{"id":40236,"date":"2025-04-16T11:23:26","date_gmt":"2025-04-16T08:23:26","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40236"},"modified":"2025-07-07T22:58:38","modified_gmt":"2025-07-07T19:58:38","slug":"egitim-kurumlari-icin-google-ads-kampanyalarinda-donusum-odakli-yaklasimlar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/egitim-kurumlari-icin-google-ads-kampanyalarinda-donusum-odakli-yaklasimlar\/","title":{"rendered":"E\u011fitim Kurumlar\u0131 i\u00e7in Google Ads Kampanyalar\u0131nda D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 Yakla\u015f\u0131mlar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-kurumlari-icin-google-ads-kampanyalarinda-donusum-odakli-yaklasimlar\/#1_Hedef_Kitlenizi_Dogru_Tanimlayin\" >1. Hedef Kitlenizi Do\u011fru Tan\u0131mlay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-kurumlari-icin-google-ads-kampanyalarinda-donusum-odakli-yaklasimlar\/#2_Anahtar_Kelime_Secimi_ve_Uzun_Kuyruk_Anahtar_Kelimeler\" >2. Anahtar Kelime Se\u00e7imi ve Uzun Kuyruk Anahtar Kelimeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-kurumlari-icin-google-ads-kampanyalarinda-donusum-odakli-yaklasimlar\/#3_Gorsel_ve_Videolu_Reklamlar\" >3. G\u00f6rsel ve Videolu Reklamlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-kurumlari-icin-google-ads-kampanyalarinda-donusum-odakli-yaklasimlar\/#4_Donusum_Odakli_Acilis_Sayfalari_Landing_Pages\" >4. D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 (Landing Pages)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-kurumlari-icin-google-ads-kampanyalarinda-donusum-odakli-yaklasimlar\/#5_Yeniden_Hedefleme_Remarketing\" >5. Yeniden Hedefleme (Remarketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/egitim-kurumlari-icin-google-ads-kampanyalarinda-donusum-odakli-yaklasimlar\/#6_Zamanlama_ve_Butce_Yonetimi\" >6. Zamanlama ve B\u00fct\u00e7e Y\u00f6netimi<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google Ads, e\u011fitim kurumlar\u0131n\u0131n do\u011fru kitleye ula\u015farak \u00f6\u011frenci say\u0131s\u0131n\u0131 art\u0131rmalar\u0131na yard\u0131mc\u0131 olabilecek g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Ancak, ba\u015far\u0131l\u0131 kampanyalar i\u00e7in sadece trafik de\u011fil, d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 stratejiler \u00f6nemlidir. Bu yaz\u0131da, e\u011fitim kurumlar\u0131n\u0131n Google Ads kampanyalar\u0131nda d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 yakla\u015f\u0131m benimsemeleri i\u00e7in kullanabilecekleri y\u00f6ntemleri ele alaca\u011f\u0131z.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-hedef-kitlenizi-dogru-tanimlayin\"><span class=\"ez-toc-section\" id=\"1_Hedef_Kitlenizi_Dogru_Tanimlayin\"><\/span><strong>1. Hedef Kitlenizi Do\u011fru Tan\u0131mlay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E\u011fitim kurumlar\u0131 i\u00e7in do\u011fru hedef kitleyi belirlemek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rman\u0131n ilk ad\u0131m\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00d6\u011frenci Profilleri:<\/strong> \u00d6\u011frenciler, farkl\u0131 ya\u015f gruplar\u0131ndan, gelir seviyelerinden ve e\u011fitim ge\u00e7mi\u015flerinden olabilir. Bu nedenle, <strong>\u00f6\u011frenci ya\u015f\u0131<\/strong>, <strong>ilgi alanlar\u0131<\/strong> ve <strong>e\u011fitim ihtiya\u00e7lar\u0131<\/strong> gibi kriterlere g\u00f6re hedefleme yapmak gereklidir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-anahtar-kelime-secimi-ve-uzun-kuyruk-anahtar-kelimeler\"><span class=\"ez-toc-section\" id=\"2_Anahtar_Kelime_Secimi_ve_Uzun_Kuyruk_Anahtar_Kelimeler\"><\/span><strong>2. Anahtar Kelime Se\u00e7imi ve Uzun Kuyruk Anahtar Kelimeler<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads kampanyalar\u0131ndaki ba\u015far\u0131, do\u011fru anahtar kelimelere dayal\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E\u011fitimle \u0130lgili Spesifik Terimler:<\/strong> &#8220;Online kurs&#8221; veya &#8220;\u0130ngilizce dil e\u011fitimi&#8221; gibi daha geni\u015f anahtar kelimeler yerine, <strong>uzun kuyruk anahtar kelimeler<\/strong> kullanarak daha spesifik ve ni\u015f kitlelere odaklanabilirsiniz. \u00d6rne\u011fin, &#8220;Lise i\u00e7in \u0130ngilizce s\u0131nav haz\u0131rl\u0131k kurslar\u0131&#8221; gibi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-gorsel-ve-videolu-reklamlar\"><span class=\"ez-toc-section\" id=\"3_Gorsel_ve_Videolu_Reklamlar\"><\/span><strong>3. G\u00f6rsel ve Videolu Reklamlar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E\u011fitim sekt\u00f6r\u00fcnde g\u00f6rsel ve video i\u00e7eri\u011fi kullanmak, potansiyel \u00f6\u011frencilerle daha iyi bir ba\u011f kurman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E\u011fitim Kurumu Tan\u0131t\u0131mlar\u0131:<\/strong> Kurumun sundu\u011fu hizmetleri, e\u011fitmenleri veya \u00f6\u011frenci ba\u015far\u0131lar\u0131n\u0131 vurgulayan video ve g\u00f6rsel reklamlar haz\u0131rlay\u0131n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleads.webp\" alt=\"\" class=\"wp-image-40244\" style=\"width:663px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleads.webp 900w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleads-300x157.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-googleads-768x402.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-donusum-odakli-acilis-sayfalari-landing-pages\"><span class=\"ez-toc-section\" id=\"4_Donusum_Odakli_Acilis_Sayfalari_Landing_Pages\"><\/span><strong>4. D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 (Landing Pages)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklamlar\u0131 t\u0131klayan kullan\u0131c\u0131lar i\u00e7in etkili bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 haz\u0131rlamak, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ba\u015fvuru ve Kay\u0131t Formlar\u0131:<\/strong> \u00d6\u011frencilerin kolayca ba\u015fvuru yapabilece\u011fi, telefonla ileti\u015fime ge\u00e7ebilece\u011fi form alanlar\u0131 olu\u015fturun.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-yeniden-hedefleme-remarketing\"><span class=\"ez-toc-section\" id=\"5_Yeniden_Hedefleme_Remarketing\"><\/span><strong>5. Yeniden Hedefleme (Remarketing)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeniden hedefleme, web sitenizi daha \u00f6nce ziyaret eden ancak d\u00f6n\u00fc\u015f\u00fcm sa\u011flamayan ki\u015filere ula\u015fman\u0131n etkili bir yoludur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web Sitesini Ziyaret Eden Kullan\u0131c\u0131lar:<\/strong> Bu kullan\u0131c\u0131lar daha \u00f6nce ilgilendikleri bir \u00fcr\u00fcn\u00fc veya hizmeti ara\u015ft\u0131rm\u0131\u015flard\u0131r. Onlara tekrar ula\u015fmak, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rabilir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-zamanlama-ve-butce-yonetimi\"><span class=\"ez-toc-section\" id=\"6_Zamanlama_ve_Butce_Yonetimi\"><\/span><strong>6. Zamanlama ve B\u00fct\u00e7e Y\u00f6netimi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads kampanyalar\u0131n\u0131n zamanlamas\u0131n\u0131 optimize etmek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rabilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E\u011fitim D\u00f6nemlerine G\u00f6re Zamanlama:<\/strong> \u00d6\u011frencilerin e\u011fitim y\u0131l\u0131 ba\u015flang\u0131\u00e7lar\u0131, yaz tatili veya s\u0131nav d\u00f6nemleri gibi kritik zamanlara odaklanarak reklam zamanlamas\u0131n\u0131 yapabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p><strong><br><\/strong>E\u011fitim kurumlar\u0131 i\u00e7in Google Ads kampanyalar\u0131nda d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 bir yakla\u015f\u0131m benimsemek, do\u011fru hedefleme, g\u00f6rsel i\u00e7erikler, etkili a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ve yeniden hedefleme stratejileri ile m\u00fcmk\u00fcnd\u00fcr. Bu y\u00f6ntemleri kullanarak \u00f6\u011frenci ba\u015fvurular\u0131n\u0131z\u0131 art\u0131rabilir ve reklam b\u00fct\u00e7enizin daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe&#8217;un geli\u015ftirme hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\">MarkerGroupe.com<\/a> web sitesi veya hello@markergroupe.com e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads, e\u011fitim kurumlar\u0131n\u0131n do\u011fru kitleye ula\u015farak \u00f6\u011frenci say\u0131s\u0131n\u0131 art\u0131rmalar\u0131na yard\u0131mc\u0131 olabilecek g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Ancak, ba\u015far\u0131l\u0131 kampanyalar i\u00e7in sadece trafik de\u011fil, d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 stratejiler \u00f6nemlidir. Bu yaz\u0131da, e\u011fitim kurumlar\u0131n\u0131n Google Ads kampanyalar\u0131nda d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 yakla\u015f\u0131m benimsemeleri i\u00e7in kullanabilecekleri y\u00f6ntemleri ele alaca\u011f\u0131z. 1. Hedef Kitlenizi Do\u011fru Tan\u0131mlay\u0131n E\u011fitim kurumlar\u0131 i\u00e7in do\u011fru hedef kitleyi belirlemek, d\u00f6n\u00fc\u015f\u00fcm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,2146],"tags":[1495,1759,1503],"class_list":["post-40236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-sektor-analizleri","tag-dijital-pazarlama","tag-google-ads","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40236"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40244"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}