{"id":40259,"date":"2025-04-16T11:23:13","date_gmt":"2025-04-16T08:23:13","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40259"},"modified":"2025-07-07T23:20:37","modified_gmt":"2025-07-07T20:20:37","slug":"remarketing-yeniden-pazarlama-stratejileri-google-ads-ile-tekrar-hedefleyin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/remarketing-yeniden-pazarlama-stratejileri-google-ads-ile-tekrar-hedefleyin\/","title":{"rendered":"Remarketing (Yeniden Pazarlama) Stratejileri: Google Ads ile Tekrar Hedefleyin"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/remarketing-yeniden-pazarlama-stratejileri-google-ads-ile-tekrar-hedefleyin\/#1_Remarketing_Nedir\" >1. Remarketing Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/remarketing-yeniden-pazarlama-stratejileri-google-ads-ile-tekrar-hedefleyin\/#2_Hangi_Kullanicilari_Hedefleyebilirsiniz\" >2. Hangi Kullan\u0131c\u0131lar\u0131 Hedefleyebilirsiniz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/remarketing-yeniden-pazarlama-stratejileri-google-ads-ile-tekrar-hedefleyin\/#3_Remarketing_Turleri\" >3. Remarketing T\u00fcrleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/remarketing-yeniden-pazarlama-stratejileri-google-ads-ile-tekrar-hedefleyin\/#4_Basarili_Bir_Remarketing_Kampanyasi_icin_Ipuclari\" >4. Ba\u015far\u0131l\u0131 Bir Remarketing Kampanyas\u0131 i\u00e7in \u0130pu\u00e7lar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google Ads\u2019te remarketing (yeniden pazarlama), web sitenizi veya uygulaman\u0131z\u0131 ziyaret etmi\u015f ancak d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmemi\u015f kullan\u0131c\u0131lar\u0131 tekrar hedeflemenizi sa\u011flayan g\u00fc\u00e7l\u00fc bir dijital reklam stratejisidir. Bu y\u00f6ntem, markan\u0131z\u0131 hat\u0131rlatma ve sat\u0131n alma karar\u0131n\u0131 h\u0131zland\u0131rma a\u00e7\u0131s\u0131ndan son derece etkilidir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-remarketing-nedir\"><span class=\"ez-toc-section\" id=\"1_Remarketing_Nedir\"><\/span><strong>1. Remarketing Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Remarketing, daha \u00f6nce web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n cihazlar\u0131na \u00e7erez yerle\u015ftirerek, onlar\u0131n di\u011fer sitelerde veya uygulamalarda gezindikleri s\u0131rada reklamlar\u0131n\u0131z\u0131 g\u00f6rmelerini sa\u011flar. Bu sayede marka bilinirli\u011fi artar ve kullan\u0131c\u0131lar al\u0131\u015fveri\u015fe te\u015fvik edilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-hangi-kullanicilari-hedefleyebilirsiniz\"><span class=\"ez-toc-section\" id=\"2_Hangi_Kullanicilari_Hedefleyebilirsiniz\"><\/span><strong>2. Hangi Kullan\u0131c\u0131lar\u0131 Hedefleyebilirsiniz?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads ile remarketing yaparken a\u015fa\u011f\u0131daki kitleleri yeniden hedefleyebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sepeti terk eden kullan\u0131c\u0131lar<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Belirli \u00fcr\u00fcn sayfalar\u0131n\u0131 ziyaret edenler<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Hizmet sayfan\u0131zda uzun s\u00fcre ge\u00e7irenler<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Uygulaman\u0131z\u0131 indirip belirli aksiyonlar\u0131 almayan kullan\u0131c\u0131lar<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Daha \u00f6nce al\u0131\u015fveri\u015f yapm\u0131\u015f sad\u0131k m\u00fc\u015fteriler<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Bu kullan\u0131c\u0131lar\u0131 segmentlere ay\u0131rarak her birine \u00f6zel reklamlar g\u00f6sterebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"510\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-remarketing.webp\" alt=\"\" class=\"wp-image-40262\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-remarketing.webp 750w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-remarketing-300x204.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-remarketing-turleri\"><span class=\"ez-toc-section\" id=\"3_Remarketing_Turleri\"><\/span><strong>3. Remarketing T\u00fcrleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads i\u00e7erisinde remarketing kampanyalar\u0131 farkl\u0131 kanallar ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re \u00e7e\u015fitlendirilebilir. \u0130\u015fte s\u0131k kullan\u0131lan baz\u0131 remarketing yakla\u015f\u0131mlar\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web Site Ziyaretine Dayal\u0131 Hedefleme:<\/strong> Belirli bir sayfay\u0131 ziyaret eden veya sitede belirli bir s\u00fcre ge\u00e7iren kullan\u0131c\u0131lar \u00f6zelinde liste olu\u015fturabilirsiniz. \u00d6rne\u011fin, \u00f6deme sayfas\u0131na kadar gelen ama i\u015flemi tamamlamayanlar.<br><\/li>\n\n\n\n<li><strong>Uygulama Kullan\u0131c\u0131lar\u0131na Y\u00f6nelik Remarketing:<\/strong> Mobil uygulaman\u0131z\u0131 indiren, ancak belli bir \u00f6zelli\u011fi hen\u00fcz kullanmam\u0131\u015f ki\u015filere y\u00f6nelik kampanyalar kurgulanabilir.<br><\/li>\n\n\n\n<li><strong>YouTube Etkile\u015fimine Dayal\u0131 Hedefleme:<\/strong> Videonuzu izleyen ya da kanal\u0131n\u0131zla etkile\u015fime giren kullan\u0131c\u0131lar\u0131 video veya banner reklamlarla yeniden hedefleyebilirsiniz.<br><\/li>\n\n\n\n<li><strong>M\u00fc\u015fteri Listelerine Dayal\u0131 Hedefleme:<\/strong> E-posta gibi m\u00fc\u015fteri verilerini kullanarak, mevcut m\u00fc\u015fterilerinize \u00e7apraz sat\u0131\u015f ya da tekrar sat\u0131n alma odakl\u0131 reklamlar g\u00f6sterebilirsiniz.<br><\/li>\n\n\n\n<li><strong>\u00d6zel Kombinasyonlar:<\/strong> Belirli davran\u0131\u015flar\u0131 birle\u015ftirerek daha ni\u015f hedeflemeler yap\u0131labilir. \u00d6rne\u011fin; sepete \u00fcr\u00fcn ekleyip sat\u0131n almayan ama 3 g\u00fcnden fazla bekleyen kullan\u0131c\u0131lar gibi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-basarili-bir-remarketing-kampanyasi-icin-ipuclari\"><span class=\"ez-toc-section\" id=\"4_Basarili_Bir_Remarketing_Kampanyasi_icin_Ipuclari\"><\/span><strong>4. Ba\u015far\u0131l\u0131 Bir Remarketing Kampanyas\u0131 i\u00e7in \u0130pu\u00e7lar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zamanlamay\u0131 do\u011fru ayarlay\u0131n:<\/strong> Kullan\u0131c\u0131n\u0131n al\u0131\u015fveri\u015f s\u00fcrecindeki konumuna g\u00f6re reklam s\u0131kl\u0131\u011f\u0131n\u0131 ayarlay\u0131n.<br><\/li>\n\n\n\n<li><strong>\u00d6zel teklifler sunun:<\/strong> \u0130ndirim, \u00fccretsiz kargo gibi cazip teklifler d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rabilir.<br><\/li>\n\n\n\n<li><strong>Reklam g\u00f6rsellerinizi g\u00fcncel tutun:<\/strong> Ayn\u0131 kreatifin tekrar tekrar g\u00f6sterilmesi kullan\u0131c\u0131y\u0131 s\u0131kabilir.<br><\/li>\n\n\n\n<li><strong>Liste s\u00fcresini do\u011fru belirleyin:<\/strong> Kimi \u00fcr\u00fcnlerde 7 g\u00fcn, kimilerinde 30+ g\u00fcn gibi farkl\u0131 s\u00fcreler daha etkili olabilir.<\/li>\n<\/ul>\n\n\n\n<p><strong><br><\/strong> Remarketing stratejileriyle Google Ads\u2019ten maksimum verimi almak m\u00fcmk\u00fcnd\u00fcr. Kullan\u0131c\u0131n\u0131n ilgisini canl\u0131 tutarak, sat\u0131n alma s\u00fcrecini tamamlamas\u0131n\u0131 sa\u011flamak i\u00e7in etkili bir remarketing kurgusu olu\u015fturmak dijital pazarlamada \u00f6nemli bir ad\u0131md\u0131r.<\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads\u2019te remarketing (yeniden pazarlama), web sitenizi veya uygulaman\u0131z\u0131 ziyaret etmi\u015f ancak d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftirmemi\u015f kullan\u0131c\u0131lar\u0131 tekrar hedeflemenizi sa\u011flayan g\u00fc\u00e7l\u00fc bir dijital reklam stratejisidir. Bu y\u00f6ntem, markan\u0131z\u0131 hat\u0131rlatma ve sat\u0131n alma karar\u0131n\u0131 h\u0131zland\u0131rma a\u00e7\u0131s\u0131ndan son derece etkilidir. 1. Remarketing Nedir? Remarketing, daha \u00f6nce web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n cihazlar\u0131na \u00e7erez yerle\u015ftirerek, onlar\u0131n di\u011fer sitelerde veya uygulamalarda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,2148],"tags":[1495,1533,1759,1503],"class_list":["post-40259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-donusum","tag-dijital-pazarlama","tag-dijital-reklamcilik","tag-google-ads","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40259"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40262"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}