{"id":41394,"date":"2025-06-19T17:40:03","date_gmt":"2025-06-19T14:40:03","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=41394"},"modified":"2025-07-08T01:05:44","modified_gmt":"2025-07-07T22:05:44","slug":"amazon-dsp-nedir-markalar-icin-gucunu-kesfedin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-markalar-icin-gucunu-kesfedin\/","title":{"rendered":"Amazon DSP Nedir? Markalar \u0130\u00e7in G\u00fcc\u00fcn\u00fc Ke\u015ffedin"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-markalar-icin-gucunu-kesfedin\/#Amazon_DSP_Ne_Ise_Yarar\" >Amazon DSP Ne \u0130\u015fe Yarar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-markalar-icin-gucunu-kesfedin\/#Kimler_Icin_Uygundur\" >Kimler \u0130\u00e7in Uygundur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-markalar-icin-gucunu-kesfedin\/#Temel_Ozellikleri_Nelerdir\" >Temel \u00d6zellikleri Nelerdir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/amazon-dsp-nedir-markalar-icin-gucunu-kesfedin\/#Neden_Onemli\" >Neden \u00d6nemli?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital reklamc\u0131l\u0131\u011f\u0131n giderek daha rekabet\u00e7i h\u00e2le geldi\u011fi g\u00fcn\u00fcm\u00fczde, hedef kitleye do\u011frudan ula\u015fman\u0131n en etkili yollar\u0131ndan biri programatik reklamlard\u0131r. Amazon DSP (Demand-Side Platform), markalar\u0131n hem Amazon ekosistemi i\u00e7inde hem de d\u0131\u015f\u0131nda do\u011fru kullan\u0131c\u0131ya do\u011fru zamanda ula\u015fmas\u0131n\u0131 sa\u011flayan g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazon-dsp-ne-ise-yarar\"><span class=\"ez-toc-section\" id=\"Amazon_DSP_Ne_Ise_Yarar\"><\/span>Amazon DSP Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Amazon DSP<\/strong>, reklamverenlerin Amazon verilerini kullanarak hedeflenmi\u015f video ve g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar yay\u0131nlamas\u0131na olanak tan\u0131r. Sadece Amazon\u2019daki kullan\u0131c\u0131 davran\u0131\u015flar\u0131na de\u011fil, Amazon\u2019un d\u0131\u015f\u0131ndaki premium web sitelere, mobil uygulamalara ve ba\u011fl\u0131 TV\u2019lere de eri\u015fim sunar. Yani bu platform, potansiyel m\u00fc\u015fterilerinizi sadece Amazon\u2019da de\u011fil, internette nerede olurlarsa olsunlar yakalaman\u0131za olanak tan\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/markergroupe-dsp-1024x1024.webp\" alt=\"\" class=\"wp-image-41421\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/markergroupe-dsp-1024x1024.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/markergroupe-dsp-300x300.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/markergroupe-dsp-150x150.webp 150w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/markergroupe-dsp-768x768.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/markergroupe-dsp-1536x1536.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/markergroupe-dsp.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kimler-icin-uygundur\"><span class=\"ez-toc-section\" id=\"Kimler_Icin_Uygundur\"><\/span>Kimler \u0130\u00e7in Uygundur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Amazon DSP<\/strong>, genellikle b\u00fcy\u00fck \u00f6l\u00e7ekli markalar taraf\u0131ndan tercih edilir, ancak kampanya b\u00fct\u00e7esi uygun olan her i\u015fletme bu platformdan yararlanabilir. \u00d6zellikle;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon\u2019da sat\u0131\u015f yapan markalar<\/li>\n\n\n\n<li>Marka bilinirli\u011fini art\u0131rmak isteyen firmalar<\/li>\n\n\n\n<li>Yeniden pazarlama (retargeting) kampanyalar\u0131yla d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak isteyen e-ticaret siteleri<br>\u2026i\u00e7in olduk\u00e7a uygundur.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"temel-ozellikleri-nelerdir\"><span class=\"ez-toc-section\" id=\"Temel_Ozellikleri_Nelerdir\"><\/span>Temel \u00d6zellikleri Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geli\u015fmi\u015f Hedefleme:<\/strong> Amazon\u2019un birinci taraf verileriyle ya\u015f, cinsiyet, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, \u00fcr\u00fcn kategorisi gibi kriterlerle hedefleme yap\u0131labilir.<\/li>\n\n\n\n<li><strong>Yeniden Pazarlama:<\/strong> Sepeti terk eden veya \u00fcr\u00fcn sayfan\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131 yeniden hedefleyerek d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/li>\n\n\n\n<li><strong>Raporlama ve Optimizasyon:<\/strong> Anl\u0131k verilerle kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli olarak izleyebilir, performansa g\u00f6re iyile\u015ftirme yapabilirsiniz.<\/li>\n\n\n\n<li><strong>Amazon \u0130\u00e7i ve D\u0131\u015f\u0131 Reklam:<\/strong> Kampanyalar yaln\u0131zca Amazon\u2019da de\u011fil, \u00e7ok say\u0131da partner site ve platformda da yay\u0131nlanabilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neden-onemli\"><span class=\"ez-toc-section\" id=\"Neden_Onemli\"><\/span>Neden \u00d6nemli?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Amazon DSP<\/strong>, kullan\u0131c\u0131 davran\u0131\u015flar\u0131na dayal\u0131 hedefleme ile reklam b\u00fct\u00e7esinden maksimum verimi alman\u0131z\u0131 sa\u011flar. Di\u011fer dijital reklam platformlar\u0131n\u0131n aksine, do\u011frudan al\u0131\u015fveri\u015f niyeti ta\u015f\u0131yan kullan\u0131c\u0131lara eri\u015fim sunmas\u0131, onu benzersiz k\u0131lar. Marka bilinirli\u011fi, yeniden hedefleme ve sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmleri i\u00e7in g\u00fc\u00e7l\u00fc bir reklam arac\u0131d\u0131r.<\/p>\n\n\n\n<p><br>E\u011fer markan\u0131z i\u00e7in dijital pazarlama yat\u0131r\u0131mlar\u0131n\u0131z\u0131 daha verimli h\u00e2le getirmek istiyorsan\u0131z, Amazon DSP mutlaka stratejinize dahil etmeniz gereken bir platform. Reklamlar\u0131n\u0131z\u0131 yaln\u0131zca g\u00f6sterim de\u011fil, etki yaratacak \u015fekilde kurgulamak i\u00e7in bu teknolojiyle tan\u0131\u015f\u0131n.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131\u011f\u0131n giderek daha rekabet\u00e7i h\u00e2le geldi\u011fi g\u00fcn\u00fcm\u00fczde, hedef kitleye do\u011frudan ula\u015fman\u0131n en etkili yollar\u0131ndan biri programatik reklamlard\u0131r. Amazon DSP (Demand-Side Platform), markalar\u0131n hem Amazon ekosistemi i\u00e7inde hem de d\u0131\u015f\u0131nda do\u011fru kullan\u0131c\u0131ya do\u011fru zamanda ula\u015fmas\u0131n\u0131 sa\u011flayan g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Amazon DSP Ne \u0130\u015fe Yarar? Amazon DSP, reklamverenlerin Amazon verilerini kullanarak hedeflenmi\u015f video ve g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2148,638,1481],"tags":[2476,1473,1503],"class_list":["post-41394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-blog-tr","category-programatik-reklamcilik","tag-amazon-dsp","tag-digital-marker-tr","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=41394"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/41421"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=41394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=41394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=41394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}