\/span>Haziran 2025 G\u00fcncellemeleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Temmuz \u00f6ncesinde a\u00e7\u0131klanan iki kritik de\u011fi\u015fiklik, Analytics raporlaman\u0131z\u0131 \u015fu \u015fekilde etkileyebilir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-yapay-zeka-modu-search-console-verilerine-entegre-16-haziran\"><span class=\"ez-toc-section\" id=\"1_Yapay_Zeka_Modu_Search_Console_Verilerine_Entegre_16_Haziran\"><\/span>1.&nbsp;<strong>Yapay Zeka Modu, Search Console Verilerine Entegre (16 Haziran)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Arama sonu\u00e7lar\u0131ndaki&nbsp;<strong>AI Overviews\u2019lardan gelen trafik<\/strong>, Search Console\u2019daki toplam g\u00f6sterim\/t\u0131klama verilerine dahil edildi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analitikteki Yans\u0131mas\u0131:<\/strong>&nbsp;Organik trafi\u011finizde ani d\u00fc\u015f\u00fc\u015fler g\u00f6r\u00fcrseniz, nedeni AI Overviews\u2019lar\u0131n \u201ct\u0131klanmadan\u201d bilgi sunmas\u0131 olabilir.<\/li>\n\n\n\n<li><strong>\u00c7\u00f6z\u00fcm:<\/strong>&nbsp;<code>Google Analytics &gt; Edinme &gt; Arama Konsolu<\/code>&nbsp;raporunda&nbsp;<code>AI Trafi\u011fi<\/code>&nbsp;filtresini uygulay\u0131n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-yapilandirilmis-veri-guncellemeleri-12-haziran\"><span class=\"ez-toc-section\" id=\"2_Yapilandirilmis_Veri_Guncellemeleri_12_Haziran\"><\/span>2.&nbsp;<strong><strong>Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri G\u00fcncellemeleri&nbsp;<\/strong> (12 Haziran)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google,&nbsp;<code>Course<\/code>&nbsp;ve baz\u0131 eski&nbsp;<code>Recipe<\/code>&nbsp;\u015femalar\u0131n\u0131n deste\u011fini kademeli olarak kald\u0131r\u0131yor.<br><strong>Analitik Etkisi:<\/strong>&nbsp;Bu \u015femalara dayal\u0131 zengin sonu\u00e7lar kaybolabilir.<br><strong>Proaktif Ad\u0131m:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><code>Search Console &gt; Zengin Sonu\u00e7lar<\/code>\u2019da &#8220;Ge\u00e7ersiz&#8221; uyar\u0131lar\u0131n\u0131 kontrol edin.<\/li>\n\n\n\n<li>&nbsp;<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/search-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;\u0131n G\u00fcncel Listesi<\/a>&nbsp;ile alternatif \u015femalar\u0131 uygulay\u0131n.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"isletmeniz-icin-eylem-plani\"><span class=\"ez-toc-section\" id=\"Isletmeniz_Icin_Eylem_Plani\"><\/span>\u0130\u015fletmeniz \u0130\u00e7in Eylem Plan\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>ROI Modelinizi Yeniden Tan\u0131mlay\u0131n<\/strong><br>Temmuz\u2019daki b\u00fct\u00e7e optimizasyon ara\u00e7lar\u0131yla, kanallar aras\u0131 harcamalar\u0131n\u0131z\u0131&nbsp;<strong>otomatik tahminlerle<\/strong>&nbsp;dengeleyin.<\/li>\n\n\n\n<li><strong>\u00d6zel Boyutlar\u0131 \u00dcr\u00fcn Stratejinize Entegre Edin<\/strong><br>\u00dcr\u00fcn niteliklerini i\u00e7e aktararak \u201c<strong>Neden X rengi daha \u00e7ok sat\u0131yor?<\/strong>\u201d gibi sorulara yan\u0131t bulun.<\/li>\n\n\n\n<li><strong>AI Overviews\u2019a Uyum Sa\u011flay\u0131n<\/strong><br>\u0130\u00e7eriklerinizde&nbsp;<strong>uzmanl\u0131k vurgusunu<\/strong>&nbsp;(EEAT) art\u0131r\u0131n; AI\u2019\u0131n \u201ccevap olarak g\u00f6sterme\u201d olas\u0131l\u0131\u011f\u0131n\u0131 azalt\u0131n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"veri-stratejinin-yeni-dilidir\"><span class=\"ez-toc-section\" id=\"Veri_Stratejinin_Yeni_Dilidir\"><\/span>Veri, Stratejinin Yeni Dilidir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bu g\u00fcncellemeler, Google\u2019\u0131n&nbsp;<strong>i\u015f zekas\u0131 ile analiti\u011fi birle\u015ftirme<\/strong>&nbsp;vizyonunun somut ad\u0131mlar\u0131. 2025\u2019in ikinci yar\u0131s\u0131nda, yapay zekan\u0131n raporlardaki a\u011f\u0131rl\u0131\u011f\u0131 artarken,&nbsp;<strong>veri kalitesi<\/strong>&nbsp;ve&nbsp;<strong>kullan\u0131c\u0131 gizlili\u011fi<\/strong>&nbsp;kriterleri de pazarlama kararlar\u0131n\u0131n oda\u011f\u0131nda olacak. Verinizi bug\u00fcn yeniden yap\u0131land\u0131r\u0131rsan\u0131z, yar\u0131n\u0131n rekabetinde bir ad\u0131m \u00f6nde ba\u015flars\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital analiz d\u00fcnyas\u0131, Google Analytics\u2019in bu yaz a\u00e7\u0131klad\u0131\u011f\u0131 g\u00fcncellemelerle \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcme sahne oldu. Haziran ve Temmuz aylar\u0131nda duyurulan yenilikler,&nbsp;yapay zeka destekli karar mekanizmalar\u0131ndan&nbsp;veri kalitesi standartlar\u0131na&nbsp;kadar uzanan stratejik ad\u0131mlar i\u00e7eriyor. \u0130\u015fte bu de\u011fi\u015fikliklerin i\u015finize nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 anlatan kapsaml\u0131 bir rehber: Temmuz 2025 G\u00fcncellemeleri 1.\u00a0\u00d6\u011fe Verisi \u0130\u00e7e Aktarma \u0130yile\u015ftirmeleri (14 Temmuz) Art\u0131k&nbsp;\u00f6\u011fe kapsaml\u0131 \u00f6zel boyutlar\u0131&nbsp;(item-scoped custom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-2af98c6 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[1487,1489],"tags":[1495,2353,1161],"class_list":["post-43115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-dijital-pazarlama","tag-dijital-pazarlama","tag-ga4","tag-google-analytics"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43115"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43117"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}