{"id":41187,"date":"2025-05-05T11:56:22","date_gmt":"2025-05-05T08:56:22","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=41187"},"modified":"2025-07-08T00:49:41","modified_gmt":"2025-07-07T21:49:41","slug":"cro-conversion-rate-optimization-nedir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/cro-conversion-rate-optimization-nedir\/","title":{"rendered":"CRO (Conversion Rate Optimization) Nedir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/cro-conversion-rate-optimization-nedir\/#Donusum_Orani_Nedir\" >D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/cro-conversion-rate-optimization-nedir\/#CRO_Neden_Onemlidir\" >CRO Neden \u00d6nemlidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/cro-conversion-rate-optimization-nedir\/#CRO_Sureci_Nasil_Isler\" >CRO S\u00fcreci Nas\u0131l \u0130\u015fler?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/cro-conversion-rate-optimization-nedir\/#CROda_Dikkat_Edilmesi_Gereken_Faktorler\" >CRO\u2019da Dikkat Edilmesi Gereken Fakt\u00f6rler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/cro-conversion-rate-optimization-nedir\/#CRO_Hangi_Alanlarda_Kullanilir\" >CRO Hangi Alanlarda Kullan\u0131l\u0131r?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital pazarlamada yaln\u0131zca y\u00fcksek ziyaret\u00e7i say\u0131s\u0131na ula\u015fmak yeterli de\u011fildir. Ger\u00e7ek ba\u015far\u0131, bu ziyaret\u00e7ileri hedeflenen eylemleri ger\u00e7ekle\u015ftiren potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmekle \u00f6l\u00e7\u00fcl\u00fcr. \u0130\u015fte tam da bu noktada CRO, yani Conversion Rate Optimization devreye girer.<\/strong><\/p>\n\n\n\n<p><strong>CRO, bir web sitesine gelen kullan\u0131c\u0131lar\u0131n bir eylemi (\u00fcr\u00fcn sat\u0131n alma, form doldurma, abonelik ba\u015flatma gibi) ger\u00e7ekle\u015ftirme oran\u0131n\u0131 art\u0131rmak i\u00e7in yap\u0131lan sistemli iyile\u015ftirme s\u00fcrecidir. Temel ama\u00e7, daha fazla ziyaret\u00e7i \u00e7ekmekten ziyade mevcut ziyaret\u00e7ilerden maksimum verimi almakt\u0131r.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"donusum-orani-nedir\"><span class=\"ez-toc-section\" id=\"Donusum_Orani_Nedir\"><\/span>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131, bir web sayfas\u0131na gelen ziyaret\u00e7ilerin ka\u00e7 tanesinin belirlenen hedefi ger\u00e7ekle\u015ftirdi\u011fini g\u00f6steren bir y\u00fczdedir. \u00d6rne\u011fin bir \u00fcr\u00fcn sayfas\u0131n\u0131 1000 ki\u015fi ziyaret etti ve 50 ki\u015fi sat\u0131n alma yapt\u0131ysa, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 %5\u2019tir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cro-neden-onemlidir\"><span class=\"ez-toc-section\" id=\"CRO_Neden_Onemlidir\"><\/span>CRO Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>CRO <\/strong>\u00e7al\u0131\u015fmalar\u0131, sadece d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 y\u00fckseltmekle kalmaz; ayn\u0131 zamanda reklam harcamalar\u0131n\u0131z\u0131 daha verimli kullanman\u0131z\u0131, kullan\u0131c\u0131 deneyimini iyile\u015ftirmenizi ve gelirlerinizi art\u0131rman\u0131z\u0131 sa\u011flar. <strong>SEO<\/strong>, <strong>Google Ads <\/strong>veya sosyal medya reklamlar\u0131yla elde etti\u011finiz trafik e\u011fer d\u00f6n\u00fc\u015fm\u00fcyorsa, bu bir yat\u0131r\u0131m kayb\u0131d\u0131r. <strong>CRO <\/strong>sayesinde bu yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fc art\u0131r\u0131labilir.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-cro-1024x723.webp\" alt=\"\" class=\"wp-image-41188\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-cro-1024x723.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-cro-300x212.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-cro-768x542.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-cro-1536x1084.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/05\/markergroupe-cro.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cro-sureci-nasil-isler\"><span class=\"ez-toc-section\" id=\"CRO_Sureci_Nasil_Isler\"><\/span>CRO S\u00fcreci Nas\u0131l \u0130\u015fler?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CRO s\u00fcreci birka\u00e7 temel a\u015famadan olu\u015fur:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analiz ve Veri Toplama:<\/strong><br>Google Analytics, Hotjar, Microsoft Clarity gibi ara\u00e7larla kullan\u0131c\u0131 davran\u0131\u015flar\u0131 incelenir. Hangi sayfada ziyaret\u00e7i kaybediliyor? Kullan\u0131c\u0131lar hangi butonlara t\u0131kl\u0131yor, nerelerde vakit ge\u00e7iriyor?<\/li>\n\n\n\n<li><strong>Hedef Belirleme:<\/strong><br>Belirli bir sayfada neyin art\u0131r\u0131lmak istendi\u011fi netle\u015ftirilir. \u00d6rne\u011fin: Sepet tamamlama, ileti\u015fim formu doldurma, e-posta aboneli\u011fi.<\/li>\n\n\n\n<li><strong>Hipotez Geli\u015ftirme:<\/strong><br>\u201cCTA butonunun rengini de\u011fi\u015ftirirsek daha fazla t\u0131klan\u0131r m\u0131?\u201d, \u201cForm alanlar\u0131n\u0131 sadele\u015ftirirsek daha fazla ki\u015fi doldurur mu?\u201d gibi varsay\u0131mlar olu\u015fturulur.<\/li>\n\n\n\n<li><strong>A\/B Testleri:<\/strong><br>Orijinal sayfa ile test versiyonu kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131r. Hangi varyasyon daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011fl\u0131yorsa, o tercih edilir.<\/li>\n\n\n\n<li><strong>Uygulama ve Takip:<\/strong><br>Ba\u015far\u0131l\u0131 sonu\u00e7lar siteye entegre edilir ve performans s\u00fcrekli olarak izlenir.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cro-da-dikkat-edilmesi-gereken-faktorler\"><span class=\"ez-toc-section\" id=\"CROda_Dikkat_Edilmesi_Gereken_Faktorler\"><\/span>CRO\u2019da Dikkat Edilmesi Gereken Fakt\u00f6rler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sayfa y\u00fcklenme h\u0131z\u0131<\/strong><\/li>\n\n\n\n<li><strong>Mobil uyumluluk<\/strong><\/li>\n\n\n\n<li><strong>Net ve dikkat \u00e7ekici \u00e7a\u011fr\u0131 butonlar\u0131 (CTA)<\/strong><\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131y\u0131 yormayan sade formlar<\/strong><\/li>\n\n\n\n<li><strong>G\u00fcven unsurlar\u0131 (m\u00fc\u015fteri yorumlar\u0131, sertifikalar, g\u00fcvenli \u00f6deme logolar\u0131)<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cro-hangi-alanlarda-kullanilir\"><span class=\"ez-toc-section\" id=\"CRO_Hangi_Alanlarda_Kullanilir\"><\/span>CRO Hangi Alanlarda Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-ticaret siteleri:<\/strong> Sepet terk oran\u0131n\u0131 d\u00fc\u015f\u00fcrmek, sat\u0131\u015flar\u0131 art\u0131rmak<\/li>\n\n\n\n<li><strong>Hizmet sunan firmalar:<\/strong> Teklif ve ileti\u015fim taleplerini art\u0131rmak<\/li>\n\n\n\n<li><strong>SaaS platformlar\u0131:<\/strong> Deneme ve kay\u0131t oranlar\u0131n\u0131 y\u00fckseltmek<\/li>\n\n\n\n<li><strong>Blog ve medya siteleri:<\/strong> E-posta abonelikleri ya da y\u00f6nlendirme link t\u0131klamalar\u0131n\u0131 art\u0131rmak<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Marker Groupe\u2019un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlamada yaln\u0131zca y\u00fcksek ziyaret\u00e7i say\u0131s\u0131na ula\u015fmak yeterli de\u011fildir. Ger\u00e7ek ba\u015far\u0131, bu ziyaret\u00e7ileri hedeflenen eylemleri ger\u00e7ekle\u015ftiren potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmekle \u00f6l\u00e7\u00fcl\u00fcr. \u0130\u015fte tam da bu noktada CRO, yani Conversion Rate Optimization devreye girer. CRO, bir web sitesine gelen kullan\u0131c\u0131lar\u0131n bir eylemi (\u00fcr\u00fcn sat\u0131n alma, form doldurma, abonelik ba\u015flatma gibi) ger\u00e7ekle\u015ftirme oran\u0131n\u0131 art\u0131rmak i\u00e7in yap\u0131lan sistemli iyile\u015ftirme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2148,1489],"tags":[2456,2181,2353,2358,1227],"class_list":["post-41187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-dijital-pazarlama","tag-cro","tag-dijital-donusum","tag-ga4","tag-google-analytics-4","tag-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=41187"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/41187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/41188"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=41187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=41187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=41187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}