{"id":43071,"date":"2025-07-14T10:27:55","date_gmt":"2025-07-14T07:27:55","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=43071"},"modified":"2025-07-14T10:38:42","modified_gmt":"2025-07-14T07:38:42","slug":"google-analytics-ile-ai-trafigi-nasil-olculur","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-ai-trafigi-nasil-olculur\/","title":{"rendered":"Google Analytics ile AI Trafi\u011fi Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-ai-trafigi-nasil-olculur\/#AI_Trafigi_Nedir\" >AI Trafi\u011fi Nedir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-ai-trafigi-nasil-olculur\/#Google_Analyticste_AI_Trafigi_Nasil_Tespit_Edilir\" >Google Analytics\u2019te AI Trafi\u011fi Nas\u0131l Tespit Edilir?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-ai-trafigi-nasil-olculur\/#1_Bot_Filtrelemeyi_Aktif_Edin\" >1. Bot Filtrelemeyi Aktif Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-ai-trafigi-nasil-olculur\/#2_Trafik_Anormalliklerini_Inceleyin\" >2. Trafik Anormalliklerini \u0130nceleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-ai-trafigi-nasil-olculur\/#3_Supheli_Kaynaklari_Filtreleyin\" >3. \u015e\u00fcpheli Kaynaklar\u0131 Filtreleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-ile-ai-trafigi-nasil-olculur\/#4_Ozel_Segment_Olusturun\" >4. \u00d6zel Segment Olu\u015fturun<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Yapay zeka (AI) destekli botlar ve otomasyon sistemleri, g\u00fcn\u00fcm\u00fczde web trafi\u011finin \u00f6nemli bir k\u0131sm\u0131n\u0131 olu\u015fturuyor. Ancak bu t\u00fcr trafi\u011fin ger\u00e7ek kullan\u0131c\u0131larla kar\u0131\u015fmas\u0131, analizleri yan\u0131ltabilir. Bu nedenle Google Analytics\u2019i kullanarak AI trafi\u011fini ay\u0131rt etmek ve do\u011fru veri analizi yapmak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-trafigi-nedir\"><span class=\"ez-toc-section\" id=\"AI_Trafigi_Nedir\"><\/span>AI Trafi\u011fi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br><strong>AI trafi\u011fi; <\/strong>yapay zeka destekli ara\u00e7lar, otomatik taray\u0131c\u0131lar (crawler&#8217;lar) ve bot yaz\u0131l\u0131mlar taraf\u0131ndan olu\u015fturulan web sitesi ziyaretlerini ifade eder. Bu trafik; i\u00e7erik tarama, veri toplama, rekabet analizi ya da sadece otomatik testler amac\u0131yla sitenizi ziyaret edebilir. Ancak bu ziyaretler ger\u00e7ek kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 yans\u0131tmaz.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-ebda4cd\" id=\"gspb_image-id-gsbp-ebda4cd\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/07\/AI-Trafigi-Nedir-scaled.webp\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2560\" height=\"1396\" title=\"\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-analytics-te-ai-trafigi-nasil-tespit-edilir\"><span class=\"ez-toc-section\" id=\"Google_Analyticste_AI_Trafigi_Nasil_Tespit_Edilir\"><\/span>Google Analytics\u2019te AI Trafi\u011fi Nas\u0131l Tespit Edilir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-bot-filtrelemeyi-aktif-edin\"><span class=\"ez-toc-section\" id=\"1_Bot_Filtrelemeyi_Aktif_Edin\"><\/span>1. Bot Filtrelemeyi Aktif Edin<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Google Analytics\u2019te varsay\u0131lan olarak baz\u0131 bilinen botlar filtrelenir. Bunu kontrol etmek i\u00e7in:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Y\u00f6netici &gt; G\u00f6r\u00fcn\u00fcm Ayarlar\u0131 &gt; \u201cBilinen botlar\u0131 filtrele\u201d se\u00e7ene\u011fini aktif edin.<\/p>\n<\/blockquote>\n\n\n\n<p>Bu \u00f6zellik, IAB (Interactive Advertising Bureau) listesine kay\u0131tl\u0131 botlar\u0131 filtreler.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-trafik-anormalliklerini-inceleyin\"><span class=\"ez-toc-section\" id=\"2_Trafik_Anormalliklerini_Inceleyin\"><\/span>2. Trafik Anormalliklerini \u0130nceleyin<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Aniden artan oturum say\u0131s\u0131, y\u00fcksek hemen \u00e7\u0131kma oran\u0131 (bounce rate) ve s\u0131f\u0131r saniyelik oturum s\u00fcreleri, AI trafi\u011fine i\u015faret edebilir. Bu t\u00fcr verileri analiz ederek \u015f\u00fcpheli kaynaklar\u0131 belirleyebilirsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-supheli-kaynaklari-filtreleyin\"><span class=\"ez-toc-section\" id=\"3_Supheli_Kaynaklari_Filtreleyin\"><\/span>3. \u015e\u00fcpheli Kaynaklar\u0131 Filtreleyin<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kaynak\/Medium raporlar\u0131nda s\u0131ra d\u0131\u015f\u0131 davran\u0131\u015flar g\u00f6steren trafik kaynaklar\u0131n\u0131 ayr\u0131 segmentlere ay\u0131rarak filtre uygulayabilirsiniz. \u00d6rne\u011fin, &#8220;direct \/ (not set)&#8221; \u015feklindeki trafiklerin detay\u0131na inerek hangi sayfalarda yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 analiz edin.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-ozel-segment-olusturun\"><span class=\"ez-toc-section\" id=\"4_Ozel_Segment_Olusturun\"><\/span>4. \u00d6zel Segment Olu\u015fturun<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>AI trafi\u011fini d\u0131\u015flamak i\u00e7in \u00f6zel segmentler olu\u015fturun. \u00d6rne\u011fin; \u201cOturum s\u00fcresi = 0\u201d ve \u201cSayfa g\u00f6r\u00fcnt\u00fcleme = 1\u201d gibi kriterlerle gelen trafi\u011fi hari\u00e7 tutabilirsiniz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>AI trafi\u011fini<\/strong> do\u011fru \u015fekilde tespit edip filtrelemek, daha sa\u011fl\u0131kl\u0131 ve g\u00fcvenilir analizler yapman\u0131z\u0131 sa\u011flar. <strong>Google Analytics\u2019in<\/strong> sundu\u011fu filtreleme ve segmentasyon ara\u00e7lar\u0131n\u0131 do\u011fru kullanarak, ger\u00e7ek kullan\u0131c\u0131 verilerine odaklanabilir ve stratejilerinizi daha do\u011fru \u015fekilde y\u00f6nlendirebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yapay zeka (AI) destekli botlar ve otomasyon sistemleri, g\u00fcn\u00fcm\u00fczde web trafi\u011finin \u00f6nemli bir k\u0131sm\u0131n\u0131 olu\u015fturuyor. Ancak bu t\u00fcr trafi\u011fin ger\u00e7ek kullan\u0131c\u0131larla kar\u0131\u015fmas\u0131, analizleri yan\u0131ltabilir. Bu nedenle Google Analytics\u2019i kullanarak AI trafi\u011fini ay\u0131rt etmek ve do\u011fru veri analizi yapmak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. AI Trafi\u011fi Nedir? AI trafi\u011fi; yapay zeka destekli ara\u00e7lar, otomatik taray\u0131c\u0131lar (crawler&#8217;lar) ve bot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-ebda4cd img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}","footnotes":""},"categories":[2156],"tags":[2468,1473,1161],"class_list":["post-43071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yapay-zeka","tag-ai","tag-digital-marker-tr","tag-google-analytics"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=43071"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/43071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/43075"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=43071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=43071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=43071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}