{"id":41273,"date":"2025-05-26T13:26:15","date_gmt":"2025-05-26T10:26:15","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=41273"},"modified":"2025-10-13T16:58:43","modified_gmt":"2025-10-13T13:58:43","slug":"ai-max-for-search-kampanyalari-nasil-calisir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/ai-max-for-search-kampanyalari-nasil-calisir\/","title":{"rendered":"AI Max for Search Kampanyalar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/ai-max-for-search-kampanyalari-nasil-calisir\/#1_Arama_Terimi_Eslestirme_Anahtar_Kelimelerin_Otesine_Gecmek\" >1.&nbsp;Arama Terimi E\u015fle\u015ftirme: Anahtar Kelimelerin \u00d6tesine Ge\u00e7mek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/ai-max-for-search-kampanyalari-nasil-calisir\/#2_Varlik_Optimizasyonu_Dinamik_ve_Kisisellestirilmis_Reklamlar\" >2.&nbsp;Varl\u0131k Optimizasyonu: Dinamik ve Ki\u015fiselle\u015ftirilmi\u015f Reklamlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/ai-max-for-search-kampanyalari-nasil-calisir\/#3_Gelismis_Kontroller_ve_Seffaf_Raporlama\" >3.&nbsp;Geli\u015fmi\u015f Kontroller ve \u015eeffaf Raporlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/ai-max-for-search-kampanyalari-nasil-calisir\/#4_AI_Maxi_Nasil_Test_Edebilirsiniz\" >4.&nbsp;AI Max\u2019i Nas\u0131l Test Edebilirsiniz?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/ai-max-for-search-kampanyalari-nasil-calisir\/#AI_Max_for_Search_ile_Akilli_Reklam_Stratejileri\" >AI Max for Search ile Ak\u0131ll\u0131 Reklam Stratejileri<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google AI Max, reklamlar\u0131n\u0131z\u0131n kullan\u0131c\u0131 niyetini daha dinamik \u015fekilde yakalayarak performans\u0131 art\u0131ran iki temel \u00f6zellik \u00fczerine kurulu:&nbsp;Arama Terimi E\u015fle\u015ftirme&nbsp;ve&nbsp;Varl\u0131k Optimizasyonu. Bu \u00f6zellikler, Google\u2019\u0131n yapay zeka algoritmalar\u0131n\u0131 kullanarak kampanyalar\u0131n\u0131z\u0131 otomatik olarak optimize ediyor ve yeni sorgulara uyum sa\u011fl\u0131yor. \u0130\u015fte detaylar:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-max-nedir\"><span class=\"ez-toc-section\" id=\"1_Arama_Terimi_Eslestirme_Anahtar_Kelimelerin_Otesine_Gecmek\"><\/span>1.&nbsp;<strong>Arama Terimi E\u015fle\u015ftirme: Anahtar Kelimelerin \u00d6tesine Ge\u00e7mek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu \u00f6zellik, mevcut anahtar kelimelerinizi geni\u015f e\u015fleme ve anahtar kelimesiz teknolojiyle destekleyerek, kampanyalar\u0131n\u0131z\u0131n ula\u015famad\u0131\u011f\u0131 y\u00fcksek potansiyelli sorgular\u0131 yakalar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Art\u0131ml\u0131 Eri\u015fim:<\/strong>&nbsp;&#8220;Yazl\u0131k elbise&#8221; gibi dar bir anahtar kelime kullansan\u0131z bile, &#8220;hafif yaz k\u0131yafetleri&#8221; gibi ili\u015fkili sorgularda reklam g\u00f6sterimi sa\u011flar. Google AI, mevcut reklamlar\u0131n\u0131z\u0131, URL&#8217;lerinizi ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131 analiz ederek bu geni\u015flemeyi y\u00f6netir.<\/li>\n\n\n\n<li><strong>Co\u011frafi Niyet Hedefleme:<\/strong>&nbsp;\u00d6rne\u011fin, Avustralya\u2019daki bir turizm \u015firketi, ABD\u2019deki kullan\u0131c\u0131lar\u0131 &#8220;Avustralya tatil plan\u0131&#8221; gibi sorgularla hedefleyebilir. Reklam grubu d\u00fczeyinde belirli konumlara odaklanarak, fiziksel olarak o b\u00f6lgede olmayan ancak ilgi g\u00f6steren kullan\u0131c\u0131lara ula\u015f\u0131r.<\/li>\n\n\n\n<li><strong>Marka Kontrolleri:<\/strong>&nbsp;Reklamlar\u0131n\u0131z\u0131n hangi markalarla ili\u015fkilendirilece\u011fini veya engellenece\u011fini kampanya\/reklam grubu d\u00fczeyinde belirleyebilirsiniz. B\u00f6ylece marka imaj\u0131n\u0131z\u0131 korurken alakas\u0131z ba\u011flamlardan ka\u00e7\u0131n\u0131rs\u0131n\u0131z&nbsp;.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-varlik-optimizasyonu-dinamik-ve-kisisellestirilmis-reklamlar\"><span class=\"ez-toc-section\" id=\"2_Varlik_Optimizasyonu_Dinamik_ve_Kisisellestirilmis_Reklamlar\"><\/span>2.&nbsp;<strong>Varl\u0131k Optimizasyonu: Dinamik ve Ki\u015fiselle\u015ftirilmi\u015f Reklamlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI Max, kreatif s\u00fcre\u00e7leri otomatikle\u015ftirerek reklam metinlerini ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 kullan\u0131c\u0131 niyetine g\u00f6re uyarlar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Metin \u00d6zelle\u015ftirme:<\/strong>&nbsp;Mevcut reklamlar\u0131n\u0131zdan, anahtar kelimelerinizden ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131zdan yola \u00e7\u0131karak ba\u015fl\u0131k ve a\u00e7\u0131klamalar olu\u015fturur. \u00d6rne\u011fin, &#8220;y\u00fczdeki koyu lekeler i\u00e7in en iyi krem&#8221; sorgusuna y\u00f6nelik \u00f6zelle\u015ftirilmi\u015f bir reklam metni \u00fcretebilir.<\/li>\n\n\n\n<li><strong>Nihai URL Geni\u015fletme:<\/strong>&nbsp;Kullan\u0131c\u0131lar\u0131 web sitenizdeki en alakal\u0131 sayfalara y\u00f6nlendirir. \u00d6rne\u011fin, &#8220;renkli midi elbiseler&#8221; aramas\u0131 yapan bir kullan\u0131c\u0131y\u0131 do\u011frudan yaz koleksiyonu sayfan\u0131za y\u00f6nlendirerek d\u00f6n\u00fc\u015f\u00fcm \u015fans\u0131n\u0131 art\u0131r\u0131r.<\/li>\n\n\n\n<li><strong>Ger\u00e7ek Zamanl\u0131 Uyum:<\/strong>&nbsp;Reklam i\u00e7eri\u011fi, kullan\u0131c\u0131 sorgular\u0131na an\u0131nda adapte olur. \u00d6rne\u011fin, &#8220;k\u0131rm\u0131z\u0131 midi elbise&#8221; anahtar kelimeniz yoksa bile, geni\u015f e\u015fleme ile bu sorguya uygun reklam g\u00f6sterimi sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/AI-Max-for-Search-Kampanyalari-Nasil-Calisir-1024x576.webp\" alt=\"\" class=\"wp-image-41275\" style=\"width:674px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/AI-Max-for-Search-Kampanyalari-Nasil-Calisir-1024x576.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/AI-Max-for-Search-Kampanyalari-Nasil-Calisir-300x169.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/AI-Max-for-Search-Kampanyalari-Nasil-Calisir-768x432.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/AI-Max-for-Search-Kampanyalari-Nasil-Calisir-1536x864.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/AI-Max-for-Search-Kampanyalari-Nasil-Calisir.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-gelismis-kontroller-ve-seffaf-raporlama\"><span class=\"ez-toc-section\" id=\"3_Gelismis_Kontroller_ve_Seffaf_Raporlama\"><\/span>3.&nbsp;<strong>Geli\u015fmi\u015f Kontroller ve \u015eeffaf Raporlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI Max, kampanya y\u00f6netiminde esneklik sunarken performans\u0131 detayl\u0131 \u015fekilde izlemenize olanak tan\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>URL Parametreleri:<\/strong>&nbsp;T\u00fcm e\u015fleme t\u00fcrlerinde hangi arama terimlerinin reklam g\u00f6sterimine yol a\u00e7t\u0131\u011f\u0131n\u0131 g\u00f6rerek, a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131 anl\u0131k optimize edebilirsiniz&nbsp;.<\/li>\n\n\n\n<li><strong>Performans Raporlar\u0131:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Arama Terimleri Raporu:<\/strong>&nbsp;Hangi sorgular\u0131n reklamlar\u0131n\u0131z\u0131 tetikledi\u011fini ve bunlar\u0131n geni\u015f e\u015fleme mi yoksa anahtar kelimesiz teknoloji mi kaynakl\u0131 oldu\u011funu g\u00f6sterir&nbsp;.<\/li>\n\n\n\n<li><strong>Varl\u0131k Raporlar\u0131:<\/strong>&nbsp;Ba\u015fl\u0131k, a\u00e7\u0131klama ve URL\u2019lerin d\u00f6n\u00fc\u015f\u00fcm oran\u0131, harcama gibi KPI\u2019lara etkisini analiz eder&nbsp;.<\/li>\n\n\n\n<li><strong>Marka G\u00fcvenli\u011fi:<\/strong>&nbsp;Olu\u015fturulan t\u00fcm varl\u0131klar\u0131 tek t\u0131klamayla kald\u0131rabilir veya URL kontrolleriyle m\u00fc\u015fteri y\u00f6nlendirmelerini \u00f6zelle\u015ftirebilirsiniz&nbsp;.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-ai-max-i-nasil-test-edebilirsiniz\"><span class=\"ez-toc-section\" id=\"4_AI_Maxi_Nasil_Test_Edebilirsiniz\"><\/span>4.&nbsp;<strong>AI Max\u2019i Nas\u0131l Test Edebilirsiniz?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B Testleri:<\/strong>&nbsp;Mevcut kampanyalar\u0131n\u0131zda AI Max\u2019i etkinle\u015ftirerek performans art\u0131\u015f\u0131n\u0131 do\u011frudan g\u00f6zlemleyebilirsiniz. Google\u2019\u0131n verilerine g\u00f6re, tam e\u015fle\u015fmeli anahtar kelime kullanan kampanyalarda d\u00f6n\u00fc\u015f\u00fcmler %27\u2019ye kadar art\u0131yor.<\/li>\n\n\n\n<li><strong>Deneyim Kampanyalar\u0131:<\/strong>&nbsp;Google Ads\u2019in draft &amp; experiments \u00f6zelli\u011fiyle AI Max\u2019i mevcut stratejinizle kar\u015f\u0131la\u015ft\u0131rabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ai-max-for-search-ile-akilli-reklam-stratejileri\"><span class=\"ez-toc-section\" id=\"AI_Max_for_Search_ile_Akilli_Reklam_Stratejileri\"><\/span>AI Max for Search ile Ak\u0131ll\u0131 Reklam Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><br><strong>AI Max for Search<\/strong>, geleneksel anahtar kelime stratejilerini yapay zeka ile birle\u015ftirerek reklamverenlere hem otomasyon hem de kontrol imkan\u0131 sunuyor.\u00a0<strong>Marker Groupe<\/strong>\u00a0olarak, m\u00fc\u015fterilerimize bu \u00f6zellikleri marka hedeflerine uygun \u015fekilde nas\u0131l entegre edeceklerini ve \u00f6l\u00e7eklendireceklerini anlat\u0131yor; AI\u2019\u0131n g\u00fcc\u00fcn\u00fc verimli bir \u015fekilde ke\u015ffetmeleri i\u00e7in destek sa\u011fl\u0131yoruz. Geli\u015ftirme hizmetlerimiz hakk\u0131nda detayl\u0131 bilgi almak veya uzman ekibimizle ileti\u015fime ge\u00e7mek i\u00e7in\u00a0<strong><strong><em><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>\u00a0<\/em><\/strong><\/strong>\u00a0web sitemizi ziyaret edebilir veya\u00a0<strong><a href=\"https:\/\/mailto:hello@markergroupe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">hello@markergroupe.com<\/a><\/strong>\u00a0adresine e-posta g\u00f6nderebilirsiniz. Teknoloji ve stratejiyi birle\u015ftirerek markan\u0131z\u0131n b\u00fcy\u00fcmesine birlikte katk\u0131 sa\u011flayal\u0131m.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AI Max, reklamlar\u0131n\u0131z\u0131n kullan\u0131c\u0131 niyetini daha dinamik \u015fekilde yakalayarak performans\u0131 art\u0131ran iki temel \u00f6zellik \u00fczerine kurulu:&nbsp;Arama Terimi E\u015fle\u015ftirme&nbsp;ve&nbsp;Varl\u0131k Optimizasyonu. Bu \u00f6zellikler, Google\u2019\u0131n yapay zeka algoritmalar\u0131n\u0131 kullanarak kampanyalar\u0131n\u0131z\u0131 otomatik olarak optimize ediyor ve yeni sorgulara uyum sa\u011fl\u0131yor. \u0130\u015fte detaylar: 1.&nbsp;Arama Terimi E\u015fle\u015ftirme: Anahtar Kelimelerin \u00d6tesine Ge\u00e7mek Bu \u00f6zellik, mevcut anahtar kelimelerinizi geni\u015f e\u015fleme ve anahtar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2156,1489],"tags":[2469,1473,1495],"class_list":["post-41273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yapay-zeka","category-dijital-pazarlama","tag-ai-max","tag-digital-marker-tr","tag-dijital-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=41273"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/41275"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=41273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=41273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=41273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}