{"id":43072,"date":"2025-07-11T18:40:58","date_gmt":"2025-07-11T15:40:58","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43072"},"modified":"2025-07-11T18:41:01","modified_gmt":"2025-07-11T15:41:01","slug":"yeniden-pazarlama-remarketing-nedir-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/","title":{"rendered":"Yeniden Pazarlama (Remarketing) Nedir, Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#Yeniden_Pazarlama_Remarketing_Nedir\" >Yeniden Pazarlama (Remarketing) Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#Yeniden_Pazarlama_Ne_Ise_Yarar\" >Yeniden Pazarlama Ne \u0130\u015fe Yarar?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#1_Marka_Bilinirligini_Artirir\" >1. Marka Bilinirli\u011fini Art\u0131r\u0131r<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#2_Donusum_Oranlarini_Yukseltir\" >2. D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Y\u00fckseltir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#3_Hedefli_Reklamlarla_Daha_Etkili_Sonuclar\" >3. Hedefli Reklamlarla Daha Etkili Sonu\u00e7lar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#4_Rekabet_Avantaji_Saglar\" >4. Rekabet Avantaj\u0131 Sa\u011flar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#Remarketing_Hangi_Kanallarda_Uygulanabilir\" >Remarketing Hangi Kanallarda Uygulanabilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#Etkili_Bir_Remarketing_Stratejisi_Nasil_Olusturulur\" >Etkili Bir Remarketing Stratejisi Nas\u0131l Olu\u015fturulur?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/yeniden-pazarlama-remarketing-nedir-ne-ise-yarar\/#Dijital_Basarinin_Anahtarlarindan_Biri\" >Dijital Ba\u015far\u0131n\u0131n Anahtarlar\u0131ndan Biri<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital d\u00fcnyada markalar\u0131n rekabeti her ge\u00e7en g\u00fcn daha da art\u0131yor. Kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmek kadar onlar\u0131 elde tutmak da kritik bir \u00f6neme sahip. \u0130\u015fte tam bu noktada &#8220;yeniden pazarlama&#8221; yani remarketing devreye giriyor. Peki, yeniden pazarlama nedir, nas\u0131l \u00e7al\u0131\u015f\u0131r ve i\u015fletmelere ne gibi avantajlar sa\u011flar?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yeniden-pazarlama-remarketing-nedir\"><span class=\"ez-toc-section\" id=\"Yeniden_Pazarlama_Remarketing_Nedir\"><\/span>Yeniden Pazarlama (Remarketing) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeniden pazarlama, web sitenizi ziyaret etmi\u015f ancak d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmemi\u015f kullan\u0131c\u0131lar\u0131 hedefleyen dijital reklam stratejisidir. Kullan\u0131c\u0131lar sitenizden ayr\u0131ld\u0131ktan sonra, ba\u015fka sitelerde ya da uygulamalarda gezinirken kar\u015f\u0131lar\u0131na \u00e7\u0131kan reklamlarla yeniden markan\u0131zla etkile\u015fime ge\u00e7meleri sa\u011flan\u0131r.<\/p>\n\n\n\n<p>Google Ads ba\u015fta olmak \u00fczere bir\u00e7ok dijital reklam platformu, yeniden pazarlama kampanyalar\u0131 olu\u015fturman\u0131za olanak tan\u0131r. Bu sayede potansiyel m\u00fc\u015fteriler, daha \u00f6nce ilgilendikleri \u00fcr\u00fcn veya hizmetle ilgili tekrar hat\u0131rlat\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"yeniden-pazarlama-ne-ise-yarar\"><span class=\"ez-toc-section\" id=\"Yeniden_Pazarlama_Ne_Ise_Yarar\"><\/span>Yeniden Pazarlama Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-marka-bilinirligini-artirir\"><span class=\"ez-toc-section\" id=\"1_Marka_Bilinirligini_Artirir\"><\/span>1. <strong>Marka Bilinirli\u011fini Art\u0131r\u0131r<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kullan\u0131c\u0131lar, bir markay\u0131 g\u00f6rd\u00fck\u00e7e ona kar\u015f\u0131 a\u015final\u0131k geli\u015ftirir. Remarketing sayesinde marka s\u00fcrekli g\u00f6r\u00fcn\u00fcr k\u0131l\u0131n\u0131r, bu da bilinirli\u011fi ve g\u00fcveni art\u0131r\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-donusum-oranlarini-yukseltir\"><span class=\"ez-toc-section\" id=\"2_Donusum_Oranlarini_Yukseltir\"><\/span>2. <strong>D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 Y\u00fckseltir<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ziyaret\u00e7ilerin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc ilk ziyaretlerinde sat\u0131n alma karar\u0131 vermez. Yeniden pazarlama, bu karars\u0131z kullan\u0131c\u0131lar\u0131 yeniden hedefleyerek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7f114a6\" id=\"gspb_image-id-gsbp-7f114a6\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/markergroupe-remarketing.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"936\" height=\"531\" title=\"\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-hedefli-reklamlarla-daha-etkili-sonuclar\"><span class=\"ez-toc-section\" id=\"3_Hedefli_Reklamlarla_Daha_Etkili_Sonuclar\"><\/span>3. <strong>Hedefli Reklamlarla Daha Etkili Sonu\u00e7lar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Remarketing, kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re \u00f6zelle\u015ftirilebilir. \u00d6rne\u011fin sepette \u00fcr\u00fcn b\u0131rakm\u0131\u015f bir kullan\u0131c\u0131ya o \u00fcr\u00fcne \u00f6zel indirim sunan bir reklam g\u00f6sterilebilir. Bu da reklam b\u00fct\u00e7esinin daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-rekabet-avantaji-saglar\"><span class=\"ez-toc-section\" id=\"4_Rekabet_Avantaji_Saglar\"><\/span>4. <strong>Rekabet Avantaj\u0131 Sa\u011flar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Rakiplerinizin bir ad\u0131m \u00f6n\u00fcne ge\u00e7mek istiyorsan\u0131z, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n zihinlerinde kal\u0131c\u0131 olmal\u0131s\u0131n\u0131z. Yeniden pazarlama kampanyalar\u0131, bu s\u00fcrd\u00fcr\u00fclebilir fark\u0131ndal\u0131\u011f\u0131 yaratman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"remarketing-hangi-kanallarda-uygulanabilir\"><span class=\"ez-toc-section\" id=\"Remarketing_Hangi_Kanallarda_Uygulanabilir\"><\/span>Remarketing Hangi Kanallarda Uygulanabilir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 (GDN)<\/strong><\/li>\n\n\n\n<li><strong>YouTube Video Reklamlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>Facebook ve Instagram Reklamlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>LinkedIn Remarketing<\/strong><\/li>\n\n\n\n<li><strong>E-posta Pazarlama ile Yeniden Hedefleme<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"etkili-bir-remarketing-stratejisi-nasil-olusturulur\"><span class=\"ez-toc-section\" id=\"Etkili_Bir_Remarketing_Stratejisi_Nasil_Olusturulur\"><\/span>Etkili Bir Remarketing Stratejisi Nas\u0131l Olu\u015fturulur?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Do\u011fru Segmentasyon Yap\u0131n:<\/strong> T\u00fcm ziyaret\u00e7ilere ayn\u0131 reklam\u0131 g\u00f6stermek yerine davran\u0131\u015flar\u0131na g\u00f6re grupland\u0131r\u0131n.<\/li>\n\n\n\n<li><strong>Zamanlamaya Dikkat Edin:<\/strong> Kullan\u0131c\u0131n\u0131n ziyaret tarihine g\u00f6re reklam s\u0131kl\u0131\u011f\u0131n\u0131 ve s\u00fcresini belirleyin.<\/li>\n\n\n\n<li><strong>\u0130lgi \u00c7ekici G\u00f6rseller ve Mesajlar Kullan\u0131n:<\/strong> K\u0131sa, net ve harekete ge\u00e7irici i\u00e7erikler tercih edin.<\/li>\n\n\n\n<li><strong>Performans\u0131 S\u00fcrekli Takip Edin:<\/strong> Hangi kampanyalar\u0131n daha iyi sonu\u00e7 verdi\u011fini analiz ederek stratejinizi optimize edin.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dijital-basarinin-anahtarlarindan-biri\"><span class=\"ez-toc-section\" id=\"Dijital_Basarinin_Anahtarlarindan_Biri\"><\/span>Dijital Ba\u015far\u0131n\u0131n Anahtarlar\u0131ndan Biri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeniden pazarlama, dijital reklamc\u0131l\u0131\u011f\u0131n en g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131ndan biridir. Do\u011fru stratejiyle kullan\u0131ld\u0131\u011f\u0131nda hem d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131r\u0131r hem de marka sadakati olu\u015fturur. Markergroupe olarak, m\u00fc\u015fterilerimizin dijital yolculuklar\u0131nda s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131lar elde etmesi i\u00e7in remarketing \u00e7\u00f6z\u00fcmleriyle her ad\u0131mda yan\u0131n\u0131zday\u0131z.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada markalar\u0131n rekabeti her ge\u00e7en g\u00fcn daha da art\u0131yor. Kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmek kadar onlar\u0131 elde tutmak da kritik bir \u00f6neme sahip. \u0130\u015fte tam bu noktada &#8220;yeniden pazarlama&#8221; yani remarketing devreye giriyor. Peki, yeniden pazarlama nedir, nas\u0131l \u00e7al\u0131\u015f\u0131r ve i\u015fletmelere ne gibi avantajlar sa\u011flar? Yeniden Pazarlama (Remarketing) Nedir? Yeniden pazarlama, web sitenizi ziyaret etmi\u015f ancak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-7f114a6 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2148,1489],"tags":[1473,1495],"class_list":["post-43072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43072"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43073"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}