{"id":41231,"date":"2025-05-20T11:38:36","date_gmt":"2025-05-20T08:38:36","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=41231"},"modified":"2025-10-13T16:59:17","modified_gmt":"2025-10-13T13:59:17","slug":"google-adste-yeni-donem-search-max-kampanyalari-nedir-nasil-calisir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-adste-yeni-donem-search-max-kampanyalari-nedir-nasil-calisir\/","title":{"rendered":"Google Ads\u2019te Yeni D\u00f6nem: Search Max Kampanyalar\u0131 Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-yeni-donem-search-max-kampanyalari-nedir-nasil-calisir\/#1_Arama_Terimi_Eslestirme\" >1. Arama Terimi E\u015fle\u015ftirme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-yeni-donem-search-max-kampanyalari-nedir-nasil-calisir\/#2_Metin_ve_URL_Optimizasyonu\" >2. Metin ve URL Optimizasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-yeni-donem-search-max-kampanyalari-nedir-nasil-calisir\/#3_Reklam_Grubu_Duzeyinde_Yeni_Kontroller\" >3. Reklam Grubu D\u00fczeyinde Yeni Kontroller<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-yeni-donem-search-max-kampanyalari-nedir-nasil-calisir\/#4_Genis_Raporlama_Araclari\" >4. Geni\u015f Raporlama Ara\u00e7lar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-adste-yeni-donem-search-max-kampanyalari-nedir-nasil-calisir\/#Search_Max_Nasil_Calisir\" >Search Max Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google Ads kampanyalar\u0131nda verim ve eri\u015fimi ayn\u0131 anda art\u0131rmak her reklamverenin ortak hedefi. \u0130\u015fte bu noktada \u201cSearch Max\u201d devreye giriyor. Search Max, klasik Arama A\u011f\u0131 kampanyalar\u0131n\u0131z\u0131 yapay zek\u00e2 destekli yeni ara\u00e7larla g\u00fc\u00e7lendirerek, hem daha fazla kullan\u0131c\u0131ya ula\u015fman\u0131z\u0131 hem de reklamlarda daha y\u00fcksek alaka sa\u011flaman\u0131z\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"1-arama-terimi-eslestirme\"><span class=\"ez-toc-section\" id=\"1_Arama_Terimi_Eslestirme\"><\/span><strong>1. Arama Terimi E\u015fle\u015ftirme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu ayar kampanya ve reklam grubu d\u00fczeyinde a\u00e7\u0131l\u0131p kapanabiliyor. A\u00e7\u0131k konumdayken Broad Match ve Dynamic Search Ads\u2019in avantajlar\u0131 bir araya geliyor. Web sitenizin i\u00e7eri\u011fi, reklam metinleriniz ve URL\u2019leriniz hedefleme sinyali olarak kullan\u0131l\u0131yor. B\u00f6ylece yaln\u0131zca belirledi\u011finiz anahtar kelimeler de\u011fil, daha geni\u015f bir sorgu havuzu kar\u015f\u0131n\u0131za \u00e7\u0131k\u0131yor. Kapal\u0131ysa sadece ekledi\u011finiz anahtar kelimeler ve RSA\u2019lar g\u00f6r\u00fcn\u00fcr.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-metin-ve-url-optimizasyonu\"><span class=\"ez-toc-section\" id=\"2_Metin_ve_URL_Optimizasyonu\"><\/span><strong>2. Metin ve URL Optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu \u00f6zellik iki ba\u015fl\u0131kta toplan\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Otomatik Olu\u015fturulan Varl\u0131klar:<\/strong> Ba\u015fl\u0131k ve a\u00e7\u0131klamalar\u0131n\u0131z temel al\u0131narak, yapay zek\u00e2 yeni reklam \u00f6\u011feleri olu\u015fturuyor. Kullan\u0131c\u0131 sorgusuna en uygun metin otomatik se\u00e7iliyor.<\/li>\n\n\n\n<li><strong>Nihai URL Geni\u015fletmesi:<\/strong> T\u00fcm a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131 taray\u0131p, en alakal\u0131 URL\u2019yi t\u0131klamaya sunuyor. Manuel URL\u2019leriniz korunurken, otomatik geni\u015fletme hem eri\u015fimi hem performans\u0131 art\u0131r\u0131yor.<\/li>\n<\/ul>\n\n\n\n<p>Bu iki alt ayar\u0131 kapat\u0131rsan\u0131z, reklamlar\u0131n\u0131z yaln\u0131zca sizin tan\u0131mlad\u0131\u011f\u0131n\u0131z RSA\u2019larla g\u00f6sterilir.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"269\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-searchmax.webp\" alt=\"\" class=\"wp-image-41234\" style=\"width:750px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-searchmax.webp 700w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-searchmax-300x115.webp 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-reklam-grubu-duzeyinde-yeni-kontroller\"><span class=\"ez-toc-section\" id=\"3_Reklam_Grubu_Duzeyinde_Yeni_Kontroller\"><\/span><strong>3. Reklam Grubu D\u00fczeyinde Yeni Kontroller<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Konum ve Marka Filtreleri:<\/strong> Belirli co\u011frafi b\u00f6lge ve marka odakl\u0131 sorgulara ekstra \u00f6ncelik atayarak, kampanyan\u0131n performans\u0131n\u0131 kritik segmentlerde optimize edebilirsiniz.<\/li>\n\n\n\n<li><strong>Reklam Zamanlama ve Frekans:<\/strong> Otomatik varl\u0131klarla uyumlu olarak, g\u00fcn\u00fcn ve haftan\u0131n en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm getiren zaman dilimlerini test edebilir; reklam s\u0131kl\u0131\u011f\u0131n\u0131 dinamik ayarlayabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-genis-raporlama-araclari\"><span class=\"ez-toc-section\" id=\"4_Genis_Raporlama_Araclari\"><\/span><strong>4. Geni\u015f Raporlama Ara\u00e7lar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Landing Page Raporu:<\/strong> Hem manuel hem otomatik URL\u2019lerin performans\u0131n\u0131 g\u00f6sterir, zay\u0131f sayfalar\u0131 tespit edip iyile\u015ftirme f\u0131rsatlar\u0131 sunar.<\/li>\n\n\n\n<li><strong>Search Terms Raporu:<\/strong> Kampanyan\u0131z\u0131n eri\u015fti\u011fi yeni sorgular\u0131 ve hangi varl\u0131klar\u0131n tetikledi\u011fini detayl\u0131ca listeler.<\/li>\n\n\n\n<li><strong>Anahtar Kelimelerin Ekstra Getirisi:<\/strong> Search Max\u2019in geni\u015fletme ayarlar\u0131n\u0131n eski anahtar kelimelerinize ek olarak getirdi\u011fi trafik art\u0131\u015f\u0131n\u0131 ayr\u0131 raporlar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"search-max-nasil-calisir\"><span class=\"ez-toc-section\" id=\"Search_Max_Nasil_Calisir\"><\/span><strong>Search Max Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Veri Toplama:<\/strong> Kullan\u0131c\u0131 sorgular\u0131, varl\u0131k performans\u0131 ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 davran\u0131\u015flar\u0131 anl\u0131k olarak Google\u2019\u0131n makine \u00f6\u011frenmesine beslenir.<\/li>\n\n\n\n<li><strong>Sistem Nas\u0131l \u00d6\u011frenir?:<\/strong> Bu veriler, kampanya d\u00fczeyinde ki\u015fiselle\u015ftirilmi\u015f sinyal modelleri olu\u015fturmak i\u00e7in kullan\u0131l\u0131r.<\/li>\n\n\n\n<li><strong>Dinamik E\u015fle\u015ftirme:<\/strong> Sorguya en uygun reklam metni ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 kombinasyonu ger\u00e7ek zamanl\u0131 olarak belirlenir.<\/li>\n\n\n\n<li><strong>S\u00fcrekli Geli\u015fim:<\/strong> Sistem, her g\u00fcncellemede ge\u00e7mi\u015f performansla \u00f6\u011frendiklerini birle\u015ftirerek optimizasyonu derinle\u015ftirir.<\/li>\n<\/ol>\n\n\n\n<p><strong>Search Max<\/strong>, hem eri\u015fimi geni\u015fletip hem de alakay\u0131 koruyarak, dijital reklamc\u0131l\u0131kta yeni bir denge kurman\u0131z\u0131 sa\u011fl\u0131yor. Yapay zek\u00e2 destekli bu yakla\u015f\u0131m ile kampanyalar\u0131n\u0131z her sorguda \u201cen iyi versiyonunu\u201d g\u00f6steriyor.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads kampanyalar\u0131nda verim ve eri\u015fimi ayn\u0131 anda art\u0131rmak her reklamverenin ortak hedefi. \u0130\u015fte bu noktada \u201cSearch Max\u201d devreye giriyor. Search Max, klasik Arama A\u011f\u0131 kampanyalar\u0131n\u0131z\u0131 yapay zek\u00e2 destekli yeni ara\u00e7larla g\u00fc\u00e7lendirerek, hem daha fazla kullan\u0131c\u0131ya ula\u015fman\u0131z\u0131 hem de reklamlarda daha y\u00fcksek alaka sa\u011flaman\u0131z\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor. 1. Arama Terimi E\u015fle\u015ftirme Bu ayar kampanya ve reklam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,2148],"tags":[1473,1495,1759,2461],"class_list":["post-41231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-donusum","tag-digital-marker-tr","tag-dijital-pazarlama","tag-google-ads","tag-search-max"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=41231"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/41234"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=41231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=41231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=41231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}