{"id":41401,"date":"2025-06-19T17:37:47","date_gmt":"2025-06-19T14:37:47","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=41401"},"modified":"2025-08-04T14:09:31","modified_gmt":"2025-08-04T11:09:31","slug":"amazon-dsp-ile-reklamciligin-gucunu-kesfedin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-ile-reklamciligin-gucunu-kesfedin\/","title":{"rendered":"Amazon DSP ile Reklamc\u0131l\u0131\u011f\u0131n G\u00fcc\u00fcn\u00fc Ke\u015ffedin"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-ile-reklamciligin-gucunu-kesfedin\/#Amazon_DSPyi_Benzersiz_Kilan_Ozellikler\" >Amazon DSP&#8217;yi Benzersiz K\u0131lan \u00d6zellikler:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-ile-reklamciligin-gucunu-kesfedin\/#Neden_Amazon_DSP_Markaniz_Icin_Kritik\" >Neden Amazon DSP Markan\u0131z \u0130\u00e7in Kritik?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-ile-reklamciligin-gucunu-kesfedin\/#Marker_Groupe_ile_Amazon_DSPde_Sinirlari_Zorlayin\" >Marker Groupe ile Amazon DSP&#8217;de S\u0131n\u0131rlar\u0131 Zorlay\u0131n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>E-ticaret ve dijital pazarlama d\u00fcnyas\u0131nda rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flamak i\u00e7in do\u011fru ara\u00e7lara ihtiya\u00e7 vard\u0131r.&nbsp;Amazon DSP (Demand-Side Platform), tam da bu noktada devreye giren, markalara Amazon&#8217;un e\u015fsiz reklam envanterini&nbsp;<em>programatik<\/em>&nbsp;olarak sat\u0131n alma imkan\u0131 sunan g\u00fc\u00e7l\u00fc bir platform. Sadece Amazon&#8217;un kendi mecralar\u0131nda (Amazon.com.tr, Prime Video) de\u011fil, IMDb TV, Twitch ve binlerce kaliteli \u00fc\u00e7\u00fcnc\u00fc taraf web sitesi ve uygulamas\u0131nda da reklamlar\u0131n\u0131z\u0131 hedef kitlenize ula\u015ft\u0131r\u0131r.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-dsp-yi-benzersiz-kilan-ozellikler\"><span class=\"ez-toc-section\" id=\"Amazon_DSPyi_Benzersiz_Kilan_Ozellikler\"><\/span><strong>Amazon DSP&#8217;yi Benzersiz K\u0131lan \u00d6zellikler:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Derin Sat\u0131n Alma Verisi ile Hedefleme:<\/strong>&nbsp;DSP&#8217;nin en b\u00fcy\u00fck avantaj\u0131,&nbsp;<strong>Amazon&#8217;un birinci elden sat\u0131n alma ve arama verilerine<\/strong>&nbsp;eri\u015febilmesidir. Bu sayede:\n<ul class=\"wp-block-list\">\n<li>Belirli kategorilerde al\u0131\u015fveri\u015f yapanlar\u0131,<\/li>\n\n\n\n<li>Sizin veya rakiplerinizin \u00fcr\u00fcnlerini inceleyenleri,<\/li>\n\n\n\n<li>Ge\u00e7mi\u015fte sizden sat\u0131n alm\u0131\u015f m\u00fc\u015fterileri (LTV) veya kaybedilmi\u015f m\u00fc\u015fterileri yeniden kazanmak i\u00e7in \u00f6zel kitleleri,<\/li>\n\n\n\n<li>Demografik \u00f6zellikler ve derin ilgi alanlar\u0131na g\u00f6re kullan\u0131c\u0131lar\u0131,<br>hassasiyetle hedefleyebilirsiniz. Bu veri zenginli\u011fi, rakiplerinizin ula\u015famad\u0131\u011f\u0131 kesimlere eri\u015fmenizi sa\u011flar.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Amazon D\u0131\u015f\u0131na Ula\u015f\u0131m (Audience Extension):<\/strong>&nbsp;Marka bilinirli\u011fini art\u0131rmak i\u00e7in Amazon ekosisteminin d\u0131\u015f\u0131na \u00e7\u0131k\u0131n. DSP, reklamlar\u0131n\u0131z\u0131 (G\u00f6r\u00fcnt\u00fcl\u00fc, Video, Ses, CTV) binlerce premium d\u0131\u015f site ve uygulamada g\u00f6r\u00fcnt\u00fcleyerek, sat\u0131\u015f huninizin en \u00fcst\u00fcndeki potansiyel m\u00fc\u015fterilere ula\u015fman\u0131z\u0131 sa\u011flar.<\/li>\n\n\n\n<li><strong>Sat\u0131\u015f Odakl\u0131 \u00d6l\u00e7\u00fcmleme:<\/strong>&nbsp;DSP, di\u011fer platformlarda zor olan bir \u015feyi sunar:&nbsp;<strong>Amazon sat\u0131\u015f verilerinizle do\u011frudan entegre \u00f6l\u00e7\u00fcm.<\/strong>&nbsp;Kampanyalar\u0131n\u0131z\u0131n performans\u0131n\u0131 sadece t\u0131klama (CTR) veya g\u00f6r\u00fcnt\u00fclenme (VTR) ile de\u011fil, ger\u00e7ek&nbsp;<strong>Amazon sat\u0131\u015flar\u0131 (ROAS), yeni m\u00fc\u015fteri kazan\u0131m\u0131 ve marka aramalar\u0131ndaki art\u0131\u015f<\/strong>&nbsp;gibi somut i\u015f sonu\u00e7lar\u0131 \u00fczerinden net bir \u015fekilde de\u011ferlendirebilirsiniz.<\/li>\n\n\n\n<li><strong>\u00c7ok Formatl\u0131 Reklam Se\u00e7enekleri:<\/strong>&nbsp;Tek bir platformdan statik\/dinamik g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, video reklamlar (CTV\/\u00e7evrimi\u00e7i video), sesli reklamlar ve hatta dijital out-of-home (DOOH) reklamlar\u0131 gibi \u00e7e\u015fitli formatlarda kampanyalar y\u00f6netebilirsiniz.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-ab7711a\" id=\"gspb_image-id-gsbp-ab7711a\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/Amazon-DSP-ile-Reklamciligin-Guc.webp\" data-src=\"\" alt=\"Amazon-DSP-ile-Reklamciligin-Guc\" loading=\"lazy\" width=\"2048\" height=\"2048\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neden-amazon-dsp-markaniz-icin-kritik\"><span class=\"ez-toc-section\" id=\"Neden_Amazon_DSP_Markaniz_Icin_Kritik\"><\/span><strong>Neden Amazon DSP Markan\u0131z \u0130\u00e7in Kritik?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rekabette \u00d6ne Ge\u00e7in:<\/strong>&nbsp;Amazon&#8217;un sat\u0131n alma verisi, rakiplerinizin sahip olmad\u0131\u011f\u0131 bir hedefleme keskinli\u011fi sunar.<\/li>\n\n\n\n<li><strong>Tam Huni Stratejisi:<\/strong>&nbsp;Tek platformla hem \u00fcst hunide (marka bilinirli\u011fi) hem de alt hunide (sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fc) etkili kampanyalar y\u00fcr\u00fctebilirsiniz.<\/li>\n\n\n\n<li><strong>Entegre Pazarlama:<\/strong>&nbsp;Amazon DSP, Sponsored Products\/ Brands gibi Amazon PPC kampanyalar\u0131n\u0131zla birlikte kullan\u0131ld\u0131\u011f\u0131nda, m\u00fc\u015fteri yolculu\u011funun her a\u015famas\u0131nda markan\u0131z\u0131 g\u00fc\u00e7lendiren b\u00fct\u00fcnle\u015fik bir yakla\u015f\u0131m sa\u011flar.<\/li>\n\n\n\n<li><strong>Performans ve Bilinirlik Dengesi:<\/strong>&nbsp;Do\u011frudan sat\u0131\u015f hedeflerine odaklan\u0131rken, ayn\u0131 zamanda uzun vadeli marka de\u011feri in\u015fa edebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marker-groupe-ile-amazon-dsp-de-sinirlari-zorlayin\"><span class=\"ez-toc-section\" id=\"Marker_Groupe_ile_Amazon_DSPde_Sinirlari_Zorlayin\"><\/span><strong>Marker Groupe ile Amazon DSP&#8217;de S\u0131n\u0131rlar\u0131 Zorlay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon DSP, sundu\u011fu benzersiz hedefleme, geni\u015f eri\u015fim ve sat\u0131\u015fa ba\u011fl\u0131 \u00f6l\u00e7\u00fcmleme ile modern dijital pazarlaman\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131. Karma\u015f\u0131k g\u00f6r\u00fcnebilir, ancak do\u011fru strateji ve uzman y\u00f6netimle markan\u0131z i\u00e7in ola\u011fan\u00fcst\u00fc sonu\u00e7lar \u00fcretebilir.<\/p>\n\n\n\n<p><strong>Marker Groupe<\/strong>&nbsp;olarak, Amazon DSP&#8217;nin g\u00fcc\u00fcn\u00fc markan\u0131z\u0131n hedefleri do\u011frultusunda en etkili \u015fekilde kullanman\u0131z i\u00e7in yan\u0131n\u0131zday\u0131z. Kampanyalar\u0131n\u0131z\u0131 optimize ederek yat\u0131r\u0131m getirinizi (ROAS) ve marka etkinizi maksimize etmenize yard\u0131mc\u0131 oluyoruz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya <a>hello@markergroupe.com<\/a>&nbsp; e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret ve dijital pazarlama d\u00fcnyas\u0131nda rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flamak i\u00e7in do\u011fru ara\u00e7lara ihtiya\u00e7 vard\u0131r.&nbsp;Amazon DSP (Demand-Side Platform), tam da bu noktada devreye giren, markalara Amazon&#8217;un e\u015fsiz reklam envanterini&nbsp;programatik&nbsp;olarak sat\u0131n alma imkan\u0131 sunan g\u00fc\u00e7l\u00fc bir platform. Sadece Amazon&#8217;un kendi mecralar\u0131nda (Amazon.com.tr, Prime Video) de\u011fil, IMDb TV, Twitch ve binlerce kaliteli \u00fc\u00e7\u00fcnc\u00fc taraf web sitesi ve uygulamas\u0131nda da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-ab7711a img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}#gspb_image-id-gsbp-ab7711a{margin-bottom:0}","footnotes":""},"categories":[1481],"tags":[2476,1495,1485],"class_list":["post-41401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programatik-reklamcilik","tag-amazon-dsp","tag-dijital-pazarlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=41401"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/41490"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=41401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=41401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=41401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}