{"id":40190,"date":"2025-04-15T14:55:48","date_gmt":"2025-04-15T11:55:48","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40190"},"modified":"2025-10-13T17:00:21","modified_gmt":"2025-10-13T14:00:21","slug":"google-analytics-nisan-2025-guncellemeleri","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-analytics-nisan-2025-guncellemeleri\/","title":{"rendered":"Google Analytics Nisan 2025 G\u00fcncellemeleri"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-nisan-2025-guncellemeleri\/#%F0%9F%94%8D_1_Explore_Kesfet_Bolumune_Gelismis_Filtreleme_Secenekleri_Geldi\" >\ud83d\udd0d 1. Explore (Ke\u015ffet) B\u00f6l\u00fcm\u00fcne Geli\u015fmi\u015f Filtreleme Se\u00e7enekleri Geldi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-nisan-2025-guncellemeleri\/#%F0%9F%A4%96_2_Yapay_Zeka_Destekli_Icgoruler_Detayli_Raporlara_Entegre_Edildi\" >\ud83e\udd16 2. Yapay Zek\u00e2 Destekli \u0130\u00e7g\u00f6r\u00fcler Detayl\u0131 Raporlara Entegre Edildi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-nisan-2025-guncellemeleri\/#%F0%9F%92%A1_Marker_Groupetan_Tavsiye\" >\ud83d\udca1 Marker Groupe&#8217;tan Tavsiye<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Google Analytics, veri analizi ve kullan\u0131c\u0131 davran\u0131\u015f\u0131 takibi konusunda sundu\u011fu g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131yla dijital pazarlamac\u0131lar\u0131n vazge\u00e7ilmezleri aras\u0131nda yer al\u0131yor. Nisan 2025 itibar\u0131yla duyurulan iki \u00f6nemli g\u00fcncelleme, \u00f6zellikle <strong>veri segmentasyonu<\/strong> ve <strong>otomatik i\u00e7g\u00f6r\u00fc olu\u015fturma<\/strong> konusunda kullan\u0131c\u0131 deneyimini ileriye ta\u015f\u0131yor. \u0130\u015fte bu iki yenili\u011fin detaylar\u0131:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-explore-kesfet-bolumune-gelismis-filtreleme-secenekleri-geldi\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%8D_1_Explore_Kesfet_Bolumune_Gelismis_Filtreleme_Secenekleri_Geldi\"><\/span>\ud83d\udd0d <strong>1. Explore (Ke\u015ffet) B\u00f6l\u00fcm\u00fcne Geli\u015fmi\u015f Filtreleme Se\u00e7enekleri Geldi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Yay\u0131n tarihi: 7 Nisan 2025<\/strong><\/p>\n\n\n\n<p>&#8220;Explore&#8221; yani &#8220;Ke\u015ffet&#8221; b\u00f6l\u00fcm\u00fc, kullan\u0131c\u0131lar\u0131n \u00f6zel raporlar olu\u015fturmas\u0131na ve daha derinlemesine analiz yapmas\u0131na olanak tan\u0131yan g\u00fc\u00e7l\u00fc bir ara\u00e7. Yeni g\u00fcncellemeyle birlikte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Item-scoped dimensions<\/strong> (\u00fcr\u00fcn, kategori, marka gibi \u00f6\u011fe odakl\u0131 boyutlar) i\u00e7in art\u0131k <strong>t\u00fcm e\u015fle\u015fme t\u00fcrleri<\/strong> (exact match, contains, regex, begins with vb.) kullan\u0131labiliyor. Bu, kullan\u0131c\u0131lar\u0131n \u00e7ok daha spesifik filtreler olu\u015fturmas\u0131n\u0131 sa\u011fl\u0131yor.<\/li>\n\n\n\n<li>\u00d6rne\u011fin, birden fazla \u00fcr\u00fcn kategorisinde yer alan \u00f6\u011feleri filtrelemek veya belirli bir \u00fcr\u00fcn ismiyle ba\u015flayan t\u00fcm \u00f6\u011feleri rapora dahil etmek art\u0131k \u00e7ok daha kolay.<\/li>\n\n\n\n<li>Ek olarak, <strong>&#8220;Audience&#8221; (Hedef Kitle)<\/strong> boyutu i\u00e7in de bu geli\u015fmi\u015f e\u015fle\u015fme se\u00e7enekleri aktif h\u00e2le getirildi. Yani art\u0131k hedef kitlenizi sadece isim bazl\u0131 de\u011fil, farkl\u0131 e\u015fle\u015fme t\u00fcrleriyle de analiz edebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd27 <strong>Ne i\u015fe yarar?<\/strong><br>Bu geli\u015fme, kullan\u0131c\u0131lar\u0131n \u00e7ok daha detayl\u0131 segmentasyonlar yaparak farkl\u0131 kitle ve \u00fcr\u00fcn gruplar\u0131 \u00fczerindeki davran\u0131\u015flar\u0131 ayr\u0131 ayr\u0131 analiz edebilmesini sa\u011fl\u0131yor. E-ticaret siteleri i\u00e7in bu, kampanya optimizasyonu ve \u00fcr\u00fcn stratejisi geli\u015ftirme a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck avantaj sunuyor.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4c0a68a\" id=\"gspb_image-id-gsbp-4c0a68a\"><img decoding=\"async\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/analytics-logo.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1231\" height=\"1182\" title=\"\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-yapay-zeka-destekli-icgoruler-detayli-raporlara-entegre-edildi\"><span class=\"ez-toc-section\" id=\"%F0%9F%A4%96_2_Yapay_Zeka_Destekli_Icgoruler_Detayli_Raporlara_Entegre_Edildi\"><\/span>\ud83e\udd16 <strong>2. Yapay Zek\u00e2 Destekli \u0130\u00e7g\u00f6r\u00fcler Detayl\u0131 Raporlara Entegre Edildi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Yay\u0131n tarihi: 2 Nisan 2025<\/strong><\/p>\n\n\n\n<p>Google Analytics&#8217;in AI (Yapay Zek\u00e2) destekli &#8220;Generated Insights&#8221; \u00f6zelli\u011fi, art\u0131k <strong>do\u011frudan detayl\u0131 raporlar\u0131n i\u00e7inde<\/strong> yer al\u0131yor. Bu \u00f6zellik sayesinde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verilerinizdeki ani de\u011fi\u015fimler (\u00f6rne\u011fin; belirli g\u00fcnlerde artan sat\u0131n almalar, d\u00fc\u015fen d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 vb.) otomatik olarak analiz ediliyor.<\/li>\n\n\n\n<li>Bu dalgalanmalar\u0131n olas\u0131 nedenleri, sistem taraf\u0131ndan farkl\u0131 metrik ve boyutlar aras\u0131nda ba\u011flant\u0131 kurularak a\u00e7\u0131klan\u0131yor.<\/li>\n\n\n\n<li>Ve en \u00f6nemlisi: Bu i\u00e7g\u00f6r\u00fcler sade, herkesin anlayabilece\u011fi bir dille yaz\u0131l\u0131yor. Teknik analiz bilgisi gerektirmeden, verinin size ne anlatmak istedi\u011fini do\u011frudan \u00f6\u011frenebiliyorsunuz.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udcca <strong>\u00d6rnek Senaryo:<\/strong><br>Bir kampanya d\u00f6neminde \u201cPurchase\u201d (Sat\u0131n Alma) etkinliklerinde belirli g\u00fcnlerde ani art\u0131\u015flar ya\u015fand\u0131. Google Analytics, bunu muhtemelen \u015fu \u015fekilde a\u00e7\u0131klar:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Sat\u0131n alma etkinliklerindeki art\u0131\u015f, ayn\u0131 g\u00fcnlerde mobil kullan\u0131c\u0131lar\u0131n siteye eri\u015fimindeki %35\u2019lik art\u0131\u015fla ili\u015fkilidir. Ayr\u0131ca bu g\u00fcnlerde reklam kampanyas\u0131 A\u2019n\u0131n t\u0131klama oran\u0131 %20 y\u00fckselmi\u015ftir.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>\ud83c\udfaf <strong>Ne i\u015fe yarar?<\/strong><br>Bu \u00f6zellik, \u00f6zellikle \u00e7ok say\u0131da kampanya ve veri kayna\u011f\u0131 olan markalar i\u00e7in <strong>zaman kazand\u0131r\u0131c\u0131<\/strong> ve <strong>karar verici<\/strong> bir rol \u00fcstleniyor. Art\u0131k verinin neden dalgaland\u0131\u011f\u0131n\u0131 anlamak i\u00e7in saatlerce raporlar aras\u0131nda gezmeye gerek yok \u2014 Google Analytics sizin yerinize analiz yap\u0131yor, \u00f6zetliyor ve sunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marker-groupe-tan-tavsiye\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1_Marker_Groupetan_Tavsiye\"><\/span>\ud83d\udca1 <strong>Marker Groupe&#8217;tan Tavsiye<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu g\u00fcncellemeler, \u00f6zellikle veri yo\u011fun \u00e7al\u0131\u015fan markalar i\u00e7in son derece k\u0131ymetli. Ke\u015ffet raporlar\u0131nda geli\u015fmi\u015f filtreleme ile daha detayl\u0131 hedef kitle analizleri yapabilir, yapay zek\u00e2 destekli i\u00e7g\u00f6r\u00fclerle verilerinizi sadece izlemekle kalmay\u0131p <strong>stratejik kararlar\u0131n\u0131za y\u00f6n veren bir ara\u00e7<\/strong> h\u00e2line getirebilirsiniz.<\/p>\n\n\n\n<p>Verinin g\u00fcc\u00fcn\u00fc do\u011fru kullanan markalar, dijital d\u00fcnyada bir ad\u0131m \u00f6nde olurlar. E\u011fer siz de Google Analytics\u2019i daha verimli kullanmak istiyorsan\u0131z bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics, veri analizi ve kullan\u0131c\u0131 davran\u0131\u015f\u0131 takibi konusunda sundu\u011fu g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131yla dijital pazarlamac\u0131lar\u0131n vazge\u00e7ilmezleri aras\u0131nda yer al\u0131yor. Nisan 2025 itibar\u0131yla duyurulan iki \u00f6nemli g\u00fcncelleme, \u00f6zellikle veri segmentasyonu ve otomatik i\u00e7g\u00f6r\u00fc olu\u015fturma konusunda kullan\u0131c\u0131 deneyimini ileriye ta\u015f\u0131yor. \u0130\u015fte bu iki yenili\u011fin detaylar\u0131: \ud83d\udd0d 1. Explore (Ke\u015ffet) B\u00f6l\u00fcm\u00fcne Geli\u015fmi\u015f Filtreleme Se\u00e7enekleri Geldi Yay\u0131n tarihi: 7 Nisan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_image-id-gsbp-4c0a68a img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}#gspb_image-id-gsbp-4c0a68a{margin-top:0}","footnotes":""},"categories":[1487,1489],"tags":[1473,2353],"class_list":["post-40190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-dijital-pazarlama","tag-digital-marker-tr","tag-ga4"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40190"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/39610"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}