{"id":40255,"date":"2025-04-16T11:23:16","date_gmt":"2025-04-16T08:23:16","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40255"},"modified":"2025-07-07T23:12:10","modified_gmt":"2025-07-07T20:12:10","slug":"mobil-uygulama-tanitimi-icin-google-ads-kullanimi-uac-kampanyalari-rehberi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/mobil-uygulama-tanitimi-icin-google-ads-kullanimi-uac-kampanyalari-rehberi\/","title":{"rendered":"Mobil Uygulama Tan\u0131t\u0131m\u0131 i\u00e7in Google Ads Kullan\u0131m\u0131: UAC Kampanyalar\u0131 Rehberi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/mobil-uygulama-tanitimi-icin-google-ads-kullanimi-uac-kampanyalari-rehberi\/#1_UAC_Nedir\" >1. UAC Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/mobil-uygulama-tanitimi-icin-google-ads-kullanimi-uac-kampanyalari-rehberi\/#2_Kampanya_Hedefinizi_Secin\" >2. Kampanya Hedefinizi Se\u00e7in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/mobil-uygulama-tanitimi-icin-google-ads-kullanimi-uac-kampanyalari-rehberi\/#3_Kreatif_Materyalleri_Hazirlayin\" >3. Kreatif Materyalleri Haz\u0131rlay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/mobil-uygulama-tanitimi-icin-google-ads-kullanimi-uac-kampanyalari-rehberi\/#4_Hedefleme_ve_Optimizasyon\" >4. Hedefleme ve Optimizasyon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/mobil-uygulama-tanitimi-icin-google-ads-kullanimi-uac-kampanyalari-rehberi\/#5_Performansi_Olcumleyin\" >5. Performans\u0131 \u00d6l\u00e7\u00fcmleyin<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Mobil uygulaman\u0131z\u0131 hedef kitleyle bulu\u015fturmak istiyorsan\u0131z, Google Ads\u2019in Universal App Campaigns (UAC) \u00f6zelli\u011fi bu yolda en etkili ara\u00e7lardan biridir. UAC, uygulaman\u0131z\u0131 Google\u2019\u0131n t\u00fcm platformlar\u0131nda (Arama A\u011f\u0131, YouTube, Google Play, Gmail, Display A\u011f\u0131) tan\u0131tman\u0131z\u0131 sa\u011flar. \u00dcstelik manuel hedefleme yerine, otomatik optimizasyon sunarak d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 \u00e7al\u0131\u015f\u0131r.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-uac-nedir\"><span class=\"ez-toc-section\" id=\"1_UAC_Nedir\"><\/span><strong>1. UAC Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Universal App Campaigns (Evrensel Uygulama Kampanyalar\u0131), uygulama indirmelerini ve uygulama i\u00e7i aksiyonlar\u0131 art\u0131rmay\u0131 ama\u00e7layan kampanya t\u00fcr\u00fcd\u00fcr.<br>Google, makine \u00f6\u011frenimiyle en iyi performans\u0131 sa\u011flayacak kombinasyonlar\u0131 olu\u015fturur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam metni<br><\/li>\n\n\n\n<li>G\u00f6rsel\/video<br><\/li>\n\n\n\n<li>Hedef kitle<br><\/li>\n\n\n\n<li>B\u00fct\u00e7e ve teklif<\/li>\n<\/ul>\n\n\n\n<p>Bu sayede manuel ayarlara zaman harcamadan en iyi performansa ula\u015fabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-kampanya-hedefinizi-secin\"><span class=\"ez-toc-section\" id=\"2_Kampanya_Hedefinizi_Secin\"><\/span><strong>2. Kampanya Hedefinizi Se\u00e7in<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UAC kampanyas\u0131 olu\u015ftururken \u00f6ncelikli hedefi se\u00e7meniz gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uygulama Y\u00fcklemeleri<\/strong>: Uygulaman\u0131n indirilmesini art\u0131rmaya odaklan\u0131r.<br><\/li>\n\n\n\n<li><strong>Uygulama \u0130\u00e7i Aksiyonlar<\/strong>: Belirli kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 (\u00f6rne\u011fin: kay\u0131t olma, al\u0131\u015fveri\u015f yapma) tetiklemeyi hedefler.<br><\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 De\u011feri<\/strong>: Y\u00fcksek de\u011ferli kullan\u0131c\u0131lar\u0131 \u00e7ekmeyi ama\u00e7lar (\u00f6rne\u011fin: s\u0131k al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar).<\/li>\n<\/ul>\n\n\n\n<p>Hedefinize g\u00f6re kampanya optimizasyonu farkl\u0131l\u0131k g\u00f6sterir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-kreatif-materyalleri-hazirlayin\"><span class=\"ez-toc-section\" id=\"3_Kreatif_Materyalleri_Hazirlayin\"><\/span><strong>3. Kreatif Materyalleri Haz\u0131rlay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google, UAC kampanyalar\u0131nda otomatik olarak \u00e7e\u015fitli reklam varyasyonlar\u0131 olu\u015fturur. Bu nedenle a\u015fa\u011f\u0131daki \u00f6\u011feleri sa\u011flaman\u0131z \u00f6nemlidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u0131sa ve uzun metin varyasyonlar\u0131<br><\/li>\n\n\n\n<li>Y\u00fcksek kaliteli g\u00f6rseller<br><\/li>\n\n\n\n<li>Yatay ve dikey videolar (15-30 saniye aras\u0131)<br><\/li>\n\n\n\n<li>Uygulama ma\u011fazas\u0131 ba\u011flant\u0131lar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Bu materyaller, farkl\u0131 kullan\u0131c\u0131 gruplar\u0131na hitap edecek \u015fekilde optimize edilir.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"399\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-uygulama.webp\" alt=\"\" class=\"wp-image-40256\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-uygulama.webp 750w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-uygulama-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-hedefleme-ve-optimizasyon\"><span class=\"ez-toc-section\" id=\"4_Hedefleme_ve_Optimizasyon\"><\/span><strong>4. Hedefleme ve Optimizasyon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UAC\u2019de geleneksel hedefleme yap\u0131lmaz; sistem, uygulama ge\u00e7mi\u015fi ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131na g\u00f6re en uygun hedef kitleyi otomatik belirler.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Teklif Stratejisi<\/strong>: Hedef ba\u015f\u0131na maliyet (tCPI veya tCPA) girerek, b\u00fct\u00e7enizin daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011flayabilirsiniz.<br><\/li>\n\n\n\n<li><strong>Makine \u00d6\u011frenimi<\/strong>: Zamanla sistem, hangi kullan\u0131c\u0131lar\u0131n uygulaman\u0131z\u0131 indirip etkile\u015fim kurdu\u011funu analiz ederek reklam g\u00f6sterimini optimize eder.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-performansi-olcumleyin\"><span class=\"ez-toc-section\" id=\"5_Performansi_Olcumleyin\"><\/span><strong>5. Performans\u0131 \u00d6l\u00e7\u00fcmleyin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kampanya sonu\u00e7lar\u0131n\u0131 Google Ads ve Firebase gibi ara\u00e7larla detayl\u0131 takip edin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y\u00fckleme say\u0131s\u0131<br><\/li>\n\n\n\n<li>Uygulama i\u00e7i aksiyonlar<br><\/li>\n\n\n\n<li>Maliyet ba\u015f\u0131na edinim (CPA)<br><\/li>\n\n\n\n<li>Ya\u015fam boyu de\u011fer (LTV)<\/li>\n<\/ul>\n\n\n\n<p>Bu veriler do\u011frultusunda reklam metinlerinizi ve tekliflerinizi geli\u015ftirebilirsiniz.<\/p>\n\n\n\n<p><strong><br><\/strong>Mobil uygulaman\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak ve do\u011fru kullan\u0131c\u0131lar\u0131 kazanmak istiyorsan\u0131z, UAC kampanyalar\u0131 ak\u0131ll\u0131 ve otomatik bir \u00e7\u00f6z\u00fcm sunar. Do\u011fru materyallerle desteklenen bu kampanyalar sayesinde, y\u00fcksek kaliteli kullan\u0131c\u0131 edinimi daha kolay hale gelir.<\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulaman\u0131z\u0131 hedef kitleyle bulu\u015fturmak istiyorsan\u0131z, Google Ads\u2019in Universal App Campaigns (UAC) \u00f6zelli\u011fi bu yolda en etkili ara\u00e7lardan biridir. UAC, uygulaman\u0131z\u0131 Google\u2019\u0131n t\u00fcm platformlar\u0131nda (Arama A\u011f\u0131, YouTube, Google Play, Gmail, Display A\u011f\u0131) tan\u0131tman\u0131z\u0131 sa\u011flar. \u00dcstelik manuel hedefleme yerine, otomatik optimizasyon sunarak d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 \u00e7al\u0131\u015f\u0131r. 1. UAC Nedir? Universal App Campaigns (Evrensel Uygulama Kampanyalar\u0131), uygulama indirmelerini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,2148],"tags":[1473,1495,1759,1503],"class_list":["post-40255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-donusum","tag-digital-marker-tr","tag-dijital-pazarlama","tag-google-ads","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40255"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40256"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}