{"id":40279,"date":"2025-04-16T11:22:52","date_gmt":"2025-04-16T08:22:52","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40279"},"modified":"2025-07-07T23:13:56","modified_gmt":"2025-07-07T20:13:56","slug":"abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle\/","title":{"rendered":"Abandon Cart (Terk Edilen Sepet) Kurtarma Stratejileri: Shopify \u00d6rnekleriyle"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle\/#1_Otomatik_E-posta_Serileri_ile_Hatirlatin\" >1. Otomatik E-posta Serileri ile Hat\u0131rlat\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle\/#2_Kisisellestirme_ile_Etkiyi_Artirin\" >2. Ki\u015fiselle\u015ftirme ile Etkiyi Art\u0131r\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle\/#3_Zaman_Sinirli_Indirim_Kodu_Tanimlayin\" >3. Zaman S\u0131n\u0131rl\u0131 \u0130ndirim Kodu Tan\u0131mlay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle\/#4_SMS_ve_Push_Bildirimleri_Gonderin\" >4. SMS ve Push Bildirimleri G\u00f6nderin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle\/#5_Retargeting_Reklamlari_Kullanin\" >5. Retargeting Reklamlar\u0131 Kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle\/#6_Canli_Destek_ve_Chatbot_Entegrasyonu\" >6. Canl\u0131 Destek ve Chatbot Entegrasyonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/abandon-cart-terk-edilen-sepet-kurtarma-stratejileri-shopify-ornekleriyle\/#7_Sepet_Sayfasinda_Guven_Unsurlarini_Vurgulayin\" >7. Sepet Sayfas\u0131nda G\u00fcven Unsurlar\u0131n\u0131 Vurgulay\u0131n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>E-ticarette kullan\u0131c\u0131lar\u0131n %70\u2019i sepete \u00fcr\u00fcn ekledikten sonra sat\u0131n alma i\u015flemini tamamlamadan siteyi terk ediyor. Ancak bu kay\u0131plar\u0131, etkili stratejilerle geri kazanmak m\u00fcmk\u00fcn. Shopify gibi g\u00fc\u00e7l\u00fc altyap\u0131ya sahip platformlarda bu s\u00fcreci kolayla\u015ft\u0131ran bir\u00e7ok ara\u00e7 bulunuyor. \u0130\u015fte terk edilen sepetleri sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in uygulanabilir stratejiler:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-otomatik-e-posta-serileri-ile-hatirlatin\"><span class=\"ez-toc-section\" id=\"1_Otomatik_E-posta_Serileri_ile_Hatirlatin\"><\/span><strong>1. Otomatik E-posta Serileri ile Hat\u0131rlat\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify\u2019\u0131n &#8220;Abandoned Checkout Recovery&#8221; \u00f6zelli\u011fi sayesinde sepetini terk eden m\u00fc\u015fterilere otomatik e-posta g\u00f6nderebilirsiniz. \u0130lk e-posta 1 saat, ikinci 12 saat, \u00fc\u00e7\u00fcnc\u00fc ise 24 saat sonra olacak \u015fekilde planlanabilir. Bu e-postalarda sepetteki \u00fcr\u00fcn g\u00f6rselleri, fiyat bilgisi ve h\u0131zl\u0131 d\u00f6n\u00fc\u015f \u00e7a\u011fr\u0131s\u0131 yer almal\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-kisisellestirme-ile-etkiyi-artirin\"><span class=\"ez-toc-section\" id=\"2_Kisisellestirme_ile_Etkiyi_Artirin\"><\/span><strong>2. Ki\u015fiselle\u015ftirme ile Etkiyi Art\u0131r\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00fc\u015fterinin ad\u0131yla ba\u015flayan, sepetteki \u00fcr\u00fcne \u00f6zel \u00f6neriler i\u00e7eren i\u00e7erikler d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ciddi oranda art\u0131r\u0131r. \u00d6rne\u011fin: \u201cElif, bu \u015f\u0131k \u00e7antay\u0131 ka\u00e7\u0131rmak istemezsin!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-zaman-sinirli-indirim-kodu-tanimlayin\"><span class=\"ez-toc-section\" id=\"3_Zaman_Sinirli_Indirim_Kodu_Tanimlayin\"><\/span><strong>3. Zaman S\u0131n\u0131rl\u0131 \u0130ndirim Kodu Tan\u0131mlay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cYaln\u0131zca 24 saat ge\u00e7erli %10 indirim\u201d gibi aciliyet duygusu yaratan teklifler m\u00fc\u015fteriyi harekete ge\u00e7irir. Shopify\u2019\u0131n indirim kodu mod\u00fcl\u00fc sayesinde bu kampanyalar kolayca entegre edilebilir.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"540\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopify-1.webp\" alt=\"\" class=\"wp-image-40280\" style=\"width:571px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopify-1.webp 641w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopify-1-300x253.webp 300w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-sms-ve-push-bildirimleri-gonderin\"><span class=\"ez-toc-section\" id=\"4_SMS_ve_Push_Bildirimleri_Gonderin\"><\/span><strong>4. SMS ve Push Bildirimleri G\u00f6nderin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify uygulamalar\u0131 (\u00f6rne\u011fin SMSBump, PushOwl) ile m\u00fc\u015fterilere k\u0131sa mesaj ya da bildirim g\u00f6ndererek hat\u0131rlatma yapabilirsiniz. Bu y\u00f6ntemler \u00f6zellikle mobil kullan\u0131c\u0131lar i\u00e7in \u00e7ok etkilidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-retargeting-reklamlari-kullanin\"><span class=\"ez-toc-section\" id=\"5_Retargeting_Reklamlari_Kullanin\"><\/span><strong>5. Retargeting Reklamlar\u0131 Kullan\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta Pixel ile Shopify\u2019\u0131 entegre ederek terk edilen sepet kullan\u0131c\u0131lar\u0131na Facebook ve Instagram \u00fczerinden \u00f6zel reklamlar g\u00f6sterebilirsiniz. G\u00f6rsellerde sepetteki \u00fcr\u00fcnleri ve \u00f6zel teklifleri vurgulamak \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-canli-destek-ve-chatbot-entegrasyonu\"><span class=\"ez-toc-section\" id=\"6_Canli_Destek_ve_Chatbot_Entegrasyonu\"><\/span><strong>6. Canl\u0131 Destek ve Chatbot Entegrasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00fc\u015fteriler bazen son ad\u0131mda g\u00fcven veya bilgi eksikli\u011fi nedeniyle vazge\u00e7er. Shopify ma\u011fazan\u0131za canl\u0131 destek veya chatbot entegre ederek anl\u0131k sorulara cevap verebilir, sat\u0131\u015fa y\u00f6nlendirebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-sepet-sayfasinda-guven-unsurlarini-vurgulayin\"><span class=\"ez-toc-section\" id=\"7_Sepet_Sayfasinda_Guven_Unsurlarini_Vurgulayin\"><\/span><strong>7. Sepet Sayfas\u0131nda G\u00fcven Unsurlar\u0131n\u0131 Vurgulay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201c%100 g\u00fcvenli \u00f6deme\u201d, \u201c\u00dccretsiz iade\u201d, \u201cKargo takip garantisi\u201d gibi g\u00fcven mesajlar\u0131, m\u00fc\u015fterinin karar s\u00fcrecini olumlu etkiler. Bu unsurlar, sepet ve \u00f6deme sayfalar\u0131nda mutlaka yer almal\u0131d\u0131r.<\/p>\n\n\n\n<p><strong><br><\/strong>Terk edilen sepetler, iyi yap\u0131land\u0131r\u0131lm\u0131\u015f stratejilerle kurtar\u0131labilir. Shopify\u2019\u0131n sundu\u011fu otomasyonlar, ki\u015fiselle\u015ftirme ara\u00e7lar\u0131 ve pazarlama entegrasyonlar\u0131yla sat\u0131\u015flar\u0131n\u0131z\u0131 geri kazanmak art\u0131k \u00e7ok daha kolay.<\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticarette kullan\u0131c\u0131lar\u0131n %70\u2019i sepete \u00fcr\u00fcn ekledikten sonra sat\u0131n alma i\u015flemini tamamlamadan siteyi terk ediyor. Ancak bu kay\u0131plar\u0131, etkili stratejilerle geri kazanmak m\u00fcmk\u00fcn. Shopify gibi g\u00fc\u00e7l\u00fc altyap\u0131ya sahip platformlarda bu s\u00fcreci kolayla\u015ft\u0131ran bir\u00e7ok ara\u00e7 bulunuyor. \u0130\u015fte terk edilen sepetleri sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in uygulanabilir stratejiler: 1. Otomatik E-posta Serileri ile Hat\u0131rlat\u0131n Shopify\u2019\u0131n &#8220;Abandoned Checkout Recovery&#8221; \u00f6zelli\u011fi sayesinde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1501,2148,1489],"tags":[1495,1519,1503,1521],"class_list":["post-40279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-dijital-donusum","category-dijital-pazarlama","tag-dijital-pazarlama","tag-e-ticaret","tag-marker-groupe","tag-shopify"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40279"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40280"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}