{"id":41260,"date":"2025-05-26T10:23:42","date_gmt":"2025-05-26T07:23:42","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=41260"},"modified":"2025-10-13T16:59:06","modified_gmt":"2025-10-13T13:59:06","slug":"google-marketing-live-2025-yapay-zeka-caginda-pazarlamanin-yeni-yuzu","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-marketing-live-2025-yapay-zeka-caginda-pazarlamanin-yeni-yuzu\/","title":{"rendered":"Google Marketing Live 2025: Yapay Zek\u00e2 \u00c7a\u011f\u0131nda Pazarlaman\u0131n Yeni Y\u00fcz\u00fc"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-marketing-live-2025-yapay-zeka-caginda-pazarlamanin-yeni-yuzu\/#1_AI_Overviews_ve_AI_Mode_ile_Reklamciligin_Yeni_Donemi\" >1. AI Overviews ve AI Mode ile Reklamc\u0131l\u0131\u011f\u0131n Yeni D\u00f6nemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-marketing-live-2025-yapay-zeka-caginda-pazarlamanin-yeni-yuzu\/#2_Alisveriste_Deneme_Deneyimi_Yapay_Zekanin_Gucuyle_Giyinmek\" >2. Al\u0131\u015fveri\u015fte Deneme Deneyimi: Yapay Zek\u00e2n\u0131n G\u00fcc\u00fcyle Giyinmek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-marketing-live-2025-yapay-zeka-caginda-pazarlamanin-yeni-yuzu\/#3_Smart_Bidding_Exploration_ile_Akilli_Teklif_Stratejileri\" >3. Smart Bidding Exploration ile Ak\u0131ll\u0131 Teklif Stratejileri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-marketing-live-2025-yapay-zeka-caginda-pazarlamanin-yeni-yuzu\/#4_AI_Max_ile_Derinlemesine_Arama_Performansi\" >4. AI Max ile Derinlemesine Arama Performans\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-marketing-live-2025-yapay-zeka-caginda-pazarlamanin-yeni-yuzu\/#5_Bagli_TVlerde_Shorts_ve_Video_Reklamciliginin_Evrimi\" >5. Ba\u011fl\u0131 TV&#8217;lerde Shorts ve Video Reklamc\u0131l\u0131\u011f\u0131n\u0131n Evrimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-marketing-live-2025-yapay-zeka-caginda-pazarlamanin-yeni-yuzu\/#6_Power_Pack_ile_Kapsamli_Kampanya_Yonetimi\" >6. Power Pack ile Kapsaml\u0131 Kampanya Y\u00f6netimi<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google Marketing Live 2025, dijital pazarlama d\u00fcnyas\u0131nda yapay zek\u00e2n\u0131n (YZ) merkezde oldu\u011fu bir d\u00f6n\u00fcm noktas\u0131 olarak kay\u0131tlara ge\u00e7ti. Etkinlikte, reklamc\u0131l\u0131k stratejilerinin yeniden \u015fekillendi\u011fi bu d\u00f6nemde, pazarlamac\u0131lara sunulan yenilikler dikkat \u00e7ekti.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-ai-overviews-ve-ai-mode-ile-reklamciligin-yeni-donemi\"><span class=\"ez-toc-section\" id=\"1_AI_Overviews_ve_AI_Mode_ile_Reklamciligin_Yeni_Donemi\"><\/span>1. AI Overviews ve AI Mode ile Reklamc\u0131l\u0131\u011f\u0131n Yeni D\u00f6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google, arama sonu\u00e7lar\u0131nda yapay zek\u00e2 destekli \u00f6zetler sunan <strong>AI Overviews<\/strong> ve <strong>AI Mode<\/strong> \u00f6zelliklerini geni\u015fletti. Bu \u00f6zellikler, kullan\u0131c\u0131lar\u0131n daha ke\u015fif odakl\u0131 ve ba\u011flamsal aramalar yapmas\u0131na olanak tan\u0131rken, reklamverenlere do\u011fal bir yerle\u015fimle g\u00f6r\u00fcn\u00fcr olma f\u0131rsat\u0131 sunuyor. \u00d6zellikle karma\u015f\u0131k \u00fcr\u00fcn aramalar\u0131nda bu deneyim, kullan\u0131c\u0131y\u0131 y\u00f6nlendiren bir dijital asistan gibi \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-alisveriste-deneme-deneyimi-yapay-zekanin-gucuyle-giyinmek\"><span class=\"ez-toc-section\" id=\"2_Alisveriste_Deneme_Deneyimi_Yapay_Zekanin_Gucuyle_Giyinmek\"><\/span>2. Al\u0131\u015fveri\u015fte Deneme Deneyimi: Yapay Zek\u00e2n\u0131n G\u00fcc\u00fcyle Giyinmek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ki\u015fisel olarak beni en \u00e7ok heyecanland\u0131ran geli\u015fmelerden biri ise <strong>al\u0131\u015fveri\u015f ve deneme deneyiminde yapay zek\u00e2 modunun sunulmas\u0131<\/strong>. Art\u0131k bir k\u0131yafeti fiziksel olarak denemeden \u00f6nce, yapay zek\u00e2 sayesinde <strong>\u00fczerinizde nas\u0131l g\u00f6r\u00fcnece\u011fini birebir g\u00f6rebiliyorsunuz<\/strong>. Google\u2019\u0131n bu \u00f6zelli\u011fi, 50 milyar olas\u0131 \u00fcr\u00fcn listelemesi aras\u0131ndan sadece stilinize ve bedeninize uygun birka\u00e7 k\u0131yafeti \u00f6ne \u00e7\u0131kar\u0131yor. Sonras\u0131nda ise bu par\u00e7alar\u0131n sizin \u00fczerinizdeki g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ger\u00e7ek\u00e7i bir \u015fekilde sim\u00fcle ediyor. Bunu ilk g\u00f6rd\u00fc\u011f\u00fcmde ger\u00e7ekten \u201cgelecek geldi\u201d dedim.<\/p>\n\n\n\n<p>Bu deneyim yaln\u0131zca kullan\u0131c\u0131lar i\u00e7in de\u011fil, markalar i\u00e7in de b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm anlam\u0131na geliyor. Sat\u0131n alma karar s\u00fcreci k\u0131sal\u0131yor, g\u00fcven art\u0131yor ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 ciddi \u015fekilde y\u00fckseliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-smart-bidding-exploration-ile-akilli-teklif-stratejileri\"><span class=\"ez-toc-section\" id=\"3_Smart_Bidding_Exploration_ile_Akilli_Teklif_Stratejileri\"><\/span>3. Smart Bidding Exploration ile Ak\u0131ll\u0131 Teklif Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni <strong>Smart Bidding Exploration<\/strong> arac\u0131, yapay zek\u00e2 destekli otomatik teklif stratejilerinde yeni bir d\u00f6nemin kap\u0131lar\u0131n\u0131 aral\u0131yor. Reklamverenler art\u0131k y\u00fcksek performans potansiyeline sahip, ancak daha \u00f6nce fark edilmemi\u015f arama sorgular\u0131n\u0131 ke\u015ffederek daha stratejik teklif verme imkan\u0131na sahip oluyor. Yani b\u00fct\u00e7eniz daha ak\u0131ll\u0131 kullan\u0131l\u0131yor, hedef kitlenize tam zaman\u0131nda ula\u015f\u0131yorsunuz.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-live-1024x399.webp\" alt=\"\" class=\"wp-image-41261\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-live-1024x399.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-live-300x117.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-live-768x299.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-live.webp 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-ai-max-ile-derinlemesine-arama-performansi\"><span class=\"ez-toc-section\" id=\"4_AI_Max_ile_Derinlemesine_Arama_Performansi\"><\/span>4. AI Max ile Derinlemesine Arama Performans\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AI Max<\/strong>, \u00f6zellikle uzun ve karma\u015f\u0131k arama sorgular\u0131nda \u00f6ne \u00e7\u0131k\u0131yor. Kullan\u0131c\u0131n\u0131n ne arad\u0131\u011f\u0131n\u0131 daha iyi analiz ederek, en uygun reklam\u0131 en do\u011fru anda g\u00f6steriyor. Bu da d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda belirgin bir art\u0131\u015f anlam\u0131na geliyor. AI Max\u2019in sundu\u011fu bu derinlemesine anlay\u0131\u015f, sadece metrikleri de\u011fil, kullan\u0131c\u0131 niyetini de merkeze al\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-bagli-tv-lerde-shorts-ve-video-reklamciliginin-evrimi\"><span class=\"ez-toc-section\" id=\"5_Bagli_TVlerde_Shorts_ve_Video_Reklamciliginin_Evrimi\"><\/span>5. Ba\u011fl\u0131 TV&#8217;lerde Shorts ve Video Reklamc\u0131l\u0131\u011f\u0131n\u0131n Evrimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Her y\u0131l Google\u2019da 5 trilyondan fazla arama yap\u0131l\u0131yor. Bununla birlikte YouTube, video t\u00fcketiminin merkezinde kalmaya devam ediyor. D\u00fcnya \u00e7ap\u0131nda insanlar <strong>her g\u00fcn TV ekranlar\u0131nda 1 milyardan fazla saat YouTube izliyor<\/strong>. Bu da ba\u011fl\u0131 TV&#8217;lerde (Connected TV) reklam f\u0131rsatlar\u0131n\u0131 daha de\u011ferli k\u0131l\u0131yor.<\/p>\n\n\n\n<p>Google\u2019\u0131n bu y\u0131l ayr\u0131ca \u00f6zellikle vurgulad\u0131\u011f\u0131 bir di\u011fer alan da <strong>YouTube Shorts<\/strong>. Ge\u00e7en y\u0131l ayl\u0131k <strong>2 milyardan fazla aktif kullan\u0131c\u0131ya ula\u015fan Shorts<\/strong>, \u015fimdi ba\u011fl\u0131 TV ekranlar\u0131nda da izlenebiliyor. Bu da k\u0131sa formatl\u0131 i\u00e7eriklerin daha geni\u015f kitlelere ula\u015fmas\u0131n\u0131 sa\u011flarken, reklamverenlere yepyeni bir kanal sunuyor. Shorts\u2019un kayan g\u00f6r\u00fcnt\u00fcleme deneyimiyle entegre edilen reklam formatlar\u0131, dikkat \u00e7ekici ve h\u0131zl\u0131 d\u00f6n\u00fc\u015f sa\u011flayan kampanyalar i\u00e7in bi\u00e7ilmi\u015f kaftan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-power-pack-ile-kapsamli-kampanya-yonetimi\"><span class=\"ez-toc-section\" id=\"6_Power_Pack_ile_Kapsamli_Kampanya_Yonetimi\"><\/span>6. Power Pack ile Kapsaml\u0131 Kampanya Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\u2019\u0131n tan\u0131tt\u0131\u011f\u0131 <strong>Power Pack<\/strong>, reklamc\u0131lara entegre ve g\u00fc\u00e7l\u00fc bir kampanya y\u00f6netim deneyimi sunuyor. Performance Max, AI Max ve Demand Gen kampanyalar\u0131 tek bir pakette birle\u015ferek reklamverenlere sadele\u015ftirilmi\u015f ama daha g\u00fc\u00e7l\u00fc bir pazarlama altyap\u0131s\u0131 sa\u011fl\u0131yor. \u00d6zellikle \u00e7ok kanall\u0131 stratejiler geli\u015ftiren ajanslar ve b\u00fcy\u00fck markalar i\u00e7in ideal bir \u00e7\u00f6z\u00fcm.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Marketing Live 2025, dijital pazarlama d\u00fcnyas\u0131nda yapay zek\u00e2n\u0131n (YZ) merkezde oldu\u011fu bir d\u00f6n\u00fcm noktas\u0131 olarak kay\u0131tlara ge\u00e7ti. Etkinlikte, reklamc\u0131l\u0131k stratejilerinin yeniden \u015fekillendi\u011fi bu d\u00f6nemde, pazarlamac\u0131lara sunulan yenilikler dikkat \u00e7ekti. 1. AI Overviews ve AI Mode ile Reklamc\u0131l\u0131\u011f\u0131n Yeni D\u00f6nemi Google, arama sonu\u00e7lar\u0131nda yapay zek\u00e2 destekli \u00f6zetler sunan AI Overviews ve AI Mode \u00f6zelliklerini geni\u015fletti. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,1487],"tags":[1473,1495,1759,2466],"class_list":["post-41260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-haberler","tag-digital-marker-tr","tag-dijital-pazarlama","tag-google-ads","tag-google-marketing-live"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=41260"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/41261"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=41260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=41260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=41260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}