{"id":40116,"date":"2025-04-16T11:28:06","date_gmt":"2025-04-16T08:28:06","guid":{"rendered":"https:\/\/blog.markergroupe.com\/?p=40116"},"modified":"2025-12-02T15:32:54","modified_gmt":"2025-12-02T12:32:54","slug":"ga4-funnel-analizi-kullanici-davranislarini-adim-adim-izleyin","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/ga4-funnel-analizi-kullanici-davranislarini-adim-adim-izleyin\/","title":{"rendered":"GA4 Funnel Analizi: Kullan\u0131c\u0131 Davran\u0131\u015flar\u0131n\u0131 Ad\u0131m Ad\u0131m \u0130zleyin"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/ga4-funnel-analizi-kullanici-davranislarini-adim-adim-izleyin\/#Funnel_Analizi_Nedir\" >Funnel Analizi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/ga4-funnel-analizi-kullanici-davranislarini-adim-adim-izleyin\/#GA4te_Funnel_Analizi_Nasil_Olusturulur\" >GA4\u2019te Funnel Analizi Nas\u0131l Olu\u015fturulur?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Funnel analizi, kullan\u0131c\u0131lar\u0131n bir hedefe ula\u015fana kadar ge\u00e7tikleri ad\u0131mlar\u0131 takip etmek i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. Google Analytics 4 (GA4) ile funnel analizi yapmak, kullan\u0131c\u0131lar\u0131n belirli bir d\u00f6n\u00fc\u015f\u00fcm yolunu nas\u0131l takip ettiklerini ve hangi a\u015famalarda kaybettiklerini anlaman\u0131z\u0131 sa\u011flar. \u0130\u015fte GA4&#8217;te funnel analizi olu\u015fturman\u0131n ad\u0131mlar\u0131.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"funnel-analizi-nedir\"><span class=\"ez-toc-section\" id=\"Funnel_Analizi_Nedir\"><\/span><strong>Funnel Analizi Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Funnel analizi, kullan\u0131c\u0131n\u0131n belirli bir hedefe (\u00f6rne\u011fin, sat\u0131n alma veya form doldurma) ula\u015fmak i\u00e7in ge\u00e7ti\u011fi ad\u0131mlar\u0131 izlemektir. Her ad\u0131mda kay\u0131plar\u0131n ne kadar oldu\u011funu g\u00f6rmek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kritik bilgiler sa\u011flar. Funnel analizi, hangi ad\u0131mda kay\u0131p ya\u015fand\u0131\u011f\u0131n\u0131 belirlemenizi sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ga4-te-funnel-analizi-nasil-olusturulur\"><span class=\"ez-toc-section\" id=\"GA4te_Funnel_Analizi_Nasil_Olusturulur\"><\/span><strong>GA4\u2019te Funnel Analizi Nas\u0131l Olu\u015fturulur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. GA4 Hesab\u0131n\u0131za Giri\u015f Yap\u0131n<\/strong><\/p>\n\n\n\n<p>\u00d6ncelikle GA4 hesab\u0131n\u0131za giri\u015f yap\u0131n ve analiz etmek istedi\u011finiz m\u00fclk\u00fc se\u00e7in.<\/p>\n\n\n\n<p><strong>2. Ke\u015fif Sekmesine Gidin<\/strong><\/p>\n\n\n\n<p>GA4&#8217;te funnel analizi yapmak i\u00e7in <strong>Ke\u015fif<\/strong> (Explore) sekmesine gidin ve sa\u011f \u00fcst k\u00f6\u015fede bulunan <strong>\u201cKe\u015fif\u201d<\/strong> butonuna t\u0131klay\u0131n. Buradan yeni bir rapor olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p><strong>3. Funnel Analizi Modelini Se\u00e7in<\/strong><\/p>\n\n\n\n<p>Ke\u015fif ekran\u0131nda, <strong>&#8220;Funnel Analysis&#8221;<\/strong> modelini se\u00e7in. Bu model, ad\u0131mlar\u0131 g\u00f6rselle\u015ftirmenize olanak tan\u0131r ve kullan\u0131c\u0131lar\u0131n hangi ad\u0131mlarda kayboldu\u011funu g\u00f6sterir.<\/p>\n\n\n\n<p><strong>4. Ad\u0131mlar\u0131 Tan\u0131mlay\u0131n<\/strong><\/p>\n\n\n\n<p>Funnel analizi i\u00e7in kullan\u0131c\u0131lar\u0131n izlemesini istedi\u011finiz ad\u0131mlar\u0131 belirleyin. \u00d6rne\u011fin, bir e-ticaret sitesinde \u015fu ad\u0131mlar\u0131 izleyebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anasayfaya giri\u015f<br><\/li>\n\n\n\n<li>\u00dcr\u00fcn sayfas\u0131na ge\u00e7i\u015f<br><\/li>\n\n\n\n<li>Sepete \u00fcr\u00fcn eklenmesi<br><\/li>\n\n\n\n<li>Sat\u0131n alman\u0131n tamamlanmas\u0131<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"295\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-ga4-funnel.webp\" alt=\"\" class=\"wp-image-40122\" title=\"\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-ga4-funnel.webp 583w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2025\/04\/markergroupe-ga4-funnel-300x152.webp 300w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><figcaption><\/figcaption><\/figure>\n\n\n\n<p><strong>5. Ko\u015fullar\u0131 Belirleyin<\/strong><\/p>\n\n\n\n<p>Her ad\u0131m i\u00e7in, kullan\u0131c\u0131n\u0131n bu ad\u0131m\u0131 tamamlad\u0131\u011f\u0131nda tetiklenen ko\u015fullar\u0131 belirleyin. \u00d6rne\u011fin, sepete \u00fcr\u00fcn ekleyen kullan\u0131c\u0131lar\u0131 izlemek i\u00e7in bu etkinli\u011fi se\u00e7ebilirsiniz.<\/p>\n\n\n\n<p><strong>6. Veri ve Sonu\u00e7lar\u0131 G\u00f6r\u00fcnt\u00fcleyin<\/strong><\/p>\n\n\n\n<p>Ad\u0131mlar belirlendikten sonra, funnel analizi verilerini inceleyin. Hangi ad\u0131mlarda kay\u0131p ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Kay\u0131plar\u0131n fazla oldu\u011fu ad\u0131mlar, iyile\u015ftirilmesi gereken alanlard\u0131r.<\/p>\n\n\n\n<p><strong>7. Funnel Analizini Payla\u015f\u0131n<\/strong><\/p>\n\n\n\n<p>Funnel analizinizi kaydettikten sonra, raporu ekip \u00fcyelerinizle payla\u015farak daha fazla analiz yapabilir ve stratejik kararlar alabilirsiniz.<\/p>\n\n\n\n<p><strong>GA4 <\/strong>ile funnel analizi olu\u015fturmak, d\u00f6n\u00fc\u015f\u00fcm yolundaki kay\u0131plar\u0131 tespit etmenizi ve bu kay\u0131plar\u0131 azaltman\u0131za yard\u0131mc\u0131 olur. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 daha iyi anlayarak, pazarlama stratejilerinizi optimize edebilir ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<p><strong><em>Marker Groupe\u2019un hizmetleri hakk\u0131nda bilgi edinmek i\u00e7in bizimle&nbsp;<a href=\"https:\/\/www.markergroupe.com\/tr\/iletisim\/\">MarkerGroupe.com<\/a>&nbsp;web sitesi veya&nbsp;hello@markergroupe.com&nbsp;e-posta adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funnel analizi, kullan\u0131c\u0131lar\u0131n bir hedefe ula\u015fana kadar ge\u00e7tikleri ad\u0131mlar\u0131 takip etmek i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. Google Analytics 4 (GA4) ile funnel analizi yapmak, kullan\u0131c\u0131lar\u0131n belirli bir d\u00f6n\u00fc\u015f\u00fcm yolunu nas\u0131l takip ettiklerini ve hangi a\u015famalarda kaybettiklerini anlaman\u0131z\u0131 sa\u011flar. \u0130\u015fte GA4&#8217;te funnel analizi olu\u015fturman\u0131n ad\u0131mlar\u0131. Funnel Analizi Nedir? Funnel analizi, kullan\u0131c\u0131n\u0131n belirli bir hedefe (\u00f6rne\u011fin, sat\u0131n alma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[2148,1489],"tags":[1495,1503],"class_list":["post-40116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-donusum","category-dijital-pazarlama","tag-dijital-pazarlama","tag-marker-groupe"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=40116"}],"version-history":[{"count":1,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40116\/revisions"}],"predecessor-version":[{"id":44366,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/40116\/revisions\/44366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/40122"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=40116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=40116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=40116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}