{"id":41242,"date":"2025-05-23T14:54:47","date_gmt":"2025-05-23T11:54:47","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=41242"},"modified":"2025-10-13T17:35:39","modified_gmt":"2025-10-13T14:35:39","slug":"is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/","title":{"rendered":"\u0130\u015f Zekas\u0131n\u0131n Yeni \u00c7a\u011f\u0131: Looker Konu\u015fma Analiti\u011fi ile Verilerle Do\u011frudan Sohbet Edin"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#Geleneksel_BI_Araclarinin_Sinirlari\" >Geleneksel BI Ara\u00e7lar\u0131n\u0131n S\u0131n\u0131rlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#Looker_Konusma_Analitigi_Dogal_Dil_ile_Guvenilir_Yanitlar\" >Looker Konu\u015fma Analiti\u011fi: Do\u011fal Dil ile G\u00fcvenilir Yan\u0131tlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#Konusma_Analitiginin_Getirdigi_Baslica_Avantajlar\" >Konu\u015fma Analiti\u011fi\u2019nin Getirdi\u011fi Ba\u015fl\u0131ca Avantajlar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#1_Dogruluk_ve_Tutarlilik\" >1. Do\u011fruluk ve Tutarl\u0131l\u0131k<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#2_Seffaflik_ve_Aciklama\" >2. \u015eeffafl\u0131k ve A\u00e7\u0131klama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#3_Etkilesimli_Sorgulama_Deneyimi\" >3. Etkile\u015fimli Sorgulama Deneyimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#4_Gemini_ile_Gelismis_Icgoruler\" >4. Gemini ile Geli\u015fmi\u015f \u0130\u00e7g\u00f6r\u00fcler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#Veri_Analistleri_Icin_Daha_Az_Yuk_Daha_Fazla_Etki\" >Veri Analistleri \u0130\u00e7in Daha Az Y\u00fck, Daha Fazla Etki<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.markergroupe.com\/tr\/is-zekasinin-yeni-cagi-looker-konusma-analitigi-ile-verilerle-dogrudan-sohbet-edin\/#Gelistiriciler_Icin_API_ve_Ajan_Tabanli_Esneklik\" >Geli\u015ftiriciler \u0130\u00e7in API ve Ajan Tabanl\u0131 Esneklik<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Veriyle \u00e7al\u0131\u015fan herkes bilir: Karar alma s\u00fcre\u00e7lerini destekleyecek g\u00fcvenilir i\u00e7g\u00f6r\u00fclere ula\u015fmak, \u00e7o\u011fu zaman teknik bilgi ve ara\u00e7 kullan\u0131m\u0131 gerektirir. Ancak bu, i\u015f zekas\u0131 (BI) ara\u00e7lar\u0131n\u0131n en b\u00fcy\u00fck paradoksudur: G\u00fcc\u00fc ellerinde bulunduran bu sistemler, genellikle yaln\u0131zca belirli bir teknik yetkinlik seviyesine sahip kullan\u0131c\u0131lar taraf\u0131ndan etkili \u015fekilde kullan\u0131labilir. Google Cloud\u2019un Looker platformunda tan\u0131tt\u0131\u011f\u0131 Konu\u015fma Analiti\u011fi (Conversational Analytics), bu paradoksu y\u0131k\u0131yor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"geleneksel-bi-araclarinin-sinirlari\"><span class=\"ez-toc-section\" id=\"Geleneksel_BI_Araclarinin_Sinirlari\"><\/span>Geleneksel BI Ara\u00e7lar\u0131n\u0131n S\u0131n\u0131rlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geleneksel BI \u00e7\u00f6z\u00fcmleri, g\u00fc\u00e7l\u00fc olsa da \u00e7o\u011fu zaman dik \u00f6\u011frenme e\u011frileriyle gelir. SQL bilmeyen ya da belirli veri kaynaklar\u0131n\u0131 nas\u0131l kullanaca\u011f\u0131n\u0131 bilmeyen kullan\u0131c\u0131lar i\u00e7in bu ara\u00e7lar eri\u015filmez hale gelir. Sonu\u00e7? Potansiyel veriye dayal\u0131 karar al\u0131c\u0131lar\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc d\u0131\u015far\u0131da kal\u0131r.<\/p>\n\n\n\n<p>Bu durum yaln\u0131zca i\u015f birimleri i\u00e7in de\u011fil, veri analistleri i\u00e7in de verimsizli\u011fe yol a\u00e7ar. S\u00fcrekli tekrar eden veri istekleri, analistlerin as\u0131l de\u011fer yaratacak projelere odaklanmas\u0131n\u0131 engeller.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"looker-konusma-analitigi-dogal-dil-ile-guvenilir-yanitlar\"><span class=\"ez-toc-section\" id=\"Looker_Konusma_Analitigi_Dogal_Dil_ile_Guvenilir_Yanitlar\"><\/span>Looker Konu\u015fma Analiti\u011fi: Do\u011fal Dil ile G\u00fcvenilir Yan\u0131tlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Cloud, bu probleme yenilik\u00e7i bir \u00e7\u00f6z\u00fcm sunuyor: Looker\u2019a entegre edilen <strong>Konu\u015fma Analiti\u011fi<\/strong> \u00f6zelli\u011fi sayesinde kullan\u0131c\u0131lar art\u0131k karma\u015f\u0131k sorgular yerine sadece merak ettikleri soruyu do\u011fal dille soruyorlar. \u00d6rne\u011fin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cGe\u00e7ti\u011fimiz \u00e7eyrekte sat\u0131\u015flar en \u00e7ok hangi b\u00f6lgede artt\u0131?\u201d<\/li>\n\n\n\n<li>\u201cSon alt\u0131 ayda m\u00fc\u015fteri memnuniyeti nas\u0131l de\u011fi\u015fti?\u201d<\/li>\n\n\n\n<li>\u201cHaftal\u0131k aktif kullan\u0131c\u0131 say\u0131m\u0131z\u0131n trendi nedir?\u201d<\/li>\n<\/ul>\n\n\n\n<p>Bu t\u00fcr sorular, LookML \u00fczerinden tan\u0131mlanm\u0131\u015f veri modellerine dayal\u0131 olarak g\u00fcvenilir SQL sorgular\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcyor. Kullan\u0131c\u0131lar\u0131n SQL \u00f6\u011frenmesine veya veri kaynaklar\u0131n\u0131n yap\u0131s\u0131n\u0131 ezberlemesine gerek kalm\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"768\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-lookerstudio.webp\" alt=\"\" class=\"wp-image-41243\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-lookerstudio.webp 1020w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-lookerstudio-300x226.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-lookerstudio-768x578.webp 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"konusma-analitigi-nin-getirdigi-baslica-avantajlar\"><span class=\"ez-toc-section\" id=\"Konusma_Analitiginin_Getirdigi_Baslica_Avantajlar\"><\/span>Konu\u015fma Analiti\u011fi\u2019nin Getirdi\u011fi Ba\u015fl\u0131ca Avantajlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-dogruluk-ve-tutarlilik\"><span class=\"ez-toc-section\" id=\"1_Dogruluk_ve_Tutarlilik\"><\/span>1. <strong>Do\u011fruluk ve Tutarl\u0131l\u0131k<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Konu\u015fma Analiti\u011fi, Looker veri modellemesinde tan\u0131mlanm\u0131\u015f alanlarla \u00e7al\u0131\u015f\u0131r. Bu, her sorgunun ayn\u0131 bi\u00e7imde yorumlanmas\u0131n\u0131 ve ayn\u0131 \u015fekilde hesaplanmas\u0131n\u0131 sa\u011flar. Tutars\u0131z veri yorumlar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-seffaflik-ve-aciklama\"><span class=\"ez-toc-section\" id=\"2_Seffaflik_ve_Aciklama\"><\/span>2. <strong>\u015eeffafl\u0131k ve A\u00e7\u0131klama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kullan\u0131c\u0131lar, sorgunun nas\u0131l i\u015flendi\u011fini merak ediyorsa \u201cBu nas\u0131l hesapland\u0131?\u201d \u00f6zelli\u011fi ile temel SQL sorgusunun anla\u015f\u0131l\u0131r a\u00e7\u0131klamas\u0131n\u0131 g\u00f6rebilir. Bu, kullan\u0131c\u0131lar\u0131n g\u00fcvenini art\u0131ran \u00f6nemli bir detay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-etkilesimli-sorgulama-deneyimi\"><span class=\"ez-toc-section\" id=\"3_Etkilesimli_Sorgulama_Deneyimi\"><\/span>3. <strong>Etkile\u015fimli Sorgulama Deneyimi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u0131pk\u0131 bir sohbet gibi \u00e7al\u0131\u015fan bu sistem, takip sorular\u0131yla daha derin analizlere izin verir. \u00d6rne\u011fin, kullan\u0131c\u0131 \u201cBu sonucu sadece EMEA b\u00f6lgesi i\u00e7in g\u00f6ster\u201d diyebilir veya \u201cBunu \u00e7ubuk grafik olarak g\u00f6rselle\u015ftir\u201d komutunu verebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-gemini-ile-gelismis-icgoruler\"><span class=\"ez-toc-section\" id=\"4_Gemini_ile_Gelismis_Icgoruler\"><\/span>4. <strong>Gemini ile Geli\u015fmi\u015f \u0130\u00e7g\u00f6r\u00fcler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Looker i\u00e7indeki <strong>Gemini<\/strong> entegrasyonu, verileri analiz ederek kullan\u0131c\u0131lar\u0131n do\u011frudan sormad\u0131\u011f\u0131 ancak de\u011ferli olabilecek e\u011filim ve desenleri ortaya \u00e7\u0131kar\u0131r. B\u00f6ylece veri analizi sadece sorguya dayal\u0131 de\u011fil, ke\u015ffe a\u00e7\u0131k hale gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"veri-analistleri-icin-daha-az-yuk-daha-fazla-etki\"><span class=\"ez-toc-section\" id=\"Veri_Analistleri_Icin_Daha_Az_Yuk_Daha_Fazla_Etki\"><\/span>Veri Analistleri \u0130\u00e7in Daha Az Y\u00fck, Daha Fazla Etki<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu sistem, veri analistlerinin omzundan b\u00fcy\u00fck bir y\u00fck al\u0131yor. S\u00fcrekli gelen tekrar eden sorgulara yan\u0131t vermek yerine, analistler art\u0131k daha stratejik analizlere odaklanabiliyor. Ayn\u0131 zamanda, Gemini ile veri modellemesinde daha anlaml\u0131 ba\u011flamlar, filtre alanlar\u0131 ve \u00f6zel hesaplamalar tan\u0131mlayarak i\u015f kullan\u0131c\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131na daha iyi kar\u015f\u0131l\u0131k verebiliyorlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gelistiriciler-icin-api-ve-ajan-tabanli-esneklik\"><span class=\"ez-toc-section\" id=\"Gelistiriciler_Icin_API_ve_Ajan_Tabanli_Esneklik\"><\/span>Geli\u015ftiriciler \u0130\u00e7in API ve Ajan Tabanl\u0131 Esneklik<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Cloud, Konu\u015fma Analiti\u011fi\u2019nin sundu\u011fu bu do\u011fal sorgulama yetene\u011fini Looker\u2019\u0131n \u00f6tesine ta\u015f\u0131may\u0131 da hedefliyor. API deste\u011fi sayesinde bu \u00f6zellik sohbet botlar\u0131na, \u00f6zel web uygulamalar\u0131na ya da BigQuery gibi di\u011fer platformlara entegre edilebiliyor.<\/p>\n\n\n\n<p>Ayr\u0131ca geli\u015ftiriciler, belirli i\u015f alanlar\u0131na \u00f6zel ajanlar (agents) olu\u015fturarak, kullan\u0131c\u0131lar\u0131n do\u011fru veri kayna\u011f\u0131yla do\u011fru \u015fekilde etkile\u015fim kurmas\u0131n\u0131 sa\u011flayabiliyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veriyle \u00e7al\u0131\u015fan herkes bilir: Karar alma s\u00fcre\u00e7lerini destekleyecek g\u00fcvenilir i\u00e7g\u00f6r\u00fclere ula\u015fmak, \u00e7o\u011fu zaman teknik bilgi ve ara\u00e7 kullan\u0131m\u0131 gerektirir. Ancak bu, i\u015f zekas\u0131 (BI) ara\u00e7lar\u0131n\u0131n en b\u00fcy\u00fck paradoksudur: G\u00fcc\u00fc ellerinde bulunduran bu sistemler, genellikle yaln\u0131zca belirli bir teknik yetkinlik seviyesine sahip kullan\u0131c\u0131lar taraf\u0131ndan etkili \u015fekilde kullan\u0131labilir. Google Cloud\u2019un Looker platformunda tan\u0131tt\u0131\u011f\u0131 Konu\u015fma Analiti\u011fi (Conversational Analytics), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489],"tags":[1473,1495,1759,2463,1503],"class_list":["post-41242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-google-ads","tag-looker-studio","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=41242"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/41243"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=41242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=41242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=41242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}