{"id":40265,"date":"2025-04-16T11:23:10","date_gmt":"2025-04-16T08:23:10","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40265"},"modified":"2025-07-07T23:12:53","modified_gmt":"2025-07-07T20:12:53","slug":"yerel-kampanyalar-ve-google-maps-reklamlari-ile-fiziksel-magazanizi-buyutun","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/yerel-kampanyalar-ve-google-maps-reklamlari-ile-fiziksel-magazanizi-buyutun\/","title":{"rendered":"Yerel Kampanyalar ve Google Maps Reklamlar\u0131 ile Fiziksel Ma\u011fazan\u0131z\u0131 B\u00fcy\u00fct\u00fcn"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/yerel-kampanyalar-ve-google-maps-reklamlari-ile-fiziksel-magazanizi-buyutun\/#1_Yerel_Kampanyalar_Nedir\" >1. Yerel Kampanyalar Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/yerel-kampanyalar-ve-google-maps-reklamlari-ile-fiziksel-magazanizi-buyutun\/#2_Google_Maps_Reklamlari_Nasil_Calisir\" >2. Google Maps Reklamlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/yerel-kampanyalar-ve-google-maps-reklamlari-ile-fiziksel-magazanizi-buyutun\/#3_Yerel_Kampanya_Kurulumu_Icin_Gerekenler\" >3. Yerel Kampanya Kurulumu \u0130\u00e7in Gerekenler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/yerel-kampanyalar-ve-google-maps-reklamlari-ile-fiziksel-magazanizi-buyutun\/#4_Performansi_Artirmak_Icin_Ipuclari\" >4. Performans\u0131 Art\u0131rmak \u0130\u00e7in \u0130pu\u00e7lar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Dijital reklamlar sadece e-ticaret siteleri i\u00e7in de\u011fil, fiziksel ma\u011fazalara m\u00fc\u015fteri \u00e7ekmek i\u00e7in de g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Google Ads\u2019in Yerel Kampanyalar \u00f6zelli\u011fi, ma\u011fazan\u0131z\u0131n konumuna yak\u0131n kullan\u0131c\u0131lar\u0131 hedefleyerek hem ziyaret\u00e7i say\u0131n\u0131z\u0131 art\u0131rabilir hem de sat\u0131\u015flar\u0131n\u0131z\u0131 b\u00fcy\u00fctebilir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-yerel-kampanyalar-nedir\"><span class=\"ez-toc-section\" id=\"1_Yerel_Kampanyalar_Nedir\"><\/span><strong>1. Yerel Kampanyalar Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yerel kampanyalar, fiziksel ma\u011fazalar\u0131n Google\u2019da daha g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flayan bir reklam t\u00fcr\u00fcd\u00fcr. Bu kampanyalar; Google Arama A\u011f\u0131, Google Haritalar, YouTube ve Display A\u011f\u0131\u2019nda otomatik olarak yay\u0131nlan\u0131r. Ama\u00e7, potansiyel m\u00fc\u015fterilerin ma\u011fazan\u0131z\u0131 ziyaret etmesini sa\u011flamakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-google-maps-reklamlari-nasil-calisir\"><span class=\"ez-toc-section\" id=\"2_Google_Maps_Reklamlari_Nasil_Calisir\"><\/span><strong>2. Google Maps Reklamlar\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Maps reklamlar\u0131, kullan\u0131c\u0131lar harita \u00fczerinden yak\u0131nlardaki ma\u011fazalar\u0131 arad\u0131\u011f\u0131nda devreye girer. \u00d6rne\u011fin bir kullan\u0131c\u0131 &#8220;yak\u0131n\u0131mdaki ayakkab\u0131 ma\u011fazas\u0131&#8221; diye arad\u0131\u011f\u0131nda, sizin reklam\u0131n\u0131z arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde konumla birlikte g\u00f6r\u00fcn\u00fcr.<br>Bu sayede:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u011fazan\u0131z\u0131n konumu \u00f6ne \u00e7\u0131kar.<br><\/li>\n\n\n\n<li>Yol tarifi alma oran\u0131 artar.<br><\/li>\n\n\n\n<li>Fiziksel ma\u011fazaya ziyaret potansiyeli y\u00fckselir.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"420\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-ads.webp\" alt=\"\" class=\"wp-image-40268\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-ads.webp 960w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-ads-300x131.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-ads-768x336.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-yerel-kampanya-kurulumu-icin-gerekenler\"><span class=\"ez-toc-section\" id=\"3_Yerel_Kampanya_Kurulumu_Icin_Gerekenler\"><\/span><strong>3. Yerel Kampanya Kurulumu \u0130\u00e7in Gerekenler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir yerel kampanya i\u00e7in a\u015fa\u011f\u0131daki temel ad\u0131mlar \u00f6nemlidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google My Business hesab\u0131n\u0131z\u0131 ba\u011flay\u0131n.<\/strong><strong><br><\/strong> Ma\u011fazan\u0131z\u0131n konum bilgileri Google Ads ile entegre olmal\u0131d\u0131r.<br><\/li>\n\n\n\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm takibini kurun.<\/strong><strong><br><\/strong> Telefon aramalar\u0131, yol tarifi alma ya da ma\u011faza ziyaretleri gibi fiziksel aksiyonlar \u00f6l\u00e7\u00fclmelidir.<br><\/li>\n\n\n\n<li><strong>Kreatif \u00f6\u011feleri y\u00fckleyin.<br><\/strong> Metinler, g\u00f6rseller ve varsa k\u0131sa videolar sayesinde Google farkl\u0131 mecralara uygun reklamlar \u00fcretir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-performansi-artirmak-icin-ipuclari\"><span class=\"ez-toc-section\" id=\"4_Performansi_Artirmak_Icin_Ipuclari\"><\/span><strong>4. Performans\u0131 Art\u0131rmak \u0130\u00e7in \u0130pu\u00e7lar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Konum uzant\u0131lar\u0131n\u0131 kullan\u0131n:<\/strong> Arama sonu\u00e7lar\u0131nda ma\u011faza bilgisi daha g\u00f6r\u00fcn\u00fcr hale gelir.<br><\/li>\n\n\n\n<li><strong>Yo\u011fun saatlere g\u00f6re b\u00fct\u00e7e ayarlay\u0131n:<\/strong> \u00d6zellikle hafta sonu ya da kampanya d\u00f6nemlerinde b\u00fct\u00e7enizi art\u0131rarak ziyaret\u00e7i trafi\u011fini art\u0131rabilirsiniz.<br><\/li>\n\n\n\n<li><strong>Mobil uyumlulu\u011fa dikkat edin:<\/strong> Mobil kullan\u0131c\u0131lar i\u00e7in yol tarifi alma ve arama butonlar\u0131 \u00f6n planda olmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<p><strong><br><\/strong>Google Ads ile yerel kampanyalar olu\u015fturmak, fiziksel ma\u011fazan\u0131za gelen m\u00fc\u015fteri say\u0131s\u0131n\u0131 art\u0131rman\u0131n dijital yolu. Do\u011fru konumland\u0131rma ve yarat\u0131c\u0131 i\u00e7eriklerle, Google Maps\u2019te \u00f6ne \u00e7\u0131karak yerel pazarda rakiplerin \u00f6n\u00fcne ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamlar sadece e-ticaret siteleri i\u00e7in de\u011fil, fiziksel ma\u011fazalara m\u00fc\u015fteri \u00e7ekmek i\u00e7in de g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Google Ads\u2019in Yerel Kampanyalar \u00f6zelli\u011fi, ma\u011fazan\u0131z\u0131n konumuna yak\u0131n kullan\u0131c\u0131lar\u0131 hedefleyerek hem ziyaret\u00e7i say\u0131n\u0131z\u0131 art\u0131rabilir hem de sat\u0131\u015flar\u0131n\u0131z\u0131 b\u00fcy\u00fctebilir. 1. Yerel Kampanyalar Nedir? Yerel kampanyalar, fiziksel ma\u011fazalar\u0131n Google\u2019da daha g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flayan bir reklam t\u00fcr\u00fcd\u00fcr. Bu kampanyalar; Google Arama A\u011f\u0131, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489],"tags":[1473,1495,1759,1503],"class_list":["post-40265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-google-ads","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40265"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40268"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}