{"id":40179,"date":"2025-04-16T11:27:56","date_gmt":"2025-04-16T08:27:56","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40179"},"modified":"2025-07-08T00:32:16","modified_gmt":"2025-07-07T21:32:16","slug":"shopify-raporlari-ile-kampanya-etkinligini-olcme-yollari","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/shopify-raporlari-ile-kampanya-etkinligini-olcme-yollari\/","title":{"rendered":"Shopify Raporlar\u0131 ile Kampanya Etkinli\u011fini \u00d6l\u00e7me Yollar\u0131"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-raporlari-ile-kampanya-etkinligini-olcme-yollari\/#1_Satis_Raporlari\" >1. Sat\u0131\u015f Raporlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-raporlari-ile-kampanya-etkinligini-olcme-yollari\/#2_Trafik_ve_Ziyaretci_Raporlari\" >2. Trafik ve Ziyaret\u00e7i Raporlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-raporlari-ile-kampanya-etkinligini-olcme-yollari\/#3_Donusum_Orani_Conversion_Rate\" >3. D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-raporlari-ile-kampanya-etkinligini-olcme-yollari\/#4_Kampanya_Iade_Orani\" >4. Kampanya \u0130ade Oran\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-raporlari-ile-kampanya-etkinligini-olcme-yollari\/#5_Kampanya_Kodu_Performansi\" >5. Kampanya Kodu Performans\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/shopify-raporlari-ile-kampanya-etkinligini-olcme-yollari\/#6_Musteri_Segmentasyonu_ve_Etkilesim\" >6. M\u00fc\u015fteri Segmentasyonu ve Etkile\u015fim<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>E-ticaret ma\u011fazan\u0131z\u0131n ba\u015far\u0131l\u0131 bir \u015fekilde b\u00fcy\u00fcmesi i\u00e7in d\u00fczenli olarak kampanya etkinli\u011finizi analiz etmeniz gerekir. Shopify, ma\u011fazan\u0131zda y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz kampanyalar\u0131n performans\u0131n\u0131 izlemek ve geli\u015ftirmek i\u00e7in kapsaml\u0131 raporlama ara\u00e7lar\u0131 sunar. Peki, bu raporlarla kampanya etkinli\u011finizi nas\u0131l \u00f6l\u00e7ebilirsiniz? \u0130\u015fte baz\u0131 temel yollar:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-satis-raporlari\"><span class=\"ez-toc-section\" id=\"1_Satis_Raporlari\"><\/span><strong>1. Sat\u0131\u015f Raporlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Shopify&#8217;\u0131n <\/strong>sundu\u011fu <strong>sat\u0131\u015f raporlar\u0131<\/strong>, kampanya performans\u0131n\u0131 \u00f6l\u00e7menin temel arac\u0131d\u0131r. Kampanya boyunca elde edilen toplam gelir, kampanyan\u0131n etkisini g\u00f6sterir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampanya \u00d6ncesi ve Sonras\u0131 Sat\u0131\u015f Kar\u015f\u0131la\u015ft\u0131rmas\u0131:<\/strong> Kampanya s\u00fcrecinde sat\u0131\u015flar\u0131n\u0131z\u0131n ne kadar artt\u0131\u011f\u0131n\u0131 g\u00f6rmek, kampanyan\u0131n etkinli\u011fini de\u011ferlendirmek i\u00e7in \u00f6nemlidir.<br><\/li>\n\n\n\n<li><strong>Sipari\u015f Ba\u015f\u0131na Gelir (AOV):<\/strong> Kampanya s\u00fcrecinde AOV art\u0131\u015f\u0131, \u00fcr\u00fcn paketleme veya \u00e7apraz sat\u0131\u015f stratejilerinin ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6sterebilir.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-trafik-ve-ziyaretci-raporlari\"><span class=\"ez-toc-section\" id=\"2_Trafik_ve_Ziyaretci_Raporlari\"><\/span><strong>2. Trafik ve Ziyaret\u00e7i Raporlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Trafik raporlar\u0131<\/strong>, kampanyan\u0131z\u0131n hedef kitlesine ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ziyaret\u00e7i Kaynaklar\u0131:<\/strong> Trafi\u011fin hangi kanal \u00fczerinden geldi\u011fini analiz ederek, hangi pazarlama kanallar\u0131n\u0131n en etkili oldu\u011funu \u00f6\u011frenebilirsiniz (\u00f6rne\u011fin, sosyal medya, e-posta pazarlama, organik arama).<br><\/li>\n\n\n\n<li><strong>Sayfa G\u00f6r\u00fcnt\u00fclemeleri:<\/strong> Kampanya d\u00f6neminde sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131ndaki art\u0131\u015f, kampanyan\u0131n dikkat \u00e7ekici oldu\u011funu g\u00f6sterir.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-donusum-orani-conversion-rate\"><span class=\"ez-toc-section\" id=\"3_Donusum_Orani_Conversion_Rate\"><\/span><strong>3. D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong>, ma\u011fazan\u0131z\u0131 ziyaret eden ki\u015filerin ne kadar\u0131n\u0131n al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampanya D\u00f6n\u00fc\u015f\u00fcm Oran\u0131:<\/strong> Kampanya sonras\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131ndaki art\u0131\u015f, kampanyan\u0131n etkili oldu\u011funu g\u00f6sterir. E\u011fer d\u00f6n\u00fc\u015f\u00fcm oran\u0131 d\u00fc\u015f\u00fckse, kampanya mesaj\u0131n\u0131z\u0131 veya \u00fcr\u00fcn sunumunuzu g\u00f6zden ge\u00e7irmeniz gerekebilir.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"437\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopify.webp\" alt=\"\" class=\"wp-image-40182\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopify.webp 577w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-shopify-300x227.webp 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-kampanya-iade-orani\"><span class=\"ez-toc-section\" id=\"4_Kampanya_Iade_Orani\"><\/span><strong>4. Kampanya \u0130ade Oran\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kampanya sonras\u0131 <strong>iade oran\u0131<\/strong> y\u00fcksekse, bu kampanyada yanl\u0131\u015f hedef kitleye ula\u015fmak veya \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131n yetersiz olmas\u0131 gibi sorunlar olabilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0130ade Oran\u0131 Analizi:<\/strong> Kampanyan\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7erken, y\u00fcksek iade oranlar\u0131 m\u00fc\u015fteri memnuniyetsizli\u011fine i\u015faret eder. \u0130ade nedenlerini analiz ederek gelecekteki kampanyalar i\u00e7in iyile\u015ftirmeler yapabilirsiniz.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-kampanya-kodu-performansi\"><span class=\"ez-toc-section\" id=\"5_Kampanya_Kodu_Performansi\"><\/span><strong>5. Kampanya Kodu Performans\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Shopify<\/strong>, kampanya i\u00e7in \u00f6zel indirim kodlar\u0131 olu\u015fturman\u0131za imkan tan\u0131r. <strong>\u0130ndirim kodu raporlar\u0131<\/strong> sayesinde hangi kodun daha fazla kullan\u0131ld\u0131\u011f\u0131n\u0131, kampanyaya nas\u0131l bir katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kod Ba\u015f\u0131na Sat\u0131\u015f:<\/strong> Hangi kodlar\u0131n daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 inceleyerek, gelecekteki kampanyalar\u0131n\u0131zda hangi stratejilerin etkili oldu\u011funu belirleyebilirsiniz.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-musteri-segmentasyonu-ve-etkilesim\"><span class=\"ez-toc-section\" id=\"6_Musteri_Segmentasyonu_ve_Etkilesim\"><\/span><strong>6. M\u00fc\u015fteri Segmentasyonu ve Etkile\u015fim<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kampanya s\u0131ras\u0131nda m\u00fc\u015fterilerin davran\u0131\u015flar\u0131n\u0131 izlemek \u00f6nemlidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00fc\u015fteri Segmentasyonu:<\/strong> <strong>Shopify<\/strong>, hangi m\u00fc\u015fteri segmentlerinin kampanyaya daha fazla ilgi g\u00f6sterdi\u011fini analiz etmenizi sa\u011flar. Hedef kitlenize uygun kampanyalar olu\u015fturmak i\u00e7in bu verileri kullanabilirsiniz.<br><\/li>\n<\/ul>\n\n\n\n<p><strong><br>Shopify <\/strong>raporlar\u0131, kampanya etkinli\u011finizi \u00f6l\u00e7mek ve stratejilerinizi optimize etmek i\u00e7in vazge\u00e7ilmez ara\u00e7lard\u0131r. Sat\u0131\u015f, trafik, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve m\u00fc\u015fteri etkile\u015fim verilerini analiz ederek, daha ba\u015far\u0131l\u0131 kampanyalar olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret ma\u011fazan\u0131z\u0131n ba\u015far\u0131l\u0131 bir \u015fekilde b\u00fcy\u00fcmesi i\u00e7in d\u00fczenli olarak kampanya etkinli\u011finizi analiz etmeniz gerekir. Shopify, ma\u011fazan\u0131zda y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz kampanyalar\u0131n performans\u0131n\u0131 izlemek ve geli\u015ftirmek i\u00e7in kapsaml\u0131 raporlama ara\u00e7lar\u0131 sunar. Peki, bu raporlarla kampanya etkinli\u011finizi nas\u0131l \u00f6l\u00e7ebilirsiniz? \u0130\u015fte baz\u0131 temel yollar: 1. Sat\u0131\u015f Raporlar\u0131 Shopify&#8217;\u0131n sundu\u011fu sat\u0131\u015f raporlar\u0131, kampanya performans\u0131n\u0131 \u00f6l\u00e7menin temel arac\u0131d\u0131r. Kampanya boyunca elde edilen toplam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,1501],"tags":[1495,1519,1503,1521],"class_list":["post-40179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","tag-dijital-pazarlama","tag-e-ticaret","tag-marker-groupe","tag-shopify"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40179"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40182"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}