{"id":40192,"date":"2025-04-16T11:27:46","date_gmt":"2025-04-16T08:27:46","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40192"},"modified":"2025-07-08T00:33:13","modified_gmt":"2025-07-07T21:33:13","slug":"shopify-google-analytics-4-entegrasyonu-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/shopify-google-analytics-4-entegrasyonu-nasil-yapilir\/","title":{"rendered":"Shopify + Google Analytics 4 Entegrasyonu Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-google-analytics-4-entegrasyonu-nasil-yapilir\/#1_Google_Analytics_4_Hesabi_Olustur\" >1. Google Analytics 4 Hesab\u0131 Olu\u015ftur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-google-analytics-4-entegrasyonu-nasil-yapilir\/#2_GA4_Izleme_Kimligini_Al\" >2. GA4 \u0130zleme Kimli\u011fini Al<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-google-analytics-4-entegrasyonu-nasil-yapilir\/#3_Shopifya_Google_Analytics_4_Izleme_Kimligini_Eklemek\" >3. Shopify\u2019a Google Analytics 4 \u0130zleme Kimli\u011fini Eklemek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-google-analytics-4-entegrasyonu-nasil-yapilir\/#4_E-ticaret_Izleme_Ozelliklerini_Aktiflestir\" >4. E-ticaret \u0130zleme \u00d6zelliklerini Aktifle\u015ftir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-google-analytics-4-entegrasyonu-nasil-yapilir\/#5_Test_Et_ve_Verileri_Kontrol_Et\" >5. Test Et ve Verileri Kontrol Et<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>E-ticaret siteleri i\u00e7in veri toplama ve analiz yapabilmek \u00e7ok \u00f6nemli. Google Analytics 4 (GA4), Shopify ma\u011fazalar\u0131na entegre edilerek kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 takip etmek ve pazarlama stratejilerini optimize etmek i\u00e7in kullan\u0131labilir. Peki, Shopify ma\u011fazan\u0131 GA4 ile nas\u0131l entegre edebilirsin? \u0130\u015fte ad\u0131m ad\u0131m yapman gerekenler.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-google-analytics-4-hesabi-olustur\"><span class=\"ez-toc-section\" id=\"1_Google_Analytics_4_Hesabi_Olustur\"><\/span><strong>1. Google Analytics 4 Hesab\u0131 Olu\u015ftur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>GA4<\/strong>&#8216;\u00fc <strong>Shopify <\/strong>ma\u011fazanla entegre etmeden \u00f6nce, bir <strong>GA4 <\/strong>hesab\u0131 olu\u015fturman gerekir. <strong>Google Analytics <\/strong>hesab\u0131na giri\u015f yaparak yeni bir m\u00fclk (property) olu\u015ftur ve GA4&#8217;e ge\u00e7i\u015f yap.<br>Ad\u0131mlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google <\/strong>Analytics hesab\u0131na giri\u015f yap.<br><\/li>\n\n\n\n<li>&#8220;Y\u00f6netici&#8221; sekmesine t\u0131kla.<br><\/li>\n\n\n\n<li>&#8220;M\u00fclk&#8221; k\u0131sm\u0131ndan yeni bir m\u00fclk olu\u015ftur.<br><\/li>\n\n\n\n<li>&#8220;Web&#8221; se\u00e7ene\u011fini se\u00e7ip ma\u011fazanla ilgili bilgileri girerek m\u00fclk olu\u015fturmay\u0131 tamamla.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-ga4-izleme-kimligini-al\"><span class=\"ez-toc-section\" id=\"2_GA4_Izleme_Kimligini_Al\"><\/span><strong>2. GA4 \u0130zleme Kimli\u011fini Al<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yeni GA4<strong> <\/strong>m\u00fclk\u00fc olu\u015fturduktan sonra, ma\u011fazan\u0131za \u00f6zel izleme kimli\u011fini alman gerekiyor.<br>Ad\u0131mlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4 m\u00fclk\u00fcnde, \u201cVeri Ak\u0131\u015f\u0131\u201d k\u0131sm\u0131na git.<br><\/li>\n\n\n\n<li>&#8220;Web&#8221; se\u00e7ene\u011fini se\u00e7ip, ma\u011fazan\u0131za ait URL&#8217;yi gir.<br><\/li>\n\n\n\n<li>\u201c\u00d6zellikler ve Ak\u0131\u015flar\u201d sekmesinde &#8220;\u0130zleme Kimli\u011fi&#8221;ni bulabilirsin. Bu kimlik, Shopify ma\u011fazanda kullan\u0131lacak.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopifyga4-1024x512.webp\" alt=\"\" class=\"wp-image-40193\" style=\"width:598px;height:auto\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopifyga4-1024x512.webp 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopifyga4-300x150.webp 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopifyga4-768x384.webp 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopifyga4.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-shopify-a-google-analytics-4-izleme-kimligini-eklemek\"><span class=\"ez-toc-section\" id=\"3_Shopifya_Google_Analytics_4_Izleme_Kimligini_Eklemek\"><\/span><strong>3. Shopify\u2019a Google Analytics 4 \u0130zleme Kimli\u011fini Eklemek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eimdi, <strong>Shopify <\/strong>ma\u011fazan\u0131 <strong>GA4 <\/strong>ile ba\u011flama zaman\u0131.<br>Ad\u0131mlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify <\/strong>admin paneline giri\u015f yap.<br><\/li>\n\n\n\n<li>&#8220;\u00c7evrimi\u00e7i Ma\u011faza&#8221; sekmesine ve ard\u0131ndan &#8220;Ayarlar&#8221; k\u0131sm\u0131na t\u0131kla.<br><\/li>\n\n\n\n<li>&#8220;Google Analytics&#8221; b\u00f6l\u00fcm\u00fcne git.<br><\/li>\n\n\n\n<li><strong>GA4 <\/strong>izleme kimli\u011fini ilgili alana yap\u0131\u015ft\u0131r. (E\u011fer eski bir Google Analytics 3 (UA) kodu varsa, bunu silmen gerekebilir.)<br><\/li>\n\n\n\n<li>&#8220;Kaydet&#8221; butonuna basarak i\u015flemi tamamla.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-e-ticaret-izleme-ozelliklerini-aktiflestir\"><span class=\"ez-toc-section\" id=\"4_E-ticaret_Izleme_Ozelliklerini_Aktiflestir\"><\/span><strong>4. E-ticaret \u0130zleme \u00d6zelliklerini Aktifle\u015ftir<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>GA4<\/strong>, e-ticaret verilerini do\u011fru \u015fekilde takip edebilmek i\u00e7in \u00f6zel izleme ayarlar\u0131 gerektirir.<br>Ad\u0131mlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GA4 <\/strong>panelinde, \u201cE-ticaret \u0130zleme\u201dyi aktifle\u015ftir.<br><\/li>\n\n\n\n<li>&#8220;Veri Ak\u0131\u015f\u0131&#8221; k\u0131sm\u0131nda, \u201cE-ticaret\u201di etkinle\u015ftirerek sat\u0131\u015f ve d\u00f6n\u00fc\u015f\u00fcm verilerinin do\u011fru \u015fekilde toplanmas\u0131n\u0131 sa\u011fla.<br><\/li>\n\n\n\n<li>Shopify ma\u011fazanla ilgili \u00fcr\u00fcn, sepet, \u00f6deme ve tamamlanm\u0131\u015f al\u0131\u015fveri\u015f verilerinin <strong>GA4 <\/strong>panelinde d\u00fczg\u00fcn \u015fekilde g\u00f6sterilmesini sa\u011flayabilirsin.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-test-et-ve-verileri-kontrol-et\"><span class=\"ez-toc-section\" id=\"5_Test_Et_ve_Verileri_Kontrol_Et\"><\/span><strong>5. Test Et ve Verileri Kontrol Et<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Entegrasyonu tamamlad\u0131ktan sonra, i\u015flem yaparak test et. Ma\u011fazana girip birka\u00e7 i\u015flem ger\u00e7ekle\u015ftirdikten sonra <strong>GA4 <\/strong>panelindeki verilerin do\u011fru bir \u015fekilde topland\u0131\u011f\u0131n\u0131 kontrol et.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ger\u00e7ek Zamanl\u0131<\/strong> raporlar\u0131nda, siteye gelen ziyaret\u00e7ilerin verilerini g\u00f6rebilmelisin.<br><\/li>\n\n\n\n<li><strong>E-ticaret<\/strong> raporlar\u0131nda sat\u0131\u015flar, \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fclemeleri ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 hakk\u0131nda bilgi alabilmelisin.<\/li>\n<\/ul>\n\n\n\n<p><strong><br>Shopify <\/strong>ma\u011fazan\u0131 <strong>Google Analytics 4<\/strong> ile entegre etmek, pazarlama stratejilerini optimize etmek ve m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz etmek i\u00e7in \u00e7ok \u00f6nemli bir ad\u0131md\u0131r. <strong>GA4 <\/strong>ile kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 daha detayl\u0131 bir \u015fekilde takip edebilir, pazarlama harcamalar\u0131n\u0131 daha verimli y\u00f6netebilirsin.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret siteleri i\u00e7in veri toplama ve analiz yapabilmek \u00e7ok \u00f6nemli. Google Analytics 4 (GA4), Shopify ma\u011fazalar\u0131na entegre edilerek kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 takip etmek ve pazarlama stratejilerini optimize etmek i\u00e7in kullan\u0131labilir. Peki, Shopify ma\u011fazan\u0131 GA4 ile nas\u0131l entegre edebilirsin? \u0130\u015fte ad\u0131m ad\u0131m yapman gerekenler. 1. Google Analytics 4 Hesab\u0131 Olu\u015ftur GA4&#8216;\u00fc Shopify ma\u011fazanla entegre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,1501],"tags":[1495,2358,1503,1521],"class_list":["post-40192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","tag-dijital-pazarlama","tag-google-analytics-4","tag-marker-groupe","tag-shopify"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40192"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40193"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}