{"id":40247,"date":"2025-04-16T11:23:22","date_gmt":"2025-04-16T08:23:22","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40247"},"modified":"2025-07-08T00:28:37","modified_gmt":"2025-07-07T21:28:37","slug":"saglik-ve-medikal-turizm-sektorunde-google-ads-ile-hasta-kazanimi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/saglik-ve-medikal-turizm-sektorunde-google-ads-ile-hasta-kazanimi\/","title":{"rendered":"Sa\u011fl\u0131k ve Medikal Turizm Sekt\u00f6r\u00fcnde Google Ads ile Hasta Kazan\u0131m\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/saglik-ve-medikal-turizm-sektorunde-google-ads-ile-hasta-kazanimi\/#1_Hedef_Kitleyi_Dogru_Belirleme\" >1. Hedef Kitleyi Do\u011fru Belirleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/saglik-ve-medikal-turizm-sektorunde-google-ads-ile-hasta-kazanimi\/#2_Anahtar_Kelime_Secimi\" >2. Anahtar Kelime Se\u00e7imi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/saglik-ve-medikal-turizm-sektorunde-google-ads-ile-hasta-kazanimi\/#3_Donusum_Odakli_Acilis_Sayfalari\" >3. D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 A\u00e7\u0131l\u0131\u015f Sayfalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/saglik-ve-medikal-turizm-sektorunde-google-ads-ile-hasta-kazanimi\/#4_Reklam_Uzantilari_Kullanimi\" >4. Reklam Uzant\u0131lar\u0131 Kullan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/saglik-ve-medikal-turizm-sektorunde-google-ads-ile-hasta-kazanimi\/#5_Yeniden_Hedefleme_Remarketing\" >5. Yeniden Hedefleme (Remarketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/saglik-ve-medikal-turizm-sektorunde-google-ads-ile-hasta-kazanimi\/#6_Butce_Yonetimi_ve_Zamanlama\" >6. B\u00fct\u00e7e Y\u00f6netimi ve Zamanlama<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Sa\u011fl\u0131k ve medikal turizm sekt\u00f6r\u00fc, \u00f6zellikle internetin yayg\u0131n kullan\u0131m\u0131yla b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor. Google Ads, bu sekt\u00f6rdeki i\u015fletmelerin hedef kitlelerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olurken, hasta kazan\u0131m\u0131n\u0131 da art\u0131ran g\u00fc\u00e7l\u00fc bir dijital pazarlama arac\u0131d\u0131r. Bu yaz\u0131da, Google Ads ile sa\u011fl\u0131k ve medikal turizm sekt\u00f6r\u00fcnde hasta kazan\u0131m\u0131n\u0131 nas\u0131l sa\u011flayabilece\u011finizi ke\u015ffedece\u011fiz.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-hedef-kitleyi-dogru-belirleme\"><span class=\"ez-toc-section\" id=\"1_Hedef_Kitleyi_Dogru_Belirleme\"><\/span><strong>1. Hedef Kitleyi Do\u011fru Belirleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sa\u011fl\u0131k ve medikal turizm sekt\u00f6r\u00fcnde hasta kazan\u0131m\u0131 i\u00e7in do\u011fru hedefleme \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Co\u011frafi Hedefleme:<\/strong> \u00d6zellikle medikal turizmde, yurt d\u0131\u015f\u0131ndan gelen hastalar i\u00e7in co\u011frafi hedefleme yapmak gereklidir. Google Ads, reklamlar\u0131n\u0131z\u0131 belirli \u00fclkeler, \u015fehirler veya b\u00f6lgelere g\u00f6re g\u00f6sterebilir.<br><\/li>\n\n\n\n<li><strong>Demografik Hedefleme:<\/strong> Hasta adaylar\u0131n\u0131n ya\u015f, cinsiyet ve sa\u011fl\u0131k ihtiya\u00e7lar\u0131na dayal\u0131 hedefleme yaparak, do\u011fru ki\u015filere ula\u015fabilirsiniz. \u00d6rne\u011fin, kozmetik cerrahi hizmetler i\u00e7in gen\u00e7 yeti\u015fkinleri hedeflemek etkili olabilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-anahtar-kelime-secimi\"><span class=\"ez-toc-section\" id=\"2_Anahtar_Kelime_Secimi\"><\/span><strong>2. Anahtar Kelime Se\u00e7imi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Ads <\/strong>kampanyalar\u0131n\u0131n ba\u015far\u0131s\u0131, do\u011fru anahtar kelimelerle yap\u0131lacak hedeflemeye dayan\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sa\u011fl\u0131kla \u0130lgili Uzun Kuyruk Anahtar Kelimeler:<\/strong> Daha spesifik ve uzun kuyruk anahtar kelimeler kullanarak, daha kaliteli bir hedef kitleye ula\u015fabilirsiniz. \u00d6rne\u011fin, \u201cT\u00fcrkiye\u2019de sa\u00e7 ekimi klinikleri\u201d veya \u201c\u0130stanbul di\u015f tedavisi \u00fccretleri\u201d gibi.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hizmet Bazl\u0131 Anahtar Kelimeler:<\/strong> Hastalar\u0131n ihtiya\u00e7 duydu\u011fu belirli hizmetlere odaklanarak, \u201csa\u00e7 ekimi T\u00fcrkiye\u201d veya \u201cestetik cerrahi\u201d gibi anahtar kelimelerle reklam hedeflemesi yapabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-donusum-odakli-acilis-sayfalari\"><span class=\"ez-toc-section\" id=\"3_Donusum_Odakli_Acilis_Sayfalari\"><\/span><strong>3. D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 A\u00e7\u0131l\u0131\u015f Sayfalar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam t\u0131klamalar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcme d\u00f6n\u00fc\u015fmesi i\u00e7in etkili a\u00e7\u0131l\u0131\u015f sayfalar\u0131 tasarlamak \u00f6nemlidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hizmet Bilgileri ve Ba\u015fvuru Formlar\u0131:<\/strong> Sa\u011fl\u0131k hizmetlerine dair ayr\u0131nt\u0131l\u0131 bilgi sunan, hastalar\u0131n kolayca randevu alabilece\u011fi ya da bilgi talep edebilece\u011fi a\u00e7\u0131l\u0131\u015f sayfalar\u0131 olu\u015fturun.<br><\/li>\n\n\n\n<li><strong>Hasta Yorumlar\u0131 ve Ba\u015far\u0131 Hikayeleri:<\/strong> Potansiyel hastalar i\u00e7in g\u00fcven yarat\u0131c\u0131 yorumlar ve ba\u015far\u0131 hikayeleri ekleyerek, karar verme s\u00fcre\u00e7lerini h\u0131zland\u0131rabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleadssaglik-1024x576.webp\" alt=\"\" class=\"wp-image-40248\" style=\"width:715px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleadssaglik-1024x576.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleadssaglik-300x169.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleadssaglik-768x432.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleadssaglik-1536x864.webp 1536w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleadssaglik.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reklam-uzantilari-kullanimi\"><span class=\"ez-toc-section\" id=\"4_Reklam_Uzantilari_Kullanimi\"><\/span><strong>4. Reklam Uzant\u0131lar\u0131 Kullan\u0131m\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Ads <\/strong>reklamlar\u0131nda uzant\u0131 kullanmak, t\u0131klanma oranlar\u0131n\u0131 art\u0131rabilir ve potansiyel hastalar\u0131 daha kolay \u00e7ekmenizi sa\u011flar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sitelink Uzant\u0131lar\u0131:<\/strong> Kliniklerinize dair farkl\u0131 hizmet sayfalar\u0131na y\u00f6nlendiren sitelink uzant\u0131lar\u0131 ekleyerek, kullan\u0131c\u0131lara daha fazla se\u00e7enek sunabilirsiniz.<br><\/li>\n\n\n\n<li><strong>\u00c7a\u011fr\u0131 Uzant\u0131lar\u0131:<\/strong> Hasta adaylar\u0131n\u0131n telefonla kolayca ileti\u015fime ge\u00e7mesini sa\u011flayacak \u00e7a\u011fr\u0131 uzant\u0131lar\u0131 eklemek, acil hizmetlere ula\u015f\u0131m kolayl\u0131\u011f\u0131 sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-yeniden-hedefleme-remarketing\"><span class=\"ez-toc-section\" id=\"5_Yeniden_Hedefleme_Remarketing\"><\/span><strong>5. Yeniden Hedefleme (Remarketing)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Yeniden hedefleme<\/strong>, web sitenizi ziyaret eden ancak d\u00f6n\u00fc\u015f\u00fcm sa\u011flamayan kullan\u0131c\u0131lar\u0131 tekrar hedeflemenizi sa\u011flar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ziyaret\u00e7i Takibi:<\/strong> Web sitenize gelen ancak form doldurmayan ki\u015filere \u00f6zel reklamlar g\u00f6stererek, onlar\u0131 yeniden kazanabilirsiniz. Ayr\u0131ca, medikal turizmde karar verme s\u00fcreci uzun olabilece\u011finden, bu strateji olduk\u00e7a etkili olabilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-butce-yonetimi-ve-zamanlama\"><span class=\"ez-toc-section\" id=\"6_Butce_Yonetimi_ve_Zamanlama\"><\/span><strong>6. B\u00fct\u00e7e Y\u00f6netimi ve Zamanlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Ads <\/strong>kampanyalar\u0131n\u0131n etkinli\u011fi, do\u011fru b\u00fct\u00e7e y\u00f6netimi ve zamanlama ile art\u0131r\u0131labilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zamanlama:<\/strong> Sa\u011fl\u0131k ve medikal turizmde, tatil ve \u00f6zel d\u00f6nemlerde yap\u0131lan aramalar artabilir. Bu d\u00f6nemlere g\u00f6re reklam zamanlamas\u0131n\u0131 optimize edebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><strong><br>Google Ads<\/strong>, <strong>sa\u011fl\u0131k <\/strong>ve <strong>medikal turizm sekt\u00f6r\u00fcnde <\/strong>hasta kazan\u0131m\u0131n\u0131 art\u0131rmak i\u00e7in do\u011fru stratejilerle kullan\u0131labilir. Hedef kitleyi do\u011fru tan\u0131mlamak, uzun kuyruk anahtar kelimeler kullanmak, d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131 haz\u0131rlamak ve yeniden hedefleme gibi tekniklerle, potansiyel hastalar\u0131n\u0131za etkili bir \u015fekilde ula\u015fabilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe<\/a><a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">.<\/a><a href=\"https:\/\/www.markergroupe.com\/iletisim\">com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sa\u011fl\u0131k ve medikal turizm sekt\u00f6r\u00fc, \u00f6zellikle internetin yayg\u0131n kullan\u0131m\u0131yla b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor. Google Ads, bu sekt\u00f6rdeki i\u015fletmelerin hedef kitlelerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olurken, hasta kazan\u0131m\u0131n\u0131 da art\u0131ran g\u00fc\u00e7l\u00fc bir dijital pazarlama arac\u0131d\u0131r. Bu yaz\u0131da, Google Ads ile sa\u011fl\u0131k ve medikal turizm sekt\u00f6r\u00fcnde hasta kazan\u0131m\u0131n\u0131 nas\u0131l sa\u011flayabilece\u011finizi ke\u015ffedece\u011fiz. 1. Hedef Kitleyi Do\u011fru Belirleme Sa\u011fl\u0131k ve medikal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,2142,2146],"tags":[1495,1759,1503],"class_list":["post-40247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-reklam-pazarlama","category-sektor-analizleri","tag-dijital-pazarlama","tag-google-ads","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40247"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40248"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}