{"id":41366,"date":"2025-06-17T14:05:51","date_gmt":"2025-06-17T11:05:51","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=41366"},"modified":"2025-07-21T11:58:20","modified_gmt":"2025-07-21T08:58:20","slug":"metanin-whatsapp-guncellemesi-guncellemeler-sekmesindeki-3-yeni-arac","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/metanin-whatsapp-guncellemesi-guncellemeler-sekmesindeki-3-yeni-arac\/","title":{"rendered":"Meta\u2019n\u0131n WhatsApp G\u00fcncellemesi: G\u00fcncellemeler Sekmesindeki 3 Yeni Ara\u00e7"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/metanin-whatsapp-guncellemesi-guncellemeler-sekmesindeki-3-yeni-arac\/#Kanal_Abonelikleri_Premium_Icerige_Erisim\" >Kanal Abonelikleri: Premium \u0130\u00e7eri\u011fe Eri\u015fim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/metanin-whatsapp-guncellemesi-guncellemeler-sekmesindeki-3-yeni-arac\/#Tanitilan_Kanallar_Gorunurluk_Artisi\" >Tan\u0131t\u0131lan Kanallar: G\u00f6r\u00fcn\u00fcrl\u00fck Art\u0131\u015f\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/metanin-whatsapp-guncellemesi-guncellemeler-sekmesindeki-3-yeni-arac\/#Durumdaki_Reklamlar_Kesfedilmeyi_Kolaylastirin\" >Durumdaki Reklamlar: Ke\u015ffedilmeyi Kolayla\u015ft\u0131r\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/metanin-whatsapp-guncellemesi-guncellemeler-sekmesindeki-3-yeni-arac\/#%F0%9F%94%90_Gizlilik_Yaklasimi_Minimal_Veri_Maksimum_Guvence\" >\ud83d\udd10 Gizlilik Yakla\u015f\u0131m\u0131: Minimal Veri, Maksimum G\u00fcvence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/metanin-whatsapp-guncellemesi-guncellemeler-sekmesindeki-3-yeni-arac\/#Marker_Groupe_Perspektifi\" >Marker Groupe Perspektifi<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>WhatsApp\u2019\u0131n \u201cG\u00fcncellemeler\u201d sekmesine 16 Haziran 2025 itibar\u0131yla gelen \u00fc\u00e7 kritik yenilik, platformu sadece sohbet uygulamas\u0131ndan \u00f6teye ta\u015f\u0131yor. G\u00fcnl\u00fck 1,5 milyar aktif kullan\u0131c\u0131y\u0131 hedefleyen bu ad\u0131mlar, Meta\u2019n\u0131n WhatsApp\u2019\u0131 gelir \u00fcreten bir i\u015f platformuna evirmeyi ama\u00e7l\u0131yor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kanal-abonelikleri-premium-icerige-erisim\"><span class=\"ez-toc-section\" id=\"Kanal_Abonelikleri_Premium_Icerige_Erisim\"><\/span><strong>Kanal Abonelikleri: Premium \u0130\u00e7eri\u011fe Eri\u015fim<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>WhatsApp <\/strong>art\u0131k kullan\u0131c\u0131lar\u0131n, sevdikleri Kanal\u2019lara ayl\u0131k \u00fccretle abone olarak \u00f6zel i\u00e7erikler almas\u0131na olanak tan\u0131yor. Kanal y\u00f6neticileri bu sayede sad\u0131k takip\u00e7i kitlesine ula\u015f\u0131rken i\u00e7eriklerini do\u011frudan destekleyebilecek. \u015eu a\u015famada Meta, abonelik gelirlerinden herhangi bir kesinti yapm\u0131yor; ancak ilerleyen d\u00f6nemde %10\u2019a varan komisyon planlar\u0131 masada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tanitilan-kanallar-gorunurluk-artisi\"><span class=\"ez-toc-section\" id=\"Tanitilan_Kanallar_Gorunurluk_Artisi\"><\/span><strong>Tan\u0131t\u0131lan Kanallar: G\u00f6r\u00fcn\u00fcrl\u00fck Art\u0131\u015f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kanal y\u00f6neticileri, Promoted Channels arac\u0131l\u0131\u011f\u0131yla Kanallar\u2019\u0131n\u0131 dizin i\u00e7inde \u00f6n plana \u00e7\u0131karabilecek. Bu \u00f6zellik, \u00f6zellikle yeni ya da k\u00fc\u00e7\u00fck \u00e7apl\u0131 i\u015fletmeler i\u00e7in organik takip\u00e7i kazanma s\u00fcrecini h\u0131zland\u0131racak g\u00fc\u00e7l\u00fc bir ara\u00e7 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"543\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/Metanin-WhatsApp-Guncellemesi.webp\" alt=\"\" class=\"wp-image-41367\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/Metanin-WhatsApp-Guncellemesi.webp 970w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/Metanin-WhatsApp-Guncellemesi-300x168.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/06\/Metanin-WhatsApp-Guncellemesi-768x430.webp 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"durumdaki-reklamlar-kesfedilmeyi-kolaylastirin\"><span class=\"ez-toc-section\" id=\"Durumdaki_Reklamlar_Kesfedilmeyi_Kolaylastirin\"><\/span><strong>Durumdaki Reklamlar: Ke\u015ffedilmeyi Kolayla\u015ft\u0131r\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eimdi, Status i\u00e7erikleri aras\u0131nda yer alan reklamlar sayesinde i\u015fletmeler \u00fcr\u00fcn veya hizmetlerini tan\u0131tarak kullan\u0131c\u0131yla do\u011frudan sohbet ba\u015flatabilecek. Meta, bu reklamlar\u0131n yaln\u0131zca \u201cG\u00fcncellemeler\u201d sekmesine entegre olaca\u011f\u0131n\u0131, ki\u015fisel sohbetlere hi\u00e7bir reklam\u0131n girmeyece\u011fini vurguluyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gizlilik-yaklasimi-minimal-veri-maksimum-guvence\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%90_Gizlilik_Yaklasimi_Minimal_Veri_Maksimum_Guvence\"><\/span><strong>\ud83d\udd10 Gizlilik Yakla\u015f\u0131m\u0131: Minimal Veri, Maksimum G\u00fcvence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>WhatsApp<\/strong>, bu ticari \u00f6zelliklerin gizlilik anlay\u0131\u015f\u0131 \u00fczerine kurulu oldu\u011funu belirtiyor. Reklam hedeflemesi yaln\u0131zca; \u00fclke\/\u015fehir, cihaz dili, takip edilen Kanallar ve reklam etkile\u015fimleri gibi s\u0131n\u0131rl\u0131 veriler ile yap\u0131lacak. Hesap Merkezi ile ba\u011flant\u0131l\u0131 kullan\u0131c\u0131lar i\u00e7in Meta ek veri (\u00f6rne\u011fin Instagram\/Facebook reklam tercihleri) kullanabilir. \u00d6zel sohbetler, grup mesajlar\u0131 ve telefon numaralar\u0131 hi\u00e7bir \u015fekilde payla\u015f\u0131lm\u0131yor, u\u00e7tan uca \u015fifreleme korunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marker-groupe-perspektifi\"><span class=\"ez-toc-section\" id=\"Marker_Groupe_Perspektifi\"><\/span><strong>Marker Groupe Perspektifi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu yenilikler, dijital pazarlama ve topluluk stratejileri ba\u011flam\u0131nda yeni f\u0131rsatlar sunuyor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kanal sahipleri, abonelik tabanl\u0131 i\u00e7erik stratejileri geli\u015ftirerek yeni gelir modelleri olu\u015fturabilir.<\/li>\n\n\n\n<li>Reklam verenler, Status reklamlar\u0131 sayesinde do\u011frudan kullan\u0131c\u0131yla ileti\u015fime ge\u00e7ebilir.<\/li>\n\n\n\n<li>Tan\u0131t\u0131lan Kanallar ile g\u00f6r\u00fcn\u00fcrl\u00fck art\u0131\u015f\u0131 elde ederek marka bilinirli\u011fi g\u00fc\u00e7lenebilir.<\/li>\n\n\n\n<li>Marker Groupe olarak dan\u0131\u015fmanl\u0131k verdi\u011fimiz \u015firketlerin bu f\u0131rsatlara adaptasyonu, stratejik d\u00f6n\u00fc\u015f\u00fcm\u00fcn anahtar\u0131 olabilir.<\/li>\n<\/ul>\n\n\n\n<p><strong>WhatsApp<\/strong>, sohbet odakl\u0131 yap\u0131s\u0131n\u0131 korurken ticari potansiyelini g\u00fc\u00e7lendirmeye devam ediyor. Bu sayede kurumlar, kullan\u0131c\u0131yla do\u011fal etkile\u015fim kurarak fark yaratabilir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp\u2019\u0131n \u201cG\u00fcncellemeler\u201d sekmesine 16 Haziran 2025 itibar\u0131yla gelen \u00fc\u00e7 kritik yenilik, platformu sadece sohbet uygulamas\u0131ndan \u00f6teye ta\u015f\u0131yor. G\u00fcnl\u00fck 1,5 milyar aktif kullan\u0131c\u0131y\u0131 hedefleyen bu ad\u0131mlar, Meta\u2019n\u0131n WhatsApp\u2019\u0131 gelir \u00fcreten bir i\u015f platformuna evirmeyi ama\u00e7l\u0131yor. Kanal Abonelikleri: Premium \u0130\u00e7eri\u011fe Eri\u015fim WhatsApp art\u0131k kullan\u0131c\u0131lar\u0131n, sevdikleri Kanal\u2019lara ayl\u0131k \u00fccretle abone olarak \u00f6zel i\u00e7erikler almas\u0131na olanak tan\u0131yor. Kanal y\u00f6neticileri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,2142],"tags":[1495,2360,2509],"class_list":["post-41366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-reklam-pazarlama","tag-dijital-pazarlama","tag-meta-2","tag-whatsapp-2"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=41366"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/41370"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=41366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=41366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=41366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}